OZMA

What OZMA does

OZMA (Ozma PR Inc. / 株式会社オズマピーアール) is a Tokyo-headquartered public-relations agency founded on October 10, 1963, and currently operating as a subsidiary of Hakuhodo Inc. within the Hakuhodo DY Group. The company serves Japanese corporations, government agencies, local municipalities, pharmaceutical and healthcare organizations, NPOs/patient groups, and tourism/F&B enterprises across approximately 16 industry verticals, with a secondary geographic footprint in Southeast Asia via its Inbound/Outbound Communication service line. Service delivery is organized into four domains — Marketing Communication, Corporate Communication, Healthcare Communication, and Social Change Communication — plus the specialized Ozma Consulting unit (crisis management, media training, rule-making communication) and the Tetoteto Project for healthcare NPO/patient-group communication.

The firm's core intellectual property is its registered "社会デザイン発想® (Social Design Thinking)" methodology, a proprietary framework that reads social trends, formulates new questions, and co-creates solutions with diverse stakeholders to balance corporate brand value with social value. OZMA operates a separate Kansai (Osaka) office, maintains ISO/IEC 27001 (information security) and ISO 14001 (environmental management) certifications, and has won a sustained sequence of regional and global industry awards including the PR Awards Asia-Pacific 2026 Grand Prix Agency of Excellence, the ACC TOKYO 2025 Grand Prix, SABRE Awards, and Cannes Lions shortlists.

The revenue model combines monthly retainer contracts (subscription-style ongoing PR support) with project-based contracts (discrete campaigns, events, and crisis-management engagements). Pricing is quote-based, anchored on "PR professional human resource cost" multiplied by "standard predicted work hours," with no publicly disclosed rate card. Go-to-market is direct enterprise field sales through Tokyo and Osaka offices, supported by content marketing (note.com blog, columns, case studies), webinars/seminars on public-affairs and crisis topics, and an active industry-award presence. As of April 2026 the firm employs approximately 222 staff (40% male, 60% female; average age 36), operating under a hybrid work policy requiring minimum 50% in-office attendance.

Name

OZMA

Legal name

株式会社オズマピーアール

Website

https://ozma.co.jp

Company type

Private

Founded year

1963

Operating status

Operating

Headcount range

1–10 employees

Short description

OZMA is a Tokyo-headquartered, Hakuhodo Group-affiliated PR agency founded in 1963 that provides integrated marketing, corporate, healthcare, and social-change communication services to Japanese enterprises, government agencies, healthcare organizations, and NPOs through retainer and project-based engagements.

Ownership category

akta.pro rank

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Retainer PR Contract (リテナーPR契約): Monthly fixed retainer fee providing long-term PR support. Dedicated team develops deep knowledge of client's industry, competitors, and business environment to provide ongoing communication activities and strategic advice.
2. Project PR Contract (プロジェクトPR契約): Spot-based project contracts for events, campaigns, crisis management, and other time-limited assignments. Concentrated communication activities executed within defined project periods.
3. Fee Structure: Pricing based on 'PR professional human resource cost' multiplied by 'standard predicted work hours'. Custom quotations provided based on client requirements and project scope.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

OZMA provides strategic public relations and integrated communications services to enterprises, government agencies, healthcare organizations, and NPOs in Japan. The firm delivers retainer-based ongoing PR engagements and project-based assignments across four service domains: Marketing Communication (integrated, creative, marketing PR, digital, inbound/outbound), Corporate Communication (strategic PR, sustainability, internal, crisis, media training, rule-making), Healthcare Communication (patient group co-creation, disease awareness), and Social Change Communication (symbolic action, community co-creation). Services are delivered through dedicated account teams in Tokyo and Osaka, applying the firm's proprietary Social Design Thinking® methodology.

Product overview

OZMA is a comprehensive PR services firm offering a portfolio of integrated communication services organized under four main domains: Marketing Communication (PR-driven marketing across integrated, creative, marketing PR, digital, and inbound/outbound services), Corporate Communication (strategic corporate PR, sustainability, internal communication, crisis management, media training, and rule-making), Healthcare Communication (patient group co-creation and disease awareness), and Social Change Communication (symbolic action and community co-creation). The portfolio also includes specialized sub-brands: the Tetoteto Project (healthcare communication support for patient groups and medical NPOs), Ozma Consulting (crisis management and public affairs), and Ozma PR Cross-D (PR and digital marketing cross-functional team). Services are delivered to clients across 16 industry verticals including healthcare, food & beverage, IT, automotive, finance, government, and NPO/organizations. The company operates retainer-based and project-based contract models.

Differentiator

Problem solved

Functional benefit

Products and services

• Marketing Communication Services PR-driven marketing communications including integrated communication, PR creative, marketing PR, digital communication, and inbound/outbound services. Targets corporations seeking consumer insight-driven, multi-channel (paid/earned/shared/owned media) marketing campaigns for product launches, repositioning, and new market creation.
• Corporate Communication Services Comprehensive corporate PR services including strategic corporate communication, sustainability/ESG communication, internal communication, crisis management PR, media training, and rule-making/public affairs. Targets corporations and organizations needing one-stop support from issue identification through strategy, execution, and verification.
• Healthcare Communication Services Specialized healthcare PR service for pharmaceutical companies, medical device manufacturers, healthcare organizations, and patient groups. Covers co-creation with patient groups and disease awareness campaigns, leveraging OZMA's PR professionals with media, expert, and healthcare-stakeholder relationships.
• Social Change Communication Services Communications services that engage diverse stakeholders to drive positive social change, encompassing symbolic action initiatives and community co-creation programs. Designed for clients seeking thought leadership on the future of their industry and society.
• Ozma Consulting A specialized consulting team offering crisis management PR (two fixed-price plans), media training, and rule-making/public affairs communication. Targets clients with risk management, regulatory stakeholder engagement, and policy advocacy needs.
• Tetoteto Project A specialized project that supports patient groups and medical NPOs in solving healthcare communication challenges. Provides press release creation and distribution, community launch support, fundraising, workshops, disease awareness campaigns, and event management for healthcare advocacy organizations.
• Ozma PR Kansai Office Services Regional PR delivery through OZMA's Osaka (Kansai) office, serving western Japan clients including Kansai-based corporations and local governments with the same Social Design Thinking® methodology and full service portfolio.
• PR×Digital Cross Communication Team Cross-functional team combining OZMA's PR expertise with Hakuhodo DY ONE's digital marketing and AI optimization capabilities. Provides integrated PR and digital marketing services for clients seeking communication strategies that span earned media and digital channels.
• Support Program for Collaboration with Local Governments Public affairs program launched in March 2026 providing corporate clients with policy and PR support for collaborating with local governments. Leverages OZMA's unique network to build win-win relationships between regions and businesses, complementing the existing rule-making communication and public affairs service.

Quantifiable outcome

• Increased neuropathic pain diagnosis patients from 260,000 to 1.97 million (7.5x) through Onomatopoeia Lab project
• +5 more outcomes

Named customers16 records

Segments7 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature3 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Japan Policy Research Institute (日本政策研究所)coreStrategic or Co-development Partner · 13 February 2026Business partnership in public affairs field. Combines Ozma's PR expertise with the institute's policy research capabilities to provide integrated public affairs services to clients.
• Hakuhodo DY ONEcoreTechnology or Integration · 15 June 2025Strategic AI integration partnership. Combines PR expertise with AI optimization capabilities for enhanced communication services. Joint AI Lab development for AI-optimized communication solutions.
• Hakuhodo Inc. (株式会社博報堂)coreStrategic or Co-development PartnerParent company within Hakuhodo DY Group. Ozma operates as a subsidiary, leveraging Hakuhodo's extensive network, resources, and integrated marketing capabilities. The partnership enables cross-functional collaboration and access to major client relationships across the group.
• PR KOMBINAT Inc. (ピーアールコンビナート株式会社)coreStrategic or Co-development PartnerAssociated company within Ozma Group for shared personal information management. Also a partner in the Tetoteto healthcare project. Enables specialized PR service delivery through group collaboration.
• J. Public Relations Inc. (株式会社ジェイ・ピーアール)coreStrategic or Co-development PartnerAssociated company and co-operator of the Tetoteto healthcare project. Specializes in healthcare PR, complementing Ozma's broader PR capabilities. Jointly provides specialized healthcare communication services.
• toylo Inc. (株式会社トイロ)minorStrategic or Co-development PartnerOzma Group partner for shared use of personal information in business operations. Minor collaborative partner within the group ecosystem.
• Y's communicationminorChannel Partner/ Reseller/ DistributorPartner company specializing in beauty PR. Extends Ozma's service capabilities in the beauty and cosmetics sector through specialized expertise.

Scale indicators7 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• Dentsu Public Relations Inc. Dentsu Group's flagship PR subsidiary and OZMA's most direct domestic competitor — a full-service Japanese PR firm serving corporate, government, and consumer clients with retainer and project models similar to OZMA's structure.
• Kyodo Public Relations Co., Ltd. One of Japan's largest independent PR agencies, offering corporate communication, IR, and crisis management services — closely comparable to OZMA's corporate communication practice and similar mid-to-large enterprise client base.
• J. Public Relations Inc. An associated company within the OZMA Group and co-operator of the Tetoteto healthcare project. Specializes in healthcare PR and patient-group communications — a direct peer within OZMA's group structure for healthcare communication work.
• PR KOMBINAT Inc. An associated company within the OZMA Group that collaborates on integrated PR and digital marketing via the PR KOMBINAT initiative — a sister-company peer with overlapping healthcare and integrated communication capabilities.
• MSL Japan (Publicis Groupe): Publicis Groupe's PR and communications brand in Japan, providing corporate, consumer, and healthcare PR — directly comparable to OZMA in service breadth and Japan market focus.
• Hill & Knowlton Japan: Global PR firm's Japan operation offering corporate, public affairs, and crisis management — competes with OZMA for multinational and large Japanese enterprise retainers, including crisis and healthcare PR.
• FleishmanHillard Japan: Global PR firm's Japan practice offering integrated communications, public affairs, and healthcare PR — directly comparable to OZMA in cross-discipline service delivery and enterprise client targeting.
• Burson Japan: Japan presence of Burson (formed from BCW + Hill & Knowlton), offering corporate, healthcare, and public affairs PR — competes with OZMA in healthcare communication and government/public affairs, where OZMA has notable strength.

Broad incumbents

• Edelman Japan: Japan arm of the world's largest independent PR firm; competes with OZMA for large corporate, government, and consumer PR mandates, with broader global infrastructure and brand.
• Hakuhodo Inc. OZMA's parent company and one of Japan's two largest advertising agencies. Although OZMA operates as a PR-focused subsidiary, Hakuhodo competes broadly in communications and is the structural anchor for OZMA's enterprise access.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/ozma_inc
• Facebookfacebook.com/ozmapr
• LinkedInlinkedin.com/company/ozma-pr

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about OZMA