Ahlmann
Ahlmann is a family-owned Dutch dealer and service operator of compact construction equipment, distributing Ahlmann swing loaders, Mecalac excavators, multifunctional earthmoving machines, and GreenJob vegetation machines to construction, infrastructure, agricultural, and rental customers across the Netherlands, Belgium, and Germany.
- Company typePrivate
- Founded1974
- HeadquartersAmmerzoden, Netherlands
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Ahlmann does
Ahlmann Nederland bv is a privately held, family-controlled dealer and service operator of compact construction and earthmoving equipment, headquartered in Ammerzoden, Netherlands, founded in 1974 and serving customers in the Netherlands, Flanders (Belgium), and Germany. Its portfolio spans Ahlmann-branded swing loaders (AS100, AS600, AS1000), Mecalac mobile and crawler excavators, the Mecalac 12MTX Next multifunctional earthmoving platform, Mecalac dumpers, compact wheel loaders, electric machines (ES1000), railroad machines (136M Rail), the GreenJob vegetation-management line including the Pick-Up-2-Go road-legal system homologated by Belgian CHTS, and a broad attachment catalogue (Agri, infra & demolition, masts & booms, suspension, green-maintenance tools from suppliers including Bekx and Herder).
The business generates revenue across four streams: new and used machine sales, parts and attachments, service and maintenance (workshops in Ammerzoden and Nieuwleusen, eight mobile service technicians, tire service, transport logistics via three owned low-loaders), and rental via "Inzetmachines" plus the recurring Ahlmann Service Deal subscription that bundles warranty (up to 2 years / 2,500 hours), scheduled maintenance supplies, remote helpdesk access, 10% off maintenance supplies, and MyMecalac portal telematics. Customers span construction and infrastructure contractors, agricultural and green-maintenance businesses, rental operators, an education customer (SOMA college), and specialty users such as well-drilling (AGtech) and holiday-park redevelopment (Reko Raalte).
Go-to-market is regional direct field sales through territory advisors, supplemented by Derkx en Davidson (service-partner for North Holland) and MBN Baumaschinenwelt (Lars Hoppe) as GreenJob dealer for Germany; marketing is concentrated on the company website, customer case studies, and Instagram. Underlying technology assets include the quick-coupler system enabling multi-tasking per machine, Pick-Up-2-Go road-legal homologation, electric machine options, and the MyMecalac telematics portal. Capital structure is family ownership with no institutional or PE investor disclosed.
Ahlmann firmographics
Firmographics- Name
- Ahlmann
- Legal name
- Ahlmann Nederland bv
- Website
- https://ahlmann.nl
- Company type
- Private
- Founded year
- 1974
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Ahlmann is a family-owned Dutch dealer and service operator of compact construction equipment, distributing Ahlmann swing loaders, Mecalac excavators, multifunctional earthmoving machines, and GreenJob vegetation machines to construction, infrastructure, agricultural, and rental customers across the Netherlands, Belgium, and Germany.
- Ownership category
- akta.pro rank
Ahlmann industry classification
Industry- Product category
- Construction Equipment
- NAICS
- Construction and Mining (except Oil Well) Machinery and Equipment Merchant Wholesalers (423810), Other Commercial and Industrial Machinery and Equipment Rental and Leasing (532490)
- SIC
- Wholesale-Construction & Mining (No Petro) Machinery & Equip (5082), Services-Miscellaneous Equipment Rental & Leasing (7350), Construction, Mining & Materials Handling Machinery & Equip (3530), Construction Machinery & Equip (3531)
- akta.pro primary industry
- Earthmoving & Excavation Equipment Rental/Leasing (TLABAFAA)
Keywords
Where Ahlmann is headquartered
LocationHeadquarters
- HQ city
- Ammerzoden
- HQ country
- Netherlands
- HQ region
- Europe
Offices3 records
Markets served
Ahlmann business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Heavy Equipment Sales: Sale of new and used construction machines including Ahlmann swing loaders, Mecalac excavators, dumpers, and GreenJob machines.
- Parts and Attachments: Sale of attachments and spare parts with wide stock of new and used options.
- Service and Maintenance: First-line service, on-site maintenance, inspections, and repair services through workshops and mobile technicians.
- Rental/Inzetmachines: Rental machines available at competitive rates for temporary needs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Ahlmann Service Deal |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Ahlmann product offering
Product offeringCore offering
Sells new and used construction and earthmoving equipment from brands including Mecalac, Ahlmann, and GreenJob through authorized dealer locations in the Netherlands, Belgium (Flanders), and Germany. Offers complementary services including equipment rental, on-site repair, workshop service, parts supply, and service contracts for construction, civil engineering, and infrastructure customers.
Product overview
Ahlmann is a Dutch family business and official dealer/distributor of Ahlmann, Mecalac, and GreenJob construction and earthmoving equipment for the Netherlands and Belgium. The product portfolio consists of multiple distinct machine categories: (1) Ahlmann Zwenkladers (swing loaders) including AS1000 and AS600 models; (2) Mecalac Mobiele Graafmachines (wheeled mobile excavators) including 7MWR and 9MWR; (3) Mecalac Rupsgraafmachines (crawler excavators) including 8MCR-NG; (4) Mecalac Multifunctionele Grondverzetmachines (multifunctional earthmoving) including 12MTX and 12MTX Next; (5) Mecalac Elektrische Machines (electric machines) including ES1000; (6) Mecalac RailRoad (railroad machines) including 136M Rail; (7) Mecalac Dumpers (site dumpers); (8) Mecalac Compact Loaders/Knikladers (compact wheel loaders); (9) GreenJob Machines (green maintenance machines) including Pick-Up-2-Go road-legal system. These core product lines are complemented by a comprehensive range of attachments (aanbouwdelen) including Agri tools, infrastructure equipment, masts and booms, suspension systems, and vegetation maintenance tools such as Bekx mower decks and hedge cutters. The company also offers extensive service programs including the Ahlmann Servicedeal (warranty and maintenance), first-line telephone support, on-site mobile technicians, workshops in Ammerzoden and Nieuwleusen, parts supply, tire service, transport logistics, and rental machines. A digital customer portal (MyMecalac) provides real-time machine location and data tracking.
Differentiator
Problem solved
Functional benefit
Brands
- Ahlmann Zwenkladers: Ahlmann's own range of rotating wheel loaders
- GreenJob Machines
- Mecalac
Products and services
- Swing Loaders (Ahlmann)
Companies that use Ahlmann
Customer profileNamed customers8 records
Segments3 records
Ideal customer profiles3 records
Ahlmann technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Ahlmann partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered regional.
- Derkx en DavidsonregionalService partner covering North Holland region. Provides professional service coverage in North Holland through a unique collaboration.
- MBN Baumaschinenwelt (Lars Hoppe)regionalGreenJob dealer for Germany. Contact via Lars Hoppe at +49 5721 40210.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Ahlmann competitors and assessment
Company assessmentDirect peers
- Pon Equipment: Largest Caterpillar dealer in the Netherlands, selling and servicing a full range of construction and earthmoving equipment. Directly comparable to Ahlmann as a multi-line construction equipment dealer competing for the same contractors, rental houses and infrastructure customers in Benelux.
- Staad: Dutch Komatsu dealer distributing excavators, wheel loaders and construction machinery. Competes head-to-head with Ahlmann for earthmoving equipment buyers in the Netherlands and Belgium.
- BSS Holland: Dutch distributor of Kubota construction equipment (compact excavators, wheel loaders). Operates a dealer-plus-service model similar to Ahlmann's, targeting compact-equipment contractors, landscapers and rental companies in Benelux.
- Van der Spek: Caterpillar dealer covering the Netherlands and Belgium with a full earthmoving portfolio and service network. Directly overlaps Ahlmann's territory and customer base.
- HBM Machines: Dutch dealer for Wacker Neuson compact construction equipment. Comparable dealer-service model with focus on compact machines for construction, landscaping and municipal customers in the Netherlands.
- Reesink Construction & Infra: Dutch multi-brand dealer distributing construction and infrastructure equipment. Similar dealer-plus-service operating model targeting contractors and rental companies in the Netherlands.
- Wubben: Dutch Volvo Construction Equipment dealer offering excavators, wheel loaders and compact machines with full service support. Directly competes with Ahlmann in Benelux construction equipment.
- MBN Baumaschinenwelt: German construction equipment dealer (Lars Hoppe) already partnered with Ahlmann as GreenJob dealer in Germany. Acts as a comparable regional peer and Ahlmann's channel into the German market.
Broad incumbents
- Manitou Group: Global OEM of telehandlers, rough-terrain and articulated loaders that overlap with Ahlmann's swing loader and compact loader offerings. Competes indirectly through competing dealer networks across Europe.
- Wacker Neuson: Global OEM of compact construction equipment, including excavators, wheel loaders and dumpers that directly overlap Ahlmann's Mecalac-distributed lines. Competes at the manufacturer level across Ahlmann's served markets.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Ahlmann social profiles
Digital presenceAhlmann financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ahlmann leadership team
Management profileNumber of profiles
Ahlmann funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ahlmann M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ahlmann
What does Ahlmann do?
Sells new and used construction and earthmoving equipment from brands including Mecalac, Ahlmann, and GreenJob through authorized dealer locations in the Netherlands, Belgium (Flanders), and Germany. Offers complementary services including equipment rental, on-site repair, workshop service, parts supply, and service contracts for construction, civil engineering, and infrastructure customers.
Is Ahlmann a public or private company?
Ahlmann is a private company. It is classified as family owned and is currently operating.
When was Ahlmann founded?
Ahlmann was founded in 1974. It employs 11 to 50 people.
Where is Ahlmann based?
Ahlmann is headquartered in Ammerzoden, Netherlands, in the Europe region.
How does Ahlmann make money?
Four revenue lines are on record. Heavy Equipment Sales are the primary driver. The others are parts and Attachments, service and Maintenance and rental/Inzetmachines.
Who are Ahlmann's main competitors?
Direct peers on record are Pon Equipment, Staad, BSS Holland, Van der Spek, HBM Machines, Reesink Construction & Infra, Wubben and MBN Baumaschinenwelt. Broad incumbents are Manitou Group and Wacker Neuson.
Does Ahlmann have an API?
No public API is recorded for Ahlmann.
What industry is Ahlmann in?
Ahlmann's product category is Construction Equipment. Its primary akta.pro industry code is TLABAFAA, Earthmoving & Excavation Equipment Rental/Leasing. Its NAICS code is 423810 and its SIC code is 5082.