Clever Group
Clever Group is a Vietnam-based digital advertising and marketing technology conglomerate operating CleverAds, Revu, Aglobal, and EdTech platforms (Vkids, Lazi, 123Train). It serves enterprises and SMBs with ads, influencer marketing, Amazon export enablement, and EdTech across Southeast Asia.
- Company typePublic
- Founded2008
- HeadquartersHanoi, Vietnam
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Clever Group does
Clever Group (HoSE: ADG) is a Vietnam-headquartered digital advertising and marketing technology conglomerate founded in 2008 as CleverAds and listed on the Ho Chi Minh Stock Exchange in February 2021. The group operates an ecosystem of 14+ subsidiaries across five broad lines of business: digital advertising agency services (CleverAds as Vietnam's first Google Premier Partner and first authorized Facebook agency, plus TikTok agency status), influencer marketing (Revu, 70%-owned JV with Revu Corporation Korea), cross-border e-commerce enablement (Aglobal, the only Vietnamese firm holding dual Amazon Global Selling account-management and advertising-partner status), brand content and data platforms (Orion Media, CMetric social listening, ShopMetric marketplace intelligence, OJO affiliate), and EdTech (Vkids English-learning app, Lazi homework Q&A platform with 9M students, 123Train vocational training). Revenue is generated through a mix of advertising commissions and fees tied to managed ad spend (Google, Facebook, TikTok), influencer and affiliate transaction/platform fees, professional services for Amazon sellers, EdTech subscriptions, and content-production contracts.
The technology stack centers on integrations with major global ad platforms (Google Ads, Facebook/Meta, TikTok) and proprietary data tools (ShopMetric tracking Shopee/Tiki/Sendo, CMetric social listening, OJO affiliate engine, plus the DFINERY Customer Data Platform distributed in partnership with IGAWorks Korea). CleverGroup serves enterprise clients across banking, aviation, FMCG, retail/e-commerce, telecom, education, gaming, travel/F&B, pharma, real estate, and automotive, alongside SMB/SME customers seeking digital-marketing and Amazon-export support; the company has executed 6,000+ campaigns and serves 200+ exporters through Aglobal. Go-to-market combines regional direct sales teams (Hanoi HQ, Ho Chi Minh City, Da Nang), self-service platform distribution, and channel partnerships with Google, Facebook/Meta, Amazon, and IGAWorks, supplemented by GTM partnerships with VPBank and MBBank for SME digital-transformation programs.
The business model is a hybrid of agency (ad spend commissions, professional services), platform (Revu, OJO, ShopMetric subscription/transaction fees), and product (EdTech subscriptions via Vkids, Lazi, 123Train). Operating geographies span Vietnam, Indonesia, Philippines, and Myanmar. Management has publicly targeted a market capitalization exceeding 5,000 billion VND by end-2025 and a minimum 25% annual revenue growth over a five-year horizon, signaling an aggressive expansion agenda underpinned by public-market capital access and continued ecosystem buildout through partnerships and investments.
Clever Group firmographics
Firmographics- Name
- Clever Group
- Legal name
- Công ty cổ phần Clever Group
- Website
- https://clevergroup.vn
- Company type
- Public
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Clever Group is a Vietnam-based digital advertising and marketing technology conglomerate operating CleverAds, Revu, Aglobal, and EdTech platforms (Vkids, Lazi, 123Train). It serves enterprises and SMBs with ads, influencer marketing, Amazon export enablement, and EdTech across Southeast Asia.
- Ownership category
- akta.pro rank
Clever Group industry classification
Industry- Product category
- Digital Marketing & Advertising Services
- NAICS
- Advertising Agencies (54181)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Integrated Full-Service Creative Agencies (MPAAAAAA)
- akta.pro secondary industries
- Content & Creative Studio for Creators (Concepting/Production) (MPAAAHAD), B2B Demand Generation & Lead Nurture Agencies (BPAFAKAA)
Keywords
Where Clever Group is headquartered
LocationHeadquarters
- HQ city
- Hanoi
- HQ country
- Vietnam
- HQ region
- Asia
Offices3 records
Markets served
Clever Group business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Others
Revenue model
- Digital Advertising Services: CleverAds provides digital advertising services across Google, Facebook, Tiktok platforms with commissions and fees based on ad spend managed for clients
- Influencer Marketing: Revu platform connects brands with influencers for marketing campaigns, generating revenue through platform fees and campaign management commissions
- Amazon E-commerce Services: Aglobal provides account management, FBA services, advertising, and consulting for businesses selling on Amazon globally
- EdTech Platforms: Vkids (English learning app for children), Lazi (homework Q&A platform), and 123Train generate revenue through subscriptions and content licensing
- Content Production: Orion Media provides content creation, video production, and brand promotion services
- Affiliate Marketing Platform: OJO platform charges commission fees when sales are generated through affiliate partnerships
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Entry-level positions for Account Executive roles |
| Subscription | Monthly | Media Planner positions with competitive compensation |
| Subscription | Monthly | Google Ads technical positions in Da Nang |
| Subscription | Pay-as-you-go | DFINERY CDP platform - SaaS pricing |
| Subscription | Monthly | Vkids educational app subscription |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels5 records
Clever Group product offering
Product offeringCore offering
Clever Group operates a multi-product digital marketing and technology ecosystem including CleverAds (Google and Facebook Premier Partner digital advertising agency), Revu (influencer marketing platform), Aglobal (cross-border B2B e-commerce services on Amazon), Orion Media (brand development and content production), and EdTech platforms Vkids, Lazi, and 123Train. The company also distributes DFINERY Customer Data Platform in partnership with IGAWorks Korea.
Product overview
Clever Group is a technology and digital marketing conglomerate operating a multi-product ecosystem across Vietnam, Indonesia, Philippines, and Myanmar. Founded in 2008 as CleverAds, the company has expanded into digital advertising (CleverAds as Google/Facebook Premier Partner), influencer marketing (Revu), cross-border e-commerce (Aglobal on Amazon), advertising technology (Adtech for automation/optimization), brand promotion (Orion Media), social listening/ecommerce monitoring (CMetric, ShopMetric), and EdTech (Vkids, Lazi, 123Train for education). The company also offers Google Workspace solutions and affiliate marketing platform (OJO).
Differentiator
Problem solved
Functional benefit
Brands
- CleverAds: Digital advertising agency, Premier Partner of Google and Facebook at Vietnam. Provides online advertising services including Google AdWords, SEO, Email Marketing, Social Marketing.
- Revu
- Aglobal
- Adtech
- Orion Media
- Vkids
- Lazi
- 123Train
- JobsGo
- WindSoft
- CMetric
- ShopMetric
- OJO
Products and services
- CleverAds Digital advertising agency serving as Google Premier Partner and Facebook Preferred Partner in Vietnam. Provides keyword-based advertising services on Google (AdWords), AdNetwork, AdMobile, and Facebook platforms to enterprise and SMB clients across Vietnam.
- Revu Influencer marketing and viral marketing platform connecting brands with content creators and reviewers for marketing campaigns. Operated through a strategic partnership with Revu Corporation Korea.
- Aglobal Cross-border B2B e-commerce sales solution helping Vietnamese export businesses sell on Amazon and global e-commerce platforms. Provides FBA services, account management, advertising optimization, and market research for Vietnamese exporters.
- Orion Media Brand promotion and development solutions through technology and user data platforms, including content creation, video production, and content distribution for brand campaigns.
- Vkids English learning application for children ages 2-15, designed according to American standards with interactive stories and games. Subscription-based with free trial and referral program.
- Lazi Q&A platform for homework help connecting students grades 1-12 with tutors from universities. Receives over 2,000 questions and 3,000 answers daily, with 9 million student users across Vietnam.
- 123Train Education technology platform for vocational training and skill development, operated as part of Clever Group's EdTech ecosystem under Lớp Học Mới (LHM).
- ShopMetric E-commerce marketplace intelligence solution tracking prices, sales volume, revenue, and customer reviews across Shopee, Tiki, and Sendo platforms. Helps businesses understand market trends and customer feedback.
- CMetric Social listening platform for brand management on social media, enabling businesses to monitor brand mentions and execute social media campaigns.
- OJO Affiliate marketing platform connecting traditional businesses with content creators and influencers for multi-channel sales, enabling offline-to-online marketing.
- DFINERY Customer Data Platform Customer Data Platform (CDP) for marketing personalization management, advertising effectiveness measurement, and unified customer information. Distributed in Vietnam in partnership with IGAWorks Korea, serving major Korean clients including Samsung, Starbucks, and SK Telecom.
- Adtech Advertising technology research and implementation services including automation and optimization for advertising campaigns on mobile apps and websites.
Quantifiable outcome
- 6000+ campaigns executed for thousands of partners
- +4 more outcomes
Companies that use Clever Group
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles4 records
Clever Group technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Feature9 records
Clever Group partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core, moderate and minor.
- IGAWorks (Korea)coreStrategic partnership to distribute DFINERY Customer Data Platform (CDP) in Vietnam. CleverGroup became official partner with rights to distribute DFINERY, which helps businesses with customer segmentation, user behavior analytics, and marketing personalization. DFINERY serves major Korean clients including Samsung, Starbucks, and SK Telecom.
- GooglecorePremier Partner of Google in Vietnam; first authorized Google partner in the country. CleverAds provides Google AdWords, Display Network, and Google Workspace solutions as a certified partner.
- Facebook/MetacoreFirst authorized Facebook partner in Vietnam; achieved Preferred Partner status. CleverAds provides Facebook and Instagram advertising services as a certified partner.
- Amazon Global Selling VietnamcoreAglobal is the only Vietnamese company that is both account management partner and advertising partner of Amazon Global Selling. Provides services including FBA, account management, advertising optimization, and market research for Vietnamese exporters.
- Revu Corporation KoreacoreStrategic partnership with Revu Corporation Korea to operate Revu Vietnam - influencer and review marketing platform. CleverGroup holds 70% ownership stake in the joint venture.
- TiktokmoderateAuthorized agency of Tiktok for advertising services in Vietnam; first authorized partner in the country since 2021.
- VPBankminorPartnership under SME Care program to provide digital transformation solutions and Google Workspace services to VPBank's SME customers.
- MBBankminorParticipation in SME Care by MB program offering advertising and digital marketing solutions to small and medium enterprises.
- Lớp Học Mới (LHM)coreEducation technology company (EdTech) within CleverGroup ecosystem that invests in startups including Vkids, Lazi, and 123Train.
- JobsGominorAssociated company; CleverGroup collaborates with JobsGo on university partnerships and student recruitment events.
Scale indicators10 records
Recent moves7 records
Expansion highlights6 records
Clever Group competitors and assessment
Company assessmentEmerging players
- AppsFlyer: Global mobile attribution and marketing analytics platform; overlaps with CleverGroup's Adtech, CMetric, and ShopMetric product lines in mobile measurement and ad optimization across SEA.
- Insider: AI-native cross-channel marketing personalization platform with strong SEA presence; competes with CleverGroup's DFINERY CDP and CMetric offerings for enterprise personalization and CDP mandates.
Broad incumbents
- GroupM Vietnam (WPP): WPP's media investment arm operating in Vietnam, providing media buying and planning across Google, Facebook, and TikTok; competes with CleverAds for enterprise advertising budgets and platform partner mindshare.
- Publicis Groupe Vietnam: Global advertising and communications holding company with Vietnam presence; competes with CleverGroup for enterprise digital transformation, creative, and media mandates across banking, FMCG, and telecom verticals.
- Dentsu Vietnam: Global advertising holding company's Vietnam operations offering integrated creative, media, and CXM services; competes with CleverAds for multi-national client accounts and large enterprise brand mandates.
- Ogilvy Vietnam (WPP): Global creative agency network with Vietnam operations; competes with CleverAds on full-service creative campaigns, brand strategy, and digital execution for large multinational clients.
Direct peers
- Yeah1 Group: Vietnamese multi-platform media, content, and digital advertising conglomerate listed on HoSE; competes directly with CleverGroup in digital ad sales, content distribution, and influencer/youtube monetization across Vietnam and SEA.
Regional players
- VNG Corporation: Vietnamese internet company (operator of Zalo, ZaloPay) with significant advertising inventory and digital platform presence; competes with CleverGroup's owned-and-operated channels while also being a potential advertising customer for CleverAds.
- Nguyen Kim Group: Vietnamese retail and e-commerce platform; while primarily a retailer, it represents the kind of domestic enterprise that engages CleverAds/Aglobal for digital marketing and cross-border expansion services.
Others
- Kantar Vietnam: Global market research and consumer insights provider with Vietnam operations; adjacent competitor in the data and brand measurement layer where CMetric and ShopMetric also operate.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Clever Group social profiles
Digital presenceClever Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Clever Group leadership team
Management profileNumber of profiles
Profiles1 record
Clever Group subsidiaries and ownership
Company hierarchySubsidiaries15 records
Clever Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Clever Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Clever Group
What does Clever Group do?
Clever Group operates a multi-product digital marketing and technology ecosystem including CleverAds (Google and Facebook Premier Partner digital advertising agency), Revu (influencer marketing platform), Aglobal (cross-border B2B e-commerce services on Amazon), Orion Media (brand development and content production), and EdTech platforms Vkids, Lazi, and 123Train. The company also distributes DFINERY Customer Data Platform in partnership with IGAWorks Korea.
Is Clever Group a public or private company?
Clever Group is a public company. It is classified as public and is currently operating.
When was Clever Group founded?
Clever Group was founded in 2008. It employs 11 to 50 people.
Where is Clever Group based?
Clever Group is headquartered in Hanoi, Vietnam, in the Asia region.
How does Clever Group make money?
Six revenue lines are on record. Digital Advertising Services are the primary driver. The others are influencer Marketing, amazon E-commerce Services, edTech Platforms, content Production and affiliate Marketing Platform.
Who are Clever Group's main competitors?
Emerging players on record are AppsFlyer and Insider. Broad incumbents are GroupM Vietnam (WPP), Publicis Groupe Vietnam, Dentsu Vietnam and Ogilvy Vietnam (WPP). Yeah1 Group is listed as a direct peer. Regional players are VNG Corporation and Nguyen Kim Group. Kantar Vietnam is listed as an others.
Does Clever Group have an API?
No public API is recorded for Clever Group.
What industry is Clever Group in?
Clever Group's product category is Digital Marketing & Advertising Services. Its primary akta.pro industry code is MPAAAAAA, Integrated Full-Service Creative Agencies, with a secondary code of MPAAAHAD, Content & Creative Studio for Creators (Concepting/Production). Its NAICS code is 54181 and its SIC code is 7311.