Turnbull Wine Cellars

What Turnbull Wine Cellars does

Turnbull Wine Cellars is a small-production Napa Valley winery founded in 1979, headquartered in Oakville, California, specializing in estate-grown Cabernet Sauvignon and limited varietal expressions. The company controls four estate vineyard sites across the Napa Valley — Fortuna Vineyard, Leopoldina Vineyard, Amoenus Vineyard (Calistoga), and the Turnbull Home Vineyard — each with distinct terroir profiles including volcanic soils, varied elevations, and multiple slope exposures. Winemaking follows traditional methods: meticulous lot-by-lot fruit sorting, cooperage trials for barrel selection, aging in 100% French Oak, extended bottle aging before release, and on-site bottling through a proprietary bottling line. The product portfolio includes flagship wines (Oakville Reserve, Black Label, Napa Valley Cabernet Sauvignon), single vineyard expressions (Leopoldina, Fortuna, Amoenus), a single block wine (Pierra), and varietal wines (Merlot, Sauvignon Blanc, Petit Verdot, Cabernet Franc, and the Bonne Vivante proprietary blend).

The company operates a dual-channel go-to-market model: direct-to-consumer sales through an e-commerce storefront (store.turnbullwines.com) with membership programs and mailing list engagement, complemented by wholesale distribution through US national channels and international exports, supported by a dedicated trade portal providing branding assets, tech sheets, and ordering infrastructure. Revenue is generated from wine sales to individual consumers, collectors, and trade buyers, with no publicly disclosed pricing. The company employs 11-50 people and maintains an operating status with active product releases and trade materials dated through 2023. Turnbull is an independent, privately held family operation with no disclosed institutional investment, parent company, or subsidiary structure.

Name

Turnbull Wine Cellars

Legal name

Turnbull Wine Cellars

Website

https://turnbullwines.com

Company type

Private

Founded year

1979

Operating status

Operating

Headcount range

11–50 employees

Short description

Turnbull Wine Cellars is a small-production, family-owned Napa Valley winery founded in 1979, producing estate-grown Cabernet Sauvignon and varietal wines from four estate vineyards, sold through DTC e-commerce, US wholesale, and international export channels.

Ownership category

akta.pro rank

Product category

Winery / Premium Wine Production

NAICS

Wineries (312130), Grape Vineyards (111332), Wine and Distilled Alcoholic Beverage Merchant Wholesalers (42482)

SIC

Beverages (2080), Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Wine Production & Winemaking (AFAFAAAB)

Keywords

• Estate-grown cabernet
• Napa valley wines
• Single vineyard wines
• Winery tasting tours
• Wine club membership

Headquarters

HQ city

Oakville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Direct Wine Sales: The company sells wine directly to consumers through their e-commerce platform. Orders are shipped via FedEx, UPS, and GSO with proper packaging and weather considerations for wine protection. They accept major credit cards (Visa, MasterCard, Discover, American Express) and ship to states where direct shipment is permitted by law.
2. Wholesale/Distribution: Wines are available through wholesale channels with a trade portal providing logos, bios, tech sheets, and informational materials for trade partners. They have national US distribution and international export capabilities.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

Turnbull Wine Cellars is a small-production Napa Valley winery that produces estate-grown Cabernet Sauvignon, single-vineyard and single-block wines, and select varietals from four owned estate vineyards in Oakville and Calistoga. The winery also offers on-site estate tastings, tours, and a wine club membership, complemented by wholesale distribution through US distributors and international exports.

Product overview

Turnbull Wine Cellars is a small-production Napa Valley winery specializing in estate-grown Cabernet Sauvignon and other varietals. Their portfolio includes flagship wines (Oakville Reserve Cabernet Sauvignon, Black Label Cabernet Sauvignon, Napa Valley Cabernet Sauvignon), single vineyard wines (Leopoldina, Fortuna, and Amoenus Vineyard Cabernet Sauvignons), a single block wine (Pierra Cabernet Sauvignon), and varietal expressions (Merlot, Cabernet Franc, Bonne Vivante red blend, Josephine Sauvignon Blanc, and Petit Verdot). All wines are estate-grown from their four vineyards in Oakville and Calistoga, with winemaking focused on transparency, integrity, and expressing time and place through 100% French Oak aging.

Differentiator

Problem solved

Functional benefit

Brands

• Black Label: Flagship Cabernet Sauvignon
• Oakville Reserve
• Napa Valley Cabernet Sauvignon
• Analogy

Products and services

• Oakville Reserve Cabernet Sauvignon Flagship reserve Cabernet Sauvignon sourced from estate vineyards in Oakville, representing the winery's premier expression of Napa Valley terroir. Aimed at premium wine consumers and collectors.
• Black Label Cabernet Sauvignon Premium flagship Cabernet Sauvignon showcasing the winery's winemaking expertise and vineyard character, sold as part of the flagship releases. Aimed at premium wine consumers.
• Napa Valley Cabernet Sauvignon Entry-level Cabernet Sauvignon expressing the broader Napa Valley character and terroir, part of the flagship releases tier. Aimed at wine consumers seeking Napa Valley Cabernet at the entry tier of the portfolio.
• Leopoldina Vineyard Cabernet Sauvignon Single vineyard Cabernet Sauvignon from the estate Leopoldina Vineyard at 460-860ft elevation, featuring red volcanic soils on the Oakville bench. Aimed at collectors and enthusiasts seeking site-specific wines.
• Fortuna Vineyard Cabernet Sauvignon Single vineyard Cabernet Sauvignon from the historic Fortuna Vineyard at the base of the Oakville Bench with ancient red volcanic soils. Aimed at collectors and enthusiasts seeking site-specific wines.
• Amoenus Vineyard Cabernet Sauvignon Single vineyard Cabernet Sauvignon from Amoenus Vineyard in Calistoga, featuring diverse volcanic soils and multiple slope exposures. Aimed at collectors and enthusiasts seeking site-specific wines.
• Pierra Cabernet Sauvignon Single block Cabernet Sauvignon expression from a distinguished block within the estate vineyards. Aimed at collectors seeking block-specific wines.
• Fortuna Vineyard Merlot Merlot from Fortuna Vineyard in Oakville showing elegance and quick development. Aimed at wine consumers interested in estate-grown Merlot.
• Bonne Vivante Proprietary Red Blend Proprietary red blend showcasing the winemaking team's creativity and blending expertise. Aimed at wine consumers seeking a non-varietal estate red blend.
• Josephine Sauvignon Blanc Sauvignon Blanc crafted from Turnbull Home Vineyard featuring classic bale soils and slow, even ripening. Aimed at wine consumers seeking an estate-grown white wine.
• Oakville Petit Verdot Single vineyard Petit Verdot showcasing the variety's potential in the Oakville appellation. Aimed at wine consumers and collectors interested in varietal Petit Verdot.
• Analogy Cabernet Sauvignon Cabernet Sauvignon expressing the house style and regional character of Napa Valley, listed among the winery's sub-brands and trade offerings. Aimed at wine consumers and trade buyers.
• Wine Club Membership Wine club membership providing regular customers with access to Turnbull wines, new releases, and winery updates via the mailing list. Aimed at recurring wine consumers and collectors.
• Estate Visits and Tastings On-site wine tastings and tours at the Oakville estate, offered as a direct-to-consumer experience for visitors and prospective customers.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Opus One Winery: Oakville-based joint venture producing ultra-premium estate-grown Cabernet Sauvignon–dominant wine, overlapping with Turnbull on geography, varietal focus, and ultra-premium estate positioning.
• Caymus Vineyards: Napa Valley Cabernet-focused producer with flagship and reserve-tier bottlings distributed nationally through wholesale and DTC, closely mirroring Turnbull's product architecture and channel mix.
• Spottswoode Estate Vineyard & Winery: Family-owned, estate-grown Napa Valley Cabernet Sauvignon producer with a tight, terroir-focused portfolio, comparable to Turnbull in scale ethos, ownership model, and premium estate positioning.
• Heitz Cellar: Historic Napa Valley estate winery producing single-vineyard and flagship Cabernet Sauvignon from Oakville-area vineyards, directly comparable in geography, varietal focus, and small-lot estate production.
• Stag's Leap Wine Cellars: Oakville/Napa Valley estate winery specializing in premium Cabernet Sauvignon with a portfolio of single-vineyard and flagship bottlings, directly comparable in product mix, geography, and premium positioning to Turnbull.
• Silver Oak Cellars: Napa Valley (and Alexander Valley) estate winery built around a single flagship Cabernet Sauvignon distributed via DTC mailing list and wholesale, with comparable premium positioning and estate-grown model.
• Joseph Phelps Vineyards: Napa Valley estate producer with a portfolio spanning flagship Cabernet Sauvignon, single-vineyard bottlings, and other varietals, structurally comparable to Turnbull's estate-grown, multi-tier Cabernet strategy.
• Groth Vineyards & Winery: Oakville-based estate winery with vineyard-specific Cabernet Sauvignon bottlings, structurally similar to Turnbull in geography, estate ownership, and small-production premium Cabernet focus.

Broad incumbents

• Schramsberg Vineyards: Historic Napa Valley estate producer with a national DTC and wholesale footprint and premium pricing, offering comparable distribution mechanics and premium estate-grown positioning to Turnbull.
• Robert Mondavi Winery: Iconic, large-scale Napa Valley producer with a broad portfolio of Cabernet and other varietals, serving as a benchmark incumbent in the same premium Napa segment where Turnbull competes.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/turnbullwines

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Turnbull Wine Cellars