Salsa Salsa Dance Studio

What Salsa Salsa Dance Studio does

Salsa Salsa Dance Studio is a privately held, brick-and-mortar Latin dance instruction studio headquartered at 55 4th Avenue in Brooklyn, NY. Founded in 2004 by co-owners Marcus Gonzalez and Jose Rivera, the studio has operated continuously for over 20 years and now employs 51-100 personnel, including approximately 19 instructors specializing in Mambo on 2 and related styles (salsa, bachata, cha-cha-cha). The studio runs 20 weekly group classes at progressive skill levels, supplemented by Sunday specialty workshops, private 55-minute lessons, group event packages, and custom choreography services for weddings and Sweet Sixteens.

The business operates a hybrid direct-to-consumer and event-driven model, monetizing through class memberships and punch cards, private lessons ($85-$100 per session or discounted multi-session packages), wedding packages ($585-$1,150), group event lessons ($150-$450), and a branded merchandise e-commerce shop. Bookings are processed through the Wellness Living platform, with dedicated iOS and Android apps launched in 2024. Customer engagement is reinforced by a points-based loyalty rewards program (1 point per $1 spent) launching February 2026, plus recurring bimonthly socials, an annual beach party, an outdoor salsa series, and a 5th Avenue Salsa Concert hosted with venue partners across NYC.

The studio maintains a community-anchored moat, relying on a deep instructor bench drawn from world-champion competitors and established New York salsa companies (Yamulee, Descarga Latina, La Fuerza, Brooklyn Touch) rather than proprietary technology. Geographic footprint remains concentrated in Brooklyn, with select event expansion to Manhattan (KTown Dance Studio) and outdoor Brooklyn venues. No institutional funding or parent-company backing is disclosed; operations are independently owned by the two founders who remain active instructors.

Name

Salsa Salsa Dance Studio

Legal name

Salsa Salsa Dance Studio

Website

https://salsasalsadancestudio.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

51–100 employees

Short description

Salsa Salsa Dance Studio is a Brooklyn-based, independently owned Latin dance studio founded in 2004 offering progressive salsa and bachata group classes, private lessons, wedding choreography, and community social events to individual dancers and small event clients in NYC.

Ownership category

akta.pro rank

Product category

Dance Instruction

NAICS

Fine Arts Schools (61161), Dance Companies (71112), Fitness and Recreational Sports Centers (71394)

SIC

Services-Amusement & Recreation Services (7900), Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Dance Education (Ballet, Contemporary, Hip-Hop, Cultural Dance) (EDAMAAAH)

akta.pro secondary industries

Dance & Movement (Ballroom, Contemporary, Social Dance) (EDAAAGAD), Dance Festivals & Dance Series (MPAGADAJ), Dance Fitness Classes (e.g., Zumba) (HSADABAD)

Keywords

• Salsa dance classes
• Latin dance instruction
• Private dance lessons
• Wedding choreography
• Dance studio

Headquarters

HQ city

Brooklyn

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Group Classes: Weekly group salsa, bachata, and specialty classes offered at various levels. Revenue from class packages and monthly memberships with different expiration terms.
2. Private Lessons: One-on-one and couple private dance instruction at $85-$100 per session, with discounted multi-session packages available.
3. Wedding and Event Packages: Custom choreography for weddings and sweet sixteens with 3, 5, or 10 practice session packages ranging from $585 to $1,150.
4. Group Private Events: Corporate team-building and private party dance lessons priced by group size: $150 (3-10 guests), $300 (11-20 guests), $450 (20+ guests).
5. Merchandise: Branded apparel including t-shirts, crop tops, and hoodies sold through the studio's e-commerce shop, ranging from $24.50 to $45.19.
6. Rewards Program: Points-based loyalty program earning 1 point per $1 spent, redeemable for studio credit at 100 points = $5, 500 points = $25, 1000 points = $50.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Salsa Salsa Dance Studio is a brick-and-mortar dance studio in Brooklyn, NY that delivers in-person salsa, bachata, and other Latin dance instruction through weekly group classes at progressive skill levels, one-on-one private lessons, specialty workshops, custom wedding and Sweet Sixteen choreography, on-site corporate and private event lessons, and a calendar of social dance events. The studio also operates a small branded apparel e-commerce shop and a points-based rewards program for its student community.

Product overview

Salsa Salsa Dance Studio is a brick-and-mortar dance studio offering a portfolio of in-person dance instruction and related services centered on Salsa and other Latin dance styles. The core offering consists of weekly group classes at progressive skill levels (beginner through advanced), supplemented by rotating Sunday specialty workshops, private one-on-one lessons, group event packages for parties and corporate settings, and custom choreography for weddings and Sweet Sixteens. The studio also hosts bimonthly social events, outdoor salsa series, and community events. A loyalty rewards program lets students earn and redeem points on purchases. A small branded apparel shop sells t-shirts, tops, and hoodies. The studio recently launched mobile apps for iOS and Android to support class booking and account management.

Differentiator

Problem solved

Functional benefit

Products and services

• Group Dance Classes Weekly group classes in Salsa, Bachata, and other Latin dances across beginner through advanced levels, structured in progressive curricula lasting up to one year per level.
• Specialty Workshops Sunday specialty workshops rotating weekly covering Ladies Styling, Spinning, Body Movement, Latin Fusion, and Turns Master Class.
• Private Lessons One-on-one or couple-focused 55-minute private dance lessons with experienced instructors for personalized coaching, offered as single sessions or discounted multi-lesson packages.
• Group Privates and Event Dance Lessons On-site group dance lessons for private parties, birthdays, team-building events, and corporate gatherings, with tiered pricing based on guest count (3-10, 11-20, or 20+ guests).
• Wedding and Sweet Sixteen Dance Packages Custom choreography services for wedding first dances and Sweet Sixteen celebrations, including practice sessions, with three package tiers ($585 for 3 sessions, $750 for 5 sessions, $1,150 for 10 sessions).
• Salsa Salsa Rewards Program A loyalty program where members earn 1 point per $1 spent on classes, memberships, workshops, and events, redeemable for studio credit at tiered rates ($5 for 100 points, $25 for 500 points, $50 for 1,000 points).
• Dance Shop Apparel Branded merchandise including t-shirts, crop tops, crop hoodies, and v-neck shirts sold directly through the studio's online shop.

Quantifiable outcome

• 20 weekly classes of all levels offered
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• YAYOS LATIN CUISINEcoreStrategic or Co-development Partner · 25 July 2026Yayo's Latin Restaurant hosts the annual 5th Avenue Salsa Concert with Salsa Salsa Dance Studio and 5th Avenue BID. This all-day celebration brings together music, dancing, food, and community in Park Slope, Brooklyn. The partnership represents a key community-building initiative for the studio.
• Prospect Heights Open StreetscoreStrategic or Co-development Partner · 18 July 2026Collaboration for the Outdoor Salsa Series on Vanderbilt Ave, providing free salsa classes and dance parties in partnership with Prospect Heights Open Streets program. This outdoor summer series brings dance to the community on the street.
• KTown Dance StudiominorStrategic or Co-development Partner · 10 July 2026Host venue for the Bailamos Juntos Social, a bi-monthly salsa and bachata social event in Manhattan. Salsa Salsa co-hosts this event bringing dancers together from across NYC.
• ATOLYE Bar & LoungeminorChannel Partner/ Reseller/ Distributor · 2 July 2026Brooklyn venue hosting Salsa Craze social events, a recurring salsa dance night that takes place multiple dates throughout the year.
• 5th Avenue BIDminorStrategic or Co-development PartnerBusiness Improvement District partnership for the annual 5th Avenue Salsa Concert event, supporting community programming in Park Slope.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Steps on Broadway: Iconic NYC dance studio providing group classes, private instruction, and workshops across multiple genres. Comparable as a long-established NYC dance school serving hobbyists through professionals with tiered class packages and instructor-led programs.
• Broadway Dance Center: Large NYC drop-in and membership-based dance studio offering group classes across many styles plus private lessons, workshops, and intensives. Comparable as a high-volume urban dance instruction venue with similar pricing model and event programming.
• Peridance Capezio Center: Long-running NYC dance studio offering group classes, private lessons, workshops, and performance programs across multiple dance styles including Latin and contemporary. Directly comparable as a multi-style urban dance instruction business with similar class/private/event revenue mix.
• Latin Rhythms Dance Studio: NYC-area Latin dance studio providing group classes, private lessons, and socials in salsa, bachata, and other partner dances. Directly comparable as a Latin-dance specialist studio with overlapping customer base.
• DanceSport NYC: NYC dance studio offering group and private instruction in ballroom, Latin, and social dance styles, plus event packages. Directly comparable as a multi-style NYC studio with similar wedding/event and private-lesson revenue streams.
• Bachata Rock NYC: NYC-based Latin dance studio focused on bachata and salsa instruction, group classes, private lessons, and social dance events. Directly comparable as a Latin dance specialist studio competing in the same NYC market.

Broad incumbents

• Millennium Dance Complex: Multi-location dance studio brand (with flagship LA presence) offering group classes, workshops, and instructor training across many styles. Comparable business model but at greater scale and broader geographic reach.
• Alvin Ailey American Dance Theater (Ailey Extension): Major NYC dance institution offering drop-in adult dance classes across multiple styles through its Extension program. Comparable as a high-volume urban dance instruction venue with established brand and broader programming.

Emerging players

• The Dance Cartel: NYC-based social dance and event company offering Latin and social dance instruction, socials, and themed events. Comparable as a community-driven NYC dance business focused on social dancing and event-based engagement.

Regional players

• Baila Europa Dance School: Latin and ballroom dance school with NYC-area presence focused on salsa, bachata, and social dance instruction plus events. Comparable as a Latin-dance instruction business with similar group class and event programming.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Customer concentration

• Xx.com/salsasalsanyc
• YouTubeyoutube.com/channel/UCBfN9b_YGsfjESzWFS-kmQQ
• Facebookfacebook.com/salsasalsanyc
• Instagraminstagram.com/salsasalsanyc
• LinkedInlinkedin.com/company/salsa-salsa-dance-studio

Revenue estimate

Valuation estimate

Number of profiles

Profiles19 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Salsa Salsa Dance Studio