Prime Indexes

What Prime Indexes does

Prime Indexes is a financial research publisher established in 2016 and owned by Level ETF Ventures LLC (LEV), headquartered in Boca Raton, Florida. The company designs and maintains a portfolio of proprietary thematic indexes covering emerging industries that it characterizes as undercovered by primary research providers: the Prime Alternative Harvest Index (cannabis, 2017), the Prime Travel Technology Index (2019), the Prime Auto Industry Index, the Prime Airlines Index (2022-2023), and the Prime Unicorn 30 Index. Each benchmark uses an "intuitive criteria" screening framework and a distinct proprietary weighting scheme — Modified Market Cap, Modified Liquidity Weighted, Modified Average Daily Value Weighted, or the factor-weighted Prime Score™ methodology — to identify and rank constituents. Index calculation and publication are outsourced to Solactive AG, the company's official calculation agent.

The firm's commercial model is B2B index licensing rather than direct-to-investor subscription. Prime Indexes licenses its proprietary benchmarks to third-party ETF and ETN issuers, who package investable products around them. Documented licensees include Amplify ETFs (which launched the Amplify Alternative Harvest ETF/MJ and the Amplify Travel Tech ETF/AWAY) and MAX ETNs (which launched the MAX Auto Industry 3X Leveraged ETN/CARU, the -3X Inverse ETN/CARD, the MAX Airlines 3X Leveraged ETN/JETU, and the -3X Inverse ETN/JETD). Revenue is generated through licensing royalties tied to AUM and product economics, although contract terms are not publicly disclosed. Supporting marketing surfaces include the corporate website, sector heatmaps (Cannabis Heatmap, TravelTech Heatmap), downloadable methodology guides, and overview videos.

Prime Indexes operates with a very small team of 1-10 employees and has no disclosed venture, private equity, or public capital on record. The intellectual property — including the registered trademarks "Prime Indexes" and "Prime 5" — is owned and controlled at the holding-company level by Level ETF Ventures LLC.

Name

Prime Indexes

Legal name

Level ETF Ventures LLC

Website

https://primeindexes.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Prime Indexes is a Florida-based financial research publisher that designs proprietary thematic indexes covering emerging industries such as cannabis, travel technology, airlines, autos, and unicorns, licensing them to ETF and ETN providers that create investable products.

Ownership category

akta.pro rank

Headquarters

HQ city

Boca Raton

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Index Licensing: Prime Indexes licenses its proprietary indexes to ETF and ETN providers who create investment products tracking those indexes. The company receives compensation for licensing its indexes to third parties as stated in their disclaimer.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Prime Indexes is a financial research publisher that designs and owns proprietary thematic equity indexes focused on emerging industries including travel technology, cannabis, airlines, the auto industry, and unicorn-stage private companies. The company applies intuitive selection criteria and proprietary weighting methodologies to screen and score constituents, then licenses those indexes to third-party ETF and ETN providers who package them as investable products such as MJ, AWAY, CARU, CARD, JETU and JETD.

Product overview

Prime Indexes is a financial research publisher owned by Level ETF Ventures LLC (LEV), focused on emerging technologies and industries that are undercovered by primary research providers. The company offers a portfolio of thematic indexes (Prime Travel Technology Index, Prime Alternative Harvest Index, Prime Auto Industry Index, Prime Airlines Index, and Prime Unicorn 30 Index) designed with intuitive criteria to help investors identify and screen companies in emerging industries. These indexes are licensed to third-party fund managers for creation of investable products including ETFs (Amplify Alternative Harvest ETF/MJ, Amplify Travel Tech ETF/AWAY) and leveraged/inverse ETNs (CARU, CARD, JETU, JETD via MAX ETNs). Index calculation is performed by Solactive AG.

Differentiator

Problem solved

Functional benefit

Brands

• Prime Unicorn 30 Index: An index tracking unicorn companies, licensed to external advisors
• TravelTech Heatmap
• Cannabis Heatmap

Products and services

• Prime Travel Technology Index A thematic index measuring the performance of companies that use technology to facilitate travel bookings and reservations, ride sharing and hailing, travel price comparison, and travel advice. Factor-weighted by Prime Score™ and tracking 28 holdings globally. Licensed to Amplify ETFs for the Amplify Travel Tech ETF (AWAY).
• Prime Alternative Harvest Index An index providing investment exposure to both event-driven news and long-term trends in the cannabis industry as well as the industries likely influenced by medicinal and recreational cannabis legalization, using a Modified Market Cap weighting scheme. Tracks 9 cannabis-related holdings. Licensed to Amplify ETFs for the Amplify Alternative Harvest ETF (MJ).
• Prime Airlines Index An index tracking the performance of US-listed companies engaged in the broader airlines industry ecosystem, including airlines, aircraft parts and manufacturing, and air freight and logistics. Uses Modified Average Daily Value Weighted methodology. Tracks 21 holdings and serves as the underlying benchmark for MAX Airlines 3X Leveraged ETNs (JETU) and -3X Inverse Leveraged ETNs (JETD).
• Prime Auto Industry Index An index tracking the performance of US-listed companies engaged in the broader auto industry ecosystem, including Automobile Manufacturers, Automotive Parts and Retail companies, New Car Dealers, and Used Car Dealers. Uses Modified Liquidity Weighted methodology. Serves as the underlying benchmark for MAX Auto Industry 3X Leveraged ETNs (CARU) and -3X Inverse Leveraged ETNs (CARD).
• Prime Unicorn 30 Index A thematic index tracking the performance of unicorn companies (privately held startups valued at over $1 billion), licensed via the Prime Unicorn 30 Index.

Named customers2 records

Segments1 record

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Amplify ETFscoreChannel Partner/ Reseller/ DistributorAmplify ETFs has licensed the Prime Alternative Harvest Index for the Amplify Alternative Harvest ETF (symbol: MJ) and the Prime Travel Technology Index for the Amplify Travel Tech ETF (symbol: AWAY). These are actively traded ETFs on major exchanges.
• MAX ETNscoreChannel Partner/ Reseller/ DistributorMAX ETNs has licensed the Prime Auto Industry Index for the MAX Auto Industry 3X Leveraged ETNs (symbol: CARU) and MAX Auto Industry -3X Inverse Leveraged ETNs (symbol: CARD), and the Prime Airlines Index for the MAX Airlines 3X Leveraged ETNs (symbol: JETU) and MAX Airlines -3X Inverse Leveraged ETNs (symbol: JETD).
• Solactive AGcoreTechnology or IntegrationSolactive AG serves as the official index calculation agent for Prime Indexes, calculating closing prices and real-time intraday prices based on the closing prices of individual index constituents.
• Prime Unicorn IndexminorOEM/ Whitelabel/ Licensing PartnerThe Prime Unicorn 30 Index is a separate product (operated via primeunicornindex.com) that may use Prime Indexes methodology or branding for private company tracking.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Solactive AG: German index provider and calculation agent that designs, calculates, and licenses its own proprietary indexes to ETF issuers — directly comparable to Prime Indexes' index design and B2B licensing model, and also serves as Prime's calculation vendor.
• MarketVector Indexes: Thematic and digital-asset index provider licensing proprietary indexes to ETF and ETN sponsors. Closely comparable mid-sized peer competing for similar thematic licensing mandates.
• Indxx: Niche thematic index developer that licenses proprietary indexes (e.g., cannabis, technology, cannabis) to ETF sponsors — a direct peer in size, scope, and licensing-only business model.
• ROBO Global: Thematic index provider focused on robotics, AI, and healthcare that licenses its indexes to ETF sponsors — directly comparable in niche thematic index licensing to the same B2B channel Prime Indexes serves.

Broad incumbents

• MSCI Inc. The largest global index provider, licensing MSCI-branded indexes to ETF sponsors worldwide. Operates the same index-licensing business model as Prime Indexes but at vastly greater scale and breadth across geographies and themes.
• Bloomberg Indices: Bloomberg's index business licenses thematic and strategy indexes to ETF issuers, competing with Prime Indexes for sponsor relationships across emerging themes.
• CRSP (Center for Research in Security Prices): Academic-origin index provider whose CRSP US indexes are licensed to Vanguard and other ETF sponsors. Comparable B2B index-licensing model, though focused on broad US equity benchmarks rather than emerging themes.
• S&P Dow Jones Indices: Joint venture of S&P Global and CME Group licensing benchmark and thematic indexes to ETF providers. Comparable index-licensing economics and sponsor relationships, with deep coverage in sector and thematic benchmarks.
• ICE (NYSE) Indices: Intercontinental Exchange's index business (including the former NYSE Indices) licenses benchmark and thematic indexes to ETF and ETN sponsors — broader incumbent competitor with overlapping licensing relationships.
• FTSE Russell: London-based global index provider licensing Russell and FTSE-branded indexes to ETF sponsors. Directly comparable B2B index-licensing business model serving the same ETF/ETN channel.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/primeindexes

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Prime Indexes