What The Daily Astorian does

The Daily Astorian is a private, for-profit daily newspaper founded in 1873 and headquartered in Astoria, Oregon, serving Clatsop County and the North Coast region. It functions as the primary local news source for residents of Astoria, Warrenton, Seaside, Cannon Beach, and surrounding coastal communities, covering local government, elections, sports, business, obituaries, lifestyle, and community events. The publication operates under Carpenter Media Group, a regional newspaper network, and shares back-office publishing infrastructure and platforms (classifieds, obituaries, jobs) with sister titles including Chinook Observer, Seaside Signal, and Capital Press.

The core product is the daily print newspaper, supported by an expanding digital product portfolio: an eEdition digital replica, email newsletters, a puzzles-and-games suite, an Area Guide local directory, an events calendar, sponsored content, special sections, a Newspapers In Education program, and a press release distribution service. The technology stack is a WordPress CMS-based website with an eEdition platform (digital.dailyastorian.com) and online subscription/payment infrastructure. The co-branded Discover Our Coast tourism platform extends the brand into local lifestyle, contests, and gift-guide commerce.

The revenue model is a four-stream mix: (1) recurring print and digital subscriptions sold direct-to-consumer, (2) display and sponsored-content advertising, (3) classifieds and marketplace transactions (jobs, real estate, public notices, obituaries), and (4) special-section and event-based advertising such as the Readers Choice Awards. The go-to-market is direct-to-consumer for subscriptions and B2B for advertising, with both physical home delivery/newsstand distribution and digital self-serve channels. Customers include individual Clatsop County residents, local SMBs, and local government entities requiring public-notice publication.

Name

The Daily Astorian

Legal name

The Astorian

Website

https://dailyastorian.com

Company type

Private

Founded year

1873

Operating status

Operating

Headcount range

101–250 employees

Short description

The Daily Astorian is a private daily newspaper founded in 1873, serving as the primary local news source for Clatsop County, Oregon. It generates revenue through subscriptions, advertising, classifieds, and special sections, operating under Carpenter Media Group.

Ownership category

akta.pro rank

Product category

Local Newspaper Publishing

NAICS

Newspaper Publishers (513110)

SIC

Newspapers: Publishing Or Publishing & Printing (2711)

akta.pro primary industry

Local & Regional Newspapers (Print & Digital) (MPAJADAB)

Keywords

• Local news publishing
• Community newspaper
• Digital news subscriptions
• Classified advertising
• Local journalism

Headquarters

HQ city

Astoria

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Subscriptions: Print and digital subscription revenue from individual readers, providing recurring monthly/annual subscription income. Subscription tiers include digital-only and print+digital packages.
2. Advertising: Display advertising in print and digital formats, including sponsored content partnerships with local businesses and organizations such as Energy Trust of Oregon and senior living facilities.
3. Classifieds and Marketplace: Revenue from classified ads, job postings, real estate listings, public notices, and obituary placements through their classifieds platform (coastah.eomediagroup.com).
4. Special Sections and Events: Special section advertising features and event coverage including contests (Readers Choice Awards), Area Guide listings for local businesses.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

The Daily Astorian is a daily newspaper serving Clatsop County, Oregon, and surrounding North Coast communities. It publishes local news, government coverage, sports, obituaries, lifestyle content, and community events, distributed through print home delivery, newsstand sales, and a digital platform that includes a website, eEdition, email newsletters, and supporting products such as classifieds, area guide, and sponsored content.

Product overview

The Daily Astorian is a regional newspaper publisher offering a unified portfolio of print and digital media products. The core offering is the daily newspaper covering Clatsop County news, sports, business, government, and lifestyle content. Supporting digital products include the eEdition (digital replica of print), newsletters, puzzles and games, an Area Guide directory, classifieds, events calendar, Discover Our Coast tourism platform, obituaries service, sponsored content, and special sections. The publication operates under Carpenter Media Group and serves the North Coast Oregon community with both free and subscription-based content access.

Differentiator

Problem solved

Functional benefit

Products and services

• The Astorian (Daily Newspaper) The main daily newspaper publication covering local news, sports, business, government, elections, lifestyle, and community content for Clatsop County, Oregon.
• eEdition Digital replica of the print newspaper accessible online, allowing readers to view the complete newspaper edition digitally.
• Email Newsletters Email newsletter services delivering news updates and targeted content to subscribers.
• Area Guide Local directory service featuring Hotels, Restaurants, Services, Shopping, Things To Do, and Vacation Rentals listings for the North Coast area.
• Classifieds Online classified advertising platform featuring Jobs, Real Estate, Public Notices, and general classified listings for the North Coast region.
• Events Calendar Community events listing service allowing users to discover and submit local events in the North Coast area.
• Discover Our Coast Local lifestyle and tourism platform featuring Contests, Readers Choice Awards, and the Holly Jolly Gift Guide promoting North Coast Oregon attractions, events, and local businesses.
• Obituaries & Tributes Death notices and obituary listings for Clatsop County, with options to place obituaries and access archived records.
• Sponsored Content Native advertising content partnerships with local businesses including sponsored articles and promotional features.
• Special Sections Themed digital publications and special interest content collections distributed alongside the main newspaper.
• Newspapers In Education Educational program bringing newspaper content into local classrooms for K-12 students.
• Press Releases Press release distribution service allowing local organizations to distribute press releases and community announcements.
• Puzzles & Games Interactive puzzle content including Classic Sudoku, Daily Commuter Crossword, Futoshiki, Hitori, Jumble Crossword, Jumble Daily, Jumble For Kids, Killer Sudoku, LA Times Crossword, LA Times Sunday Crossword, TV Crossword, and TV Jumble.

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Twelve partnerships are on record, tiered core and minor.

• Carpenter Media GroupcoreOthersThe Astorian is owned and operated by Carpenter Media Group, a network of community newspapers and media properties. Carpenter Media Group provides publishing infrastructure, advertising systems, and shared services across its newspaper portfolio including other regional publications.
• Chinook ObserverminorOthersRegional news partner within the Carpenter Media Group network. Listed as 'Our Partners' alongside other Oregon community newspapers including Seaside Signal, Capital Press, and various regional publications.
• Seaside SignalminorOthersRegional news partner within the Carpenter Media Group network of Oregon community newspapers.
• Capital PressminorOthersRegional news partner within the Carpenter Media Group network, covering agricultural news in Oregon.
• Discover Our CoastminorOthersCo-branded tourism/lifestyle platform (discoverourcoast.com) operated in partnership with The Astorian, promoting North Coast Oregon attractions, events, and local businesses.
• Columbia Memorial HospitalminorStrategic or Co-development PartnerLocal hospital sponsors community events including golf tournaments and health-related coverage. Coverage of hospital expansion projects (BuildCMH) and community health news in The Astorian.
• First Interstate BankminorGTM or Marketing PartnerRegional bank that partners with The Astorian for community donations and local coverage, including coverage of their 'Believe in Local' grant campaign supporting organizations like South County Community Food Bank.
• Clatsop Cares FoundationminorStrategic or Co-development PartnerLocal foundation hosts fundraising events (Seafood Boil) featured in The Astorian's community coverage, supporting Clatsop Care residents.
• Oregon Arts CommissionminorOthersState arts agency that awarded $10,000 Arts Learning grant to Astoria Arts and Movement Center, featured in The Astorian's arts coverage.
• Liberty TheatreminorStrategic or Co-development PartnerHistoric Astoria venue hosts author events featured in The Astorian, including book readings and signings for local authors like Jerry Sutherland.
• Astoria-Warrenton Area Chamber of CommerceminorStrategic or Co-development PartnerLocal chamber co-hosts community events (Goonies restoration panel discussion) featured in The Astorian, with the newspaper's editor participating as moderator.
• Cannery Pier Hotel & SpaminorGTM or Marketing PartnerLocal hotel hosted Goonies house restoration panel discussion, with The Astorian's editor moderating. Hotel provides sponsored content and advertising.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• The Daily World (Aberdeen, WA): A daily local newspaper serving Grays Harbor County, Washington — a small Pacific Northwest coastal market. Comparable in scale, subscription/print model, and reliance on local SMB advertising in a rural coastal economy.
• Capital Press: An agricultural-focused regional newspaper within the Carpenter Media Group network covering Oregon and the Pacific Northwest. Comparable as a subscription- and advertising-driven regional publication sharing the same parent-company infrastructure and classifieds platforms.
• Chinook Observer: A Carpenter Media Group community newspaper covering the Long Beach Peninsula and southern Washington coast. Closely comparable in local-news subscription and advertising model, distribution footprint, and group-level operational structure.
• Seaside Signal: A sister community newspaper under Carpenter Media Group serving Seaside and the southern North Coast of Oregon. Directly comparable in product mix, revenue model, and parent-company infrastructure, operating in an immediately adjacent geography to The Daily Astorian.
• The Coos Bay World: A daily community newspaper serving Coos Bay and Coos County on the southern Oregon coast. Highly comparable as a coastal Oregon local daily competing in a similar small-market, print-plus-digital subscription and advertising model.

Broad incumbents

• Pamplin Media Group: An Oregon-based community newspaper group publishing multiple local titles across the Portland metro and surrounding counties. Comparable as a multi-title local newspaper operator with overlapping subscription, advertising, and digital product offerings in Oregon.
• The Register-Guard (Eugene): A regional daily serving Eugene and Lane County, Oregon. Comparable as a print-and-digital Oregon local newspaper, but with a substantially larger audience, broader advertising base, and more diversified digital operations.
• The Bend Bulletin: A larger regional daily serving Central Oregon. Comparable in local-news subscription and advertising business model, but operates at meaningfully greater scale and broader geographic reach than The Daily Astorian.

Others

• EO Media Group (parent network publications): The Pacific Northwest newspaper group whose digital infrastructure, classifieds, and obituary platforms (coastah.eomediagroup.com, coastobituaries.eomediagroup.com) The Astorian is integrated with. Relevant as the shared services and technology counterpart underpinning the publication's operations.

Emerging players

• Cottage Grove Sentinel: A small Oregon community newspaper serving Cottage Grove and southern Lane County. Comparable in scale and local-news subscription/classifieds model, with a smaller geographic footprint than The Daily Astorian.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/DailyAstorian
• Facebookfacebook.com/DailyAstorian

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Daily Astorian