Automation Personnel Services, Inc.

What Automation Personnel Services, Inc. does

Automation Personnel Services, Inc. (APS) is a privately held, founder-led industrial and commercial staffing firm headquartered in Birmingham, Alabama. Founded in 1990 by Steve and Leslie Nordness, the company has grown from a single Birmingham location to 35+ branch offices across nine Southeastern states (Alabama, Florida, Georgia, Louisiana, North Carolina, South Carolina, Tennessee, Texas, and Virginia) and places temporary, temp-to-hire, and direct-hire workers across light industrial, manufacturing, logistics, automotive, call center, and healthcare end-markets. With reported scale of 10,000+ placed associates, APS has been continuously recognized on the Staffing Industry Analysts Largest Staffing Firms list since 2012 and is described as one of the largest staffing agencies in the U.S.

Name

Automation Personnel Services, Inc.

Legal name

Automation Personnel Services, Inc.

Website

https://apstemps.com

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Automation Personnel Services is a privately held Southeast U.S. staffing firm, founded 1990 in Birmingham, Alabama, operating 35+ branches across nine states and placing temporary, temp-to-hire, and direct-hire workers in industrial, manufacturing, logistics, automotive, call center, and healthcare roles.

Ownership category

akta.pro rank

Product category

Staffing Services

NAICS

Temporary Help Services (56132), Employment Placement Agencies (561311), Employment Placement Agencies and Executive Search Services (56131)

SIC

Services-Employment Agencies (7361), Services-Help Supply Services (7363)

akta.pro primary industry

Light Industrial & Warehouse Temp Staffing (BPACACAB)

akta.pro secondary industries

Clerical & Customer Support Temp Staffing (BPACACAC), Workforce Time, Attendance & Scheduling Administration (BPAAAIAI)

Keywords

• Temporary staffing services
• Workforce solutions
• Light industrial staffing
• Direct hire recruiting
• Managed service provider

Headquarters

HQ city

Birmingham

HQ country

United States

HQ region

North America

Offices35 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Temporary Staffing Services: Providing temporary workers to businesses to fill immediate staffing needs. The company handles all payroll costs including workers' compensation and unemployment.
2. Temp-to-Hire Staffing: Allows employers to evaluate workers before making permanent hiring decisions. If unsatisfied within the first four hours of an assignment, the company replaces the employee at no charge.
3. Direct Hire Placement: Permanent placement services for filling direct-hire technical and professional positions. Rates are competitive and typically based on market-specific factors.
4. Managed Service Provider (Automation Pulse): Managed workforce solutions that streamline workforce management across multiple staffing partners, handling compliance, efficiency, and quality with centralized invoicing.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Automation Personnel Services is a regional staffing agency that supplies employers with temporary, temp-to-hire, and direct-hire workers through more than 35 branch offices across the Southeastern United States. Placements span light industrial, manufacturing, logistics, automotive, call center, and healthcare roles. The company also runs Automation Pulse, a managed service provider offering that consolidates contingent workforce administration for multi-location clients.

Product overview

Automation Personnel Services is a staffing agency offering temporary, temp-to-hire, and direct-hire workforce solutions across the Southeast. The core offering is its staffing services organized around industries (Light Industrial, Manufacturing, Logistics, Automotive, Call Center, Healthcare). The company also operates Automation Pulse, a managed service provider platform that consolidates workforce management across staffing vendors. Agent Select is a specialized call center staffing program featuring skills testing and performance monitoring. Automation Technical Services handles specialized technical and professional recruiting. These products work together as a unified workforce solution: the staffing core fills positions while Automation Pulse manages the broader contingent workforce and Agent Select targets specialized call center talent.

Differentiator

Problem solved

Functional benefit

Products and services

• Temporary Staffing Services
• Temp-to-Hire Staffing
• Direct Hire Placement
• Automation Pulse (Managed Service Provider Program)
• Agent Select
• Automation Technical Services

Quantifiable outcome

• Most routine orders can be filled within 24-48 hours
• +1 more outcomes

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• EmployBridge: Large US staffing firm specializing in industrial, logistics, and manufacturing workforce solutions with an MSP offering (ProDrivers, ResourceMFG). Directly comparable to APS on light industrial focus and managed service provider capabilities.
• Integrity Staffing Solutions: Light-industrial and warehouse staffing specialist serving major distribution and e-commerce clients across the US. Closely comparable to APS on customer verticals and fulfillment-oriented staffing model.
• Express Employment Professionals: Oklahoma-based, founder-led staffing firm operating a franchise-style branch network across the US, with a heavy mix of light industrial, administrative, and professional placements sold through local offices. Highly comparable to APS in go-to-market model, customer segment, and branch-led distribution.
• Staffmark Group: US staffing firm providing light industrial, logistics, professional, and managed workforce solutions through a branch network. Comparable to APS on multi-vertical staffing, branch-led sales motion, and MSP offering.
• Labor Finders: Florida-headquartered staffing franchise focused on light industrial, construction, and skilled trades staffing across the Southeast US. Comparable to APS on regional concentration and blue-collar customer mix.
• PeopleReady (TrueBlue): TrueBlue subsidiary focused on light industrial, construction, and hospitality staffing via a branch and on-demand digital model. Directly comparable on customer verticals (warehouse, manufacturing, general labor) and same-day fill model.

Broad incumbents

• Kelly Services: US-based global staffing firm covering industrial, office, professional, and educational staffing with an MSP/RPO practice. Comparable as a broad incumbent in the same staffing categories, with broader geographic and vertical diversification.
• ManpowerGroup: Global staffing and workforce solutions provider with industrial, office, and professional segments plus MSP/RPO offerings. Comparable as a broad incumbent in the same customer categories, with greater geographic diversification and digital sourcing capabilities.
• Randstad: Global staffing leader with industrial, logistics, professional, and digital staffing offerings including the Randstad Sourceright MSP platform. Comparable on customer verticals and MSP capabilities, with materially larger scale and proprietary technology.
• Adecco Group: Global staffing leader operating across industrial, office, and professional placements with significant US footprint. Comparable as a broad incumbent competing in the same light industrial and office staffing categories, though at much larger scale and with proprietary technology.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/apstemps
• Facebookfacebook.com/automationpersonnelservicesinc
• LinkedInlinkedin.com/company/422579
• Instagraminstagram.com/apstemps

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Automation Personnel Services, Inc.