research2guidance

What research2guidance does

research2guidance (operating as R2G, legally Research2Guidance GmbH) is a Berlin-based digital health strategy consultancy and market research firm founded in 2009. The company serves pharmaceutical companies, medtech firms, healthcare providers, insurers, and digital health startups, helping clients navigate digital health market entry, partnership development, and ecosystem strategy.

The firm operates three primary product lines. First, a portfolio of premium market research reports (priced at €190-€490) covering digital health trends including the HealthTech Startup Nation Report, HealthTech Startups Needs Report, HealthTech Innovation Partner Landscape Report, and themed reports such as The Rise of Companion Apps forecasting a $20B pharma opportunity by 2029; many whitepapers are offered free. Second, custom consulting engagements spanning market and competitor deep dives, go-to-market strategy, ecosystem design, and innovation screening for blue-chip clients including Novartis, Johnson & Johnson, Roche, Bayer, Pfizer, AstraZeneca, Medtronic, and the NHS. Third, R2GConnect, a matching platform launched in 2020 covering 8,600+ HealthTech companies across 108 countries, enabling corporates, investors, accelerators, and health providers to post partnership briefings for startups.

The firm monetizes through one-time report licenses, professional services fees, and emerging subscription monitoring products (such as Digital Health Market Watch for Women's Health). Operations are lean, with 1-10 employees under Managing Director Ralf-Gordon Jahns. Marketing is content-led via blog articles, reports, email newsletters, conference participation, and LinkedIn. The company is privately held and bootstrapped, with no disclosed funding rounds, parent company, or M&A activity.

Name

research2guidance

Legal name

Research2Guidance GmbH

Website

https://research2guidance.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

research2guidance is a Berlin-based digital health strategy consultancy and market research firm that publishes market reports on HealthTech trends, runs the R2GConnect matching platform for 8,600+ startups, and delivers custom consulting to pharmaceutical, medtech, healthcare provider, and insurance clients globally.

Ownership category

akta.pro rank

Product category

Digital Health Consulting and Market Intelligence

NAICS

Marketing Research and Public Opinion Polling (541910), Marketing Consulting Services (541613), Other Scientific and Technical Consulting Services (54169)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

B2B / Industrial Market Research (MPAAALAA)

akta.pro secondary industry

Industry & Sector Research (Syndicated/Custom) (BPAHALAE)

Keywords

• Digital health consulting
• Healthtech market research
• MHealth market intelligence
• Digital health strategy
• Healthtech ecosystem mapping

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Market Research Reports: Sale of premium and free market research reports on digital health topics including mHealth, companion apps, digital therapeutics, and HealthTech startup ecosystems. Reports are sold as PDF downloads with tiered licensing (single user, team, enterprise).
2. Strategy Consulting Services: Custom consulting engagements including market and competitor analysis, digital health strategy definition, go-to-market strategy, and implementation support for digital health service offerings.
3. R2GConnect Platform: Matching platform service connecting corporates, investors, accelerators, health providers, and event organizers with digital health startups for partnership opportunities.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

research2guidance is a digital health market analyst and strategy consultancy that sells premium market research reports, whitepapers, and subscription-based market monitoring services, and delivers custom strategy consulting engagements to pharmaceutical, medtech, payer, and HealthTech startup clients worldwide. Its flagship offering is R2GConnect, a matching platform that connects corporates, investors, accelerators, and health providers with digital health startups for partnership opportunities. Reports are licensed with single-user, team, and enterprise tiers (with analyst consultation), and consulting engagements cover market entry strategy, competitor analysis, go-to-market planning, and innovation screening.

Product overview

research2guidance operates as a market analyst and strategy consultancy focused on the global digital health market. The company offers a portfolio of premium market reports (including the HealthTech Startup Nation Report, HealthTech Startups Needs Report, HealthTech Innovation Partner Landscape Report, and The Rise of Companion Apps report), free whitepapers through its mHealth Economics Program, and consulting services. The centerpiece of its offerings is R2GConnect, a global matching platform connecting HealthTech startups with corporates, investors, accelerators, and healthcare organizations through partnership briefings. Additional offerings include subscription-based market monitoring services like Digital Health Market Watch for Women's Health, and consulting services encompassing market deep dives, industry access, innovation screening, and go-to-market strategy support.

Differentiator

Problem solved

Functional benefit

Brands

• R2GConnect: A matching platform for the global digital health industry that allows corporates, investors, accelerators, health providers and event organizers to place briefings to announce their partnership opportunities with startups

Products and services

• R2GConnect Global matching platform that connects corporates, investors, accelerators, health providers, and event organizers with digital health startups through partnership briefings and applications, supported by a database of 8,600+ HealthTech companies across 108 countries.
• HealthTech Startup Nation Report Annual global benchmarking study exploring the evolving landscape of HealthTech startups, providing insights into company profiles, business models, focus areas, and funding trends.
• HealthTech Startups Needs Report Global benchmarking study examining the evolving service needs of HealthTech startups, identifying external expertise and support requirements.
• HealthTech Innovation Partner Landscape Report Global benchmarking report decoding collaboration dynamics between HealthTech startups and key healthcare stakeholders, analyzing partnership readiness.
• The Rise of Companion Apps: A $20B Opportunity for Pharma by 2029 Market analysis of integrated drug-app-service bundles designed to support patients throughout their treatment journey, with forecasts of 3,000 companion apps generating $20B revenue uplift for pharma by 2029.
• mHealth Economics Program Annual research program tracking the current status and future trends in digital health, combining market insights and analytics for the mobile health app ecosystem and reaching 100,000+ readers.
• Digital Health Market Watch for Women's Health Monthly subscription market monitoring tool providing comprehensive analysis of the global women's digital health market with competitor watchlists.
• Market and Competitor Deep Dives Custom consulting engagements for strategic market entry analysis and competitor analysis in specific therapeutic areas and digital health segments.
• Industry Access Services Services helping clients access the digital health industry through strategic positioning and network connections.
• Innovation Screening and Partner Integration Services for identifying digital health innovators and facilitating partnership integration for clients.
• Digital Health Market Watch Ongoing market monitoring and intelligence services for the digital health industry.
• Monetizing Digital Health Solutions Whitepaper / free report providing a comprehensive analysis of monetization strategies, business models, use cases, and reimbursement options in the digital health landscape.
• Building Digital Health Ecosystems Whitepaper analyzing digital health ecosystem challenges and best practices, identifying eight key building blocks for developing sizable ecosystems with partners.
• Partnerships in Digital Health Survey-based whitepaper drawing on insights from 790 global key decision-makers on how to successfully manage digital health activities and partnerships.

Quantifiable outcome

• Survey coverage of 790+ global decision-makers for partnership insights
• +2 more outcomes

Named customers10 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• R2GConnectcoreTechnology or Integration · 1 January 2025R2GConnect is the company's own matching platform for the global digital health industry, enabling corporates, investors, accelerators, health providers, and event organizers to connect with digital health startups for partnership opportunities.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• IQVIA: IQVIA is the largest healthcare-focused market research and data analytics firm globally, providing syndicated reports, proprietary data, and consulting to pharma, medtech, and providers. It overlaps directly with research2guidance's pharma digital health intelligence offering but at vastly greater scale and breadth.
• GlobalData: GlobalData is a large global research and analytics provider with extensive healthcare and digital health coverage, including syndicated reports and the Strategic Intelligence platform. Overlaps with research2guidance on enterprise pharma research but covers many additional verticals.
• Gartner: Gartner is the largest global IT and technology research firm, providing advisory, benchmarking, and research to enterprise CIOs across healthcare and life sciences. While not digital-health-specialized, it competes for the same enterprise research and advisory budget pools.

Direct peers

• CB Insights: CB Insights provides market intelligence on technology and digital health startups, including company profiles, funding data, and market maps. It competes directly with R2GConnect-style startup benchmarking and with research2guidance's HealthTech Startup Nation reports.
• Frost & Sullivan: Frost & Sullivan is a global market research and growth consulting firm with deep coverage of healthcare and digital health. It competes head-to-head with research2guidance on paid syndicated reports and growth strategy consulting for enterprise clients.
• Chilmark Research: Chilmark Research is a specialized healthcare IT and digital health research firm producing subscription research on clinical apps, interoperability, and population health. Closely comparable to research2guidance in niche focus, B2B research-led model, and enterprise pharma/provider clients.
• Signify Research: Signify Research publishes syndicated research on digital health, imaging, and AI in healthcare, serving vendors, providers, and investors. It mirrors research2guidance's model of paid reports plus custom consulting in a closely adjacent vertical.
• KLAS Research: KLAS Research is a healthcare IT research firm producing vendor performance reports and market studies, particularly on EMR and digital health platforms. Comparable to research2guidance in producing paid enterprise research that influences healthcare technology buying decisions.
• MarketsandMarkets: MarketsandMarkets produces syndicated market research reports across healthcare and digital health with a similar model of paid PDF reports and consulting. Closely comparable to research2guidance on report pricing, GTM, and enterprise buyer focus.

Emerging players

• PitchBook: PitchBook provides private market data and research used heavily by healthcare investors and corporates for deal sourcing and market mapping. It overlaps with research2guidance's R2GConnect on startup discovery and with their VC-oriented reports on digital health funding.

Market position

Strengths1 record

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights3 records

Customer concentration

• LinkedInlinkedin.com/company/research2guidance
• Xx.com/r2guidance

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about research2guidance