Market Square Architects

What Market Square Architects does

Market Square Architects is a privately held, full-service architecture firm founded in 2016 by Adam Wagner and Rob Harbeson in Portsmouth, New Hampshire. Operating as Market Square Architects PLLC, the firm has grown to 42 employees across three regional offices in Portsmouth (New England), Nashville (Midwest), and Austin (Southwest), with annual gross billing of more than $12 million in 2025. The firm delivers architectural design, interior design, master planning, and sustainable design services across nine building types, with multifamily, affordable/workforce housing, and senior living as primary specializations. Its proprietary approach combines a formalized "Listen. Design. Deliver." methodology, a Director-led pre-release quality control process, value engineering integrated across design phases, and early contractor involvement for real-time cost feedback.

Name

Market Square Architects

Legal name

Market Square Architects PLLC

Website

https://marketsquarearchitects.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Market Square Architects is a national full-service architecture firm with 42 employees across Portsmouth, Nashville, and Austin, providing design, interior, master planning, and sustainability services for multifamily, affordable housing, senior living, and commercial developers.

Ownership category

akta.pro rank

Product category

Architecture Services

NAICS

Architectural Services (54131), Interior Design Services (54141)

akta.pro primary industry

Architectural Design Services (BPAHAKAA)

akta.pro secondary industries

Multi-Family Residential Construction (Apartments, Condos, Townhomes) (IMAFABAB), Senior Living & Assisted Living Facility Construction (IMAFACAJ), Retail & Mixed-Use Commercial Construction (IMAFACAB), Office & Corporate Building Construction (IMAFACAA)

Keywords

• Multifamily architecture services
• Senior living design
• Affordable housing architecture
• Commercial building design
• Adaptive reuse architecture

Headquarters

HQ city

Portsmouth

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Architectural Services: Professional architectural design services billed on a per-project basis. Services include architectural design, interior design, master planning, and sustainable design. Projects span multifamily, senior living, affordable housing, commercial office, adaptive reuse, manufacturing, healthcare, retail/hospitality, and single-family/townhome sectors. Revenue is project-based with no recurring component. The firm had annual gross billing of more than $12 million in 2025.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Market Square Architects is a national full-service architecture firm delivering architectural design, interior design, master planning, and sustainable design services. The firm specializes in multifamily housing, senior living, affordable/workforce housing, commercial office, healthcare, retail/hospitality, manufacturing/industrial, adaptive reuse, and single-family/townhome projects, with construction costs ranging up to $120 million.

Product overview

Market Square Architects is a national full-service architecture firm offering a unified service platform centered on architectural design, interior design, master planning, and sustainable design services. The firm specializes across multiple building segments including multifamily housing, senior living, affordable/workforce housing, commercial office, adaptive reuse, manufacturing/industrial, healthcare, retail/hospitality, and single-family/townhome design. Their approach integrates architecture and interior design together to create cohesive projects aligned from big-picture strategy to granular details.

Differentiator

Problem solved

Functional benefit

Products and services

• Architectural Design Services
• Interior Design
• Master Planning
• Sustainable Design
• Multifamily Housing Design
• Senior Living Design
• Affordable and Workforce Housing Design
• Commercial Office Design
• Adaptive Reuse Design
• Manufacturing and Industrial Design
• Healthcare Design
• Retail and Hospitality Design
• Single Family and Townhome Design

Quantifiable outcome

• 5,000+ multifamily units designed over 5 years
• +6 more outcomes

Named customers18 records

Segments9 records

Ideal customer profiles8 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Ten partnerships are on record, tiered core and major.

• Notional Development PartnerscoreStrategic or Co-development PartnerDeveloper partner for the Residences at Rubi project (101-unit mixed-income building in Austin, TX). MSA served as architect while Notional Development Partners served as developer. The project leveraged Austin's Affordability Unlocked program and Austin Energy Green Building S.M.A.R.T. Housing participation.
• IE2 ConstructionmajorImplementation/ SI/ Consulting PartnerConstruction manager for Residences at Rubi. Proposed the shift from wood framing to cold formed steel during preconstruction, which MSA incorporated into the design.
• Spire Consulting GroupmajorImplementation/ SI/ Consulting PartnerOwner's Project Manager (OPM) for Residences at Rubi, providing project oversight and consulting services.
• WGImajorTechnology or IntegrationMulti-disciplinary engineering firm serving as civil, MEP/FP, structural, and landscape engineer on the Residences at Rubi project.
• Jones Street Investment PartnerscoreStrategic or Co-development PartnerDeveloper and repeat client for the 75 Canal project (250-unit podium multifamily in Manchester, NH, $78M construction cost). Long-term relationship with MSA, calling MSA a trusted design partner.
• Callahan Construction ManagersmajorImplementation/ SI/ Consulting PartnerConstruction manager for the 75 Canal project and The Epicurean at Tuscan Village. Provided construction expertise and collaborated with MSA throughout the project lifecycle.
• Fuss + O'NeillmajorTechnology or IntegrationCivil engineer for the 75 Canal project.
• H+O Structural EngineersmajorTechnology or IntegrationStructural engineer for the 75 Canal project, collaborating with MSA on foundation reuse strategy and podium structure.
• Consulting Engineering Services (CES)majorTechnology or IntegrationMEP/FP engineer for the 75 Canal project.
• Tuscan BrandscoreStrategic or Co-development PartnerDeveloper of the 170-acre Tuscan Village mixed-use development in Salem, NH. MSA has won more than a dozen projects within Tuscan Village. The relationship dates to 2008. MSA designed Tuscan Brands HQ, The Epicurean (480,000 SF mixed-use), and multiple other Tuscan Village buildings.

Scale indicators7 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• KTGY Architecture + Planning: Large U.S. architecture firm specializing in multifamily, mixed-use, and senior living design. Directly comparable to MSA in vertical mix (multifamily/senior living), developer-client base, and project scale across U.S. regions.
• Humphreys & Partners Architects: Pure-play multifamily architecture firm serving national developers with high-volume unit design. Comparable to MSA in multifamily specialization, developer-client model, and standardized unit-plan approach.
• Solomon Cordwell Buenz (SCB): Architecture firm with deep multifamily, mixed-use, and senior living portfolios serving institutional developers. Directly comparable in client type, building typology, and pursuit of design quality within cost-driven multifamily.
• Niles Bolton Associates: Mid-size architecture firm with strong multifamily, hospitality, and student housing practices. Comparable to MSA in project scale, developer-client focus, and multi-region service delivery.
• BKV Group: Architecture and engineering firm with substantial multifamily and affordable housing practices serving developers across multiple U.S. regions. Directly comparable in affordable/LIHTC expertise and multifamily unit volume.
• Lyman Davidson Dooley: Boutique-to-mid-size architecture firm specializing in multifamily and senior living design for institutional developers. Comparable in vertical specialization, project typology, and developer-client focus.

Broad incumbents

• DLR Group: Large national architecture/engineering firm with multifamily, senior living, and civic practices. Comparable in vertical mix and developer-client targeting but operates at materially larger scale than MSA.
• Perkins&Will: Global architecture firm with healthcare, senior living, and multifamily practices. Comparable in healthcare and senior living verticals but competes across a much broader portfolio of project types.
• JLL (Architecture) / HOK: Large global architecture firm with multifamily, healthcare, and adaptive reuse practices. Comparable across multiple MSA verticals but operates at substantially larger scale and broader portfolio.

Regional players

• Rule Joy Trammell + Rubio: Mid-size U.S. architecture firm with multifamily and senior living portfolios serving Southeast developers. Comparable in vertical focus and project typology but concentrated in a different geography than MSA.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks3 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@MarketSquareArchitects/videos
• LinkedInlinkedin.com/company/market-square-architects
• Instagraminstagram.com/marketsquarearchitects

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Market Square Architects