Bloom Institute

What Bloom Institute does

Bloom Institute is a Danish for-profit education institute founded in 2018 by Julie Pi, headquartered in Gentofte, Denmark. The company develops and delivers artistic-process-based programs for both children and adults, organized under proprietary frameworks including 'Det Skabende Livshjul' (The Creative Life Wheel), a four-phase pedagogical model spanning formation/inspiration, social connection, value creation, and identity/reflection. Its portfolio spans seven operating sub-brands: Bloom Klubben (after-school clubs for 4th–6th graders in Gentofte and Vesterbro), Bloom Camps (weekend and holiday camps for children aged 9–14), Bloom Academy (accredited professional development courses awarding 5 ECTS in partnership with Zealand Erhvervsakademi and Erhvervsakademi Aarhus, plus a 6-week unemployed course), Bloom Business (corporate consulting and leadership coaching), Bloom Box (DIY craft kits sold via local pickup), Bloom Events (concerts and workshops), and Bloom Ord (a publishing arm). Pricing for individual courses ranges from 4,500 DKK (2-day intensive) to 18,000 DKK (7-day accredited course), with weekend camps at 950 DKK and week-long camps at 1,500 DKK; the unemployed course is free to eligible participants funded through regional job centers.

Bloom's go-to-market combines direct-to-consumer sales (club memberships, camps, Bloom Box), community-led demand generation (Instagram, Facebook, blog, newsletter), institutional channel partnerships (five Danish municipalities, two erhvervsakademier, regional job centers), and enterprise sales for Bloom Business engagements. The company leverages Denmark's public competence funds — Den Kommunale Kompetencefond (covering 80% of course costs for eligible municipal employees) and Den Statslige Kompetencefond — as material demand drivers for its educator courses. The underlying technology is non-software: the core intellectual property is the codified facilitation methodology and curriculum, supported by operational tooling (WooCommerce e-commerce, Bambora payments, Mailchimp/Campaign Monitor email). Headcount is small (6–8 core staff plus part-time club facilitators), no external venture funding beyond a 2020 CVX Ventures round is disclosed, and Bloom has stated it is scaling nationally and globally with activity already present in China via advisory-board connections.

Name

Bloom Institute

Legal name

Bloom Institute

Website

https://bloom.institute

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Bloom Institute is a Danish education institute founded in 2018 that delivers artistic-process-based personal development programs for children (after-school clubs, camps) and adults (accredited professional development courses, corporate consulting, and unemployed retraining), using its proprietary 'Det Skabende Livshjul' methodology.

Ownership category

akta.pro rank

Product category

Artistic Education and Personal Development Services

NAICS

Fine Arts Schools (611610)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Arts & Design Camps (Visual Arts, Crafts, Design Thinking) (EDAMALAH)

akta.pro secondary industries

Performing Arts Camps (Theater, Musical Theater, Dance) (EDAMALAI), Music Camps (Band, Choir, Instrument Intensive) (EDAMALAJ)

Keywords

• Creative education programs
• Professional development courses
• After-school clubs
• Artistic process facilitation
• Corporate team building

Headquarters

HQ city

Gentofte

HQ country

Denmark

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Bloom Academy Professional Development Courses: Revenue from accredited professional development courses for educators and unemployed adults. The 7-day 'Kreativ Procesfacilitering' course is offered in partnership with Zealand Erhvervsakademi and Erhvervsakademi Aarhus, yielding 5 ECTS points. Courses for unemployed are government-subsidized through job centers. Custom corporate programs (Bloom Business) are also offered at custom pricing.
2. Bloom Camps and Club Memberships: Revenue from after-school club memberships (Bloom Klubben) and camp registrations (Bloom Camps). Bloom Klubben charges monthly membership fees. Weekend camps are priced at 950 DKK, and week-long camps at 1,500 DKK, both inclusive of materials, snacks, and beverages. There are club locations in Gentofte and Vesterbro.
3. Bloom Box (DIY Craft Kits): Revenue from physical craft and activity kits sold directly to consumers. Bloom Box products contain materials, process guides, and worksheets for family creative activities. Products include crochet projects, origami sets, stop-motion film kits, and dream journey kits. Local pickup available in Gentofte with no shipping charge.
4. Bloom Events: Revenue from concerts and workshops for children and adults held throughout the year at the Gentofte location (the old telephone house), including both weekday and weekend events.
5. Bloom Business Consulting: Revenue from enterprise consulting, management coaching, and tailored organizational development programs for businesses. Engagements range from two days to several weeks/months, with pricing tailored to each engagement. Addresses team development, organizational design, and leadership coaching.
6. Book Sales (En Generation af Skabere): Revenue from sales of Julie Pi's book 'En Generation af Skabere' (A Generation of Creators), published through Bloom Ord publishing arm.

Pricing tiers

Go-to-market motion3 records

Distribution channels7 records

Marketing channels8 records

Core offering

Bloom Institute is a Danish education center that delivers artistic-aesthetic process-based programs for children, educators, unemployed adults, and corporate clients. Its core offerings include after-school creative clubs (Bloom Klubben), weekend and holiday art camps (Bloom Camps), accredited professional development courses in creative process facilitation (Bloom Academy), a government-funded 6-week course for unemployed adults, and tailored corporate consulting and leadership coaching (Bloom Business), all built around its proprietary artistic facilitation methodology.

Product overview

Bloom Institute is a knowledge house and education center specializing in artistic-aesthetic processes and personal leadership development. The company operates a platform-plus-modules model offering creative programs for both children and adults. For children, the core offerings include Bloom Klubben (afterschool club for 4th-6th graders) and Bloom Camps (holiday/weekend camps for ages 9-14), both using artistic processes to develop creativity and community skills. For adults and professionals, the main products are Bloom Academy's educational courses: Kreativ Procesfacilitering (7-day course, 5 ECTS) and Stå Stærkt (2+1 day course) for teachers and pedagogical staff, and a 6-week Procesfacilitering course for unemployed individuals. Additional offerings include Bloom Business (corporate consulting), Bloom Events (venues/workshops), Bloom Box/DIY kits (creative home activity packages), and Bloom Ord publishing. The company was founded in 2018 by Julie Pi and partners with educational institutions like Zealand and Aarhus Business College for course delivery.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 93% of kindergarten pedagogues apply their new knowledge after Bloom Academy courses, compared to 82% for other professional development participants.
• +3 more outcomes

Named customers7 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature5 records

Partnerships

19 partnerships are on record, tiered core and minor.

• Zealand Erhvervsakademi (Erhvervsakademi Sjælland)coreStrategic or Co-development PartnerBloom Institute co-delivers its 7-day 'Kreativ Procesfacilitering' professional development course and its 6-week course for unemployed adults with Zealand Erhvervsakademi. The course carries 5 ECTS credits and is certified through the academy. Bloom also partners with Zealand for educational program development and delivery.
• Erhvervsakademi AarhuscoreStrategic or Co-development PartnerBloom Institute co-delivers its 'Kreativ Procesfacilitering' professional development course and its 6-week course for unemployed adults with Erhvervsakademi Aarhus in Jutland. The course carries 5 ECTS credits and is certified through the academy. Bloom Academy Århus classes are held at the academy's campus at Sønderhøj 30, 8260 Viby J.
• Byens Steinerskole (Vesterbro)minorStrategic or Co-development PartnerBloom partnered with Byens Steiner School to open the Bloom Klubben Vesterbro location, expanding the after-school club concept to the Vesterbro neighborhood of Copenhagen. The school provides physical space for the club.
• Gentofte KommuneminorStrategic or Co-development PartnerGentofte Municipality partnered with Bloom for the operation of Bloomers Club (Bloom Klubben). A formal agreement was in place from August 1, 2019 to April 21, 2021 for club operations. Bloom is headquartered in Gentofte.
• Egedal KommuneminorStrategic or Co-development PartnerEgedal Municipality is listed as a cooperation partner on the Bloom Academy page, indicating collaboration on educational programs or initiatives.
• Rødovre KommuneminorStrategic or Co-development PartnerRødovre Municipality is listed as a cooperation partner on the Bloom Academy page. Tina Lykkegaard Marker, School Director in Rødovre, has provided an endorsement for Julie Pi's book, indicating active engagement with Bloom's educational philosophy.
• Gladsaxe KommuneminorStrategic or Co-development PartnerGladsaxe Municipality is listed as a cooperation partner on the Bloom Academy page.
• Næstved KommuneminorStrategic or Co-development PartnerNæstved Municipality is listed as a cooperation partner on the Bloom Academy page.
• DTU (Technical University of Denmark)minorStrategic or Co-development PartnerDTU is listed as a cooperation partner on the Bloom Academy page, indicating collaboration in educational or research contexts.
• KU/SkovboskolenminorStrategic or Co-development PartnerUniversity of Copenhagen (Skovskolen) is listed as a cooperation partner on the Bloom Academy page.
• CBS (Copenhagen Business School)minorStrategic or Co-development PartnerCopenhagen Business School is listed as a cooperation partner on the Bloom Academy page.
• Erhvervshus SjællandminorStrategic or Co-development PartnerErhvervshus Sjælland (Business Hub Sjælland) is listed as a cooperation partner. Advisory board member Mads V. Kragh is CEO at Erhvervshus Sjælland and founder of Innovations House China-Denmark.
• BARK (Folk High School)minorStrategic or Co-development PartnerBARK (a folk high school) is listed as a cooperation partner on the Bloom Academy page.
• Foreningen DiversminorStrategic or Co-development PartnerForeningen Divers is listed as a cooperation partner on the Bloom Academy page.
• Hatch and BloomminorStrategic or Co-development PartnerHatch and Bloom is listed as a cooperation partner on the Bloom Academy page.
• Aurehøj GymnasiumminorStrategic or Co-development PartnerAurehøj Gymnasium is the pilot school for Bloom's Klassepilot program, where students are trained as community builders. Bloom developed and delivers the structured 5-module program for students and 3-module program for teachers at this school.
• Job Centers (Capital Region and East Jutland)coreChannel Partner/ Reseller/ DistributorRegional job centers in Hovedstaden and Østjylland approve and fund Bloom's 6-week unemployed course through regional positive lists (course code 37654). Job centers refer eligible unemployed participants and cover course costs for approved candidates.
• Den Kommunale KompetencefondcoreGTM or Marketing PartnerThe municipal competence fund provides financial support (covering 80% of course costs) for Bloom's Kreativ Procesfacilitering course to eligible municipal employees covered by collective agreements (BUPL, FOA, Socialpædagogerne, Akademikerne). This enables wide access to Bloom's professional development courses.
• Den Statslige KompetencefondcoreGTM or Marketing PartnerThe state competence fund supports Bloom's Kreativ Procesfacilitering course for state employees (e.g., private schools, charter schools) through the LC fund. Applications accepted three times per year.

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Abrakadoodle: Mobile art education franchise for children operating in schools and community venues. Comparable to Bloom Klubben's venue-based delivery model and to Bloom's reliance on professional artists as program facilitators.
• School of Rock: US-origin global franchise providing music education for children and adults via performance-based methodology and trained instructor network. Comparable to Bloom's music-themed clubs and camps and to Bloom's use of professional artists as facilitators.
• KidzArt: US-based franchise delivering after-school art and drawing classes for children using a proprietary multi-medium curriculum. Closely comparable to Bloom Klubben's arts-based children's programming and to Bloom's intent to license its methodology.
• Bach to Rock: US music education franchise for kids and adults combining lessons, bands, and performance events. Comparable to Bloom's music segments and to Bloom Events as part of a multi-format creative education offering.
• Stagecoach Performing Arts: UK-origin global franchise offering after-school and weekend performing arts (theatre, dance, singing) classes for children aged 4-18. Closely comparable to Bloom Klubben and Bloom Camps in target audience (children), format (weekly creative classes + holiday camps), and franchise/licensing model.

Others

• Tivoli: Iconic Danish entertainment and cultural venue offering concerts, events, and children's experiences. Comparable to Bloom Events as a Denmark-rooted cultural programming operator and to Bloom's family/children audience, though Tivoli operates at much larger scale and in entertainment rather than education.

Regional players

• KaosPilots: Aarhus-based 'creative business school' offering unconventional leadership and entrepreneurship education using arts-based and project-based methods. Comparable to Bloom Academy's process-facilitation and personal-leadership curriculum and its Aarhus delivery site.
• DADIU: Danish academy producing student-made film, animation, and games through project-based creative production. Comparable in mission (creative capacity building for young Danes) and to Bloom's Klassepilot program and youth-facing creative programs.

Broad incumbents

• LEGO Education: Global incumbent providing STEM/STEAM educational solutions to schools, with a focus on creativity and learning through play. Comparable in serving schools/municipalities as B2B/B2G channel and in framing creativity as a core 21st-century skill.

Emerging players

• Critical Agility: Scandinavia-rooted agile/leadership training provider using experiential and creative facilitation methods for enterprise teams. Comparable to Bloom Business's corporate leadership coaching and team development offerings using artistic processes.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/bloominstitutedk
• Instagraminstagram.com/bloom_institute
• LinkedInlinkedin.com/company/bloominstitute

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bloom Institute