Movement Performance Centre

Name

Movement Performance Centre

Legal name

Movement Performance Centre Inc.

Website

https://movementperformancecentre.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Sports Performance and Fitness Training Services

NAICS

Fitness and Recreational Sports Centers (71394), Sports and Recreation Instruction (61162)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Strength & Conditioning / Athletic Performance Training (HSADAEAB)

akta.pro secondary industries

Sports Performance Personal Training (HSADAAAF), Functional Fitness / Cross-Training Groups (HSADABAH)

Keywords

• Strength and conditioning
• Athlete development programs
• Performance therapy services
• Fitness assessment services
• Sports rehabilitation

Headquarters

HQ city

Kingston

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Private Training Sessions: One-on-one coaching sessions where clients are methodically guided through individualized training programs by certified fitness coaches.
2. Group Training Sessions: Group training sessions led by strength specialists with consideration for individual needs and goals as identified by initial assessment. Provides motivation through community environment.
3. High Performance Athlete Program: Sport-specific training programs for professional and high-performance athletes to prepare for their respective sports during offseason, enabling peak physical condition at season start.
4. Initial Fitness Assessment: Comprehensive health and fitness assessment including body composition, functional movement behaviour, agility, strengths and limitations evaluation. Serves as the entry point for all new clients.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Movement Performance Centre is a multidisciplinary health and fitness facility offering one-on-one private coaching, group training sessions, sport-specific high performance athlete programming, physiotherapy, massage therapy, and an entry-point initial fitness assessment. All programming is built from a biomechanical and metabolic assessment that identifies muscular imbalances, movement dysfunction, and cardiovascular capacity, then converted into individualized strength and conditioning programs delivered by certified coaches and specialists.

Product overview

Movement Performance Centre is a multidisciplinary health and fitness facility offering a unified suite of services including physiotherapy, massage therapy, and fitness training. The core portfolio consists of individualized private training sessions, group training sessions, a high performance athlete program, and an initial fitness assessment that includes biomechanical and metabolic evaluation. These services work together through a comprehensive assessment-to-program-design pipeline, where clients are evaluated for body composition, functional movement, agility, and limitations, then guided through personalized strength and conditioning programs by certified coaches and specialists.

Differentiator

Problem solved

Functional benefit

Products and services

• Private Training Sessions

Quantifiable outcome

• Comprehensive assessment covering body composition, functional movement behaviour, agility, strengths, and limitations

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators1 record

Recent moves3 records

Expansion highlights2 records

Broad incumbents

• EXOS (formerly Athletes' Performance): EXOS is a large, established athletic performance training company that combines physical therapy, performance nutrition, and mental performance for athletes and tactical professionals. It is directly comparable to MPC's multidisciplinary, evidence-based strength & conditioning and rehab model, but operates at national scale rather than a single local facility.

Direct peers

• Parisi Speed School: Parisi Speed School is a sports-performance training franchise focused on speed, strength, and athletic development for youth and competitive athletes using standardized assessment-driven programming. It mirrors MPC's blend of assessment-led, sport-specific strength and conditioning delivered in a facility-based format.
• Titleist Performance Institute (TPI): TPI is the leading golf-specific fitness and movement screening methodology, certifying trainers to deliver sport-specific performance programs based on biomechanical assessment. It overlaps with MPC's golf simulation offering and biomechanical assessment-led training paradigm.
• Fitness Together: Fitness Together is a 1-on-1 private personal training franchise delivering customized, assessment-based coaching in semi-private studio settings. It is comparable to MPC's private training sessions and individualized, assessment-led program design.
• P3 (Peak Performance Project): P3 is an athlete development and sports performance facility that combines assessment-driven strength and conditioning with rehab and movement coaching. It mirrors MPC's multidisciplinary, assessment-to-program pipeline and high-performance athlete focus.
• Gale Force Sports Performance: Gale Force Sports Performance is a regional Canadian sports-performance facility offering sport-specific strength and conditioning, movement assessment, and athlete development. It shares MPC's model of assessment-driven, sport-specific training for competitive athletes in a single-facility setting.

Regional players

• Acceleration Canada: Acceleration Canada operates sport-performance training centers focused on speed, strength, and athlete development across Canadian markets. It is comparable to MPC's high-performance athlete program and facility-based delivery, though it operates multi-location in other Canadian cities rather than Kingston.
• RISE Health & Performance: RISE Health & Performance is a Canadian health and performance clinic offering physiotherapy, chiropractic, and strength and conditioning under one roof. It is directly comparable to MPC's multidisciplinary service mix combining rehab and fitness coaching.

Emerging players

• Canadian Sport Institute (Ontario): The Canadian Sport Institute Ontario delivers high-performance sport training, testing, and recovery services to elite and developing athletes. It overlaps with MPC's high-performance athlete program in target customer and methodology, but operates as a non-profit institute rather than a private facility.
• CHEK Performance Institute: CHEK is a holistic health and performance education and coaching brand built around assessment-led corrective exercise and lifestyle programs. It is comparable to MPC's evidence-based biomechanical assessment methodology and personalized program design.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/mpckingston

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Movement Performance Centre