Clean Advantage
Clean Advantage is a family-owned janitorial and property services company founded in 1979, delivering commercial, residential, and school cleaning plus concierge services to property managers, HOAs, and institutions across Maryland, Washington D.C., and Northern Virginia.
- Company typePrivate
- Founded1979
- HeadquartersLanham, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Clean Advantage does
Clean Advantage Corporation is a privately held, family-owned janitorial and property services company founded in 1979 and headquartered in Lanham, Maryland. It delivers commercial janitorial, residential janitorial, and school cleaning services, alongside concierge and virtual concierge (via partner VirCierge), electrostatic disinfection, floor and carpet care, pressure washing, bulk trash removal, and bundled 'Comprehensive Services' packages. Customers are primarily mid-market property managers, HOAs, educational institutions, and commercial building owners in the Washington D.C. metropolitan area, including Maryland suburbs and Northern Virginia.
The company runs a sales-led, B2B go-to-market with direct field sales, 4-hour on-site needs assessments, and quote-based annual contracts. Its operational backbone consists of a proprietary cloud-based mobile platform (the SWEPT app) for real-time communication between supervisors, crews, and customers, GPS tracking across a 40+ vehicle majority-hybrid fleet, electrostatic disinfection equipment, and a distributed network of satellite offices in Annapolis, Alexandria, Lanham, and Olney that covers 30+ cities. Revenue is generated through recurring subscription-style janitorial and concierge contracts plus project-based specialty work, with supplies included in pricing and bundle discounts positioned against single-service competitors. The firm is owned and led by CEO Jim Belliveau, with a sales and operations leadership team, and reports over 500 long-term employees with low turnover and a multi-layered quality control structure differentiating it from high-churn industry peers.
Clean Advantage firmographics
Firmographics- Name
- Clean Advantage
- Legal name
- Clean Advantage Corporation
- Website
- https://cleanadv.com
- Company type
- Private
- Founded year
- 1979
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Clean Advantage is a family-owned janitorial and property services company founded in 1979, delivering commercial, residential, and school cleaning plus concierge services to property managers, HOAs, and institutions across Maryland, Washington D.C., and Northern Virginia.
- Ownership category
- akta.pro rank
Clean Advantage industry classification
Industry- Product category
- Commercial Cleaning Services
- NAICS
- Janitorial Services (561720), Janitorial Services (56172), Carpet and Upholstery Cleaning Services (56174)
- SIC
- Services-To Dwellings & Other Buildings (7340), Services-Miscellaneous Business Services (7380), Sanitary Services (4950)
- akta.pro primary industry
- General Commercial Janitorial (Recurring Contract Cleaning) (BPABABAA)
- akta.pro secondary industries
- Post-Construction & Final Clean Services (BPABABAD), Specialty Cleaning (Deep Cleaning, Floor Care, Disinfection, Post-Construction) (EDAEAAAL), Move-In/Move-Out & Turnover Cleaning (Commercial) (BPABABAO), Bedroom & Living Area Recurring Cleaning (Dust/Vacuum/Tidy) (HSAEAAAE)
Keywords
Where Clean Advantage is headquartered
LocationHeadquarters
- HQ city
- Lanham
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
Clean Advantage business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain
Revenue model
- Contracted Janitorial Services: Recurring commercial and residential janitorial contracts providing ongoing cleaning services to properties. Services include routine maintenance, deep cleaning, and specialized services bundled into single contracts.
- Concierge Services: Property concierge and virtual concierge (VirCierge) services providing day-to-day resident/tenant support including guest greeting, package handling, and emergency assistance.
- Specialized Cleaning Services: One-time and periodic services including carpet cleaning, floor waxing, pressure washing, graffiti removal, and electrostatic disinfection that can be added to existing contracts or contracted separately.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Custom bundled service packages |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Clean Advantage product offering
Product offeringCore offering
Clean Advantage provides recurring contracted janitorial and cleaning services for commercial, residential, and educational properties across the Washington D.C. metropolitan area. The company offers a bundled service model combining core janitorial services with specialty offerings like electrostatic disinfection, floor and carpet care, pressure washing, and on-site/virtual concierge services delivered under single contracts with supplies included.
Product overview
Clean Advantage is a commercial and residential cleaning services company serving the Washington D.C. metropolitan area. The company offers a bundled service model combining core cleaning services (commercial janitorial, residential janitorial, school janitorial) with specialty services (electrostatic disinfection, floor/carpet cleaning, pressure washing) and concierge offerings. Services can be bundled under single contracts for cost savings, with supplies included in contracts. The company operates through multiple satellite offices throughout Maryland, D.C., and Northern Virginia, and partners with VirCierge for virtual concierge services.
Differentiator
Problem solved
Functional benefit
Brands
- VirCierge: Virtual Concierge Services - A partner network providing 24/7 concierge services including 3rd shift coverage, resident support, guest management, amenity oversight, and package handling at reduced cost compared to traditional staffing.
Products and services
- Commercial Janitorial Services Professional cleaning services for commercial properties including lobbies, core areas, general office spaces, bathrooms, and interior/exterior cleaning for medical offices, schools, professional spaces, and common areas.
- Residential Janitorial Services Cleaning services for condominium complexes, apartment buildings, and residential communities ensuring common areas and high-touch point spots are thoroughly sanitized and disinfected.
- School Janitorial Services Specialized cleaning and disinfection services for educational facilities including universities, public and private schools, preschools, and daycare centers, with flexible scheduling around the academic calendar.
- Concierge Services On-site concierge services including greeting guests, receiving packages, providing emergency and safety assistance, and day-to-day comforts and conveniences for residents, tenants, and guests.
- FTE Hybrid | Porter + Route Hybrid staffing solution combining full-time employee porter services with route-based cleaning to maximize efficiency and budget utilization.
- Commercial Floor and Carpet Cleaning Professional floor care including deep carpet cleaning, floor scrubbing, waxing, and grout cleaning using advanced low-moisture and deep-clean systems.
- Commercial Pressure Washing Exterior cleaning services including pressure washing for parking garages, building facades, pool decks, sidewalks, and graffiti removal.
- Bulk Trash Removal Removal services for large-scale waste and debris from commercial and residential properties.
- Electrostatic Disinfection Touchless disinfection service using electrostatic technology that evenly coats surfaces with charged sanitizing particles, reaching crevices and microscopic areas, ideal for high-traffic areas, schools, and workspaces.
- Comprehensive Services Full-service bundled package combining multiple cleaning and maintenance offerings including graffiti removal, parking garage cleanup, pressure washing, floor care, and carpet cleaning.
- VirCierge | Virtual Concierge Remote/virtual concierge and surveillance services offered in partnership with VirCierge, combining trained professionals with high-quality equipment to augment or improve economics of concierge services at 60% lower cost than traditional concierge.
Quantifiable outcome
- 18% annual savings achieved by one D.C. property by consolidating cleaning and concierge services
- +2 more outcomes
Companies that use Clean Advantage
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles3 records
Clean Advantage technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Clean Advantage partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- VirCiergecoreVirtual concierge services partner providing remote concierge and surveillance capabilities that augment or replace on-site concierge staff at 60% lower cost than traditional concierge. Allows properties to provide round-the-clock resident support, guest management, amenity oversight, and package handling through combined cleaning and virtual concierge packages.
Scale indicators4 records
Recent moves9 records
Expansion highlights6 records
Clean Advantage competitors and assessment
Company assessmentDirect peers
- AthSyn janitorial-style peer: JAN-PRO Franchising: JAN-PRO is one of the largest commercial cleaning franchise networks in North America, offering recurring contract janitorial services to offices, schools, medical facilities, and commercial properties—directly competing with Clean Advantage's core commercial janitorial offering.
- Coverall Health-Based Cleaning System: Coverall is a franchised commercial cleaning franchise network providing recurring janitorial and disinfection services to office, medical, and educational facilities—directly comparable to Clean Advantage's service mix and target verticals.
- Pritchard Industries: Pritchard Industries provides janitorial, floor care, and facility services across the Mid-Atlantic and Southeast, with significant presence in Virginia and D.C. markets. It is a direct competitor for commercial janitorial contracts in the same geography as Clean Advantage.
- Office Pride Commercial Cleaning Services: Office Pride is a values-based franchised commercial cleaning company serving offices, churches, and schools across the U.S., with multiple DMV-area franchisees. It competes head-to-head with Clean Advantage for mid-market commercial and school janitorial contracts.
- Anago Cleaning Systems: Anago is a commercial cleaning franchise specializing in janitorial and disinfection services for offices, medical facilities, and schools. Its franchise model and service mix closely mirror Clean Advantage's recurring contract cleaning offering.
- Buildingstars (commercial cleaning): Buildingstars is a commercial janitorial services franchise with operations across the Mid-Atlantic, providing recurring cleaning for offices, schools, medical, and industrial properties—directly competing for Clean Advantage's target contracts in the DMV region.
- OpenWorks (commercial janitorial network): OpenWorks is a commercial cleaning franchise offering recurring janitorial and floor care services to office, medical, and educational facilities, with established mid-Atlantic franchisees competing directly with Clean Advantage for similar property management customers.
Broad incumbents
- ServiceMaster Clean (commercial janitorial division): ServiceMaster Clean is a national brand offering commercial janitorial, disinfection, and specialty cleaning services to offices, schools, and healthcare facilities. It overlaps with Clean Advantage's commercial and school janitorial services as part of a much broader national portfolio.
- ABM Industries: ABM is a large, publicly traded facility services company offering janitorial, parking, and integrated building services to commercial properties across North America. While far larger and broader than Clean Advantage, ABM directly competes for the same commercial property janitorial contracts in the DMV region.
Emerging players
- System4 Facility Services: System4 is a facility services management company providing janitorial, maintenance, and specialty cleaning services to commercial properties through franchise locations. It is comparable to Clean Advantage in service breadth but typically operates at a smaller per-territory scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Clean Advantage social profiles
Digital presenceClean Advantage compliance and trust
Trust signalCompliance2 records
Clean Advantage financial estimates
Financial estimateRevenue estimate
Valuation estimate
Clean Advantage leadership team
Management profileNumber of profiles
Profiles5 records
Clean Advantage funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Clean Advantage M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Clean Advantage
What does Clean Advantage do?
Clean Advantage provides recurring contracted janitorial and cleaning services for commercial, residential, and educational properties across the Washington D.C. metropolitan area. The company offers a bundled service model combining core janitorial services with specialty offerings like electrostatic disinfection, floor and carpet care, pressure washing, and on-site/virtual concierge services delivered under single contracts with supplies included.
Is Clean Advantage a public or private company?
Clean Advantage is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Clean Advantage founded?
Clean Advantage was founded in 1979. It employs 11 to 50 people.
Where is Clean Advantage based?
Clean Advantage is headquartered in Lanham, United States, in the North America region.
How does Clean Advantage make money?
Three revenue lines are on record. Contracted Janitorial Services are the primary driver. The others are concierge Services and specialized Cleaning Services.
Who are Clean Advantage's main competitors?
Direct peers on record are AthSyn janitorial-style peer: JAN-PRO Franchising, Coverall Health-Based Cleaning System, Pritchard Industries, Office Pride Commercial Cleaning Services, Anago Cleaning Systems, Buildingstars (commercial cleaning) and OpenWorks (commercial janitorial network). Broad incumbents are ServiceMaster Clean (commercial janitorial division) and ABM Industries. System4 Facility Services is listed as an emerging player.
Does Clean Advantage have an API?
No public API is recorded for Clean Advantage.
What industry is Clean Advantage in?
Clean Advantage's product category is Commercial Cleaning Services. Its primary akta.pro industry code is BPABABAA, General Commercial Janitorial (Recurring Contract Cleaning), with a secondary code of BPABABAD, Post-Construction & Final Clean Services. Its NAICS code is 561720 and its SIC code is 7340.