IMedical Apps
iMedicalApps is an independent, advertising-supported online medical publication that provides physician-led reviews of mobile medical apps across 28+ specialties and multiple mobile platforms for medical professionals, patients, and healthcare analysts.
- Company typePrivate
- Founded2009
- HeadquartersCary, United States
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
What IMedical Apps does
iMedicalApps is an independent online medical publication founded circa 2009 and based in Cary, North Carolina. It provides reviews, research, and commentary on mobile medical applications and healthcare technology, targeting medical professionals, patients, and healthcare analysts. Content is organized across more than 28 medical specialties (including cardiology, emergency medicine, radiology, pediatrics, and surgery) and five mobile platforms (iPhone, Android, iPad, Windows, Blackberry), with a catalog of 842+ indexed pages. The publication is led by Founder and Editor-in-Chief Iltifat Husain, MD, an Assistant Professor of Emergency Medicine at Wake Forest University School of Medicine, and a team of physician editors, allied health professionals, medical trainees, and mHealth analysts who contribute reviews based on their own clinical experiences.
The product is a website-based content platform built on WordPress CMS, optimized for mobile and desktop access, and supplemented by a newsletter subscription and editor-driven social media presence. The business model is advertising-supported: all reviews and content are free to readers, and monetization flows through an "Advertise" page on the site. There is no subscription paywall, no enterprise tier, no disclosed API or SDK, no parent company, and no institutional investment. The company operates as a micro-publication with 1-10 employees and no disclosed revenue, funding, or growth signals beyond continued content publication through 2020-2021.
IMedical Apps firmographics
Firmographics- Name
- IMedical Apps
- Legal name
- iMedicalApps
- Website
- https://imedicalapps.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- iMedicalApps is an independent, advertising-supported online medical publication that provides physician-led reviews of mobile medical apps across 28+ specialties and multiple mobile platforms for medical professionals, patients, and healthcare analysts.
- Ownership category
- akta.pro rank
IMedical Apps industry classification
Industry- Product category
- Medical Publication / Healthcare Technology Media
- NAICS
- Broadcasting and Content Providers (516)
- akta.pro industry
- Medical & Clinical Reference (Physicians, Nursing, Allied Health)Medicine & Allied Health (Clinical)
Keywords
Where IMedical Apps is headquartered
LocationHeadquarters
- HQ city
- Cary
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
IMedical Apps business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Advertising: iMedicalApps monetizes through advertising on their website. They have an 'Advertise' page indicating commercial partnerships. The publication is free to readers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Others | Free access to all content |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
IMedical Apps product offering
Product offeringCore offering
iMedicalApps operates an independent online medical publication that delivers physician-led reviews, research, and commentary on mobile medical applications and healthcare technology. Content is organized across more than 28 medical specialties and multiple device platforms, and is offered free to readers with revenue generated through on-site advertising. The publication is supplemented by a newsletter subscription service and editorial contributions from physicians, allied health professionals, medical trainees, and mHealth analysts.
Product overview
iMedicalApps operates as an independent online medical publication platform that reviews and analyzes mobile medical applications and healthcare technology. The company's core offering is its publication website (iMedicalApps.com), which provides physician-led reviews and commentary on medical apps across more than 25 medical specialties. Supplementary services include a newsletter subscription for receiving updates on new medical applications. IMedicalApps does not develop its own medical applications but serves as an editorial and analytical resource for the medical app ecosystem.
Differentiator
Problem solved
Functional benefit
Products and services
- iMedicalApps Online Publication Independent online medical publication providing reviews, research, and commentary on mobile medical technology and healthcare apps, organized across 28+ medical specialties and multiple device platforms. Audience includes medical professionals, patients, and healthcare technology analysts.
- Medical App Reviews In-depth reviews and analysis of medical applications across multiple specialties, including cardiology, radiology, and emergency medicine, with editorial guidance from physician editors.
- iMedicalApps Newsletter Email subscription service providing updates on new medical apps, healthcare technology news, and app reviews directly to subscribers.
Companies that use IMedical Apps
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
IMedical Apps technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
IMedical Apps partnerships and signals
Strategic signalScale indicators1 record
Recent moves3 records
Expansion highlights3 records
IMedical Apps competitors and assessment
Company assessmentDirect peers
- Mobihealthnews: Mobihealthnews is a long-running online publication covering mobile health, digital health, and healthcare technology news, reviews, and analysis. It serves the same medical-professional, patient, and analyst audience as iMedicalApps and is the most direct comparable in terms of editorial mission, content format, and advertising-supported business model.
- HIT Consultant: HIT Consultant is a digital media publication covering healthcare IT, digital health, and emerging technology for health systems, providers, and vendors. It mirrors iMedicalApps' positioning as a specialist digital health review and analysis site for clinical and technology decision-makers.
- MedCity News: MedCity News provides news, analysis, and opinion on healthcare innovation, digital health, and the business of medicine. It is a direct peer in the digital health content category, with comparable audience (providers, payers, investors) and a partially advertising-supported model.
- Medgadget: Medgadget is an independent online publication that reviews and reports on medical technology, devices, and emerging digital health tools. It is highly comparable to iMedicalApps given its focus on independent, expert reviews of new medical technology for a professional audience.
- The Healthcare Blog (THCB): THCB is an online publication covering healthcare technology, policy, and innovation for an industry audience. It is a direct peer given its focus on digital health and health tech commentary, similar independent editorial voice, and ad-driven monetization.
Broad incumbents
- Healthcare IT News: Healthcare IT News is a leading, well-resourced publication covering health IT, EHRs, digital health, and healthcare analytics, operated by HIMSS Media. It competes for the same digital health audience as iMedicalApps but at greater scale, broader scope, and with significantly more resources.
- MedPage Today: MedPage Today is a clinical news and medical education platform covering medical research, policy, and practice for healthcare professionals. It overlaps with iMedicalApps in serving clinician readers but operates as a much larger, multi-topic incumbent rather than a digital-health specialist.
- STAT News: STAT News is a major national health and medicine news publication covering biotech, pharma, health tech, and clinical research. It competes for a portion of the analyst and clinical audience that iMedicalApps serves, but at substantially larger scale and scope as a generalist health news incumbent.
- Becker's Hospital Review: Becker's Hospital Review is a leading healthcare industry publication covering hospital and health system news, IT, and digital transformation. It is a broad incumbent competing for the same hospital- and clinician-focused digital health audience as iMedicalApps, with a much larger sales and editorial operation.
Emerging players
- KevinMD: KevinMD is a leading physician-authored media platform for medical professionals sharing insights, commentary, and technology perspectives. It overlaps with iMedicalApps' clinician audience and ad-supported model but is anchored in opinion and social media rather than product reviews.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
IMedical Apps social profiles
Digital presenceIMedical Apps financial estimates
Financial estimateRevenue estimate
Valuation estimate
IMedical Apps leadership team
Management profileNumber of profiles
Profiles6 records
IMedical Apps funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
IMedical Apps M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about IMedical Apps
What does IMedical Apps do?
iMedicalApps operates an independent online medical publication that delivers physician-led reviews, research, and commentary on mobile medical applications and healthcare technology. Content is organized across more than 28 medical specialties and multiple device platforms, and is offered free to readers with revenue generated through on-site advertising. The publication is supplemented by a newsletter subscription service and editorial contributions from physicians, allied health professionals, medical trainees, and mHealth analysts.
Is IMedical Apps a public or private company?
IMedical Apps is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was IMedical Apps founded?
IMedical Apps was founded in 2009. It employs 1 to 10 people.
Where is IMedical Apps based?
IMedical Apps is headquartered in Cary, United States, in the North America region.
How does IMedical Apps make money?
One revenue line is on record: advertising.
Who are IMedical Apps's main competitors?
Direct peers on record are Mobihealthnews, HIT Consultant, MedCity News, Medgadget and The Healthcare Blog (THCB). Broad incumbents are Healthcare IT News, MedPage Today, STAT News and Becker's Hospital Review. KevinMD is listed as an emerging player.
Does IMedical Apps have an API?
No public API is recorded for IMedical Apps.
What industry is IMedical Apps in?
IMedical Apps's product category is Medical Publication / Healthcare Technology Media. Its primary akta.pro industry code is EDAGAGAA, Medical & Clinical Reference (Physicians, Nursing, Allied Health), with a secondary code of EDAGABAG, Medicine & Allied Health (Clinical). Its NAICS code is 516.