KevinMD
- Company typePrivate
- Founded2004
- HeadquartersCharlotte, United States
- Headcount—
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
KevinMD firmographics
Firmographics- Name
- KevinMD
- Legal name
- KevinMD, LLC
- Website
- https://kevinmd.com
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Ownership category
- akta.pro rank
KevinMD industry classification
Industry- Product category
- Healthcare Professional Content Platform
- NAICS
- Book Publishers (513130), Newspaper, Periodical, Book, and Directory Publishers (5131)
- SIC
- Books: Publishing Or Publishing & Printing (2731)
- akta.pro primary industry
- Patient Education, Content & Personalized Journey Orchestration (HLACAEAE)
- akta.pro secondary industry
- Medical & Clinical Reference (Physicians, Nursing, Allied Health) (EDAGAGAA)
Keywords
Where KevinMD is headquartered
LocationHeadquarters
- HQ city
- Charlotte
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
KevinMD business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations
Revenue model
- Advertising and Sponsorships: KevinMD generates revenue through advertising placements on its website and podcast properties, with promotional opportunities for healthcare brands and medical companies seeking access to the physician audience.
- Enhanced Author Page Subscriptions: KevinMD offers subscription-based enhanced author pages that provide physicians and healthcare professionals with premium profile features, increased visibility, and promotional tools on the platform.
- Influencer Partnership Programs: KevinMD provides influencer opportunities for brands seeking to reach the physician audience through sponsored content, articles, email campaigns, video interviews, and podcast placements.
- Physician Coaching and Speaking Services: KevinMD offers physician coaching services for professional development and operates a boutique speakers bureau connecting physician thought leaders for conference keynotes and speaking engagements.
- Career/Job Board: KevinMD partners with HealtheCareers to provide physician and healthcare professional job search functionality, generating referral revenue from the careers section.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Standard Enhanced Author Page subscription |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels7 records
KevinMD product offering
Product offeringCore offering
KevinMD.com is a content and community platform where physicians, advanced practitioners, nurses, medical students, and patients publish and consume articles and podcasts on healthcare topics including burnout, practice management, health policy, finance, conditions, patient care, medications, and technology. The platform supports this core publishing activity with paid offerings including an Enhanced Author Page subscription, influencer and sponsorship programs for healthcare brands, a boutique physician speakers bureau, physician coaching services, and a healthcare careers job board distributed through HealtheCareers.
Product overview
KevinMD operates as a content and community platform for healthcare professionals. The core offering is KevinMD.com, a social media platform where physicians, advanced practitioners, nurses, medical students, and patients share insights and stories. Supporting the main platform are several services: The Podcast by KevinMD for audio/video content; KevinMD Enhanced Author Page (a paid subscription for author customization); KevinMD Influencer Opportunities (sponsorship/marketing services); KevinMD Physician Speaking (a speakers bureau); KevinMD Physician Coaching (professional development); and Careers by KevinMD (a healthcare job board). The platform was founded in 2004 by Kevin Pho, MD, and has grown to over three million monthly readers.
Differentiator
Problem solved
Functional benefit
Brands
- The Podcast by KevinMD: The site's podcast featuring interviews and discussions on healthcare topics
Products and services
- KevinMD.com KevinMD.com is the core social media and content platform where physicians, advanced practitioners, nurses, medical students, and patients share insight and commentary on healthcare topics including burnout, practice management, health policy, finance, conditions, education, patient care, medications, technology, and social media.
- The Podcast by KevinMD A podcast featuring interviews and discussions with physicians and healthcare professionals on medical practice, burnout, AI in healthcare, and healthcare policy; distributed on YouTube and other podcast platforms.
- KevinMD Enhanced Author Page A paid subscription offering providing authors with a custom enhanced author page featuring additional visibility, branding, and promotional capabilities on the KevinMD platform.
- KevinMD Influencer Opportunities Marketing and sponsorship opportunities enabling brands to reach KevinMD's audience of over 3 million monthly readers and 500,000+ social media followers through sponsored articles, email campaigns, video interviews, and podcast placements.
- KevinMD Physician Speaking A boutique speakers bureau connecting healthcare organizations with physician keynote speakers for conferences and events, coordinated through KevinMD.
- KevinMD Physician Coaching Coaching services for physicians focused on social media, career development, and professional growth, including speaking skills.
- Careers by KevinMD A job board for healthcare professionals featuring physician, PA, NP, and CRNA job listings, operated in partnership with HealtheCareers and generating referral revenue for KevinMD.
Quantifiable outcome
- Over 3 million monthly readers across the platform and newsletter
- +1 more outcomes
Companies that use KevinMD
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles3 records
KevinMD technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
KevinMD partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- HealtheCareersminorKevinMD partners with HealtheCareers to provide a career/job search functionality on the platform (Careers by KevinMD). HealtheCareers is a healthcare recruitment platform that offers physician, PA, NP, and CRNA job listings, with KevinMD serving as a distribution channel for healthcare employment opportunities.
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
KevinMD competitors and assessment
Company assessmentDirect peers
- Doximity: Doximity is the largest professional social network for U.S. physicians, offering news, CME, a job board, and sponsored content. It is the most direct competitor to KevinMD in physician-targeted digital media and influencer marketing.
- MedPage Today: MedPage Today publishes clinical news, policy coverage, and opinion pieces written by physicians for healthcare professionals. It competes directly with KevinMD for physician mindshare and pharma sponsorship dollars.
- Sermo: Sermo is a physician-only social platform for clinical discussion, crowd-sourced insights, and paid physician surveys. It overlaps with KevinMD's audience of practicing physicians contributing professional content.
- QuantiaMD: QuantiaMD (now known as within3's physician engagement platform) provides online physician communities, expert-led content, and peer learning. It is a direct peer to KevinMD in physician engagement and content.
Emerging players
- Figure 1: Figure 1 is a healthcare professional platform for sharing medical cases and images among verified clinicians. It is an emerging peer in the physician-authored content space with narrower focus.
Broad incumbents
- NEJM Knowledge+: NEJM Knowledge+ is the New England Journal of Medicine's adaptive learning platform for physicians. It overlaps with KevinMD's continuing medical education and physician development content.
- Healthline Media: Healthline is a large consumer health publisher with medically-reviewed content. Though more consumer-focused, it competes for healthcare content sponsorship and shares themes of physician-authored editorial.
- STAT News: STAT News covers health, medicine, and science with in-depth reporting and live events. It is a broader healthcare media incumbent that overlaps with KevinMD's policy and industry coverage.
- WebMD / Medscape: Medscape (WebMD's professional property) is a leading physician news and education site with CME, original reporting, and reference content. It competes for physician attention and pharma ad budgets at a broader scale.
Others
- HealtheCareers: HealtheCareers is KevinMD's existing channel partner for the Careers job board. It is a healthcare-focused recruitment platform; comparable due to its direct partnership and shared physician audience.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
KevinMD social profiles
Digital presenceKevinMD financial estimates
Financial estimateRevenue estimate
Valuation estimate
KevinMD leadership team
Management profileNumber of profiles
Profiles1 record
KevinMD funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
KevinMD M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about KevinMD
What does KevinMD do?
KevinMD.com is a content and community platform where physicians, advanced practitioners, nurses, medical students, and patients publish and consume articles and podcasts on healthcare topics including burnout, practice management, health policy, finance, conditions, patient care, medications, and technology. The platform supports this core publishing activity with paid offerings including an Enhanced Author Page subscription, influencer and sponsorship programs for healthcare brands, a boutique physician speakers bureau, physician coaching services, and a healthcare careers job board distributed through HealtheCareers.
Is KevinMD a public or private company?
KevinMD is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was KevinMD founded?
KevinMD was founded in 2004.
Where is KevinMD based?
KevinMD is headquartered in Charlotte, United States, in the North America region.
How does KevinMD make money?
Five revenue lines are on record. Advertising and Sponsorships are the primary driver. The others are enhanced Author Page Subscriptions, influencer Partnership Programs, physician Coaching and Speaking Services and career/Job Board.
Who are KevinMD's main competitors?
Direct peers on record are Doximity, MedPage Today, Sermo and QuantiaMD. Figure 1 is listed as an emerging player. Broad incumbents are NEJM Knowledge+, Healthline Media, STAT News and WebMD / Medscape. HealtheCareers is listed as an others.
Does KevinMD have an API?
No public API is recorded for KevinMD.
What industry is KevinMD in?
KevinMD's product category is Healthcare Professional Content Platform. Its primary akta.pro industry code is HLACAEAE, Patient Education, Content & Personalized Journey Orchestration, with a secondary code of EDAGAGAA, Medical & Clinical Reference (Physicians, Nursing, Allied Health). Its NAICS code is 513130 and its SIC code is 2731.