Nobrand
- Company typePrivate
- Founded1988
- HeadquartersFelgueiras, Portugal
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
What Nobrand does
Nobrand is a Portuguese direct-to-consumer footwear brand operated by Máximo Internacional – Importação e Exportação, S.A., a private corporation headquartered in Felgueiras, Portugal. The company sells premium casual, formal, sneaker, espadrille, boot, and beachwear footwear through its e-commerce storefront nobrand.pt, positioned around an anti-brand identity philosophy that emphasizes craftsmanship and personal style over conspicuous logos. Product is organized into a continuous NOOS (Never Out of Stock) core range, biannual seasonal collections (FW23–FW25, SS23–SS25), a Solevita summer edit, an Outlet discount channel, and an experimental NOBrand Labs sub-brand. The business runs a dual go-to-market combining direct-to-consumer e-commerce with B2B/wholesale terms for business customers, supported by integrated payments (PayPal, Braintree, Lusopay, Multibanco) and multi-carrier logistics (TNT, CTT, UPS) shipping within Europe.
The technology stack is built on commodity e-commerce infrastructure — WooCommerce on WordPress with Elementor for content — augmented by standard third-party integrations for analytics (Google Analytics, Facebook Pixel, Hotjar), email (SendGrid), and authentication (Facebook, Google, LinkedIn social login). The company holds a registered trademark on NOBRAND® and uses editorial lookbooks and social channels (Instagram, Facebook, LinkedIn) for content-led demand generation. Pricing sits in the accessible-premium band at €52–€199 per pair, with periodic 25% sale discounts and a 10% newsletter-acquisition incentive.
Revenue is not publicly disclosed. The company appears to operate without external institutional investment, and only two named B2B contacts are identified. Operating status is active with ongoing seasonal releases, but the absence of funding history, headcount signals, or disclosed financials limits external visibility into scale. Geographic footprint is Europe-only, with cross-border DTC shipping referenced in the terms documentation.
Nobrand firmographics
Firmographics- Name
- Nobrand
- Legal name
- Máximo Internacional – Importação e Exportação, S.A.
- Website
- https://nobrand.pt
- Company type
- Private
- Founded year
- 1988
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Nobrand industry classification
Industry- Product category
- Premium Footwear
- NAICS
- Shoe Retailers (45821), Footwear Manufacturing (3162), Footwear Merchant Wholesalers (424340)
- SIC
- Retail-Shoe Stores (5661), Footwear, (No Rubber) (3140)
- akta.pro primary industry
- Casual & Lifestyle Footwear Retail (CRAAADAB)
- akta.pro secondary industries
- Casual & Lifestyle Footwear (CRAAACAB), Casual & Fashion Footwear Manufacturing (Lifestyle/Streetwear) (IMAOAIAB)
Keywords
Where Nobrand is headquartered
LocationHeadquarters
- HQ city
- Felgueiras
- HQ country
- Portugal
- HQ region
- Europe
Offices1 record
Markets served
Nobrand business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D, Infrastructure
Revenue model
- Direct E-commerce Sales: Primary revenue stream through nobrand.pt online store where consumers purchase footwear products directly at listed retail prices. Transactions are one-time purchases with prices displayed in Euros including VAT.
- B2B/Wholesale: Business-to-business sales through dedicated B2B terms and conditions, allowing bulk orders from business customers under separate commercial agreements.
- Seasonal Collections: Revenue generated through seasonal collections including Fall/Winter (FW23, FW24, FW25) and Spring/Summer (SS23, SS24, SS25) releases, with new arrivals and limited-time offerings.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard retail pricing for footwear products |
| Unit Pricing | Multi-year contract | B2B wholesale pricing |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels7 records
Nobrand product offering
Product offeringCore offering
NOBRAND designs and sells premium footwear directly to consumers through its nobrand.pt e-commerce store, offering casual shoes, formal shoes, sneakers, boots, espadrilles, and beachwear for men and women. The portfolio is organized around year-round NOOS core styles plus seasonal Fall/Winter and Spring/Summer collections, with NOBrand Labs serving as an experimental product line. The brand also supports B2B/wholesale orders for retailers and distributors under separate commercial terms, leveraging the manufacturing heritage of parent company Máximo Internacional.
Product overview
Nobrand is a Portuguese direct-to-consumer footwear e-commerce platform operating on WooCommerce/WordPress. The product portfolio consists of core year-round footwear categories (Casual, Formal, Sneakers, Espadrilles, Boots, Beachwear, Loafers) plus the continuous NOOS (Never Out of Stock) program and seasonal collections (Solevita, FW23-FW25, SS23-SS25). The brand also operates NOBrand Labs as an experimental sub-brand and maintains an Outlet channel for discounted items. The platform integrates with PayPal, Braintree, and Lusopay for payments, TNT/CTT/UPS for shipping, and Google Analytics/Facebook Pixel/Hotjar for customer analytics, with SendGrid powering customer communications. The company is owned by Máximo Internacional and positions itself as a 'no brand' identity-driven alternative to traditional footwear brands.
Differentiator
Problem solved
Functional benefit
Brands
- NOBRAND: Premium footwear brand combining heritage craftsmanship with modern, refined design.
Companies that use Nobrand
Customer profileSegments4 records
Ideal customer profiles2 records
Nobrand technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration12 records
Feature3 records
Nobrand partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- Máximo InternacionalcoreParent company behind Nobrand, providing decades of footwear manufacturing expertise and brand development. Máximo Internacional – Importação e Exportação, S.A. is the official entity operating the NOBRAND brand, located in Felgueiras, Portugal.
- TNTminorLogistics partner used for product delivery to customers who place orders through nobrand.pt.
- CTTminorPortuguese postal service and logistics partner used for product delivery to customers.
- UPSminorInternational logistics partner used for global product delivery.
- FacebookminorSocial media platform for brand presence and marketing communications.
- InstagramminorVisual social media platform for brand content, product showcases, and community engagement.
- LinkedInminorProfessional networking platform for corporate brand presence.
Scale indicators1 record
Recent moves6 records
Expansion highlights4 records
Nobrand competitors and assessment
Company assessmentDirect peers
- KOIO: Digitally-native premium casual sneaker and footwear brand selling direct-to-consumer at similar price points (~$200 sneakers). Operates its own e-commerce platform with seasonal drops and core lines, mirroring NOBRAND's DTC-plus-core-catalog model.
- Cariuma: Premium DTC casual sneaker brand with a focus on craftsmanship, comfort, and sustainability. Direct competition in the lifestyle/casual sneaker category at comparable price points, with a similar direct e-commerce go-to-market approach.
- Castaner: Mediterranean heritage espadrilles and casual footwear brand. Comparable as a heritage-craftsmanship European footwear specialist selling casual, espadrille, and seasonal styles through DTC and wholesale channels.
- Meermin: Mallorca-based premium footwear maker with DTC e-commerce focus on men's and women's casual, formal, and boots at €150–€400 price points. Comparable craftsmanship-driven positioning and direct-to-consumer model.
- Oliver Cabell: Premium DTC sneaker brand built around understated, logo-light design and craftsmanship. Closely mirrors NOBRAND's anti-logo philosophy while operating a similar direct-to-consumer e-commerce model.
- Beckett Simonon: DTC direct-to-consumer footwear brand selling casual sneakers, boots, and loafers via made-to-order pre-order model. Comparable in premium casual positioning and DTC-first distribution.
Broad incumbents
- Allbirds: Public, globally recognized DTC casual and lifestyle footwear brand. Competes in the same casual sneaker and lifestyle segment as NOBRAND, with a broader international footprint, deeper marketing budget, and similar anti-logo brand ethos.
- TOMS: Iconic casual footwear brand built around identity-led, anti-conspicuous-consumption messaging. Overlaps with NOBRAND on lifestyle positioning, espadrilles/casual categories, and mission-driven brand storytelling.
Regional players
- Velasca: Iberian/European DTC premium footwear brand offering casual and formal shoes at mid-premium prices. Highly comparable product mix (casual, formal, sneakers, boots) and direct-to-consumer model with artisanal positioning.
Emerging players
- M.Gemi: Italian-inspired DTC casual footwear brand with rotating seasonal collections and limited drops. Comparable model of seasonal storytelling plus DTC e-commerce targeting logo-conscious premium casual consumers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Nobrand social profiles
Digital presenceNobrand financial estimates
Financial estimateRevenue estimate
Valuation estimate
Nobrand leadership team
Management profileNumber of profiles
Profiles2 records
Nobrand funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Nobrand M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Nobrand
What does Nobrand do?
NOBRAND designs and sells premium footwear directly to consumers through its nobrand.pt e-commerce store, offering casual shoes, formal shoes, sneakers, boots, espadrilles, and beachwear for men and women. The portfolio is organized around year-round NOOS core styles plus seasonal Fall/Winter and Spring/Summer collections, with NOBrand Labs serving as an experimental product line. The brand also supports B2B/wholesale orders for retailers and distributors under separate commercial terms, leveraging the manufacturing heritage of parent company Máximo Internacional.
Is Nobrand a public or private company?
Nobrand is a private company. It is classified as corporate owned and is currently operating.
When was Nobrand founded?
Nobrand was founded in 1988. It employs 51 to 100 people.
Where is Nobrand based?
Nobrand is headquartered in Felgueiras, Portugal, in the Europe region.
How does Nobrand make money?
Three revenue lines are on record. Direct E-commerce Sales are the primary driver. The others are B2B/Wholesale and seasonal Collections.
Who are Nobrand's main competitors?
Direct peers on record are KOIO, Cariuma, Castaner, Meermin, Oliver Cabell and Beckett Simonon. Broad incumbents are Allbirds and TOMS. Velasca is listed as a regional player. M.Gemi is listed as an emerging player.
Does Nobrand have an API?
No public API is recorded for Nobrand.
What industry is Nobrand in?
Nobrand's product category is Premium Footwear. Its primary akta.pro industry code is CRAAADAB, Casual & Lifestyle Footwear Retail, with a secondary code of CRAAACAB, Casual & Lifestyle Footwear. Its NAICS code is 45821 and its SIC code is 5661.