The More Hotel
The More Hotel AB is a Swedish apartment hotel operator founded in 2002, operating three boutique properties in Malmö and Lund (Skåne region) that combine hotel services with fully equipped studio apartments. It serves business travelers, leisure guests, and longstay customers across stays from one night to three-plus months.
- Company typePrivate
- Founded2002
- HeadquartersMalmö, Sweden
- Headcount11–50
- GTM typeB2C
- OfferingServices
What The More Hotel does
The More Hotel AB is a privately held Swedish apartment hotel operator founded in 2002 by Peter Dahlqvist, headquartered in Malmö. The company operates three boutique properties in the Skåne region of southern Sweden: The More Hotel Mazetti (68 studio apartments in a restored 2004 chocolate factory in Malmö), The More Hotel Västra Hamnen (a modern newbuild in Malmö's waterfront district opened in 2017, offering 8 different room types from 25 to 80 sqm), and The More Hotel Lund (33 rooms in a restored 1906 locomotive sheds building, slated to expand to 101 rooms by 2027). All rooms are designed as fully equipped studio apartments with kitchens, supporting stays from one night to three months; longer stays (3+ months) are served through a separate portfolio of approximately 30+ furnished apartments under the 'Apartments by The More Hotel' sub-brand.
The company generates revenue across four streams: short-stay hotel room rentals (nightly and weekly), longstay apartment rentals (minimum 3 months, monthly billing), conference and event services (three venues at the Lund property: Harlösa, Revinge, and Vinkällaren), and on-site restaurant Matrummet at the Lund property (lunch, brunch, and dinner). Pricing is quote-based and not publicly disclosed; corporate rates are negotiated by a dedicated sales representative, and invoicing is available for qualifying Swedish companies. Distribution is primarily direct via the company's own website booking engine, with supplementary corporate/B2B sales, travel agency partnerships, and walk-in bookings; no third-party OTA presence was disclosed.
The More Hotel serves three primary customer segments: business and corporate travelers (extended-stay, work-from-room), leisure and family travelers (kitchen-equipped apartments for self-catering), and longstay guests (expats, professionals on long-term assignments). Secondary segments include corporate groups booking conferences and external diners at Matrummet. The company is founder-owned, with no disclosed institutional investors, parent company, or public listing. A 2027 expansion project at the Lund property (4,600 sqm, 68 new rooms, outdoor restaurant) represents the most significant strategic growth commitment and will triple room capacity at the Lund site.
The More Hotel firmographics
Firmographics- Name
- The More Hotel
- Legal name
- The More Hotel AB
- Website
- https://themorehotel.se
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- The More Hotel AB is a Swedish apartment hotel operator founded in 2002, operating three boutique properties in Malmö and Lund (Skåne region) that combine hotel services with fully equipped studio apartments. It serves business travelers, leisure guests, and longstay customers across stays from one night to three-plus months.
- Ownership category
- akta.pro rank
The More Hotel industry classification
Industry- Product category
- Apartment Hotel Services
- NAICS
- Hotels (except Casino Hotels) and Motels (72111), All Other Traveler Accommodation (721199), Rooming and Boarding Houses, Dormitories, and Workers' Camps (721310)
- SIC
- Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Hotels & Motels (7011), Operators Of Apartment Buildings (6513)
- akta.pro primary industry
- Corporate Extended-Stay Hotels (THAGAEAA)
- akta.pro secondary industries
- Extended-Stay Suites (Kitchenette/All-Suite) (THAGAEAC), Extended-stay serviced apartments (weekly/monthly) (THAMACAD), Furnished Corporate Apartments (Urban, Mid-Rise) (THAMAHAG)
Keywords
Where The More Hotel is headquartered
LocationHeadquarters
- HQ city
- Malmö
- HQ country
- Sweden
- HQ region
- Europe
Offices3 records
Markets served
The More Hotel business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Technology or R&D
Revenue model
- Hotel Room Rentals (Short Stay): Nightly and weekly rental of hotel/apartment rooms. Rooms available from 1 night up to 3 months. For stays longer than 5 nights, discounted weekly rates are offered with optional breakfast. Price guarantee for direct bookings.
- Longstay Apartment Rentals: Monthly rental of fully furnished apartments near the three hotels in Malmö and Lund, minimum 3-month commitment. Rent includes WiFi, utilities, gym/sauna access, made bed and towels. Optional add-ons include weekly cleaning, every-other-week cleaning, and breakfast.
- Conference & Event Services: Conference room rental at The More Hotel Lund (three venues: Harlösa, Revinge, Vinkällaren). Catering available through on-site restaurant Matrummet. Conference packages include breakfast buffet, afternoon fika, and lunch.
- Restaurant Matrummet: On-site restaurant at The More Hotel Lund serving lunch (Tue-Fri 11:30-14:30), brunch (last Saturday of month), and dinner (Wed-Sat). Dinner packages available as add-on to hotel bookings.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Pay-as-you-go | Short Stay (1-4 nights) - Standard rate with optional breakfast |
| Subscription | Pay-as-you-go | Weekly Stay (5-20 nights) - Discounted weekly rate |
| Subscription | Monthly | Extended Stay (21+ nights) - Long-term discounted rate |
| Subscription | Monthly | Longstay Apartments (3+ months) - Monthly rental |
| Other | Pay-as-you-go | Conference Packages (Lund) - Full-day conference |
| Subscription | Multi-year contract | Corporate/Business Rates |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
The More Hotel product offering
Product offeringCore offering
The More Hotel operates three apartment-style hotels in Malmö (Mazetti, Västra Hamnen) and Lund (Lokstallarna) where every room is designed as a fully equipped studio apartment with a kitchen, enabling stays from one night up to three months. The company also rents fully furnished monthly apartments near its three hotels through 'Apartments by The More Hotel' for 3+ month stays, and runs three conference venues and an on-site restaurant (Matrummet) at the Lund property.
Product overview
The More Hotel is an apartment hotel brand operating three distinct properties in Sweden: Mazetti in Malmö (a converted chocolate factory), Västra Hamnen in Malmö (modern newbuild), and Lund (in historic locomotive sheds). The company offers studio-style rooms designed as fully equipped apartments with kitchens, available for stays from one night to three months. Extended stays of 3+ months are supported through the Apartments by The More Hotel program, offering furnished monthly rentals near all properties. Additional services include conference facilities in Lund, on-site restaurant Matrummet, gym/sauna access, breakfast, parking, and pet-friendly options. The portfolio comprises the three hotel properties, a restaurant, conference venues, and various service add-ons.
Differentiator
Problem solved
Functional benefit
Brands
- Matrummet: Restaurant located at The More Hotel Lund, offering seasonal menus inspired by international cuisine with organic and locally sourced ingredients.
Products and services
- The More Hotel Mazetti Boutique apartment hotel in Malmö located in the historic former Mazetti chocolate factory, offering studio-style rooms and apartments with fully equipped kitchens for short and extended stays.
- The More Hotel Västra Hamnen Modern apartment hotel in Malmö's Västra Hamnen waterfront district offering eight different room types from 25 to 80 sqm, including studios, lofts, and one-, two-, and three-bedroom apartments with kitchens.
- The More Hotel Lund (Lokstallarna) Apartment hotel in Lund located in the historic 1906 Lokstallarna (locomotive sheds) building, offering 33 studio rooms, three conference venues, and the on-site Matrummet restaurant, with a planned expansion to 101 rooms.
- Apartments by The More Hotel Portfolio of fully furnished monthly rental apartments located near the three hotels in Malmö (Friisgatan, Amiralsgatan, Västra Hamnen) and Lund (Bankgatan, Finngatan, Råbygatan), rented on minimum 3-month commitments with WiFi, utilities, gym/sauna access, made beds and towels, and optional cleaning and breakfast add-ons.
- Restaurant Matrummet
Quantifiable outcome
- 33 rooms expanding to 101 rooms at Lund property by 2027 (3x expansion)
- +1 more outcomes
Companies that use The More Hotel
Customer profileNamed customers3 records
Segments5 records
Ideal customer profiles5 records
The More Hotel technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
The More Hotel partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- Sky High Meetings Turning TorsocoreConference and event partnership with Sky High Meetings, which operates venues across floors 53, 54, and 49 of the Turning Torso building in Västra Hamnen. They offer large event venues and smaller meeting rooms for conferences, seminars, team-building activities, and custom packages. The partnership provides The More Hotel guests access to premium event spaces with panoramic views, complementing the hotel's accommodation services.
- WorkopoliscoreConference venue partnership with Workopolis located a stone's throw from The More Hotel Västra Hamnen. Workopolis provides tailor-made conference solutions for groups of 2 to 72 participants with stunning views over the Öresund strait. They offer meeting rooms suitable for lectures and presentations, complementing The More Hotel's accommodation offering.
- MatrummetcoreOn-site restaurant at The More Hotel Lund, serving lunch (Tue-Fri 11:30-14:30), brunch (last Saturday of month), and dinner (Wed-Sat). The restaurant prepares seasonal menus inspired by global cuisine using primarily organic and locally sourced ingredients. Available for conference catering, dinner packages with hotel bookings, and independent dining. Website: matrummetilund.se.
Scale indicators3 records
Recent moves7 records
Expansion highlights6 records
The More Hotel competitors and assessment
Company assessmentBroad incumbents
- Elite Hotels of Sweden: Swedish hotel chain with full-service and boutique properties, including locations in Malmö and Lund. Comparable as a regional incumbent competing in the same corporate and leisure segments with similar mid-market positioning, but operating a broader portfolio rather than apartment-style extended stays.
- Strawberry (formerly Nordic Choice Hotels): Major Nordic hotel group operating Quality Hotel, Clarion Hotel, and other brands across Sweden and the Nordics, with properties in Malmö and Lund. Comparable as a broad incumbent that competes for the same corporate clients and increasingly adds apartment-style inventory to its portfolio.
- Scandic Hotels: Largest Nordic hotel chain with broad full-service and limited-service properties across Sweden, including Malmö and Lund. Comparable as the dominant regional incumbent that competes for the same corporate and leisure demand, albeit with a much wider portfolio that does not specialize in extended-stay apartments.
Direct peers
- Forenom Aparthotel: Nordic apartment-hotel operator offering furnished studios and apartments with flexible nightly and monthly stays across the Nordics. Directly comparable operating model to Apartments by The More Hotel, with similar self-catering apartments and a mix of short and longstay guests.
- Story Hotel: Swedish boutique hotel brand operating design-led properties in Stockholm, Malmö, and other cities. Comparable because it shares the boutique / character-property positioning and serves a similar mix of business and leisure guests with a focus on distinctive, non-commodity rooms.
- BizApartment: Swedish extended-stay apartment-hotel operator targeting corporate clients and relocations with fully furnished apartments. Direct peer because it operates the same apartment-hotel model for extended-stay corporate customers in the Swedish market.
- StayAt Hotel: Swedish apartment-style hotel chain with fully equipped kitchens in every room, serving both short and extended-stay guests. Closest direct peer because it competes in the same niche — apartment hotels for business and leisure travelers — within Sweden, with similar kitchen-equipped studios.
Emerging players
- Hotel & Ristorante Bellora: Boutique design hotel in Gothenburg with on-site Italian restaurant and event spaces. Comparable as a Swedish owner-operated boutique hotel combining distinct design, restaurant, and meeting venues — a similar multi-revenue-stream model to The More Hotel Lund, though focused on a single Gothenburg location.
Regional players
- The Sparrow Hotel (Malmö): Boutique hotel in central Malmö targeting business and leisure travelers with a design-led, characterful property. Comparable because it competes for the same boutique / corporate travel demand within Malmö, though without the apartment-hotel / extended-stay positioning.
- Quality Hotel View (Malmö): Strawberry-operated hotel located in Malmö's Hyllie area, near the More Hotel's geographic footprint. Comparable as a regional competitor for corporate and event business in the same city, though operated as a chain full-service property rather than apartment-hotel concept.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
The More Hotel social profiles
Digital presenceThe More Hotel compliance and trust
Trust signalCompliance1 record
The More Hotel financial estimates
Financial estimateRevenue estimate
Valuation estimate
The More Hotel leadership team
Management profileNumber of profiles
Profiles1 record
The More Hotel funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The More Hotel M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The More Hotel
What does The More Hotel do?
The More Hotel operates three apartment-style hotels in Malmö (Mazetti, Västra Hamnen) and Lund (Lokstallarna) where every room is designed as a fully equipped studio apartment with a kitchen, enabling stays from one night up to three months. The company also rents fully furnished monthly apartments near its three hotels through 'Apartments by The More Hotel' for 3+ month stays, and runs three conference venues and an on-site restaurant (Matrummet) at the Lund property.
Is The More Hotel a public or private company?
The More Hotel is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The More Hotel founded?
The More Hotel was founded in 2002. It employs 11 to 50 people.
Where is The More Hotel based?
The More Hotel is headquartered in Malmö, Sweden, in the Europe region.
How does The More Hotel make money?
Four revenue lines are on record. Hotel Room Rentals (Short Stay) is the primary driver. The others are longstay Apartment Rentals, conference & Event Services and restaurant Matrummet.
Who are The More Hotel's main competitors?
Broad incumbents on record are Elite Hotels of Sweden, Strawberry (formerly Nordic Choice Hotels) and Scandic Hotels. Direct peers are Forenom Aparthotel, Story Hotel, BizApartment and StayAt Hotel. Hotel & Ristorante Bellora is listed as an emerging player. Regional players are The Sparrow Hotel (Malmö) and Quality Hotel View (Malmö).
Does The More Hotel have an API?
No public API is recorded for The More Hotel.
What industry is The More Hotel in?
The More Hotel's product category is Apartment Hotel Services. Its primary akta.pro industry code is THAGAEAA, Corporate Extended-Stay Hotels, with a secondary code of THAGAEAC, Extended-Stay Suites (Kitchenette/All-Suite). Its NAICS code is 72111 and its SIC code is 7000.