Safety Flag Co. of America

What Safety Flag Co. of America does

Safety Flag Co. of America manufactures and distributes a broad portfolio of high-visibility safety equipment, including ANSI/ISEA-compliant safety vests and jackets (Class 2 and Class 3), safety flags (solid vinyl, mesh, marking, bicycle/snow/tractor, and specialty pennants), windsocks (vinyl and nylon), traffic control signage (rollup signs, stop/slow paddles, banners), traffic cones, tapes, barricades, lights, delineators, and airport-specific products (runway closure markers, checkered flags, battery-powered wands). Core technology centers on fluorescent fabrics combined with 3M Scotchlite reflective materials integrated across the product line; mesh flags are constructed from fluorescent knitted-vinyl mesh designed to resist cracking, peeling, and fraying under high-speed use. Manufacturing is conducted at the company's Central Falls, Rhode Island facility, with sub-brands including Safvests, Aerosock, and HydraFinder covering vests, nylon windsocks, and hydrant markers respectively.

The company operates a dual-channel go-to-market: wholesale distribution to safety-equipment resellers (with a distributor sign-up program and drop-ship fulfillment direct from the Rhode Island facility), and direct-to-consumer e-commerce via safetyflag.com. Pricing is unit-based, ranging from approximately $5 for basic mesh tailgate flags to over $170 for premium reflective signage, with volume pricing on select items. Customers span construction and traffic-safety contractors, airports and aviation operators, agricultural and environmental users, government/municipal agencies, and individual consumers. Safety Flag Co. is a division of Vogue Industries, L.P., has manufactured continuously since its 1953 founding, and holds multiple regulatory certifications (ANSI/ISEA 107-2004, DOT FMVSS 125, ASAE S276.4, NCHRP-350, OSHA) that gate access to regulated end-markets.

Revenue is generated through one-time hardware sales across both wholesale and e-commerce channels; no subscription, software, or recurring revenue streams are disclosed. Marketing relies on the e-commerce site, organic social presence (Facebook, Twitter/X, Google+), and downloadable wholesale catalogs. Geographic reach is domestic (US), with a Midwest office in Frankton, Indiana supplementing the Rhode Island headquarters.

Name

Safety Flag Co. of America

Legal name

Safety Flag Co. of America

Website

https://safetyflag.com

Company type

Private

Founded year

1953

Operating status

Operating

Headcount range

1–10 employees

Short description

Safety Flag Co. of America, a 1953-founded division of Vogue Industries, L.P., manufactures high-visibility safety equipment — including ANSI-compliant vests, flags, windsocks, signage, cones, and airport products — and sells via wholesale distributors and direct e-commerce across U.S. construction, aviation, government, and consumer markets.

Ownership category

akta.pro rank

Product category

High-Visibility Safety Equipment

NAICS

Sign Manufacturing (339950), Motor Vehicle Electrical and Electronic Equipment Manufacturing (33632)

SIC

Plastics Products, Nec (3089)

akta.pro primary industry

High-Visibility (Hi-Vis) Safety Apparel (CRAAALAE)

akta.pro secondary industries

Workwear, Uniform & Protective Apparel Manufacturers (CRAAAAAH), Protective & Work Accessories Manufacturing (Safety Gloves/Hi-Vis Accessories) (IMAOAFAH), Tamper-Evident Labels, Seals & Tapes (Void Labels, Security Seals) (IMALANAF)

Keywords

• High-visibility safety apparel
• Traffic control equipment
• Construction safety flags
• Airport windsocks
• ANSI compliant vests

Headquarters

HQ city

Central Falls

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Product Sales (B2B Wholesale): Wholesale distribution of safety equipment including flags, vests, traffic safety products to distributors and resellers. Company offers catalog pricing and custom product creation from Rhode Island manufacturing facility.
2. Product Sales (Direct E-commerce): Direct retail sales to consumers through e-commerce storefront. Individual items and bulk quantities available for purchase online.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Safety Flag Co. of America manufactures and distributes high-visibility safety equipment including ANSI-compliant safety vests, fluorescent safety flags (mesh, vinyl, marking, airport), windsocks (vinyl and nylon), traffic cones, stop/slow paddles, rollup signs, barricades, safety tapes, banners, and related apparel. Products are made at the Rhode Island manufacturing facility using fluorescent fabrics integrated with 3M Scotchlite Reflective Materials, and are sold through wholesale distribution and direct e-commerce.

Product overview

Safety Flag Co. of America is a manufacturer of fluorescent fabric safety products established in 1953. The company operates as a division of Vogue Industries and offers a broad portfolio of safety equipment organized around several core product categories. The primary offerings include Safety Vests (ANSI compliant Class 2 and Class 3 with reflective stripes), Safety Flags (vinyl, mesh, and specialty flags for marking, airports, bicycles, and vehicles), Safety Apparel (gloves, belts, armbands, hats, t-shirts, back supports), and ANSI compliant Safety Jackets (parkas, bombers, windbreakers, sweatshirts). Supporting product lines encompass Windsocks (vinyl and nylon for airports and industrial sites), Signs & Stands (rollup signs, paddles, various mounting stands), Tapes (barricade, caution, danger, reflective, fluorescent, and surveyors tape), Banners (WIDE LOAD and OVERSIZED LOAD for transport), Traffic Cones (sizes 12" to 36" with optional reflective collars), Airport Products (checkered flags, runway closure markers, tear-off warning flags, battery-powered airport wands), Traffic & Safety Equipment (barricades, lights, delineators, channelizers, warning triangles), and miscellaneous items (slow-moving vehicle signs, pavement markers, parking meter hoods, hydrant markers, sandbags, safety fence, fire blankets). The company also provides accessory products like cone bars, traffic cone holders, reflective cone collars, and windsock hardware. Products feature fluorescent materials and 3M Scotchlite reflective elements for high visibility. The company manufactures at its Rhode Island facility and offers custom product options and dropshipping for distributors.

Differentiator

Problem solved

Functional benefit

Brands

• Safvests: Brand name used for safety vests product line
• Aerosock
• HydraFinder

Products and services

• Safety Vests ANSI-compliant Class 2 and Class 3 safety vests with silver reflective stripes, available in mesh or solid fabrics and in green or orange, designed for construction, traffic, and general workplace visibility requirements.
• Safety Flags Flags made from vinyl, mesh, knitted vinyl (KV), and other materials used for road marking, airport runways, bicycle/snow/tractor visibility, and general marking. Includes solid flags, marking flags, mesh flags, pennant flags, and checkered airport flags.
• Safety Apparel & Safety Wear Protective clothing including gloves, belts, armbands, hats, t-shirts, back supports, and ANSI-compliant jackets (Class 3 parkas, reversible bombers, lightweight windbreakers, hooded sweatshirts) featuring fluorescent materials and reflective elements for visibility.
• Windsocks Windsocks available in vinyl (fluorescent laminated fabric) and nylon (water-repellent with UV inhibitor) for airports, industrial sites, oil fields, and pipeline sites, available in multiple throat diameters and lengths including reflective versions.
• Signs & Stands Safety signs including rollup signs in mesh and reflective materials, sign mounting stands (Corrugated Plastic Floor Stands, Guardian Sign Safety Stand, Tri-Pod Stand, Pogo Sign Stand, Twin Flex, Guardian Lite Stand), and accessories for construction and traffic control.
• Safety Tapes Safety tape products including barricade, caution, danger, reflective, fluorescent, and surveyors flagging tapes offered in pressure-sensitive and non-pressure-sensitive options for marking and hazard communication.
• Stop & Slow Paddles Octagonal, lightweight, corrosion-resistant traffic paddle signs available in hardboard, plastic, and aluminum, with Stop, Slow, and Stop/Slow combinations and optional reflective materials for crossing guards and traffic control.
• Wide Load Banners Safety banners with WIDE LOAD and OVERSIZE LOAD labels required for transporting wide loads, available in vinyl and mesh materials in various sizes.
• Traffic Cones Traffic cones in sizes 12" through 36" with optional reflective collars, meeting FHA requirements, including cone bars and traffic cone holders.
• Airport Products Airport and runway safety products including checkered airport flags, runway closure markers (yellow UV-treated 1000 denier polyethylene with plastic grommets), tear-off warning flags (12"x12", 4 MIL, 200 per roll), and battery-powered airport wands (strobe and LED versions) for directing aircraft and vehicle traffic.
• Traffic & Safety Equipment Broader traffic control and safety product line including plastic/wood/steel barricades with reflective stripes, vehicle strobe lights (Magnum, Penetrator, Defender), ITE-approved barricade lights, delineator posts and channelizers, slow-moving vehicle signs (ASAE S276.4), temporary pavement markers, highway safety warning triangles (FMVSS 125), parking meter hoods, hydrant markers, sandbags, econo safety fence, and emergency fire blankets.

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core and minor.

• 3M ScotchlitecoreTechnology or Integration3M Scotchlite reflective materials are incorporated throughout Safety Flag Co.'s product line including safety vests, jackets, armbands, barricades, and traffic equipment. This partnership provides high-visibility reflective technology for the company's safety products.
• BBB (Better Business Bureau)minorOthersBBB accreditation badge displayed on website footer indicating business credibility and consumer trust certification.
• Authorize.NetminorOthersAuthorize.Net payment processing seal displayed on website indicating secure payment processing for e-commerce transactions.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Ergodyne: Ergodyne (Tenacious Holdings) designs and sells hi-vis safety vests, jackets, and traffic safety gear under brands like GloWear, overlapping directly with Safety Flag Co.'s core high-visibility and traffic product portfolios.
• Bashlin Industries: Bashlin manufactures safety belts, harnesses, and traffic control flags and equipment, making it a direct peer to Safety Flag Co.'s traffic and worksite safety equipment lines.
• Pyramex Safety: Pyramex offers safety vests and apparel alongside eye and head protection, competing with Safety Flag Co. in the same distributor catalogs for high-visibility apparel.
• Radians: Radians manufactures a broad line of safety apparel including ANSI-rated vests and jackets, competing head-to-head with Safety Flag Co. in workwear distributors and industrial supply channels.
• ML Kishigo: ML Kishigo is a manufacturer of high-visibility safety vests, jackets, and apparel, the closest direct competitor to Safety Flag Co.'s ANSI/ISEA compliant vest and jacket lines.
• Cordova Safety Products: Cordova manufactures and distributes hi-vis safety vests, gloves, and apparel, competing with Safety Flag Co. in distributor and industrial supply channels.
• Ironwear: Ironwear produces high-visibility safety vests, jackets, and workwear, overlapping with Safety Flag Co.'s ANSI-compliant apparel offering across similar distribution channels.

Emerging players

• Hy-Ko Products: Hy-Ko produces traffic and property identification signs including safety and warning signage, adjacent to Safety Flag Co.'s rollup signs, paddles, and sign stand offerings.

Broad incumbents

• Honeywell Safety Products: Honeywell's Miller and North brands sell a broad PPE portfolio including hi-vis apparel and traffic safety, overlapping with Safety Flag Co. across several product categories though at a much larger scale.
• PIP (Protective Industrial Products): PIP is a large multi-category PPE and industrial safety manufacturer whose workwear and high-visibility lines compete directly with Safety Flag Co.'s apparel offering within the same industrial distribution channels.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/SafetyFlagCo
• Facebookfacebook.com/safetyflag

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Safety Flag Co. of America