DIVÄG

What DIVÄG does

DIVÄG mbH (full legal name: DIVÄG – Informations- und Vermarktungsgesellschaft Ästhetik und Gesundheit Deutschland mbH) is a privately held German limited liability company headquartered at Hirschstraße 8 in Stuttgart. The company operates as a B2B content and marketing services provider targeting the healthcare aesthetics industry in Germany, with a stated operating geography limited to the DACH region. Managing Director Friedhelm Rothweiler leads the firm, supported by a 1–10 person team and an external data protection officer (RA Dr. Thomas Kienle). The business sits at the intersection of healthcare, media, and marketing, acting as an intermediary in trust-building between aesthetic-medicine practitioners and prospective patients.

The company's core product surface consists of owned-media properties and complementary services. myBody.de is positioned as Germany's most well-known information portal for aesthetics and health, providing consumer-facing content on aesthetic-plastic surgery, ophthalmology, dental aesthetics, and comfort medicine. The mabelle brand extends this into a print and online beauty lifestyle magazine. The GeKIS (GesamtKostenIndex Schönheitsoperationen) is a proprietary biannual statistical index that aggregates cost data from at least 300 procedures per analysis period across German physicians and clinics, functioning as a market-research product. The myBody® Qualitätssiegel is a registered quality-seal brand that certifies medical facilities in aesthetic-plastic surgery and implantology/dental aesthetics, developed with external medical experts and QM specialists. Supporting service modules include project development, marketing, editorial and PR, media production, consulting, market research, mobile app development, and physician website development.

Commercial revenue is generated through B2B service contracts with medical facilities, clinics, and healthcare marketing partners, delivered via a content-led go-to-market approach anchored on editorial credibility, the quality seal, and the GeKIS index. Pricing is quote-based rather than publicly disclosed. The company has no disclosed funding rounds, parent organization, public listing, or investor base.

Name

DIVÄG

Legal name

DIVÄG – Informations- und Vermarktungsgesellschaft Ästhetik und Gesundheit Deutschland mbH

Website

https://divaeg.de

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

DIVÄG is a Stuttgart-based German media and marketing services firm that operates the myBody.de information portal, the mabelle beauty magazine, the GeKIS cost index, and the myBody® quality seal for aesthetic-medicine providers, serving German clinics and patients.

Ownership category

akta.pro rank

Headquarters

HQ city

Stuttgart

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Content and Marketing Services: DIVÄG provides professional content creation, marketing, editorial/PR services, market research, mobile apps, and website development for the healthcare aesthetics industry. Revenue is generated through B2B service contracts with medical facilities, clinics, and healthcare marketing partners.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

DIVÄG creates, produces, and publishes cross-platform content for the German aesthetics and health sector. Its core offerings include the myBody.de consumer information portal, the mabelle beauty lifestyle magazine (print and online), the myBody® mobile app, the myBody® Qualitätssiegel quality certification for medical facilities, and the proprietary GeKIS cost index for cosmetic procedures. Supporting the offerings is a B2B services portfolio covering project development, marketing, editorial/PR, media production, consulting, market research, mobile app development, and physician website development for medical facilities.

Product overview

DIVÄG mbH operates as a media and marketing company focused on aesthetics and health in Germany. The core offering consists of the myBody.de information portal (Germany's leading aesthetics and health portal) and the mabelle beauty lifestyle magazine, which together with the myBody® App and myBody® Quality Seal form the consumer-facing product portfolio. Supporting these are service modules including project development, marketing, editorial/PR, media, consulting, market research (producing the GeKIS cost index), mobile app development, and website development for physicians. The GeKIS statistical index and quality seal certification service serve as specialized research products that differentiate the company in the health marketing space.

Differentiator

Problem solved

Functional benefit

Brands

• myBody.de: The most well-known German information portal for aesthetics and health
• mabelle
• GeKIS (GesamtKostenIndex Schönheitsoperationen)
• myBody® Qualitätssiegel

Products and services

• myBody.de Germany's most well-known information portal for aesthetics and health, providing understandable medical information about aesthetic procedures to laypeople. Functions as a consumer-facing content platform and a marketing channel for B2B medical facility clients.
• mabelle Beauty Magazine Exclusive beauty lifestyle magazine published online and in print, covering topics including breast augmentation, anti-aging treatments, body contouring, and healthy hair. Targeted at consumers interested in aesthetic medicine and beauty.
• myBody® App Mobile application companion to the myBody.de information portal, providing consumers with on-the-go access to aesthetic medicine information.
• myBody® Qualitätssiegel (Quality Seal) Certification service for medical facilities in the areas of aesthetic-plastic surgery and implantology/dental aesthetics. Developed with external medical experts and QM specialists, the seal certifies quality standards and is offered as a paid B2B certification to clinics.
• GeKIS (GesamtKostenIndex Schönheitsoperationen) Proprietary statistical measurement index tracking cost development of cosmetic medical treatments in Germany, based on data from at least 300 procedures per analysis period and published biannually.
• Projektentwicklung (Project Development) B2B project development services for health marketing initiatives aimed at medical facilities and healthcare partners.
• Vermarktung (Marketing and Commercialization) B2B marketing and commercialization services for medical facilities in the aesthetic and health sector.
• Redaktion und PR (Editorial and Public Relations) B2B editorial content creation and public relations services for healthcare marketing clients, supporting complex opinion-forming mechanisms.
• Marktforschung (Market Research) B2B market research services for the aesthetic medicine industry, including the proprietary GeKIS cost index development and publication.
• Websites / Aerzte-Websites (Physician Website Development) B2B website design and development services tailored for physicians and medical practices in the aesthetics and health sector.

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Various Healthcare and Health Marketing PartnersunclearOthersDIVÄG collaborates with numerous competent partners from all areas of healthcare and health marketing. Specific partner names are not disclosed on their website.

Scale indicators2 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• Onmeda: German health and wellness information portal owned by Funke Mediengruppe. Comparable as a medically reviewed consumer health content platform monetized through advertising and healthcare marketing services.
• RealSelf: US-based aesthetics information portal with consumer reviews, provider listings, and educational content. Closely mirrors DIVÄG's myBody.de model of connecting prospective aesthetic medicine patients with vetted providers, and the closest international functional analog.
• Jameda: Germany's leading doctor review and information platform (owned by Docplanner). Comparable to DIVÄG as a doctor-discovery and reputation platform, though it covers all medical specialties rather than focusing narrowly on aesthetics.
• DocCheck: German healthcare professional community and content platform serving both HCPs and consumers. Comparable as a content-plus-services business operating in the German healthcare information ecosystem with a similar two-sided audience.
• NetDoktor: One of Germany's largest consumer health information portals, producing medically reviewed content across conditions and treatments. Comparable in editorial/marketing services approach, though broader in therapeutic scope than DIVÄG's aesthetics focus.

Emerging players

• Zwivel: Aesthetic medicine consultation marketplace connecting patients with providers. Operates in the same vertical with a narrower, transaction-oriented product compared to DIVÄG's content-led approach.

Broad incumbents

• Doctolib: Major European healthcare booking and practice management platform. Overlaps with DIVÄG in helping patients find and engage medical providers, but operates at much broader scope and scale across many specialties.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DIVÄG