Zwivel
- Company typePrivate
- Founded2014
- HeadquartersParamus, United States
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
Zwivel firmographics
Firmographics- Name
- Zwivel
- Legal name
- Next Health Media LLC
- Website
- https://zwivel.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Zwivel industry classification
Industry- Product category
- Consumer Health & Cosmetic Information Platform
- NAICS
- Cosmetics, Beauty Supplies, and Perfume Retailers (45612)
- SIC
- Perfumes, Cosmetics & Other Toilet Preparations (2844)
- akta.pro primary industry
- Cosmetic & Esthetic Dentistry (Veneers/Whitening/Bonding) (HLABAAAC)
- akta.pro secondary industries
- K-Beauty/J-Beauty & Global Skincare Regimens (CRABAAAI), Powder Brows / Ombre Brows (PMU) (HSALAIAG)
Keywords
Where Zwivel is headquartered
LocationHeadquarters
- HQ city
- Paramus
- HQ country
- United States
- HQ region
- North America
Markets served
Zwivel business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations, Others
Distribution channels1 record
Marketing channels9 records
Zwivel product offering
Product offeringCore offering
Zwivel is an information and engagement platform that publishes consumer-facing editorial content about cosmetic surgery procedures, dermatology treatments, dentistry, and health conditions. The site publishes procedure guides, expert-reviewed articles, celebrity cosmetic procedure analyses, and educational resources covering surgical and non-surgical aesthetic treatments, organized across categories including Cosmetic Surgery, Dermatology, Skin Care, Dentistry, Botox, and Rhinoplasty.
Product overview
Zwivel is an informational content platform providing consumer-facing editorial content about cosmetic surgery procedures, dermatology treatments, dentistry, and health conditions. The site publishes procedure guides, expert-reviewed articles, celebrity cosmetic procedure analyses, and educational resources covering surgical and non-surgical aesthetic treatments. Zwivel does not offer a distinct product suite or platform—it operates as a content-driven informational website (a blog/resource portal) organized across multiple health and beauty categories including Cosmetic Surgery, Dermatology, Skin Care, Dentistry, Botox, Rhinoplasty, and Cosmetic Dentistry.
Differentiator
Problem solved
Functional benefit
Products and services
- Zwivel Editorial Content Library
Quantifiable outcome
- Comprehensive coverage of 335 cosmetic surgery articles, 200 non-invasive procedures, 191 skin care topics, 136 dermatology articles, and 110 lifestyle health articles
Companies that use Zwivel
Customer profileSegments2 records
Ideal customer profiles2 records
Zwivel technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Zwivel partnerships and signals
Strategic signalRecent moves5 records
Expansion highlights4 records
Zwivel competitors and assessment
Company assessmentDirect peers
- RealSelf: RealSelf is a consumer-facing reviews, education, and doctor-discovery platform for cosmetic procedures, making it the closest direct competitor to Zwivel's content-and-engagement model.
Broad incumbents
- Healthline: Healthline is a major medically reviewed consumer health information publisher that competes for the same organic search traffic on cosmetic procedure, dermatology, and skincare queries.
- WebMD: WebMD is a flagship consumer health information site competing in many of the same procedure- and dermatology-related search queries that Zwivel targets.
- Everyday Health: Everyday Health Group operates multiple medically reviewed health and wellness properties that compete directly for procedure-related and dermatology consumer traffic.
- GoodRx: GoodRx combines health content and a marketplace for care and medication costs; it competes for many of the same procedure- and treatment-research queries Zwivel ranks for.
Emerging players
- Hims & Hers Health: Hims & Hers combines consumer health content with telehealth-driven commerce in categories including skincare and aesthetic treatments, overlapping with Zwivel's audience and monetization themes.
- SkinSAFE: SkinSAFE is a skincare ingredient analysis and product recommendation platform that overlaps with Zwivel's skincare content vertical and consumer education proposition.
Others
- CeraVe: CeraVe is a skincare brand publishing medically validated educational content; while it monetizes through products rather than media, it competes for the same consumer skincare education mindshare.
- Doctor.com: Doctor.com provides practice marketing, profiles, and patient acquisition tools for medical specialists, including cosmetic dentists and dermatologists, overlapping with Zwivel's surgeon-side audience.
- PatientPop: PatientPop is a healthcare practice growth platform serving independent practices including cosmetic and dermatology providers, addressing the same surgeon-side pain points Zwivel's content targets.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights5 records
Customer concentration
Zwivel social profiles
Digital presenceZwivel financial estimates
Financial estimateRevenue estimate
Valuation estimate
Zwivel leadership team
Management profileNumber of profiles
Profiles3 records
Zwivel funding detail
Funding detailFunding overview
Funding rounds2 records
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Zwivel M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Zwivel
What does Zwivel do?
Zwivel is an information and engagement platform that publishes consumer-facing editorial content about cosmetic surgery procedures, dermatology treatments, dentistry, and health conditions. The site publishes procedure guides, expert-reviewed articles, celebrity cosmetic procedure analyses, and educational resources covering surgical and non-surgical aesthetic treatments, organized across categories including Cosmetic Surgery, Dermatology, Skin Care, Dentistry, Botox, and Rhinoplasty.
Is Zwivel a public or private company?
Zwivel is a private company. It is classified as venture growth investor backed and is currently operating.
When was Zwivel founded?
Zwivel was founded in 2014. It employs 1 to 10 people.
Where is Zwivel based?
Zwivel is headquartered in Paramus, United States, in the North America region.
Who are Zwivel's main competitors?
RealSelf is listed as a direct peer. Broad incumbents are Healthline, WebMD, Everyday Health and GoodRx. Emerging players are Hims & Hers Health and SkinSAFE. Others are CeraVe, Doctor.com and PatientPop.
Does Zwivel have an API?
No public API is recorded for Zwivel.
What industry is Zwivel in?
Zwivel's product category is Consumer Health & Cosmetic Information Platform. Its primary akta.pro industry code is HLABAAAC, Cosmetic & Esthetic Dentistry (Veneers/Whitening/Bonding), with a secondary code of CRABAAAI, K-Beauty/J-Beauty & Global Skincare Regimens. Its NAICS code is 45612 and its SIC code is 2844.