Group O'Dell

What Group O'Dell does

Group O'Dell is a family-owned residential real estate brokerage founded in 1995 and headquartered at 10895 Lowell Ave, Suite 100, Overland Park, Kansas. The firm operates as a small (1–10 employee) full-service team serving the Greater Kansas City metropolitan area, with Dan and Maria O'Dell as co-founders and Principal Agents and their son Mike O'Dell as a third Principal Agent; the team is rounded out by additional Licensed Real Estate Advisors, a Closing Manager, a Director of Business Development (Erin O'Dell), and a Chief Marketing Officer (Carlos O'Dell). The entity operates under broker-of-record REAL Broker, LLC and earns revenue through transaction-based commissions on residential buy- and sell-side representation, with no disclosed pricing structure and no external funding. Service lines include home buying, home selling, luxury home representation, first-time buyer education, and a corporate relocation Concierge Orientation Program; complementary offerings such as professional photography, staging consultation, digital marketing, and transaction coordination are bundled into the full-service representation.

Technology is not the core of the value proposition. The firm relies on standard industry infrastructure — MLS integration, a website-based home search platform with saved searches and price alerts, the Homesnap mobile app, and SEO syndication across Realtor.com, Zillow, Trulia, and hundreds of other portals. Differentiating tools include the Concierge Orientation Program (personalized relocation with phone interviews, city tours, and home search assistance for relocating clients) and a Market Snapshot tool delivering real-time home wealth reports. The technology stack supports rather than defines the offering; substantive differentiation rests on 30 years of Kansas City market knowledge, Buffini & Company certified mentorship, deep neighborhood expertise, and a referral-driven go-to-market motion reinforced by community events and customer appreciation programming.

The business model is commission-based take-rate revenue on completed transactions, marketed through a relationship-and-referral sales motion with supporting digital channels (website, social media across six platforms, monthly email newsletter, and SEO/portal listings). Customer segments include home buyers, home sellers, corporate relocation clients, first-time buyers, and luxury buyers/sellers; recurring corporate relocation work and repeat buyers indicate a long-tail, diversified individual-consumer base rather than enterprise contract dependency. The firm has cumulatively transacted nearly $1B in real estate across ~4,000 homes over 30 years and is publicly recognized as a Top 10 Real Estate Team in Kansas City and Top 5 in the Midwest.

Name

Group O'Dell

Legal name

Group O'Dell Real Estate

Website

https://groupodell.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

1–10 employees

Short description

Group O'Dell is a family-owned residential real estate brokerage founded in 1995 that serves buyers, sellers, and corporate relocation clients in the Greater Kansas City metropolitan area through a small full-service team operating under REAL Broker, LLC.

Ownership category

akta.pro rank

Headquarters

HQ city

Overland Park

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Real Estate Commissions: Transaction-based commissions on home sales and purchases. The team represents buyers and sellers in residential real estate transactions, earning percentage-based commissions on completed transactions.
2. Buyer Representation Services: Full-time buyer's agents provide objective perspective for purchasing resale, new construction, or direct-from-seller transactions

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Group O'Dell is a Kansas City real estate brokerage that provides full-service residential buyer and seller representation, including home search, listing, marketing, and transaction coordination. The firm also operates a corporate relocation program that delivers personalized orientation, neighborhood tours, and home search assistance for executives and employees transferring into the Kansas City metro area. Services are delivered by a team of licensed real estate advisors supported by dedicated buyer agents, listing agents, and a closing manager.

Product overview

Group O'Dell is a traditional real estate brokerage firm operating in the Kansas City metro area. The company does not offer a technology product, software platform, or SaaS offering. Instead, it provides real estate transaction services including home buying assistance, home selling services, corporate relocation support, and community/neighborhood guidance for the Kansas City region. Services are delivered through a team-based model featuring dedicated buyer agents, listing agents, and transaction coordinators.

Differentiator

Problem solved

Functional benefit

Products and services

• Home Buyer Representation
• Home Seller Representation
• Corporate Relocation Program
• Personalized Market Snapshot
• Luxury Home Representation

Quantifiable outcome

• Nearly 4,000 homes sold
• +3 more outcomes

Named customers9 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered minor and core.

• Kansas City Area Development Council (KCADC)minorStrategic or Co-development Partner · 1 January 2015Group O'Dell is a proud investor in the Kansas City Area Development Council (KCADC), supporting economic development and business growth initiatives in the Kansas City region.
• Buffini & CompanycoreStrategic or Co-development Partner · 1 January 2002Group O'Dell has been working with Buffini & Company since 2002 to improve the real estate process and experience in Kansas City. Dan and Maria are Buffini & Company Certified Mentors and Facilitators, training local vendors and real estate professionals.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• ReeceNichols Real Estate: Long-established Kansas City metro real estate brokerage serving residential buyers and sellers across the same geographic footprint as Group O'Dell, with a similar full-service, agent-led model and corporate relocation capabilities.

Broad incumbents

• Keller Williams Realty: Largest real estate franchise network by agent count in the US, with established Kansas City-area teams competing for the same residential buyer/seller relationships as Group O'Dell under an agent-centric, commission-split model.
• Compass: Tech-enabled national residential brokerage that competes for high-producing agents and premium listings in major metros, including Kansas City, with a digitally driven marketing platform similar in spirit to Group O'Dell's website and Homesnap integration.
• Coldwell Banker: Global residential real estate franchise with strong corporate relocation programs and a global referral network; competes with Group O'Dell for relocating executives and represents one of its primary brand alternatives in the KC metro.
• Berkshire Hathaway HomeServices: National residential franchise leveraging the Berkshire Hathaway brand, with a Midwest presence and significant move-up/luxury segment exposure comparable to Group O'Dell's buyer/seller mix.
• Realty Executives: Established residential real estate franchise with a Midwest presence and a comparable full-service, referral-driven model that overlaps with Group O'Dell's buyer/seller representation offering.
• EXIT Realty: Mid-sized North American residential franchise with a referral-based operating model; competes with Group O'Dell for buyer/seller representation in Midwest regional markets.

Emerging players

• Redfin: Tech-forward discount brokerage with direct-to-consumer search tools and a salaried-plus-bonus agent model; competes for the same Kansas City buyers and sellers Group O'Dell serves, but with a structurally different cost model and pricing pressure.
• eXp Realty: Cloud-based, low-overhead brokerage franchise with rapidly growing agent count; competes for agent recruitment and the same residential transaction pool as Group O'Dell, including in Midwest markets.

Regional players

• Sotheby's International Realty: Luxury-residential franchise brand with global referral reach; competes for the high-end segment of the Kansas City market that Group O'Dell serves, particularly for inbound relocations of high-net-worth executives.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/groupodell
• YouTubeyoutube.com/GroupOdellRealty
• Facebookfacebook.com/GroupODell
• LinkedInlinkedin.com/in/mariaodell
• Instagraminstagram.com/groupodell
• Pinterestpinterest.com/groupodellrealestate

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Group O'Dell