NNY360

What NNY360 does

NNY360 is a regional digital news and multimedia platform serving Northern New York, operating from a single headquarters at 260 Washington Street, Watertown, NY. It is the consolidated digital front-end for three legacy print titles — the Watertown Daily Times, Advance-News, and Journal & Republican — and covers Jefferson, Lewis, St. Lawrence, and Oswego counties plus the Fort Drum military installation. The product surface spans the nny360.com portal, the Watertown Daily Times eEdition distributed via web and native iOS/Android apps, dedicated classified verticals (NNY Auto Finder, NNY Real Estate, NNY Jobs Now!, NNY Shopping), lifestyle sub-brands (NNY Business magazine, NNY Living), a sponsored-content slot, email newsletters with customizable alerts, RSS feeds across editorial sections, and an integrated local weather utility for zip 13601. The platform is built on BLOX Digital's BLOX Content Management System, with historical newspaper archives served via NewsBank.

NNY360 monetizes through two primary streams. The first is recurring reader revenue: digital subscriptions on nny360.com, eEdition access, and home delivery of the print edition, with a self-serve sign-up model. The second is advertising revenue across multiple surfaces — display, classifieds (jobs, autos, real estate, general merchandise), legal notices, and sponsored content — supplemented by niche print products such as NNY Business and NNY Living and the Watertown Daily Times eEdition. Pricing tiers and rates are not publicly disclosed; billing cadence is monthly at the digital-subscription level. The company's go-to-market is direct-to-consumer, acquiring and retaining readers through organic social (Facebook, X, Instagram under @wdtnews and NNY360 handles), email newsletters, RSS, and regional SEO.

The addressable customer base is Northern New York residents seeking hyperlocal civic, sports, school, government, and community information — a vertically segmented audience whose primary pain point is access to professional, locally produced news coverage of the region. NNY360 is a private, for-profit company with no disclosed venture capital or private-equity ownership in the source material, no recent M&A, funding, or leadership-change data, and no disclosed headcount or financial statements.

Name

NNY360

Legal name

NNY360

Website

https://nny360.com

Company type

Private

Founded year

1861

Operating status

Operating

Short description

NNY360 is a regional digital news platform serving Northern New York residents across Jefferson, Lewis, St. Lawrence, and Oswego counties, delivering hyperlocal news, sports, community coverage, and classifieds through subscriptions and advertising, powered by Watertown Daily Times.

Ownership category

akta.pro rank

Product category

Regional Local News Media

NAICS

Newspaper, Periodical, Book, and Directory Publishers (5131), Periodical Publishers (513120), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621)

SIC

Newspapers: Publishing Or Publishing & Printing (2711), Periodicals: Publishing Or Publishing & Printing (2721), Services-Advertising (7310)

akta.pro primary industry

Local & Regional Newspapers (Print & Digital) (MPAJADAB)

akta.pro secondary industries

Syndication, Licensing & Content Partnerships (Columns, Features, Photos) (MPAJADAI), Newsletter Publishing Platforms (MPACAIAA)

Keywords

• Local news media
• Regional journalism
• Digital newspaper
• Classified advertising
• News subscription services

Headquarters

HQ city

Watertown

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Digital Subscriptions: NNY360 generates revenue through digital subscription services providing full access to news content, archives, and premium features on nny360.com. The platform also offers home delivery subscriptions for print edition access.
2. Advertising: The platform generates advertising revenue through display ads, classifieds, job listings, automotive listings, real estate listings, and sponsored content sections including NNY Business magazine and various special sections.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

NNY360 is a regional digital news platform that publishes and distributes hyperlocal news, sports, arts, opinion, and community content for Northern New York through its website, the Watertown Daily Times eEdition (web and mobile apps), email newsletters, and print home delivery. It monetizes this content via paid digital and print subscriptions along with display, classified, and sponsored-section advertising, and it operates complementary classified verticals (auto, real estate, jobs, shopping) and lifestyle/business sub-brands.

Product overview

NNY360 is a local news publishing platform for Northern New York, operated as a unified news portal (nny360.com) that aggregates and delivers local news, sports, arts and life, opinion, and community content. The offering is built around the core news portal supplemented by specialized sub-brands including NNY Business magazine and various classified services (NNY Auto Finder, NNY Real Estate, NNY Jobs, NNY Shopping). The platform provides subscription-based access to content through the main portal, the Watertown Daily Times eEdition (available via web and mobile apps), email newsletters with breaking news alerts, and RSS feed syndication. Weather information is also integrated as a utility feature. The platform is powered by BLOX Content Management System from BLOX Digital.

Differentiator

Problem solved

Functional benefit

Brands

• NNY Business: Business magazine covering Northern New York business news and features.
• NNY Living

Products and services

• NNY360 News Portal Primary news website delivering local news coverage for Northern New York, including Jefferson County, St. Lawrence County, Lewis County, and Oswego County, powered by Watertown Daily Times.
• Watertown Daily Times eEdition Digital replica edition of the newspaper available via desktop and mobile apps (iOS and Android) for subscribers.
• NNY Business Magazine Business magazine publication covering Northern New York business news, featuring special editions like '20 Under 40'.
• NNY Auto Finder Automotive classifieds section for vehicles in the Northern New York region.
• NNY Real Estate Real estate classifieds and neighborhood tour content for the Northern New York region.
• NNY Jobs Now! Employment classifieds section connecting job seekers with employers in the Northern New York region.
• NNY Shopping General merchandise classifieds section for the Northern New York region.
• Subscription Services Paid digital and print subscription services providing full access to news content, eEdition, newsletters, and email alerts.
• Weather Service Local weather forecasts for Watertown, NY (zip code 13601) including current conditions, hourly forecasts, radar, and 7-day outlook.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core.

• Watertown Daily TimescoreOthersPrimary partner newspaper providing core local news content and branding for the NNY360 platform. Watertown Daily Times is the flagship publication powering the regional news network.
• Advance-NewscoreOthersPartner publication contributing local news coverage to the NNY360 regional news network covering Northern New York communities.
• Journal & RepublicancoreOthersPartner publication contributing local news coverage to the NNY360 regional news network covering Northern New York communities.
• BLOX DigitalcoreTechnology or IntegrationTechnology provider powering the NNY360 website and digital publishing infrastructure through the BLOX Content Management System (BLOX CMS).

Recent moves6 records

Expansion highlights3 records

Emerging players

• Patch.com: National hyperlocal digital news network with local editions across the U.S., including Northern New York communities. Represents the digital-first alternative model competing for the same local advertiser and reader attention.

Broad incumbents

• Lee Enterprises: Mid-sized U.S. newspaper group with multiple Upstate and rural properties. Closely comparable as a portfolio operator of small-market dailies reliant on the same subscription and SMB ad dynamics as NNY360.
• Ogden Newspapers: Family-owned group operating community newspapers across rural and small-city markets. Comparable in audience size and operational scope to NNY360's Watertown Daily Times portfolio.
• Syracuse.com (Advance Media New York): Major Upstate New York digital news property of Advance Local. Larger regional digital news competitor with overlapping coverage of Oswego County and Central New York, with deeper resources for tech, video, and subscriptions.
• Gannett / USA TODAY Network: Largest U.S. local newspaper chain. Operates the Observer-Dispatch and other Upstate titles that overlap NNY360's territory and compete for the same digital subscription and classified advertising dollars.

Others

• BLOX Digital: Vendor providing the BLOX CMS that powers NNY360. Functions as the technology backbone and connects NNY360 to dozens of similarly sized community publishers on the same platform — relevant for benchmarking feature parity.

Direct peers

• Watertown Daily Times: Flagship parent publication powering NNY360. Operates in the identical Northern New York market with overlapping staff, content, and subscription infrastructure — effectively the same newsroom under a different brand.
• Malone Telegram: Listed on NNY360's site as an affiliated publication, the Malone Telegram is a small North Country weekly that uses the same Watertown Daily Times / NNY360 digital publishing platform — directly comparable in geography and business model.
• Press-Republican: Daily newspaper in Plattsburgh, NY covering the North Country adjacent to NNY360's footprint. Same regional market dynamics, subscription + advertising model, and digital transformation trajectory.
• Adirondack Daily Enterprise: Daily newspaper covering Saranac Lake and the Adirondack region of New York. Comparable as a hyperlocal legacy newspaper transitioning to digital subscriptions, eEdition, and classifieds in rural Upstate New York.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/wdtnews
• Facebookfacebook.com/NNY360
• Instagraminstagram.com/wdtnews

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NNY360