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Bonson

Full company profile

uuid000rg8c

Namestring
Bonson
Legal namestring
Bonson Industrial Company Limited
Websiteurl
bonsonpackaging.co.nz
Company typeenum
Private
Founded yearint
1985
Descriptiontext

Bonson Industrial Company Limited is a New Zealand-based food packaging manufacturer founded in 1985 and headquartered in New Lynn, Auckland, serving foodservice operators (cafés, restaurants, delis, takeaways, caterers), retailers, and food manufacturers across Australasia. The company operates three divisions — Bonson Solutions (recyclable plastic packaging), Bonson Enviro (compostable and recycled alternatives including sugarcane, PLA, RPET, and paper), and Bonson Custom (bespoke packaging consultancy) — spanning nine registered sub-brands such as BetterSelection, BonWare, Homeal, BonsonTE, BioChoice, CraftWare, ClearVision, and RePlay. Manufacturing relies on injection moulding with in-mould labelling (IML), thermoforming (added in 2022 for in-house RPET production), and patented tamper-evident locking mechanisms, all under FDA-approved material specifications, ISO 9001 certification, and Operation Clean Sweep NZ stewardship.

The business monetises through three primary streams: standard packaging product sales to B2B customers via request-for-quote; custom packaging design and manufacturing through the Bonson Custom division for enterprise food and pet food manufacturers; and the RePlay Returnable Container System, a circular-economy model piloted with Foodstuffs North Island (New World) where containers are borrowed, returned, and professionally cleaned for reuse. Go-to-market is sales-led and account-based, supported by a website catalogue, email newsletter, social media presence, and trade exhibition participation (ProPak Asia, ChinaPlas). Notable enterprise customers include The Real Pet Food Company (Fussy Cat), Birch & Waite, Jimbo's (Bombay Petfoods), and Foodstuffs. The company employs over 60 staff and remains privately held with no disclosed institutional investment.

Short descriptiontext

Bonson is a New Zealand-based food packaging manufacturer serving foodservice operators, retailers, and food manufacturers across Australasia through injection moulding, thermoforming, and in-mould labelling capabilities across nine sub-brands spanning recyclable, compostable, and custom packaging solutions.

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
51–100
akta.pro rankint
HeadquartersAuckland, New Zealand
HQ citystring
Auckland
HQ countrystring
New Zealand
HQ regionstring
Oceania
Markets served

Serves global market

Offices1 record

Each record includes

City, Country, Type, Description, Source

Keyword5 values
food packaging manufacturing, thermoformed containers, injection moulded packaging, sustainable food packaging, foodservice packaging supplies
Industry6 codes
1Foodservice & Single-Use Plastic Packaging (Cups, Lids, Cutlery) Manufacturing
CodeIMANAEAIPrimaryYes
2Foodservice/To-Go Packaging (Cups, Clamshells, Cutlery)
CodeIMALAHAMPrimaryNo
3Foodservice Disposables (cups, plates, bowls, trays, clamshells)
CodeIMAMAHAIPrimaryNo
4Rigid Food Containers (Cups, Trays, Clamshells)
CodeIMALAAADPrimaryNo
5Thermoformed Agricultural Products (Trays, Pots, Grow Systems)
CodeIMANAHAHPrimaryNo
6Napkins, Tableware & Foodservice Disposables (Plates, Cups, Cutlery)
CodeCRADALADPrimaryNo
NAICS code3 codes
  • Plastics Product Manufacturing3261
  • All Other Plastics Product Manufacturing326199
  • Plastics and Rubber Products Manufacturing326
SIC code3 codes
  • Miscellaneous Plastics Products3080
  • Plastics Products, Nec3089
  • Papers & Allied Products2600
Product category
Food Packaging Manufacturing
GTM motion2 records

Each record includes

Type, Description, Source

Revenue model3 records
1Standard Packaging Products
TypeOne Time License
Description

Sale of standard food packaging products including containers, bowls, plates, trays, cups, cutlery, bags, and food storage items. Products sold through B2B channels to foodservice businesses and retailers.

bonsonpackaging.co.nz
2Custom Packaging Manufacturing
TypeOne Time License
Description

End-to-end custom packaging consultancy and manufacturing through Bonson Custom division, providing bespoke packaging solutions from concept development to finished product with IML decoration.

bonsonpackaging.co.nz
3RePlay Returnable System
TypeTransaction Fee
Description

Returnable container system where customers borrow reusable containers, return them for professional cleaning and reuse. Circular economy model reducing single-use packaging reliance.

bonsonpackaging.co.nz
Marketing channels5 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels2 records

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components6 values
Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
GTM typeB2B
B2B
Offering typeHardware or Manufacturing
Hardware or Manufacturing
Brand1 of 12 records shown
1BetterSelection™
Description

Polypropylene food packaging range including containers, bowls, and lids for various food service applications.

bonsonpackaging.co.nz
+11 more records
Core offering1 text field

Bonson manufactures and sells plastic and sustainable food packaging products for foodservice operators, retailers, food manufacturers, and institutions. Its offering spans thermoformed and injection-moulded containers, biodegradable and recycled-content ranges, and custom moulded packaging solutions delivered through three operating divisions (Bonson Solutions, Bonson Enviro, Bonson Custom) and multiple branded sub-ranges.

Differentiator
Functional benefit
Problem solved
Quantifiable outcome1 of 2 values shown
  • RPET production emits 5 times less carbon emissions compared to virgin PET
+1 more record
Product overview1 text field

Bonson is a food packaging company operating across Australia and New Zealand under Bonson Industrial Company Limited. The company offers a diversified portfolio organized into three main divisions: Bonson Solutions (recyclable plastic packaging), Bonson Enviro (sustainable/compostable alternatives), and Bonson Custom (custom packaging consultancy). The product range spans multiple sub-brands including BetterSelection™ (PP containers), BonWare™ (reusable storage), Homeal™ (oval ready-meal containers), BonsonTE™ (tamper evident), BioChoice™ (sugarcane/PLA), CraftWare™ (paper/kraft), RePlay™ (recycled PET), and ClearVision™ (PET portion cups). Materials include polypropylene, recycled PET, PLA bioplastic, sugarcane pulp, paper/kraft, foil, and freezer-grade plastics. Manufacturing capabilities include injection moulding, in-mould labelling (IML), and thermoforming, all produced at their New Zealand facility with FDA-approved materials and ISO certifications.

Product and service11 records
1BetterSelection
CategoryFood packaging
Description

General-purpose food packaging range of containers, trays, and related items sold to foodservice and retail buyers for everyday use.

2ClearVision
CategoryFood packaging
Description

Clear/transparent plastic food containers designed to showcase food product, used by retailers, delis, and foodservice operators.

3Homeal
CategoryFood packaging
Description

Packaging range designed for prepared meals and home-meal-replacement offerings, sold to food producers and foodservice operators.

4BonWare
CategoryFood packaging
Description

Reusable food containers and food packaging for customers seeking more durable options versus single-use disposables.

5BonsonTE
CategoryFood packaging
Description

Food packaging range designed for the education sector, supplying schools and institutional catering programmes with food-grade containers.

6BioChoice
CategorySustainable food packaging
Description

Biodegradable and compostable food packaging range within the Bonson Enviro division for buyers prioritising environmentally focused packaging.

7RePlay
CategorySustainable food packaging
Description

Food packaging range made from recycled materials, positioned within Bonson Enviro to serve buyers with recycled-content sustainability requirements.

8CraftWare
CategoryFood packaging
Description

Food packaging range tailored for craft and artisan food producers, supporting smaller-batch and specialty food product presentation.

9Bonson Custom
CategoryCustom food packaging
Description

Bespoke moulded food packaging service delivering custom-designed containers and trays, including tooling, for food manufacturers and producers.

10Bonson Solutions
CategoryFood packaging
Description

Core packaging solutions division supplying mainstream and branded food packaging ranges across foodservice, retail, education, and craft food customers.

11Bonson Enviro
CategorySustainable food packaging
Description

Sustainable food packaging division providing biodegradable (BioChoice) and recycled-content (RePlay) ranges to buyers with environmental packaging mandates.

Scale indicator4 records

Each record includes

Type, Value, Description, Source

Partnership5 partners
1Foodstuffs North Island (New World)
Strategic tierCoreTypeStrategic or Co-development PartnerAnnounced on2026-01-01
Description

Major retail partner for RePlay Returnable System pilot at New World stores (NW Birkenhead & NW Metro Willis St). New World is preparing to launch trial of Bonson's returnable container system for foodservice applications, enabling customers to borrow reusable containers, return them for professional cleaning and reuse.

2Circularity
Strategic tierCoreTypeStrategic or Co-development PartnerAnnounced on2026-01-01
Description

Partner in the RePlay Returnable System providing circular economy expertise and infrastructure for the returnable packaging system.

3Again Again
Strategic tierCoreTypeStrategic or Co-development PartnerAnnounced on2026-01-01
Description

Technology and operations partner for the RePlay Returnable System, providing the infrastructure for container tracking, collection, and cleaning logistics.

4Ministry for the Environment (Manatū mō te Taiao)
Strategic tierSupportingTypeStrategic or Co-development PartnerAnnounced on2026-01-01
Description

Government partner supporting the RePlay Returnable System as part of New Zealand's circular economy and waste reduction initiatives.

5Australian Institute of Packaging (AIP)
Strategic tierSupportingTypeGTM or Marketing PartnerAnnounced on2026-01-01
Description

Industry body showcasing PIDA Award finalists including Bonson's RePlay Returnable System at international events like ProPak Asia, providing visibility and recognition for packaging innovation from Australasia.

Recent move6 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight6 records

Each record includes

Type, Description

Market position
Competitive moat6 records

Each record includes

Type, Details

Key risks7 records

Each record includes

Headline, Details, Source

Key highlights7 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Named customers4 records

Each record includes

Name, Industry, Type, Use case, Source, UUID

Segment5 records

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile4 records

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Feature4 records

Each record includes

Title, Differentiator, Description, Source

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Subsidiaries1 record

Each record includes

Name, Acquired on, Relationship type, Type, Business focus

Compliance4 records

Each record includes

Name, Class, Description

Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Bonson

Food Packaging Manufacturingbonsonpackaging.co.nz

Bonson is a New Zealand-based food packaging manufacturer serving foodservice operators, retailers, and food manufacturers across Australasia through injection moulding, thermoforming, and in-mould labelling capabilities across nine sub-brands spanning recyclable, compostable, and custom packaging solutions.

What Bonson does

Bonson Industrial Company Limited is a New Zealand-based food packaging manufacturer founded in 1985 and headquartered in New Lynn, Auckland, serving foodservice operators (cafés, restaurants, delis, takeaways, caterers), retailers, and food manufacturers across Australasia. The company operates three divisions — Bonson Solutions (recyclable plastic packaging), Bonson Enviro (compostable and recycled alternatives including sugarcane, PLA, RPET, and paper), and Bonson Custom (bespoke packaging consultancy) — spanning nine registered sub-brands such as BetterSelection, BonWare, Homeal, BonsonTE, BioChoice, CraftWare, ClearVision, and RePlay. Manufacturing relies on injection moulding with in-mould labelling (IML), thermoforming (added in 2022 for in-house RPET production), and patented tamper-evident locking mechanisms, all under FDA-approved material specifications, ISO 9001 certification, and Operation Clean Sweep NZ stewardship.

The business monetises through three primary streams: standard packaging product sales to B2B customers via request-for-quote; custom packaging design and manufacturing through the Bonson Custom division for enterprise food and pet food manufacturers; and the RePlay Returnable Container System, a circular-economy model piloted with Foodstuffs North Island (New World) where containers are borrowed, returned, and professionally cleaned for reuse. Go-to-market is sales-led and account-based, supported by a website catalogue, email newsletter, social media presence, and trade exhibition participation (ProPak Asia, ChinaPlas). Notable enterprise customers include The Real Pet Food Company (Fussy Cat), Birch & Waite, Jimbo's (Bombay Petfoods), and Foodstuffs. The company employs over 60 staff and remains privately held with no disclosed institutional investment.

Bonson firmographics

Firmographics
Name
Bonson
Legal name
Bonson Industrial Company Limited
Website
https://bonsonpackaging.co.nz
Company type
Private
Founded year
1985
Operating status
Operating
Headcount range
51–100 employees
Short description
Bonson is a New Zealand-based food packaging manufacturer serving foodservice operators, retailers, and food manufacturers across Australasia through injection moulding, thermoforming, and in-mould labelling capabilities across nine sub-brands spanning recyclable, compostable, and custom packaging solutions.
Ownership category
akta.pro rank

Bonson industry classification

Industry
Product category
Food Packaging Manufacturing
NAICS
Plastics Product Manufacturing (3261), All Other Plastics Product Manufacturing (326199), Plastics and Rubber Products Manufacturing (326)
SIC
Miscellaneous Plastics Products (3080), Plastics Products, Nec (3089), Papers & Allied Products (2600)
akta.pro primary industry
Foodservice & Single-Use Plastic Packaging (Cups, Lids, Cutlery) Manufacturing (IMANAEAI)
akta.pro secondary industries
Foodservice/To-Go Packaging (Cups, Clamshells, Cutlery) (IMALAHAM), Foodservice Disposables (cups, plates, bowls, trays, clamshells) (IMAMAHAI), Rigid Food Containers (Cups, Trays, Clamshells) (IMALAAAD), Thermoformed Agricultural Products (Trays, Pots, Grow Systems) (IMANAHAH), Napkins, Tableware & Foodservice Disposables (Plates, Cups, Cutlery) (CRADALAD)

Keywords

  • Food packaging manufacturing
  • Thermoformed containers
  • Injection moulded packaging
  • Sustainable food packaging
  • Foodservice packaging supplies

Where Bonson is headquartered

Location

Headquarters

HQ city
Auckland
HQ country
New Zealand
HQ region
Oceania

Offices1 record

Markets served

Bonson business model

Business model
GTM type
B2B
Offering type
Hardware or Manufacturing
Cost components
Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

  1. Standard Packaging Products: Sale of standard food packaging products including containers, bowls, plates, trays, cups, cutlery, bags, and food storage items. Products sold through B2B channels to foodservice businesses and retailers.
  2. Custom Packaging Manufacturing: End-to-end custom packaging consultancy and manufacturing through Bonson Custom division, providing bespoke packaging solutions from concept development to finished product with IML decoration.
  3. RePlay Returnable System: Returnable container system where customers borrow reusable containers, return them for professional cleaning and reuse. Circular economy model reducing single-use packaging reliance.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Bonson product offering

Product offering

Core offering

Bonson manufactures and sells plastic and sustainable food packaging products for foodservice operators, retailers, food manufacturers, and institutions. Its offering spans thermoformed and injection-moulded containers, biodegradable and recycled-content ranges, and custom moulded packaging solutions delivered through three operating divisions (Bonson Solutions, Bonson Enviro, Bonson Custom) and multiple branded sub-ranges.

Product overview

Bonson is a food packaging company operating across Australia and New Zealand under Bonson Industrial Company Limited. The company offers a diversified portfolio organized into three main divisions: Bonson Solutions (recyclable plastic packaging), Bonson Enviro (sustainable/compostable alternatives), and Bonson Custom (custom packaging consultancy). The product range spans multiple sub-brands including BetterSelection™ (PP containers), BonWare™ (reusable storage), Homeal™ (oval ready-meal containers), BonsonTE™ (tamper evident), BioChoice™ (sugarcane/PLA), CraftWare™ (paper/kraft), RePlay™ (recycled PET), and ClearVision™ (PET portion cups). Materials include polypropylene, recycled PET, PLA bioplastic, sugarcane pulp, paper/kraft, foil, and freezer-grade plastics. Manufacturing capabilities include injection moulding, in-mould labelling (IML), and thermoforming, all produced at their New Zealand facility with FDA-approved materials and ISO certifications.

Differentiator

Problem solved

Functional benefit

Brands

  • BetterSelection™: Polypropylene food packaging range including containers, bowls, and lids for various food service applications.
  • ClearVision™
  • Homeal™
  • BonWare™
  • BonsonTE™
  • BioChoice™ Sugarcane
  • BioChoice™ PLA
  • CraftWare™
  • RePlay™
  • Bonson Solutions
  • Bonson Enviro
  • Bonson Custom

Products and services

  • BetterSelection General-purpose food packaging range of containers, trays, and related items sold to foodservice and retail buyers for everyday use.
  • ClearVision Clear/transparent plastic food containers designed to showcase food product, used by retailers, delis, and foodservice operators.
  • Homeal Packaging range designed for prepared meals and home-meal-replacement offerings, sold to food producers and foodservice operators.
  • BonWare Reusable food containers and food packaging for customers seeking more durable options versus single-use disposables.
  • BonsonTE Food packaging range designed for the education sector, supplying schools and institutional catering programmes with food-grade containers.
  • BioChoice Biodegradable and compostable food packaging range within the Bonson Enviro division for buyers prioritising environmentally focused packaging.
  • RePlay Food packaging range made from recycled materials, positioned within Bonson Enviro to serve buyers with recycled-content sustainability requirements.
  • CraftWare Food packaging range tailored for craft and artisan food producers, supporting smaller-batch and specialty food product presentation.
  • Bonson Custom Bespoke moulded food packaging service delivering custom-designed containers and trays, including tooling, for food manufacturers and producers.
  • Bonson Solutions Core packaging solutions division supplying mainstream and branded food packaging ranges across foodservice, retail, education, and craft food customers.
  • Bonson Enviro Sustainable food packaging division providing biodegradable (BioChoice) and recycled-content (RePlay) ranges to buyers with environmental packaging mandates.

Quantifiable outcome

  • RPET production emits 5 times less carbon emissions compared to virgin PET
  • +1 more outcomes

Companies that use Bonson

Customer profile

Named customers4 records

Segments5 records

Ideal customer profiles4 records

Bonson technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Feature4 records

Bonson partnerships and signals

Strategic signal

Partnerships

Five partnerships are on record, tiered core and supporting.

  • Foodstuffs North Island (New World)coreStrategic or Co-development Partner · 1 January 2026Major retail partner for RePlay Returnable System pilot at New World stores (NW Birkenhead & NW Metro Willis St). New World is preparing to launch trial of Bonson's returnable container system for foodservice applications, enabling customers to borrow reusable containers, return them for professional cleaning and reuse.
  • CircularitycoreStrategic or Co-development Partner · 1 January 2026Partner in the RePlay Returnable System providing circular economy expertise and infrastructure for the returnable packaging system.
  • Again AgaincoreStrategic or Co-development Partner · 1 January 2026Technology and operations partner for the RePlay Returnable System, providing the infrastructure for container tracking, collection, and cleaning logistics.
  • Ministry for the Environment (Manatū mō te Taiao)supportingStrategic or Co-development Partner · 1 January 2026Government partner supporting the RePlay Returnable System as part of New Zealand's circular economy and waste reduction initiatives.
  • Australian Institute of Packaging (AIP)supportingGTM or Marketing Partner · 1 January 2026Industry body showcasing PIDA Award finalists including Bonson's RePlay Returnable System at international events like ProPak Asia, providing visibility and recognition for packaging innovation from Australasia.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Bonson competitors and assessment

Company assessment

Market position

Competitive moat6 records

Key risks7 records

Key highlights7 records

Customer concentration

Bonson social profiles

Digital presence

Bonson compliance and trust

Trust signal

Compliance4 records

Bonson financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Bonson leadership team

Management profile

Number of profiles

Bonson subsidiaries and ownership

Company hierarchy

Subsidiaries1 record

Bonson funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Bonson M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bonson

What does Bonson do?

Bonson manufactures and sells plastic and sustainable food packaging products for foodservice operators, retailers, food manufacturers, and institutions. Its offering spans thermoformed and injection-moulded containers, biodegradable and recycled-content ranges, and custom moulded packaging solutions delivered through three operating divisions (Bonson Solutions, Bonson Enviro, Bonson Custom) and multiple branded sub-ranges.

Is Bonson a public or private company?

Bonson is a private company. It is classified as unknown and is currently operating.

When was Bonson founded?

Bonson was founded in 1985. It employs 51 to 100 people.

Where is Bonson based?

Bonson is headquartered in Auckland, New Zealand, in the Oceania region.

How does Bonson make money?

Three revenue lines are on record. Standard Packaging Products are the primary driver. The others are custom Packaging Manufacturing and rePlay Returnable System.

Does Bonson have an API?

No public API is recorded for Bonson.

What industry is Bonson in?

Bonson's product category is Food Packaging Manufacturing. Its primary akta.pro industry code is IMANAEAI, Foodservice & Single-Use Plastic Packaging (Cups, Lids, Cutlery) Manufacturing, with a secondary code of IMALAHAM, Foodservice/To-Go Packaging (Cups, Clamshells, Cutlery). Its NAICS code is 3261 and its SIC code is 3080.

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Live signals
Food & Drink BusinessPackaging excellence recognised at PIDA 2026The 2026 Australasian Packaging Innovation & Design Awards were announced at foodpro 2026, with winners progressing to the 2027 WorldStar Packaging Awards. Gold winners included Primo Foods and Amcor Flexibles for food packaging, and Bonson Packaging for reusable containers, reflecting a shift toward circular economy and digital traceability.PackagingnewsPIDA 2026 winners reflect packaging's next chapterThe 2026 Australasian Packaging Innovation & Design (PIDA) Awards were held in Melbourne to recognise packaging innovations across Australia and New Zealand, with winners advancing circular economy thinking, consumer accessibility, and digital functionality integrated into packaging design. Key winners included Primo Foods and Amcor Flexibles for a sliced meats pack with a 10% plastic reduction, Graphic Packaging International and Asahi Beverages for a recyclable fibre-based wrap for Carlton Dry six-packs, and Bonson Packaging's RePlay Returnables system. The awards reflect a shift where sustainability has moved from a standalone category to an embedded expectation, with the strongest entries combining functionality, usability, and circular systems simultaneously.NZ HeraldGovernment-backed Foodstuffs trial aims to cut single-use plastic wasteFoodstuffs North Island has partnered with Bonson Packaging to launch a two-year trial called RePlay, testing returnable deli containers at New World Birkenhead and New World Metro Willis St in Auckland. The initiative is government-backed, with the Ministry for the Environment providing funding, and aims to reduce single-use plastic packaging waste. If successful, the trial could inform broader adoption of reusable packaging solutions in New Zealand's retail sector.