una

What una does

Una Werbeagentur AG ("una") is a Basel-based Swiss advertising and communication agency founded in 1995 and owned and led by Geschäftsführerin Kate Isler. Operating from Birmannsgasse 12b, the firm describes itself as a small, experienced core team that flexes capacity through a project-based professional network. Its service portfolio spans corporate identity design, website design and development, print communications (brochures, flyers, posters, annual reports), packaging design, multi-channel advertising campaigns, exhibition and trade show materials, social media content, and end-to-end communication strategy — delivered under a single full-service model rather than as siloed product lines.

The agency's go-to-market is sales-led and direct: client acquisition is driven by its public portfolio website (unaidea.ch), long-standing client relationships, and word-of-mouth referrals across Swiss institutional and SME markets. The client base is horizontal and highly diversified, including listed logos such as Roche, GRB Glarner Regionalbank, Hypothekarbank Lenzburg, Wenger Plattner, Hospiz im Park, palliative ch (for the Swiss Federal Office of Public Health), REHAB Basel, colltex AG, J. C. Fridlin Gewürze, and numerous SMEs and micro-businesses.

Revenue is generated through project-based professional services fees; no pricing, headcount, or revenue data is publicly disclosed. The firm is a privately held Swiss corporation (AG) with no parent company, subsidiaries, funding rounds, or external institutional investors, and operates exclusively within Switzerland (primarily Basel, Glarus, and Zürich cantons). There is no proprietary technology platform, no AI/ML capability, no patents, no certifications, and no public awards disclosed in the available data.

Name

una

Legal name

Una Werbeagentur AG

Website

https://unaidea.ch

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

1–10 employees

Short description

Una Werbeagentur AG is a Basel-based Swiss boutique advertising agency, founded in 1995 by Kate Isler, offering full-service corporate design, print, packaging, website, and campaign work for Swiss enterprises, SMEs, and institutions.

Ownership category

akta.pro rank

Product category

Advertising Agency Services

NAICS

Advertising Agencies (541810), Advertising Agencies (54181), Public Relations Agencies (541820)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Integrated Full-Service Creative Agencies (MPAAAAAA)

Keywords

• Advertising agency services
• Corporate design services
• Brand communication strategy
• Website design development
• Print and packaging design

Headquarters

HQ city

Basel

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Creative and Communication Services: una werbeagentur ag generates revenue through professional creative services including concept development, corporate design, advertising campaigns, websites, print materials, and full communication strategy execution for diverse B2B and institutional clients across Switzerland.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

una is a Basel-based advertising and communication agency that conceives and produces creative work for Swiss clients across corporate identity, websites, print materials, packaging, advertising campaigns, annual reports, and trade show design. The agency delivers end-to-end service from strategy and concept through design and execution, operating with a small core team and a project-based freelance network.

Product overview

una is an advertising and communication agency (una werbeagentur ag) based in Basel, Switzerland, operating since 1995. The company offers a comprehensive suite of creative and marketing services organized around the core pillars of communication, advertising, and culture. The product portfolio includes Corporate Design Services for brand identity development, Website Design & Development for digital presence, Print Communications for physical materials, Packaging Design for retail products, Advertising Campaigns across channels, Communication Strategy consulting, Annual Reports & Publications for institutional clients, Exhibition & Trade Show Design for events, and Social Media Content creation. Led by Kate Isler, the agency emphasizes concept development and creative execution with a small but experienced team, supplemented by a professional network for project scaling. The company serves diverse clients across healthcare, finance, culture, retail, and nonprofit sectors.

Differentiator

Problem solved

Functional benefit

Products and services

• Corporate Design Services Development of complete corporate identity systems including logos, branding guidelines, business stationery, and visual identity frameworks for clients across various industries.
• Website Design & Development Creation of websites with content strategy, visual design, and digital implementation including responsive layouts and user experience optimization for Swiss B2B clients.
• Print Communications Design and production of print materials including brochures, flyers, posters, catalogs, business cards, and direct mail pieces.
• Packaging Design Design of product packaging, labels, and packaging systems for consumer goods including food products and retail items.
• Advertising Campaigns Development of advertising campaigns including print ads, digital campaigns, poster campaigns, and multi-channel marketing communications for Swiss clients.
• Communication Strategy Strategic communication consulting including messaging frameworks, brand positioning, and integrated marketing communications planning.
• Annual Reports & Publications Design and production of annual reports, corporate publications, periodicals, and institutional booklets for clients such as Roche and law firms.
• Exhibition & Trade Show Design Design of trade show booths, exhibition displays, signage systems, and event marketing materials.
• Social Media Content Creation of social media assets, content design, and digital marketing materials for client platforms.

Named customers31 records

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Scale indicators2 records

Recent moves4 records

Expansion highlights2 records

Direct peers

• Jung von Matt: One of Switzerland's leading independent creative agencies, offering full-service advertising, brand strategy, and digital work. Highly comparable to una as a Swiss creative boutique serving enterprise clients across multiple verticals, though at materially greater scale.
• Wirz Communications: Major Swiss advertising and communications agency headquartered in Zürich. Comparable to una as a full-service Swiss creative agency offering advertising, content, and brand communications to enterprise clients.
• Rod Kommunikation: Independent Swiss creative agency in Zürich providing advertising, branding, and digital communications. Direct comparable to una's boutique full-service model with a Swiss institutional and enterprise client base.
• Koller & Partner: Swiss boutique branding and corporate design agency. Comparable to una as a small, founder-led Swiss creative shop focused on corporate identity, brand strategy, and design for institutional and SME clients.
• ViznerBorel: Independent Swiss creative agency based in Basel offering brand strategy, design, and digital communications. Highly comparable to una given the shared Basel base and full-service boutique positioning.
• Heimann & Partner: Basel-based creative and communications agency serving Swiss corporate and institutional clients. Comparable to una in scale, geographic base, and full-service creative offering.

Broad incumbents

• Scholz & Friends: European creative agency group with Swiss operations, providing brand strategy, advertising, and digital transformation. Comparable to una as a creative services provider but operating at significantly larger scale and broader geographic footprint.
• Publicis Communications Switzerland: Swiss arm of global advertising network Publicis Groupe, offering integrated advertising, media, digital, and PR services. Competes with una for the same Swiss enterprise clients but with vastly greater scale and tech capabilities.
• Havas Switzerland: Global network agency operating in Switzerland, offering creative, media, and healthcare communications. Particularly comparable to una given the overlap in pharmaceutical/healthcare client work (Havas has a strong health-focused vertical).
• Serviceplan Suisse: Swiss office of Serviceplan Group, Europe's largest independent agency. Comparable as a full-service creative and communications agency serving Swiss enterprise clients, but with substantially broader capabilities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/una-werbeagentur

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about una