Infonyx

What Infonyx does

Infonyx is a privately held Australian digital consulting firm founded in 2015 and headquartered in Melbourne, with delivery offices in Brisbane, Pune, Nagpur, and Dubai. It serves enterprise and government clients across Australia, India, and the UAE with four service lines: Data Intelligence, Software Development, Cloud Infrastructure, and Experience Strategy. Its client base spans banking (ANZ), federal and state government (DEECA, Doherty Institute, VMIA), aged care and healthcare (VMCH, Doctoroo), retail (Merlo Coffee, Priceline), entertainment (Village Roadshow), education (ANU), manufacturing (O-I Glass), agriculture (AGCO), and non-profit (Reconciliation Australia), with engagements emphasising dashboard modernisation, data migrations, and digital experience builds.

The firm combines consulting delivery with three proprietary software products: 360 Tours (a custom-branded immersive virtual tour platform), Photobooth (an AR fan activation with QR-code delivery and analytics), and Waypoint (a SAML-SSO client portal with role-based access to Power BI dashboards). Underlying technology spans Node.js, React, AWS, Azure, GCP, Qlik, Power BI, Tableau, Snowflake, Databricks, and Python, and delivery is governed by a proprietary six-phase Value Delivery Framework (VDF). Authorised-partner status with AWS, Microsoft, Qlik, Snowflake, and Databricks enables bundled licensing alongside services.

Infonyx monetises through three streams: professional services and consulting engagements, software licensing via hyperscaler and BI partnerships, and expert/team augmentation (AI and analytics experts, cloud and DevOps specialists, data engineers, developers, architects, and UX/UI designers). Pricing is custom-quoted with no public tiers. The December 2023 acquisition of Australian studio Digital Makers added full-stack software, UX, and AR capabilities, with a corporate rebrand completed in early 2025 reflecting the integrated organisation. The firm has been recognised by the Financial Times as one of Asia-Pacific's fastest-growing companies in 2023 and 2024.

Name

Infonyx

Legal name

Infonyx Pty Ltd

Website

https://infonyx.com.au

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Infonyx is a Melbourne-headquartered digital consulting firm serving enterprise and government clients across Australia, India, and the UAE with data intelligence, software development, cloud infrastructure, and experience strategy services, augmented by three proprietary products and authorised partnerships with AWS, Microsoft, Qlik, Snowflake, and Databricks.

Ownership category

akta.pro rank

Headquarters

HQ city

Melbourne

HQ country

Australia

HQ region

Oceania

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Professional Services & Consulting: Core revenue from delivering Data Intelligence, Software Development, Cloud Infrastructure, and Experience Strategy projects to enterprise and government clients. Projects include custom web/mobile app development, data analytics implementations, cloud migrations, and digital transformation engagements.
2. Software Licensing: Revenue from software licensing partnerships including AWS, Databricks, Microsoft, Qlik, and Snowflake. The company acts as an authorised partner for Qlik and provides licensing and setup support for these platforms.
3. Expert & Team Augmentation: Providing experienced technology professionals to fill skill gaps or deliver critical projects. Covers AI & Advanced Analytics Experts, Cloud & DevOps Specialists, Data Engineers & Analysts, Project Managers, Software Developers, Solution Architects, and UX/UI Designers.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Infonyx is a global technology services firm that delivers Data Intelligence, Software Development, Cloud Infrastructure, and Experience Strategy projects to enterprise and government clients across Australia, India, and UAE. The company supplements consulting and team augmentation services with three proprietary product platforms (360 Tours, Photobooth AR activation, and Waypoint client portal) and software licensing partnerships with AWS, Microsoft, Qlik, Snowflake, and Databricks.

Product overview

Infonyx is a global technology services firm offering a portfolio of three proprietary products alongside professional services. The product lineup includes: 360 Tours (immersive 360° virtual tour platform), Photobooth (AR fan activation for events and venues), and Waypoint (secure client portal for dashboard access and governance). Beyond these branded products, Infonyx delivers Data Intelligence, Software Development, Cloud Infrastructure, Experience Strategy, Experience Design, Software Licensing, and Expert & Team Augmentation services to clients across government, healthcare, retail, and other industries.

Differentiator

Problem solved

Functional benefit

Brands

• 360 Tours: Scalable, custom-branded 360° tour platform for web and mobile, enabling immersive exploration of campuses, facilities, venues, and destinations.
• Photobooth
• Waypoint

Products and services

• 360 Tours Scalable, custom-branded 360° virtual tour platform for web and mobile enabling immersive exploration of campuses, facilities, venues, and destinations. Built to be lightweight and easy to maintain, with multi-scene navigation, rich hotspots, and responsive UI. Targeted at universities, venues, and organisations that need engaging digital walkthroughs.
• Photobooth AR fan activation platform that lets audiences take a photo with life-sized augmented reality hero overlays and receive the image instantly via QR code. Drives foot traffic, social reach, and sponsor value at events, sports venues, retail activations, and brand campaigns.
• Waypoint Secure, branded client portal that centralises access to dashboards, models, and services via SAML-based single sign-on with role-based access control and tenant branding. Enables organisations to govern dashboard distribution and scale from initial dashboards to mature data practices, with native integration to Power BI.
• Data Intelligence Services Data analytics, BI, and AI services spanning data strategy, dashboard visualisation, advanced analytics, and predictive modelling using tools including Qlik, Power BI, Tableau, Snowflake, and Databricks. Delivered to enterprise and government clients to consolidate data, automate reporting, and deliver real-time insights.
• Software Development Services
• Cloud Infrastructure Services
• Experience Strategy and Design Services
• Expert and Team Augmentation
• Software Licensing Partnerships

Quantifiable outcome

• 60% faster data refreshes for ANZ's security and compliance dashboard
• +6 more outcomes

Named customers15 records

Segments7 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

AI capability7 records

Feature4 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Digital MakerscoreStrategic or Co-development Partner · 1 December 2023In December 2023, Infonyx welcomed Australian software studio Digital Makers into the fold – a crew of platform strategists, UI/UX designers and full-stack engineers known for building SaaS products, mobile apps and AR experiences. The acquisition brought almost 10 years of software development and user experience acumen to complement Infonyx's data analytics and engineering services. Over 2024 the two groups consolidated processes, tools and culture, culminating in a rebrand for Infonyx in early 2025.
• QlikcoreTechnology or IntegrationAuthorised Qlik partner offering licensing and setup to support powerful visual analytics. Provides access and support across Qlik's data analytics platform.
• AWScoreTechnology or IntegrationGet licensed AWS services with Infonyx as partner, ensuring the right usage tiers and cloud configurations for clients.
• MicrosoftcoreTechnology or IntegrationProvides access and support across Microsoft's data and cloud platforms including Power BI and Azure.
• SnowflakecoreTechnology or IntegrationProcure and manage Snowflake licenses with Infonyx paired with expert support and deployment advice.
• Paper MonkeyminorStrategic or Co-development PartnerCollaborated with Paper Monkey on the ANU Virtual Campus Platform project, where Infonyx partnered with Paper Monkey and ANU stakeholders to deliver the solution.

Scale indicators4 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Accenture: Global IT and digital consulting leader with deep data, cloud and customer-experience practices. Overlaps Infonyx's offerings but operates at vastly greater scale and breadth.
• Tata Consultancy Services (TCS): Global IT services major with large Australian operations across data, cloud and digital transformation. Overlaps Infonyx's services and competes for enterprise and government mandates.
• Deloitte (Digital): Big-4 consulting practice covering analytics, cloud transformation and digital strategy. Competes with Infonyx for enterprise and government analytics work in Australia.

Direct peers

• Thoughtworks: Global digital consultancy combining data, cloud and software engineering for enterprise customers. Highly comparable service portfolio and delivery model to Infonyx.
• Servian: Australia-origin data, analytics and cloud consultancy (acquired by Accenture). Comparable to Infonyx in capability and customer base, and now operates as part of a global SI.
• Atturra: ASX-listed Australian IT services and consulting firm covering data and analytics, cloud and managed services. Comparable Australian mid-market technology services peer.
• Shine Solutions: Australia-based data, cloud and software engineering consultancy. Direct geographic and capability peer to Infonyx with a similar mid-market enterprise focus.
• EPAM Systems: Global digital engineering services firm spanning data, cloud and software product development. Comparable in delivery model and analytics focus, though at much larger scale.
• Bistech Group: Australian data and analytics consultancy delivering BI, data engineering and cloud data platform work. Closely comparable to Infonyx's data intelligence practice.
• Slalom: US-headquartered digital transformation and technology consultancy offering strategy, data/analytics, cloud and software engineering to enterprise clients. Closely comparable in service mix and human-first positioning to Infonyx.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/infonyx
• Xx.com/infonyxptyltd
• Facebookfacebook.com/InfonyxPtyLtd

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Infonyx