Think And Do

IT Training Servicesthinkando.it

Think&Do is a privately-held Atlassian Solutions Partner and Official Training Partner that delivers instructor-led training on Jira, Confluence, Jira Service Management, and Rovo AI to organizations globally, operating from offices in Liverpool, London, and Washington DC.

Company typePrivate
Founded2004
HeadquartersManchester, United Kingdom
Headcount11–50
GTM typeB2B
OfferingServices

What Think And Do does

Think&Do is a privately-held, founder-owned training and consulting firm that serves as an Official Atlassian Training Partner and Atlassian Solutions Partner. The company delivers live, instructor-led training on Atlassian's product suite — including Jira Software, Jira Service Management, Confluence, and Rovo AI — to organizations globally, alongside organizational onboarding, migrations, configuration support, and bespoke agile/ITSM consulting. Its core technology is deep specialization in the Atlassian ecosystem rather than proprietary software: instructors are authorized Atlassian trainers with a minimum of two ACP (Atlassian Certified Professional) certifications, and team members contribute to Atlassian's official training materials and serve on its Certification Board. The catalog comprises 15+ official courses spanning beginner-to-advanced levels across Jira (12 courses), Confluence (4 courses), Jira Service Management (5 courses), and Atlassian Cloud/Rovo AI (2 courses).

The company operates from three offices — Liverpool (UK North headquarters), London (UK South), and Washington DC (USA) — and serves customers across Europe, Asia, and North America. Think&Do has reportedly trained 100+ organizations over 20+ years. Pricing is per-session rather than per-seat: online training ranges from $600 for a 1-hour course to $2,000 for a 6–8 hour course, with each session accommodating up to 20 attendees. Custom and in-person training is quote-based. The go-to-market is consultative and content-driven: the website serves as the primary discovery and lead-generation channel, complemented by presence in the Atlassian ecosystem (Summit, Team events, partner directory).

The firm has no disclosed external funding; ownership rests with the founding team, including co-founder and Principal Consultant Emma Wolstencroft, who has been active in Atlassian advocacy since 2006. Headcount is in the 11–50 range. The company is bootstrapped and operates as an independent professional services provider within the Atlassian partner ecosystem, with revenue derived entirely from training delivery and related consulting engagements.

Think And Do firmographics

Firmographics

Name: Think And Do
Legal name: Think&Do
Website: https://thinkando.it
Company type: Private
Founded year: 2004
Operating status: Operating
Headcount range: 11–50 employees
Short description: Think&Do is a privately-held Atlassian Solutions Partner and Official Training Partner that delivers instructor-led training on Jira, Confluence, Jira Service Management, and Rovo AI to organizations globally, operating from offices in Liverpool, London, and Washington DC.
Ownership category
akta.pro rank

Think And Do industry classification

Industry

Product category: IT Training Services
NAICS: Computer Training (611420), Professional and Management Development Training (61143), Other Scientific and Technical Consulting Services (54169)
SIC: Services-Educational Services (8200), Services-Management Consulting Services (8742)
akta.pro primary industry: Vendor/Authorized Certification Training (Microsoft/AWS/Cisco, etc.) (BPAEANAA)
akta.pro secondary industries: Training Delivery Services (Onsite/Virtual Instruction, Workshops, Coaching) (BPAEANAN), Digital Learning Content Development (eLearning, Labs, Simulations) (BPAEANAD), IT Support & End-User Computing (Helpdesk, Desktop, M365/Google Workspace) (EDABAFAN)

Keywords

Atlassian training services
Jira certification courses
Confluence training programs
IT service management training
Agile project management training

Where Think And Do is headquartered

Location

Headquarters

HQ city: Manchester
HQ country: United Kingdom
HQ region: Europe

Offices3 records

Markets served

Think And Do business model

Business model

GTM type: B2B
Offering type: Services
Cost components: Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

Atlassian Training Services: Think&Do generates revenue through delivering live instructor-led training sessions for Atlassian products. Training is sold as per-session pricing with group sizes up to 20 attendees. Courses cover Jira, Confluence, Jira Service Management, and Rovo AI across various proficiency levels from beginner to advanced.

Pricing tiers

Model	Billing	Price
Unit Pricing	Pay-as-you-go	Online training sessions from $600-$2,000 per session
Other	Pay-as-you-go	Custom training tailored to organization needs

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Think And Do product offering

Product offering

Core offering

Think&Do sells official Atlassian training services delivered by authorized instructors, covering Jira Software, Jira Service Management, Confluence, and Rovo AI. Training is offered live online or in-person for groups of up to 20 attendees, with 15+ courses ranging from beginner to advanced plus certification preparation. The firm also provides custom training programs and organizational onboarding/consulting services (configuration, migrations, agile and ITSM practice rollout).

Product overview

Think&Do is an Atlassian Solutions Partner offering a portfolio of official Atlassian training services. The core offering consists of 15+ authorized Atlassian training courses organized into four main categories: Jira Training (12 courses covering essentials, administration, automation, workflows, and certification prep), Confluence Training (4 courses covering administration and space management), Jira Service Management Training (5 courses covering service spaces, incident/request management, and asset management), and Atlassian Cloud Training (2 courses including Rovo AI). The company also provides organizational onboarding services and custom workshops. Training is delivered live by certified instructors, either online or in-person, for teams of up to 20 attendees.

Differentiator

Problem solved

Functional benefit

Products and services

Atlassian Training Services Official Atlassian training services covering Jira Software, Jira Service Management, Confluence, and Rovo AI, delivered live by authorized expert instructors online or in-person for cohorts of up to 20 attendees.
Jira Training Courses A portfolio of 12 official Jira training courses ranging from beginner to advanced levels, covering essentials with agile mindset, administration (Part 1 and 2), automation, workflows, reporting, dashboards, spaces, plans, and certification preparation.
Confluence Training Courses A set of 4 official Confluence training courses covering administration, space management, getting started, and transitioning from Data Center to Cloud.
Jira Service Management Training Courses A set of 5 official Jira Service Management training courses covering service spaces, incident management, service request management, and asset management (essentials and advanced).
Atlassian Cloud Training Courses Two Atlassian Cloud courses including organization administration and Rovo AI training covering AI-powered search, chat, and agents.
Atlassian Onboarding and Consulting Services Full organizational onboarding services including installation and configuration assistance, migrations, agile and ITSM practice implementation, plus custom workshops for governance, management, and configuration of Atlassian apps.
Custom Training Bespoke training programs tailored to an organization's Atlassian tools, workflows, and goals, available online or in-person and covering any Atlassian app or workflow, priced via custom quote.

Companies that use Think And Do

Customer profile

Segments4 records

Ideal customer profiles3 records

Think And Do technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability6 records

Feature1 record

Think And Do partnerships and signals

Strategic signal

Partnerships

One partnership is on record.

AtlassianflagshipTechnology or IntegrationThink&Do is an Atlassian Solutions Partner and Official Atlassian Training Partner. They deliver official Atlassian courses for Jira Software, Jira Service Management, Confluence, and Rovo AI. The partnership is mutual: Atlassian authorizes Think&Do to deliver official training and certifications, while Think&Do's team members contribute to writing and reviewing Atlassian certification exam content as part of Atlassian's Certification Board.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Think And Do competitors and assessment

Company assessment

Market position

Strengths4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Think And Do financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Think And Do leadership team

Management profile

Number of profiles

Profiles3 records

Think And Do funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Think And Do M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Think And Do

What does Think And Do do?

Is Think And Do a public or private company?

Think And Do is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was Think And Do founded?

Think And Do was founded in 2004. It employs 11 to 50 people.

Where is Think And Do based?

Think And Do is headquartered in Manchester, United Kingdom, in the Europe region.

How does Think And Do make money?

One revenue line is on record: atlassian Training Services.

Does Think And Do have an API?

No public API is recorded for Think And Do.

What industry is Think And Do in?

Think And Do's product category is IT Training Services. Its primary akta.pro industry code is BPAEANAA, Vendor/Authorized Certification Training (Microsoft/AWS/Cisco, etc.), with a secondary code of BPAEANAN, Training Delivery Services (Onsite/Virtual Instruction, Workshops, Coaching). Its NAICS code is 611420 and its SIC code is 8200.