FBI - Funny Business

What FBI - Funny Business does

Funny Business Inc. (FBI) is a privately held Danish comedy booking bureau founded in 1992 in collaboration with prominent comedians including Casper Christensen, Lars Hjortshøj, Thomas Wivel, Carsten Bang, Povl Carstensen, and Roger Kormind. The company operates as an agency that matches Danish stand-up comedians and conference hosts to corporate events, private parties, and public gatherings. Headquartered in Hellerup, Denmark (CVR 39813793), FBI is independently owned by Janne Egelund Schmidt and employs 11–50 people.

The core offering is a single unified booking service that connects clients with a roster of 80+ comedians and hosts, rather than a modular SaaS platform. Clients request bookings via a phone line (25 39 08 60) or a website form that captures event date, expected participants, budget tier, and specific requirements. FBI then matches the appropriate entertainer to the event. Pricing is structured as unit-based budget tiers ranging from under 10,000 DKK to over 50,000 DKK, with transport surcharges for performances outside Copenhagen (Fyn 1,500 DKK; Jylland 2,000 DKK) and optional add-ons such as microphone equipment. The company does not have a mobile app, public API, or disclosed AI-driven matching technology; talent matching is performed by the internal team.

FBI monetizes primarily by taking a commission on each booked engagement. The customer base is segmented into corporate events (primary), private events (weddings, birthdays, confirmations), and public events (shows, concerts, trade shows, panel debates). Named reference customers include Novo Nordisk A/S, Mærsk Shipping, Hummel A/S, House Doctor Group, and SE. The company has reported 20,000+ bookings and 15,000+ completed shows since inception, and has created and organized major Danish comedy properties including Comedy Zoo, Comedy Aid, and DM i stand-up. Geographic focus is the Nordic region, primarily Denmark.

Name

FBI - Funny Business

Legal name

Funny Business Inc.

Website

https://fbi.dk

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

11–50 employees

Short description

FBI - Funny Business is a privately held Danish comedy booking bureau, founded in 1992 and based in Hellerup, Denmark. It matches a roster of 80+ stand-up comedians and conference hosts to corporate events, private parties, and public gatherings across Denmark.

Ownership category

akta.pro rank

Product category

Entertainment Booking Services

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Stand-Up Comedy Shows (MPAGACAA)

Keywords

• Comedy booking services
• Stand-up comedian agency
• Entertainment booking bureau
• Conference host services
• Talent representation agency

Headquarters

HQ city

Lyngby

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Booking Services: FBI earns commissions by matching comedians with event organizers. The booking form captures customer budget, event date, expected participants, and specific requirements. Pricing tiers range from under 10,000 DKK to over 50,000 DKK.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

FBI - Funny Business is a Danish comedy booking bureau that matches and books stand-up comedians and professional conference hosts for corporate events, private parties, weddings, conferences, trade shows, and panel debates. The company represents over 80 of Denmark's top comedians and handles all aspects of booking from initial inquiry to on-site performance delivery.

Product overview

FBI (Funny Business Inc.) is Denmark's leading comedy booking agency since 1992, offering a unified booking platform that connects clients with stand-up comedians and conference hosts. The core offering consists of a comedian booking service, a roster of 80+ represented entertainers, and conference host services for various event types. The company operates as a single unified service rather than a modular platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Comedy Booking Service A booking bureau service that connects clients with stand-up comedians for corporate events, private parties, weddings, and conferences. FBI matches the appropriate comedian to each event based on budget, audience size, date, and event type requirements.
• Comedian Roster

Quantifiable outcome

• 20,000+ successful bookings completed
• +1 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Casper Christensenfounding partnerOthers · 1 January 1992Co-founder of FBI in 1992. One of Denmark's most influential comedians who helped popularize stand-up comedy through TV and radio successes including 'Husk lige Tandbørsten' and 'Casper & Mandrilaftalen'.

Scale indicators4 records

Direct peers

• Kulturbooking.dk: Danish online platform for booking entertainment acts, speakers and musicians for events. Comparable to FBI's online booking portal model, though it operates as a marketplace across many entertainment categories rather than specializing in stand-up comedy.
• Stellar Entertainment (Scandinavia): Nordic entertainment and artist booking agency representing artists for corporate events and private functions. Closely comparable to FBI in business model — booking entertainment talent for Danish and Scandinavian corporate/private events — making it the most direct regional peer.

Broad incumbents

• William Morris Endeavor (WME): Global talent agency whose comedy division books stand-up performers for corporate and private engagements. Directly comparable business model to FBI's comedian-booking service, though serving an international client base rather than a single domestic market.
• United Talent Agency (UTA): Major global talent agency representing comedians, hosts and speakers for live events. Comparable to FBI as a booking intermediary for stand-up talent, though UTA operates globally across many entertainment verticals rather than specializing in a single national market.
• Creative Artists Agency (CAA): One of the largest global talent and entertainment agencies with a comedy speaking and touring division. Comparable to FBI as a high-volume booking intermediary between comedians and corporate/private event buyers, but at vastly larger scale.
• Live Nation Entertainment: World's largest live entertainment company producing and promoting comedy tours and shows. Comparable to FBI in producing/organizing comedy events like Comedy Zoo, but operates at massive global scale across multiple entertainment categories.

Regional players

• ArtistBooker: European talent booking agency connecting event organizers with entertainers across borders. Comparable booking-intermediary model to FBI, though serving a broader European geography rather than specializing in the Danish comedy niche.
• Nordjyske Standup: Regional Danish stand-up comedy organizer and booking service. Comparable niche overlap with FBI in matching comedians to events, but operating at a more regional/local scale rather than serving the national corporate market.

Emerging players

• Comedy Copenhagen: Copenhagen-based stand-up comedy producer and event booker. Comparable to FBI's stand-up show organization activities, though focused primarily on venue-based public shows rather than corporate/private booking services.
• Funny Mondays (Comedy Club): Danish comedy club and event organizer producing stand-up shows. Comparable to FBI's event-production arm (Comedy Zoo, DM i stand-up), though operating venue-based comedy rather than serving as a corporate booking bureau.

Market position

Strengths5 records

Weaknesses4 records

Key risks4 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/fbicomedy
• LinkedInlinkedin.com/company/fbi-aps

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FBI - Funny Business