Sulava
Sulava, now operating as Context&, is a Finland-based Microsoft-centric IT consultancy serving enterprise customers across the Nordics and Europe with AI, Copilot, cloud, CRM/ERP, and managed services, anchored by Microsoft's 2025 Global Partner of the Year designation.
- Company typePrivate
- Founded2010
- HeadquartersHelsinki, Finland
- Headcount101–250
- GTM typeB2B
- OfferingServices
What Sulava does
Sulava, now operating as Context&, is a Finland-headquartered IT consultancy founded in 2010, with approximately 101-250 employees and operations across Finland and Denmark. In 2025 the firm was merged into The Digital Neighborhood group (Amsterdam) and rebranded to Context&, combining Finnish and Danish Microsoft expertise into a unified Nordic-focused Microsoft consultancy. The firm serves enterprise customers across eight verticals — energy, financial services, public sector, healthcare and life sciences, defense, manufacturing, and retail and consumer goods — with named logos including Telenor, Bavarian Nordic, Orifarm, Ganni, COOP, EET, Maersk Container Industry, Hempel, Clever, and ISS.
The firm's core technology is the full Microsoft ecosystem: Microsoft 365, Azure, Dynamics 365, Copilot, AI agents, Power Platform, Business Central, Teams, SharePoint, and Power BI. Its sole proprietary product is Projectum xPM, a portfolio and project management solution built on the Microsoft platform and sold to enterprise customers like COOP. The firm has built deep AI specialization, evidenced by Microsoft's 2025 Global Copilot and AI Agent Partner of the Year award and its 2026 appointment as one of only 22 Strategic Partners globally for Microsoft's Agent 365 enterprise AI agent governance platform.
Sulava's revenue model is professional services-led: AI and Copilot consulting and implementation, Microsoft solution implementation (CRM, ERP, cloud, cybersecurity, web/e-commerce), managed services and support, and official Microsoft training. Pricing is quote-based and project-specific with no public disclosure. Go-to-market is direct enterprise sales through account-based motions across Nordic and European markets, augmented by Microsoft's partner channel for referrals and joint opportunities.
Sulava firmographics
Firmographics- Name
- Sulava
- Legal name
- Context&
- Website
- https://sulava.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Sulava, now operating as Context&, is a Finland-based Microsoft-centric IT consultancy serving enterprise customers across the Nordics and Europe with AI, Copilot, cloud, CRM/ERP, and managed services, anchored by Microsoft's 2025 Global Partner of the Year designation.
- Ownership category
- akta.pro rank
Sulava industry classification
Industry- Product category
- IT Consulting and Microsoft Implementation Services
- NAICS
- Computer Systems Design and Related Services (54151), Custom Computer Programming Services (541511), Software Publishers (5132)
- SIC
- Services-Management Consulting Services (8742), Services-Computer Programming Services (7371), Services-Prepackaged Software (7372)
- akta.pro primary industry
- ITSM Managed Services (Run/Operate/Optimize) (BPAEAJAN)
- akta.pro secondary industries
- Data Security & Privacy Managed Services (DLP/Encryption) (BPAEADAL), Core ERP Suites (Financials, Procurement, Projects) (HDAEAEAA)
Keywords
Where Sulava is headquartered
LocationHeadquarters
- HQ city
- Helsinki
- HQ country
- Finland
- HQ region
- Europe
Offices2 records
Markets served
Sulava business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Microsoft AI & Copilot Consulting Services: Professional services for AI strategy, implementation, and adoption of Microsoft Copilot and AI Agent solutions across enterprise organizations
- Managed Services & Support: Ongoing managed services including business continuity, advisory services, and continuous support for Microsoft environments
- Training Services: Official Microsoft training partner providing expertise across all three clouds for every role in organizations
- Solution Implementation: Implementation services for CRM, ERP, cloud infrastructure, cybersecurity, web & e-commerce, and custom applications
Go-to-market motion2 records
Distribution channels2 records
Marketing channels5 records
Sulava product offering
Product offeringCore offering
Sulava (now Context&) provides enterprise consulting, implementation, training, and managed services across the Microsoft ecosystem, including Microsoft 365, Azure, Dynamics 365, Power Platform, Copilot, and AI agent solutions. Service pillars cover AI & Copilot adoption, CRM (sales, marketing, customer service), ERP, data & insights, modern workplace, cloud infrastructure, cybersecurity & compliance, web & e-commerce, business continuity/advisory, and Microsoft training. The firm also sells Projectum xPM, a proprietary portfolio and project management product built on the Microsoft platform.
Product overview
Context& (formerly Sulava) is a Microsoft-centric consultancy offering a portfolio of implementation and advisory services across the Microsoft ecosystem. Their offerings are organized into service pillars including AI & Tekoäly, CRM-markkinointi (CRM Marketing), CRM-myynti (CRM Sales), Asiakaspalvelu ja tuki (Customer Service and Support), Data & Insights, ERP, Moderni työ (Modern Work), Pilvi-infrastruktuuri ja ratkaisut (Cloud Infrastructure), Tietoturva ja vaatimustenmukaisuus (Cybersecurity), Web ja verkkokauppa (Web & E-commerce), Koulutus (Training), and Microsoft Lisenssit (Licenses). The exception to pure services is Projectum xPM, their proprietary project portfolio management product. The company specializes in Microsoft Copilot and AI Agent implementations, holding Microsoft Partner designations across the Microsoft ecosystem.
Differentiator
Problem solved
Functional benefit
Products and services
- Projectum xPM A flexible portfolio, project, and initiative management solution built on the Microsoft platform that unifies portfolios, projects, and initiatives to increase strategic impact. Sold to enterprise customers such as COOP.
- AI and Copilot Services Helps organisations implement Microsoft AI, transforming AI into measurable business value. Includes AI solutions & agents and AI adoption services for enterprises.
- CRM Sales Helps organisations make sales data-driven and more efficient through Microsoft Dynamics 365 CRM Sales implementations for enterprise customers.
- CRM Marketing Targets, automates, and optimises marketing for enterprise customers using Microsoft Dynamics 365 CRM Marketing capabilities.
- Customer Service and Support Delivers efficient and smooth customer service across all channels for enterprise customers, leveraging Microsoft Dynamics 365 Customer Service.
- ERP Optimises finance, supply chain, and operations management with Microsoft Dynamics 365 Business Central ERP implementations, improving visibility and data-driven decision-making for enterprises.
- Data and Insights Leverages data for robust data-strategy-based reporting and insights using Microsoft Power BI and the broader Microsoft analytics stack to improve enterprise decision-making.
- Modern Work Transforms the digital workplace with secure and user-centric Microsoft 365 solutions, including Microsoft 365 Copilot adoption, to deliver real productivity value for enterprise customers.
- Cloud Infrastructure and Solutions Designs, migrates, and manages cloud environments, identities, and endpoints on Microsoft Azure, and builds organisation-specific custom applications for enterprise customers.
- Cybersecurity and Compliance Protects Microsoft environments and sensitive data through operational security, governance, and 24/7 monitoring services for enterprise customers.
- Web and E-commerce
Quantifiable outcome
- Organizations can scale and govern AI agents with enterprise-grade security while moving beyond experimentation to drive tangible business value
Companies that use Sulava
Customer profileNamed customers10 records
Segments8 records
Ideal customer profiles7 records
Sulava technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Sulava partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered flagship and core.
- MicrosoftflagshipAs a Strategic Partner for Agent 365, Sulava helps organizations manage, monitor, and secure AI agents at enterprise scale. The partnership addresses growing governance, security, and compliance challenges from AI agent proliferation.
- MicrosoftflagshipSulava (now Context&), a Finland-based company within The Digital Neighborhood, received Microsoft's 2025 Global Copilot and AI Agent Partner of the Year award. Microsoft also appointed Sulava as one of only 22 Strategic Partners globally for Agent 365, the end-to-end observability and governance platform for managing AI agents at scale.
- The Digital NeighborhoodcoreThe Digital Neighborhood is headquartered in Amsterdam and is renowned for its Microsoft AI and cloud expertise across Europe. Sulava operates as a member company within The Digital Neighborhood network.
Scale indicators2 records
Recent moves5 records
Expansion highlights5 records
Sulava competitors and assessment
Company assessmentDirect peers
- Avanade: Joint venture between Accenture and Microsoft and the world's largest pure-play Microsoft implementation consultancy. Directly comparable as an enterprise Microsoft services partner with Copilot, Dynamics 365, Azure, and managed services capabilities.
- Tietoevry: Large Nordic-headquartered IT services and software firm with established enterprise consulting, cloud, and Microsoft-aligned practices. Highly relevant as a same-geography competitor for enterprise transformation deals.
- Atea: Leading Nordic IT infrastructure and services provider with Microsoft partnerships. Comparable as a regional Microsoft-aligned delivery partner to enterprise and public sector customers across the Nordics.
- Sopra Steria: European-headquartered IT services and consulting firm with strong Microsoft, cloud, and cybersecurity capabilities. Comparable as a same-region Microsoft services competitor to enterprise clients.
- Devoteam: European IT consultancy with a strong Microsoft and cloud focus, holding multiple Microsoft advanced specializations. Comparable as a Microsoft-centric consultancy targeting enterprise digital transformation across Europe.
- Crayon: Nordic-headquartered cloud economics and Microsoft services company with a strong Microsoft Azure and Copilot partner profile. Comparable as a fellow Nordic Microsoft partner targeting enterprise cloud and AI transformation.
Broad incumbents
- Capgemini: Global systems integrator with a substantial Microsoft Business Applications and Azure practice. Competes for the same enterprise digital transformation and Copilot engagements Sulava/Context& pursues.
- Accenture: Largest global IT services firm with a major Microsoft practice via Avanade. Competes for the largest Nordic enterprise transformation, ERP, and AI mandates.
- CGI Group: Global IT and business consulting services firm with significant Nordic presence. Competes in enterprise systems integration, cloud, and managed services, with overlapping Microsoft capabilities.
Emerging players
- FranklinCovey (Microsoft practice): While broader than IT services, notable Microsoft-aligned training and adoption partner relevant to Sulava/Context&'s Microsoft Training revenue stream and Copilot adoption services.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Sulava social profiles
Digital presenceSulava financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sulava leadership team
Management profileNumber of profiles
Profiles5 records
Sulava funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sulava M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sulava
What does Sulava do?
Sulava (now Context&) provides enterprise consulting, implementation, training, and managed services across the Microsoft ecosystem, including Microsoft 365, Azure, Dynamics 365, Power Platform, Copilot, and AI agent solutions. Service pillars cover AI & Copilot adoption, CRM (sales, marketing, customer service), ERP, data & insights, modern workplace, cloud infrastructure, cybersecurity & compliance, web & e-commerce, business continuity/advisory, and Microsoft training. The firm also sells Projectum xPM, a proprietary portfolio and project management product built on the Microsoft platform.
Is Sulava a public or private company?
Sulava is a private company. It is classified as corporate owned and is currently operating.
When was Sulava founded?
Sulava was founded in 2010. It employs 101 to 250 people.
Where is Sulava based?
Sulava is headquartered in Helsinki, Finland, in the Europe region.
How does Sulava make money?
Four revenue lines are on record. Microsoft AI & Copilot Consulting Services are the primary driver. The others are managed Services & Support, training Services and solution Implementation.
Who are Sulava's main competitors?
Direct peers on record are Avanade, Tietoevry, Atea, Sopra Steria, Devoteam and Crayon. Broad incumbents are Capgemini, Accenture and CGI Group. FranklinCovey (Microsoft practice) is listed as an emerging player.
Does Sulava have an API?
No public API is recorded for Sulava.
What industry is Sulava in?
Sulava's product category is IT Consulting and Microsoft Implementation Services. Its primary akta.pro industry code is BPAEAJAN, ITSM Managed Services (Run/Operate/Optimize), with a secondary code of BPAEADAL, Data Security & Privacy Managed Services (DLP/Encryption). Its NAICS code is 54151 and its SIC code is 8742.