What Yellowgrape does

Yellowgrape is a privately held, Amsterdam-headquartered e-commerce agency that delivers growth services to direct-to-consumer and online-retail brands across Europe. Founded in 2014, the firm operates from two offices on Amsterdam's Herengracht and a Berlin office explicitly positioned as its "EU gateway," giving it a dual Benelux–DACH footprint. Its offering is structured as eight interconnected service modules: Strategy & Innovation, Data & Intelligence, Automation & Customer 360, Full Funnel Marketing, UX & Experimentation, Organic Growth, Brand Marketing, and AI Acceleration, sold as integrated retainers rather than point solutions.

The underlying technology stack is presented as an AI-driven, data-first architecture built around three foundational modules (Strategy, Data, Automation) that feed downstream performance, organic, brand, and AI-enabled campaign work. Yellowgrape holds official Google Partner status, certifying it to deliver Google Ads and Analytics, and frames AI as a cross-cutting capability — referenced through its "AI Growth Formula" thought-leadership piece — applied to campaign automation, customer journey orchestration, and conversion optimization for clients. There is no evidence of proprietary model development; AI appears to be applied via third-party tooling integrated into the agency's delivery.

The business is a professional-services model with quote-based, undisclosed pricing. Go-to-market is sales-led and direct-to-client via the website, supplemented by content marketing, webinars, and social channels. Yellowgrape publicly names approximately 20 client brands spanning fashion (Ace & Tate, Protest, Studio Anneloes), health and nutrition (XXL Nutrition), electronics (Kamera-Express, Amac), travel (Traveldeal), home improvement (Tegeldepot, KeesSmit), and mobility/energy (Swapfiets, Delta), indicating a horizontal segmentation approach across mid-market European e-commerce. Recognition includes Great Place to Work, Deloitte Fast 50, Emerce 100, Google Partner, FD Gazellen, DIA, and Battle of the Agencies. No funding rounds, ownership structure, or financial disclosures are available.

Name

Yellowgrape

Legal name

Yellowgrape

Website

https://yellowgrape.nl

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Yellowgrape is an Amsterdam-headquartered, AI-driven e-commerce agency with a Berlin EU gateway office, offering eight integrated service modules — including strategy, data, automation, full-funnel marketing, and AI Acceleration — to mid-market e-commerce brands across Europe.

Ownership category

akta.pro rank

Product category

E-commerce Marketing Agency Services

NAICS

Marketing Consulting Services (541613), Marketing Research and Public Opinion Polling (54191)

SIC

Services-Advertising (7310), Services-Management Consulting Services (8742)

akta.pro primary industry

Cross-border Marketing, Discovery & Affiliate Networks (CRAFAJAM)

Keywords

• E-commerce marketing services
• Digital marketing agency
• Data-driven marketing
• Conversion rate optimization
• Full funnel marketing

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure

Revenue model

1. E-commerce Agency Services: Professional agency services including strategy, data intelligence, automation, full funnel marketing, UX experimentation, organic growth, brand marketing, and AI acceleration for e-commerce brands

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Yellowgrape is an AI-driven, data-first e-commerce agency that helps brands scale growth locally and across Europe. From Amsterdam and Berlin, the agency delivers an integrated suite of services covering strategy, data and intelligence, automation, full funnel marketing, UX experimentation, organic growth, brand marketing, and AI acceleration for e-commerce clients.

Product overview

Yellowgrape is an AI-driven, data-first e-commerce agency offering a unified suite of eight interconnected service modules. The core offering combines Strategy & Innovation, Data & Intelligence, and Automation & Customer 360 to establish a solid data foundation and technical infrastructure. From this foundation, the agency delivers Full Funnel Marketing, UX & Experimentation, Organic Growth, and Brand Marketing to drive customer acquisition, retention, and recurring revenue. AI Acceleration serves as a cross-cutting capability integrated throughout all services, enabling smart technology integration and AI-powered campaign optimization. The services are delivered from Amsterdam (headquarters) and Berlin (EU gateway) to help e-commerce brands scale locally and across Europe.

Differentiator

Problem solved

Functional benefit

Products and services

• Strategy & Innovation Consulting and strategic planning services that translate e-commerce ambitions into scalable growth strategies covering acquisition, retention, and recurring revenue models. Targeted at e-commerce brands.
• Data & Intelligence Data foundation building and analytics services that enable data-driven decision-making across the customer journey. Targeted at e-commerce brands seeking actionable customer insights.
• Automation & Customer 360 Marketing automation and unified customer data services that create comprehensive customer profiles and automated workflows. Targeted at e-commerce brands.
• Full Funnel Marketing End-to-end marketing services covering upper funnel acquisition through performance marketing, making every stage of the customer journey measurably effective. Targeted at e-commerce brands.
• UX & Experimentation User experience optimization and experimentation services to improve conversion rates and customer satisfaction. Targeted at e-commerce brands.
• Organic Growth SEO and organic search services to drive sustainable, non-paid traffic growth. Targeted at e-commerce brands.
• Brand Marketing Brand strategy and marketing services to build brand awareness and equity. Targeted at e-commerce brands.
• AI Acceleration AI integration and acceleration services that help e-commerce brands leverage artificial intelligence to drive growth and efficiency. Targeted at e-commerce brands.

Named customers20 records

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature1 record

Partnerships

One partnership is on record.

• GooglecoreTechnology or IntegrationOfficial Google Partner status - certified for Google advertising and marketing solutions, enabling Yellowgrape to deliver Google Ads, Analytics, and other Google marketing tools to e-commerce clients

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Valtech: Global digital agency with a strong e-commerce and Adobe/Salesforce commerce practice, competing for the same enterprise e-commerce transformation briefs across Europe.
• MediaMonks (S4 Capital / Monks): Global digital production and marketing services group headquartered in the Netherlands, competing for large e-commerce content, media, and experience budgets.
• Isobar / dentsu: Global digital marketing network with significant presence in Amsterdam and Berlin offering the same full-funnel e-commerce services at much larger scale — the primary broad incumbent threat.

Emerging players

• Salesso (e-commerce growth agency): European e-commerce growth agency focused on conversion, CRO, and retention services for DTC brands — emerging peer with partial overlap in the UX/experimentation and full-funnel marketing modules.

Direct peers

• Elastique: Amsterdam-based digital agency working with consumer and e-commerce brands on strategy, content, and performance — directly comparable as a same-geography, similar-scale digital agency.
• Dept Agency: Amsterdam-headquartered digital agency of similar size serving major e-commerce and consumer brands across Europe with end-to-end digital, data, and creative services — a near-direct comparable in geography, scale, and offering.
• TamTam: Dutch digital marketing agency focused on performance, data, and e-commerce growth for consumer brands — directly comparable in geography, target customer profile, and full-funnel service mix.
• DFFRNT (Difrent): Netherlands-based digital agency with a strong e-commerce and CRM focus, serving consumer brands with data, marketing automation, and full-funnel services — a close functional comparable.
• AdResults: Dutch performance marketing agency specializing in e-commerce acquisition, paid media, and data-driven growth — direct competitor for the same mid-market European e-commerce clients.

Regional players

• Profitable Media: DACH-focused performance marketing agency serving e-commerce brands — directly comparable offering, but competing primarily in the German market where Yellowgrape's Berlin office is also focused.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCGyQY06C171WxvOK70NBZHA
• LinkedInlinkedin.com/company/yellowgrape
• Instagraminstagram.com/yellowgrapeagency
• Facebookfacebook.com/YellowgrapeNL

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Yellowgrape