Xhibition
Xhibition International is a boutique public relations firm providing media relations, social media, partnerships, and AI visibility services to independent luxury travel, hospitality, and lifestyle brands. Founder-led, it operates globally from a New York City headquarters and serves clients across seven continents.
- Company typePrivate
- Founded2014
- HeadquartersNew City, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Xhibition does
Xhibition International is a boutique public relations firm providing strategic communications, media relations, social media management, partnerships/activations, and AI visibility (GEO/AEO) services to independent luxury travel, hospitality, and lifestyle brands. The firm positions itself as founder-led and relationship-driven, with services focused on earning media coverage and building lasting visibility for distinctive hotels, destinations, safari camps, yachts, and experience providers. Its client roster is concentrated in the luxury hospitality vertical and includes Relais & Châteaux properties, #1-ranked safari operators, and forthcoming developments from brands such as Dunton Destinations and One&Only.
The firm operates under a single-contract, global-reach model, delivering services across seven continents from a New York City headquarters (26 Broadway, #314) with satellite leadership in Tel Aviv and London. The team is explicitly small by design and led by Founder & President Nestor Lara Baeza (formerly 13 years at a top NYC luxury travel firm) and Team Lead, International Elle Joseph (ex-Six Senses and Raffles). There is no proprietary technology platform, no disclosed pricing, and no external investors; revenue is generated through professional-services retainers sold direct by the founders. The business model is founder-led sales, premium boutique positioning, and long-tenured client relationships in a narrow vertical.
Xhibition firmographics
Firmographics- Name
- Xhibition
- Legal name
- Xhibition International
- Website
- https://xhibition.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Xhibition International is a boutique public relations firm providing media relations, social media, partnerships, and AI visibility services to independent luxury travel, hospitality, and lifestyle brands. Founder-led, it operates globally from a New York City headquarters and serves clients across seven continents.
- Ownership category
- akta.pro rank
Xhibition industry classification
Industry- Product category
- Public Relations Services
- NAICS
- Public Relations Agencies (54182), Public Relations Agencies (541820), Advertising, Public Relations, and Related Services (5418), Other Services Related to Advertising (54189)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Reputation Management & Online PR (BPAFADAN)
Keywords
Where Xhibition is headquartered
LocationHeadquarters
- HQ city
- New City
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Xhibition business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Public Relations Services: Boutique PR services for travel, hospitality, and luxury lifestyle brands including media relations, news desk operations, social media management, partnerships/activations, and AI visibility/GEO/AEO services.
Go-to-market motion2 records
Distribution channels1 record
Marketing channels5 records
Xhibition product offering
Product offeringCore offering
Founder-led boutique public relations for travel, hospitality, and luxury lifestyle brands. Core offerings include strategic media relations, news desk operations, social media management, partnerships and activations, and AI Visibility/GEO/AEO services, delivered through deep personal media relationships across seven continents.
Product overview
Xhibition International is a boutique public relations firm offering founder-led PR services for travel, hospitality, and luxury lifestyle brands. Their core offering encompasses strategic media relations, news desk support, social media management, partnership development, and AI Visibility/GEO/AEO services. Operating globally with clients across seven continents, the firm maintains boutique attention while delivering global reach through headquarters in New York City and two satellite offices.
Differentiator
Problem solved
Functional benefit
Products and services
- Public Relations Services Boutique, founder-led public relations services for independent hotels, destinations, and experience providers in the travel, hospitality, and luxury lifestyle sectors. Includes media relations, news desk operations, social media management, partnerships, and AI Visibility/GEO/AEO services.
- Media Relations & Earned Media Strategy Strategic media outreach and storytelling to secure coverage for clients across digital, print, and broadcast travel, hospitality, and lifestyle publications.
- News Desk Operations Day-to-day news desk support for clients, handling announcements, press releases, and timely distribution of client news to relevant media.
- Social Media Management Social media management for travel, hospitality, and lifestyle clients, supporting brand presence and engagement on platforms such as Instagram.
- Partnerships & Activations Development and execution of brand partnerships and activations for travel, hospitality, and lifestyle clients to extend earned media impact.
- AI Visibility / GEO / AEO Services Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO) services designed to improve client visibility in AI-driven search and answer platforms.
Companies that use Xhibition
Customer profileNamed customers22 records
Segments1 record
Ideal customer profiles1 record
Xhibition technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Xhibition partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- ATTA (Adventure Travel Trade Association)minorXhibition holds membership in the Adventure Travel Trade Association, indicating participation in the adventure travel industry network and trade events. ATTA membership helps connect travel brands with industry professionals and trade events.
Scale indicators2 records
Recent moves5 records
Expansion highlights4 records
Xhibition competitors and assessment
Company assessmentDirect peers
- The Brandman Agency: Long-established boutique public relations firm specializing in travel, hospitality, and leisure brands—directly comparable to Xhibition in service mix, vertical focus, and boutique positioning.
- Laura Davidson Public Relations: Boutique PR agency focused on luxury hospitality and lifestyle brands, serving independent hotels and destinations. Closely matches Xhibition's client profile and small-team, high-touch execution model.
- Siren Communications: Boutique consumer PR firm with a hospitality and lifestyle practice, competing for similar independent luxury hotel and destination accounts. Comparable in vertical and service offering.
- Cheryl Hein Communications: Boutique public relations firm serving luxury travel, hospitality, and lifestyle clients with founder-led execution—directly competitive for the same independent luxury travel brand engagements Xhibition targets.
- Quinn PR: Boutique communications agency with a strong travel, hospitality, and consumer focus; comparable boutique positioning, vertical specialization, and earned-media-driven service offering.
- J Public Relations: Boutique PR agency specializing in luxury hotels, resorts, and lifestyle brands—competing head-to-head for independent luxury hospitality mandates comparable to Xhibition's client base.
Broad incumbents
- Weber Shandwick: Global communications consultancy with a dedicated travel and hospitality practice serving major hotel chains, tourism boards, and airlines—broader portfolio but overlapping client category with Xhibition.
- Edelman: World's largest PR firm with deep travel, hospitality, and lifestyle capabilities; competes for budget share from the same luxury hospitality clients, though typically at enterprise scale beyond Xhibition's boutique model.
- FleishmanHillard: Major global PR network with a consumer and travel practice group; relevant incumbent competitor for travel/hospitality mandates that may otherwise flow to boutique firms like Xhibition.
- Ketchum: Large global communications agency with established travel, hospitality, and lifestyle offerings; a broader-scale alternative for the same client category Xhibition targets.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
Xhibition social profiles
Digital presenceXhibition financial estimates
Financial estimateRevenue estimate
Valuation estimate
Xhibition leadership team
Management profileNumber of profiles
Profiles2 records
Xhibition funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Xhibition M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Xhibition
What does Xhibition do?
Founder-led boutique public relations for travel, hospitality, and luxury lifestyle brands. Core offerings include strategic media relations, news desk operations, social media management, partnerships and activations, and AI Visibility/GEO/AEO services, delivered through deep personal media relationships across seven continents.
Is Xhibition a public or private company?
Xhibition is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Xhibition founded?
Xhibition was founded in 2014. It employs 11 to 50 people.
Where is Xhibition based?
Xhibition is headquartered in New City, United States, in the North America region.
How does Xhibition make money?
One revenue line is on record: public Relations Services.
Who are Xhibition's main competitors?
Direct peers on record are The Brandman Agency, Laura Davidson Public Relations, Siren Communications, Cheryl Hein Communications, Quinn PR and J Public Relations. Broad incumbents are Weber Shandwick, Edelman, FleishmanHillard and Ketchum.
Does Xhibition have an API?
No public API is recorded for Xhibition.
What industry is Xhibition in?
Xhibition's product category is Public Relations Services. Its primary akta.pro industry code is BPAFADAN, Reputation Management & Online PR. Its NAICS code is 54182 and its SIC code is 7311.