Baseball Factory

What Baseball Factory does

Baseball Factory is a private U.S. player development business founded in 1994 and currently operated as a subsidiary of Unrivaled Sports. The company organizes baseball events — most prominently the BF National Holiday Classic at the Pittsburgh Pirates' Pirate City Spring Training Complex in Bradenton, FL, and the UA Next All-America Game presented with Under Armour at major league venues — serving primarily high school baseball players (Classes 2027-2029) and, increasingly, middle school prospects (Classes 2030-2031) seeking exposure, expert coaching, and college recruitment opportunities. Its product platform spans Player Development events, the All-America Game, and competitive tournaments, all positioned at MLB-grade facilities with college and pro-level coaching staff. Operations are headquarterd in Columbia, MD with a primary event site in Bradenton, FL, and the customer base spans thousands of amateur players nationally.

Name

Baseball Factory

Legal name

Baseball Factory

Website

https://baseballfactory.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

51–100 employees

Short description

Baseball Factory is a U.S. private youth baseball player development company, founded in 1994 and operated under Unrivaled Sports, running showcase events and tournaments for high school and middle school players at premier MLB facilities in partnership with Under Armour.

Ownership category

akta.pro rank

Product category

Amateur Baseball Player Development Services

NAICS

Spectator Sports (71121)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Amateur & Grassroots Tournament Organizers (MPAKADAH)

akta.pro secondary industry

Amateur Event & Tournament Organizers (Meets, Invitationals, Opens) (MPAKACAL)

Keywords

• Baseball player development
• Youth sports training
• Amateur baseball showcase
• Baseball recruiting events
• Baseball coaching services

Headquarters

HQ city

Columbia

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Player Development Event Fees: One-time registration fees for player development events including the BF National Holiday Classic. Two tiers offered: All-Inclusive ($1,695) and Standard ($995). Additional add-ons available including video showcase ($250) and home run derby ($95).
2. All-America Game Events: Premium showcase events featuring elite high school players competing at Major League venues, presented in partnership with Under Armour.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels5 records

Core offering

Baseball Factory runs multi-day baseball player development events and showcase tournaments at premier MLB facilities, including the signature UA Next All America Game and the BF National Holiday Classic held at the Pittsburgh Pirates' Pirate City Spring Training Complex. Each event combines expert coaching from college and pro-level staff, biomechanical assessments via pMotion technology, competitive gameplay, and structured exposure to college coaches and MLB scouts. Players register directly via the online tournament portal, with packages priced from $995 to $1,695 plus optional add-ons.

Product overview

Baseball Factory operates a platform of player development products and events designed to develop high school baseball players and connect them with college and professional opportunities. The core offerings consist of Player Development (events with coaching, evaluations, and college exposure), the UA Next All America Game (premier showcase event), and Tournaments. The flagship BF National Holiday Classic at Pirate City represents the company's signature player development event, combining professional facilities, expert coaching, and competitive gameplay to serve athletes aspiring to collegiate and professional baseball careers.

Differentiator

Problem solved

Functional benefit

Products and services

• Player Development Comprehensive baseball player development events featuring expert coaching, competitive showcase gameplay, performance evaluations, and college recruiting exposure at professional MLB facilities; aimed at high school and middle school baseball players and their families.
• UA Next All America Game The premier amateur baseball showcase event featuring the nation's top high school players competing at Major League venues in front of MLB scouts and college coaches, presented in partnership with Under Armour.
• Tournaments Competitive tournament play for teams at premier professional facilities, offering high-level competition against top-tier opponents.
• BF National Holiday Classic Multi-day development and showcase event held at Pirate City Spring Training Complex (Pittsburgh Pirates' facility) in Bradenton, FL, offering high school and middle school players intensive training, competitive gameplay, and college exposure.
• Bradenton Winter Showcase Player development showcase event held at professional facilities in Bradenton, FL, providing competitive gameplay and evaluation opportunities.

Quantifiable outcome

• 40 elite players competing in 2025 All-America Game at Oriole Park at Camden Yards
• +1 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Seven partnerships are on record, tiered flagship, core and minor.

• Under ArmourflagshipStrategic or Co-development PartnerUnder Armour is the official presenting partner of the UA Next All-America Game. The partnership includes exclusive Under Armour gear (cleats, uniforms, equipment) for All-America players, with events hosted at Under Armour Headquarters and MLB venues.
• RawlingscoreGTM or Marketing PartnerOfficial partner of Baseball Factory events. Rawlings provides equipment and gear for player development events and the All-America Game.
• GatoradecoreGTM or Marketing PartnerOfficial partner providing hydration and nutritional support at Baseball Factory events. Gatorade is featured in official partner sections across all event materials.
• pMotioncoreTechnology or IntegrationTechnology partner providing biomechanical movement assessment technology used for player evaluations at Baseball Factory events. Players receive complimentary pMotion assessments with personalized workout plans.
• Zebra PensminorGTM or Marketing PartnerOfficial partner of Baseball Factory tournaments and events. Included in the partner logo section on the website.
• Baltimore Orioles (Oriole Park at Camden Yards)flagshipStrategic or Co-development PartnerMLB venue hosting the Under Armour All-America Game. The 2025 All-America Game featured 40 elite players competing at Oriole Park at Camden Yards, providing exposure in front of hundreds of MLB scouts.
• Pittsburgh Pirates (Pirate City Spring Training Complex)flagshipStrategic or Co-development PartnerMLB organization whose Spring Training facility (Pirate City) hosts the BF National Holiday Classic. Players stay in Pirates Spring Training housing and receive professional clubhouse access, dining by Pirates staff, and full field access.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Five Tool Baseball: Regional and national amateur baseball showcase and tournament operator in Texas and beyond; competes for the same player development, scouting exposure, and tournament registration dollars as Baseball Factory.
• Perfect Game USA: Largest US operator of amateur baseball showcases, tournaments, and scouting events; competes head-to-head with Baseball Factory for elite high school player registrations, college coach visibility, and MLB scout exposure.
• Prep Baseball Report (PBR): National amateur baseball scouting and showcase platform with state-level events, player rankings, and college recruit content; directly comparable in target customer (college-bound high school players) and revenue model (event fees + content).
• Triple Crown Sports: Runs baseball and softball tournaments nationally with team-based competition; overlaps with Baseball Factory's tournament product line and youth sports facility relationships.
• Area Code Baseball: Operates premier high school showcase events and prospect identification programs; offers comparable showcase format and scout exposure, directly overlapping with Baseball Factory's All-America Game positioning.
• USSSA (United States Specialty Sports Association): National amateur multi-sport tournament organizer that includes youth and travel baseball; competes for team tournament registrations and field-time at the same amateur baseball consumer segment.

Others

• Baseball America: Premier amateur and professional baseball media and scouting information business; not a direct event competitor but operates in the same scouting, prospect-ranking, and player-evaluation ecosystem that Baseball Factory feeds.

Broad incumbents

• USA Baseball: National governing body for amateur baseball in the US; runs official national team identification events and tournaments that overlap with Baseball Factory's elite player pipeline and All-America selection process.
• IMG Academy: Multi-sport, multi-vertical youth athlete development and boarding school; broader in scope (multiple sports, academic layer) but competes for the same high school athlete development and college placement value proposition.

Regional players

• National Baseball Congress (NBC World Series): Long-standing amateur baseball organization historically focused on collegiate-age summer ball; an adjacent player development and tournament organizer with overlapping amateur baseball audience.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/BaseballFactory
• Facebookfacebook.com/baseballfactory
• LinkedInlinkedin.com/company/undefined

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Baseball Factory