What Suburban Asphalt does

Suburban Asphalt Co., Inc. is a family-owned and operated asphalt paving contractor founded in 1965 in Franklin, Wisconsin, and currently led by second-generation President Terry Buss Jr. alongside founder and Owner Terry Buss Sr. The company provides turn-key asphalt paving services to commercial, industrial, municipal, and residential customers throughout Southeastern Wisconsin, encompassing new construction, reconstruction, resurfacing, repair, and sealcoating, together with adjacent infrastructure services such as excavation, storm water management, curbing, concrete, landscaping, lighting, striping, catch basin repair, drain tile installation, culvert replacement, snowplowing, and 24-hour winter services.

Its service model is built around a direct field sales team of named estimators and project managers (Joe Smith, Josh Ewing, Kyle Kierzek, Ross Dejno, Marc Bucaro, Robert "Red" Groninger, and others) supported by a website-driven quote-request funnel and a customer referral network. Pricing is quote-based per project with free estimates, and the company layers ongoing maintenance partnership agreements on top of one-time project work to extend asset lifespans and generate recurring engagement. Operational leadership is structured around three Vice Presidents covering Operations, Logistics, and Sales, with a dedicated Sealcoat/Striping Division and a Sales & Marketing Director.

Suburban Asphalt markets through an educational blog, YouTube project videos, Facebook and LinkedIn presence, local SEO, community involvement (notably a multi-year Make-A-Wish Wisconsin partnership and sponsorships of Life Navigators, Elm Grove Junior Guild, and local athletics), and customer testimonials. The company is privately held under continuous Buss family ownership with no disclosed outside investors, funding rounds, subsidiaries, or M&A activity, and operates exclusively within Southeastern Wisconsin with no stated geographic expansion plans.

Name

Suburban Asphalt

Legal name

Suburban Asphalt Co., Inc.

Website

https://suburbanasphalt.com

Company type

Private

Founded year

1965

Operating status

Operating

Headcount range

11–50 employees

Short description

Suburban Asphalt is a family-owned asphalt paving contractor founded in 1965 in Franklin, Wisconsin, serving commercial, industrial, municipal, and residential customers across Southeastern Wisconsin with turn-key paving, concrete, drainage, sealcoating, and winter services.

Ownership category

akta.pro rank

Product category

Asphalt Paving Services

NAICS

Highway, Street, and Bridge Construction (237310)

SIC

Asphalt Paving & Roofing Materials (2950)

akta.pro primary industry

Pavement Construction & Rehabilitation (Asphalt, Concrete, Overlays) (IMAFAEAE)

akta.pro secondary industries

Asphalt & Pavement Removal / Milling (IMAFAKAM), Concrete Resurfacing, Overlays & Patching (HSAGALAD)

Keywords

• Asphalt paving services
• Parking lot construction
• Pavement maintenance
• Commercial paving
• Residential asphalt

Headquarters

HQ city

Franklin

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Infrastructure, Supply Chain, Operations, Marketing or Sales

Revenue model

1. Asphalt Paving Services: One-time project-based revenue from new asphalt construction, reconstruction, resurfacing, and repair services for commercial, industrial, municipal, and residential clients. Projects range from minor repairs to complete parking lot reconstructions.
2. Maintenance Services: Ongoing maintenance partnerships including sealcoating, crack sealing, line striping, catch basin repair, and winter services (pothole patching, concrete grinding) that extend the life of existing asphalt surfaces.
3. Design and Consulting: Project consultation, site assessment, free estimates, design services using computer-assisted design, and project planning prior to construction execution.
4. Ancillary Construction Services: Related services including concrete work, landscaping, snowplowing, culvert replacement, drain tile installation, and excavation work that complement core asphalt paving operations.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Suburban Asphalt provides turn-key asphalt paving, resurfacing, repair, and maintenance services for commercial, industrial, municipal, and residential customers in Southeastern Wisconsin. Each project is managed from initial design through final installation, including excavation, storm water management, curbing, concrete, landscaping, lighting, striping, and paving. The company also offers ongoing maintenance partnerships such as sealcoating, crack sealing, line striping, catch basin repair, and 24-hour winter snowplowing and pothole patching.

Product overview

Suburban Asphalt is a family-owned paving contractor founded in 1965, offering a unified service model centered on asphalt pavement construction. The core offering encompasses Commercial and Residential Paving Services as the primary business lines, supported by an integrated suite of add-on services. The add-on modules include Asphalt Paving-related services (Sealcoating, Patching/Repairs, Resurfacing, Line Striping, New Construction, Design), supplementary infrastructure services (Culvert Replacement, Catch Basin Repair, Drain Tile Installation, Concrete Services), and seasonal/maintenance offerings (Winter Services, Snowplowing, Landscaping). Together, these services operate as a turn-key solution where the company facilitates projects from initial design through final installation including excavation, storm water management, curbing, concrete, landscaping, lighting, striping, and asphalt paving.

Differentiator

Problem solved

Functional benefit

Products and services

• Commercial Paving Services Full-service commercial asphalt paving including parking lot reconstruction, asphalt replacement, resurfacing, and new construction for commercial properties, shopping centers, and industrial facilities across Southeastern Wisconsin.
• Residential Paving Services Residential asphalt paving including driveway new construction, remove and replace, overlay over existing stone, repairs, and sealcoating for homeowners in Southeastern Wisconsin.
• Sealcoating Coal and tar emulsion application over existing asphalt surfaces to protect against natural elements, oil, gas, and chemicals, increase water runoff, extend asphalt life, and provide a fresh black finish, with a one-year warranty on workmanship and materials.
• Patching and Repairs Asphalt repair services including sawcut remove and replace, mill to specified depth, and skin patching for potholes and deteriorated pavement.
• Resurfacing Asphalt overlay service in which the existing asphalt surface is milled and repaved with new asphalt to restore functionality and appearance.
• Line Striping Parking lot striping and pavement marking services using paint sprayers for fresh layouts and restriping of existing markings.
• Culvert Replacement Installation and replacement of corroded or crushed culverts that guide water under pavement surfaces, including asphalt and concrete approach replacement.
• Catch Basin Repair Repair and maintenance of parking lot water collection basins including tuck-pointing, concrete ring replacement, and full replacement to prevent sinkholes.
• Drain Tile Installation Subsurface drainage system installation using perforated piping to redirect water from unstable subgrade to drainage ditches or catch basins.
• New Construction Complete asphalt pavement construction from excavation through final striping, including subgrade inspection, stone base installation, grading, and ADA-compliant signage.
• Design Services Computer-assisted design and project planning services including customized specifications, free estimates, and project drafting for paving solutions.
• Concrete Services Decorative and standard concrete installation including colored and stamped concrete, sidewalks, driveways, curbing, patios, dumpster pads, and concrete surrounding catch basins.
• Snowplowing 24-hour commercial and residential snowplowing and ice control services using state-of-the-art equipment for large-scale properties.
• Landscaping Finishing services including retaining walls, plantings, and restoration with topsoil, seed, or sod upon completion of asphalt paving projects.
• Winter Services Winter-specific asphalt maintenance including pothole patching, concrete grinding for frost heave, and catch basin repair services.

Quantifiable outcome

• Projects completed on time and within budget
• +3 more outcomes

Named customers11 records

Segments7 records

Ideal customer profiles7 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Make-A-Wish WisconsincoreStrategic or Co-development PartnerSuburban Asphalt has been partnered with Make-A-Wish Wisconsin for several years, raising funds through various activities including car washes, 50/50 raffles, runs, and casino nights. The company hosted a 2023 Casino Night fundraiser at the Bucyrus Club that raised enough money to grant 4 wishes. The partnership supports the organization's mission to give kids with life-threatening illnesses hope, strength, and joy.
• Life NavigatorsminorOthersMilwaukee-area charity with the mission to improve quality of life for individuals with developmental and related disabilities. Suburban Asphalt sponsors holes at annual Challenger Golf Event benefiting the organization.
• Elm Grove Junior GuildminorOthersCommunity organization of women committed to education, wellness and protection of women and children. Suburban Asphalt supports the Tree of Giving Gala, a 50th annual auction raising funds for women and children organizations and the Village of Elm Grove.
• Franklin Flame Fastpitch SoftballminorOthersLocal fastpitch softball team that dedicates its season to Wounded Warrior Project and Ovarian Cancer Research. Suburban Asphalt provides ongoing sponsorship support.
• Lissy's Place (My Home Your Home Inc.)minorOthersWomen's homeless shelter in the area. Suburban Asphalt sponsors and donates to fundraising events including wine tasting events coordinated to support the organization.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Wolf Paving & Sealcoating: Regional asphalt paving and sealcoating contractor serving Wisconsin and northern Illinois with a comparable menu of commercial paving, sealcoating, and repair services targeted at property owners and municipalities.
• Payne & Dolan (Walbec Group): Wisconsin-based heavy civil and asphalt paving contractor offering commercial paving, asphalt production, and site development across the same Southeastern Wisconsin geography.
• A.W. Oakes & Son: Southeastern Wisconsin paving and excavating contractor providing asphalt paving, site preparation, and aggregate services to commercial, municipal, and residential customers in the same regional market.
• Fahrner Asphalt Sealers: Upper Midwest asphalt maintenance and paving contractor with parallel sealcoating, crack sealing, and pavement preservation offerings aimed at commercial property managers and lot owners.
• Allstate Paving Co. Regional paving contractor offering commercial asphalt paving, repair, and sealcoating services to property managers and businesses in a comparable mid-market segment.
• Heritage Construction + Asphalt: Mid-sized regional asphalt and concrete contractor providing commercial paving, maintenance, and snow services to property owners across the Midwest, with a comparable project phasing approach.

Emerging players

• Marathon Paving: Regional paving contractor focused on commercial asphalt maintenance and repair, partially overlapping with Suburban Asphalt's sealcoating and patching service lines.
• Asphalt Restoration Inc. Regional pavement preservation and asphalt restoration company focused on sealcoating, crack repair, and overlays — competes for the maintenance portion of Suburban Asphalt's installed base.

Broad incumbents

• Vulcan Materials Company: Largest U.S. producer of construction aggregates and asphalt mixtures, with vertically integrated paving operations across multiple states — sets the upper bound for scale in the same supply chain.
• Holcim US: Global building materials company with U.S. aggregates and paving operations, providing indirect competitive context for materials sourcing and pricing in the regional asphalt market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCQcQ2tHQF-f3hdKKfBg1b8w?
• Facebookfacebook.com/suburbanasphalt
• LinkedInlinkedin.com/company/suburban-asphalt
• Xx.com/suburbanasphalt

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Suburban Asphalt