SMaRT Health & Wellness

What SMaRT Health & Wellness does

SMaRT Health & Wellness is a multi-specialty healthcare practice headquartered at 27372 Aliso Creek Rd, Aliso Viejo, California, founded in 2020 by board-certified orthopedic surgeons Dr. Ryan Labovitch and Dr. John Kwon. The practice operates an integrated care model consolidating orthopedic surgery, sports medicine, primary care, and physical therapy within a single physical facility, augmented by an extensive cash-pay restorative therapy suite that includes 100%-O2 hyperbaric oxygen therapy, cryotherapy, red light therapy, Class IV laser therapy, NormaTec compression therapy, PRP, peptide therapies, and DEXA bone density scanning. Two proprietary program brands anchor diagnostic offerings: SMaRT 360 (an executive wellness assessment) and SMaRT METRIX (a combined VO2 Max and body composition diagnostic). Clinical services extend across shoulder, elbow, hip, knee, foot, ankle, regenerative medicine, ART therapy, cupping, IASTM/Graston techniques, and sports-specific performance training.

The business model layers insurance-reimbursed standard medical care with HSA/FSA-eligible cash services, concierge primary care delivered by Dr. Jeevan Sall, and recurring-revenue membership packages for bundled restorative and fitness access. Patient segments span athletes at every level, orthopedic and physical therapy patients, and an affluent executive wellness cohort. Operational infrastructure includes Mindbody Online and Vagaro integrations for restorative-treatment scheduling, a MODMED EMA electronic health record with OpenID Connect patient portal SSO, and a multi-channel digital presence (website, Instagram, Facebook, YouTube, TikTok, LinkedIn). Pricing is not publicly disclosed, and revenue or membership retention data has not been published.

The organization is led by co-founders Dr. Labovitch and Dr. Kwon alongside CEO & Managing Partner Raymond Raven, supported by Dr. Matt Zapf (orthopaedic surgeon, sports medicine and joint reconstruction), Dr. Jeevan Sall (dual-boarded Family Medicine and Sports Medicine), physician assistant Kristina Washburn, and a multi-disciplinary group of physical therapists and wellness professionals. The practice holds AAOS accreditation, ABOS board certification, ASSH membership, and American Orthopaedic Association affiliation. Operations are constrained to a single Orange County facility, with no announced funding rounds, M&A activity, or geographic expansion beyond the Aliso Creek Road location.

Name

SMaRT Health & Wellness

Legal name

SMaRT Health & Wellness

Website

https://SmartHealthWellness.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

SMaRT Health & Wellness operates a multi-specialty Aliso Viejo, California practice integrating orthopedic surgery, primary care, physical therapy, and restorative therapies to serve athletes, orthopedic patients, and wellness clients across Orange County.

Ownership category

akta.pro rank

Product category

Multi-Specialty Orthopedic & Sports Medicine Practice

NAICS

Offices of Physicians (except Mental Health Specialists) (621111), Offices of Other Health Practitioners (6213)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Employer Wellness & Population Health Programs (HLAEAAAH)

akta.pro secondary industries

Healthcare & Wellness Personalization (HDAAAGAI), Orthopedics & Sports Medicine Telemedicine Platforms (HLALAGAO)

Keywords

• Orthopedic surgery services
• Sports medicine practice
• Physical therapy services
• Concierge primary care
• Regenerative medicine treatments

Headquarters

HQ city

Aliso Viejo

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Insurance-covered medical services: Standard medical care including orthopedic surgery, sports medicine, and physical therapy covered by health insurance plans.
2. Cash-pay restorative therapies: Advanced recovery treatments including cryotherapy, hyperbaric oxygen therapy, red light therapy, compression therapy, and peptide therapies offered on a cash basis. HSA/FSA eligible services.
3. Concierge medicine: Premium primary care services with Dr. Jeevan Sall offering extended access and personalized holistic health management.
4. Membership packages: Subscription-based membership programs providing bundled access to multiple restorative treatments, personal training, and body composition analysis.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels9 records

Core offering

SMaRT Health & Wellness operates an integrated multi-specialty healthcare practice in Aliso Viejo, California, delivering orthopedic surgery, sports medicine, primary care (concierge), physical therapy, and advanced restorative therapies (cryotherapy, hyperbaric oxygen, red light, compression, Class IV laser, PRP, peptides) from a single facility. Insurance-covered standard medical care is complemented by cash-pay regenerative and recovery services, plus membership-based precision health programs such as SMART 360 and SMART METRIX.

Product overview

SMaRT Health & Wellness operates as an integrated multi-specialty healthcare practice offering four core service pillars: Orthopedics and Sports Medicine, Primary Care, Physical Therapy, and Health and Wellness Restorative Therapies, along with a dedicated Fitness and Performance division. The practice provides a unified platform where these services are seamlessly coordinated, with insurance-covered medical care complemented by cash-pay restorative treatments. Key products include SMART METRIX (body composition and VO2 analysis), DEXA Bone Density Scanning, PRP and Peptide Therapies, Hyperbaric Oxygen Therapy, and various recovery modalities. The SMART 360 Executive Wellness Program serves as a concierge-level health optimization product. Services are delivered through branded care pathways including Concierge Primary Care with Dr. Jeevan Sall, Performance Concierge Physical Therapy, Advanced Weight Management, and Osteoporosis Prevention Programs, with most cash services being HSA/FSA eligible.

Differentiator

Problem solved

Functional benefit

Brands

• SMART 360: Executive Wellness Program designed to help identify key data points for living in optimal health range.
• SMaRT METRIX

Products and services

• Orthopedic Surgery Surgical and conservative treatment techniques addressing musculoskeletal conditions and injuries, performed by board-certified orthopedic surgeons including hip/knee/shoulder reconstruction, arthroplasty, and fracture care.
• Sports Medicine Sport performance and injury prevention services personalized for athletes at every level, integrated with orthopedic surgery, physical therapy, and restorative therapies.
• Physical Therapy (Performance Concierge) Customized therapeutic exercises, manual therapy, evidence-based care, and patient education to optimize recovery and performance, including the Performance Concierge Physical Therapy branded pathway. Most cash services are HSA/FSA eligible.
• Concierge Primary Care Personalized primary care with Dr. Jeevan Sall offering a holistic approach addressing the full spectrum of patients' health and wellness needs, delivered on a concierge basis with extended access.
• SMART 360 Executive Wellness Program Revolutionary, scientifically-proven executive wellness program that identifies key data points revealing how to live in an optimal health range, leveraging the practice's precision health service line. Most cash services are HSA/FSA eligible.
• SMART METRIX Proprietary performance assessment that decodes VO2 Max and body composition metrics to assess peak vitality and health indicators using VO2 Master analyzers and DEXA scanning.
• DEXA Bone Density Scan Precision bone density scanning service for osteoporosis prevention, diagnosis, and bone health evaluation, using DEXA technology.
• VO2 Max Metabolic Testing VO2 Master metabolic testing using VO2 analysis to optimize training, enhance endurance, and refine performance strategies with real-time metabolic data.
• PRP (Platelet Rich Plasma) Therapy Regenerative medicine treatment using concentrated platelets from the patient's own blood to promote healing and tissue repair, including PRP and Bone Marrow Aspirate Concentrate (BMAC).
• Peptide Therapies Physician-directed peptide therapies including weight-loss programs, designed to optimize health, longevity, and performance as part of the SMART Regenerative Therapies offering.
• Hyperbaric Oxygen Therapy (100% O2) 100% O2 hyperbaric chamber therapy offering superior healing and recovery compared to hybrid chambers, used for accelerated wellness and tissue repair.
• Cryotherapy Cryotherapy — cutting-edge cold therapy technique for athletes and individuals seeking accelerated healing and optimal performance recovery.
• Red Light Therapy Restorative red light therapy treatment for recovery and wellness support, available as a cash-pay restorative service.
• Compression Therapy (Normatec) Normatec pneumatic compression therapy (Compression RX) for post-workout and post-injury recovery, facilitating athletic and individual recovery.
• Class IV Laser Therapy Advanced Class IV therapeutic laser treatment modality used in physical therapy for tissue healing and pain management.
• Advanced Weight Management Program Comprehensive weight management program integrated with fitness and nutrition counseling services, delivered through the Fitness & Performance division. Most cash services are HSA/FSA eligible.
• Osteoporosis Prevention Program Preventive program focused on bone health assessment and osteoporosis risk reduction, leveraging DEXA bone density scanning. Most cash services are HSA/FSA eligible.
• ART Therapy Active Release Technique (ART) therapy for soft tissue treatment and injury recovery, delivered within the integrated physical therapy service line.
• Cupping Therapy Traditional cupping therapy used in physical therapy for pain management and tissue healing.
• IASTM / Graston Techniques Instrument-assisted soft tissue mobilization using Graston techniques for myofascial release and injury rehabilitation, delivered within the physical therapy service line.
• Nutrition Counseling Nutrition counseling services supporting body composition optimization, weight management, and overall wellness, integrated with the Fitness & Performance division.

Quantifiable outcome

• 75% statistic mentioned on website (context unclear)

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature7 records

Scale indicators1 record

Recent moves6 records

Expansion highlights6 records

Emerging players

• Everside Health: Employer-sponsored primary care and wellness provider offering membership-based health services to employer populations — adjacent comparator to SMaRT's executive wellness and concierge lines on the employer/affluent-buyer side.

Direct peers

• Parsley Health: Membership-based functional and longevity primary care practice combining advanced diagnostics, nutrition, and wellness coaching — directly comparable to SMaRT's concierge primary care and executive wellness offering.
• Hoag Orthopedic Institute: Specialty orthopedic and sports medicine provider also serving the Orange County market with surgical, sports medicine, and rehabilitation services — directly comparable to SMaRT's core orthopedic and sports medicine offering, though operating at significantly larger scale and as a hospital-affiliated entity.
• Next Health: Multi-location concierge wellness and longevity clinic offering IV therapy, HBOT, cryotherapy, peptide therapy, and executive wellness memberships — directly comparable to SMaRT's cash-pay longevity and restorative therapy stack.
• DISC Sports & Spine Center: Southern California-based orthopedic and sports medicine practice combining surgical care, regenerative therapies, and performance/recovery services — a close comparator on the multi-modality orthopedics-plus-restorative-therapy model.

Broad incumbents

• One Medical (Amazon One Medical): Membership-based concierge primary care platform — overlaps with SMaRT's concierge primary care and membership model but operates as a tech-enabled, multi-city platform rather than a single integrated specialty clinic.
• Restore Hyper Wellness: National chain of cash-pay recovery and wellness studios offering cryotherapy, HBOT, red light therapy, compression, and IV drip services — competes with SMaRT on the restorative-therapy side at much greater scale.
• Cedars-Sinai Kerlan-Jobe Institute: Specialty sports medicine and orthopedic center affiliated with a major academic health system — competes with SMaRT for athlete and active-adult orthopedic and sports medicine patients in Southern California, though at much larger institutional scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/SmartHWellness
• YouTubeyoutube.com/channel/UCjdWfJ4PkdgHYTqYXBTGphg
• Facebookfacebook.com/smarthealthwellness
• LinkedInlinkedin.com/company/smart-health-wellness
• Instagraminstagram.com/smarthealthwellness
• TikToktiktok.com/@smarthealthwellnessoc

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SMaRT Health & Wellness