What Tärnsjö Tannery does

Tärnsjö Tannery (legal entity Tärnsjö Garveri AB, Swedish organisation number 556474-7797) is a privately held Swedish tannery established in 1873, producing vegetable-tanned leather goods from rawhide to finished product entirely at its single facility in Tärnsjö, Sweden. The company is vertically integrated, manufacturing Swedish vegetable-tanned leather using traditional natural-tannin methods (no chrome or synthetic chemicals), then converting that leather in-house in its saddlery workshop into finished products. It holds the Kunglig Hovleverantör (Royal Court Supplier) designation from the Swedish Royal Court, reflecting over 150 years of continuous operation.

The product portfolio spans five categories: equestrian equipment (long-reining surcingles, bridles, reins, halters, leather soles for horses — the flagship line co-developed with long-reining expert Anders Eriksson); interior design items (small boxes, trays, desk pads, and bespoke leather-wrapping services for handrails and architectural elements); dog accessories (collars and leashes); personal accessories (card holders, belts, key holders, portfolios, weekend bags, eyeglass cases); and raw materials (vegetable-tanned leather and scraps). Pricing is premium, with equestrian items ranging from SEK 100 (leather soles) to SEK 5,400 (A.E. surcingles) and lifestyle accessories reaching SEK 24,500 (portfolios and weekend bags).

The company sells exclusively direct-to-consumer through its own e-commerce storefront (tarnsjogarveri.com, available in Swedish and English with global shipping) and a physical factory outlet in Tärnsjö. There are no third-party retail or distribution partners disclosed. The primary customer segment is equestrian owners, with secondary segments in dog owners, interior design consumers, and gift buyers. Marketing channels include Instagram, Facebook, and LinkedIn organic social, educational content and SEO on the website, and Mailchimp-driven email newsletters; payments are processed via Klarna and traffic is tracked through Google Analytics. The revenue model is entirely one-time unit sales at premium price points with no subscription or recurring component, and no revenue figure is publicly disclosed.

Name

Tärnsjö Tannery

Legal name

Tärnsjö Garveri AB

Website

https://tarnsjogarveri.com

Company type

Private

Founded year

1873

Operating status

Operating

Headcount range

11–50 employees

Short description

Tärnsjö Tannery is a privately held Swedish tannery, operating since 1873 in Tärnsjö, Sweden. It vertically produces vegetable-tanned leather and crafts equestrian equipment, dog accessories, interior items, and personal leather goods, selling direct-to-consumer globally via its own e-commerce site and factory outlet.

Ownership category

akta.pro rank

Product category

Vegetable-tanned leather goods manufacturing

NAICS

Leather and Allied Product Manufacturing (316), Leather and Hide Tanning and Finishing (31611)

SIC

Leather & Leather Products (3100)

akta.pro primary industry

Retanning, Dyeing & Fatliquoring (IMAOAGAF)

akta.pro secondary industries

Raw Hide & Skin Preservation (Curing/Salting/Chilling) (IMAOAGAA), Business & Work Bags Manufacturing (Briefcases/Laptop Bags/Tool Bags) (IMAOAHAD), Leather Waste Treatment & Byproduct Recovery (Fleshings/Trimmings/Collagen) (IMAOAGAN)

Keywords

• Vegetable-tanned leather
• Equestrian leather goods
• Leather accessories
• Traditional tannery
• Handcrafted leather products

Headquarters

HQ city

Tärnsjö

HQ country

Sweden

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales

Revenue model

1. Direct Product Sales: One-time sale of leather products including horse equipment (bridles, reins, halters, long-reining surcingles), dog accessories, interior design items, and gifts. No subscription or recurring revenue model. Products are sold at premium price points reflecting craftsmanship and material quality.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Swedish vegetable-tanned leather and finished leather goods manufactured at the Tärnsjö tannery in Sweden. The company processes rawhide through traditional vegetable tanning and produces finished horse equipment (surcingles, bridles, reins, halters), dog accessories (collars, leashes), interior items (boxes, trays, desk pads), and personal leather accessories (card holders, belts, bags, portfolios). Finished leather and leather scraps are also sold directly to consumers and makers.

Product overview

Tärnsjö Garveri is a traditional Swedish tannery established in 1873 that manufactures Swedish vegetable-tanned leather from raw hide to finished product under one roof in Tärnsjö. The company's product portfolio consists of a comprehensive range of leather goods organized into five main categories: (1) Horse Products including long-reining surcingles (Tömkörningsdäckel A.E., Flexi), bridles (Träns Selected, Träns Contest), reins, halters, and accessories developed in collaboration with Anders Eriksson; (2) Interior Products such as Small Box 002, trays, and desk accessories; (3) Dog Products including leather collars and leashes; (4) Accessories like card holders, belts, portfolios, and bags; and (5) Raw Materials including vegetable-tanned leather and leather scraps. All products are crafted using leather manufactured in-house using traditional vegetable tanning methods with Swedish raw materials, reflecting the company's focus on genuine craftsmanship and sustainable production.

Differentiator

Problem solved

Functional benefit

Brands

• Tärnsjö Garveri x Anders Eriksson: A collaborative product line with equestrian expert Anders Eriksson, specializing in long-reining equipment and horse training products including surcingles, reins, bridles, and accessories.

Products and services

• Vegetable-tanned leather (raw / processed) Swedish vegetable-tanned leather produced at the Tärnsjö tannery, sold as processed leather to makers and used internally for finished goods.
• A.E. Long-reining surcingle Premium leather surcingle designed for long-reining and equestrian groundwork, sold under the A.E. line.
• Leather bridles Handcrafted vegetable-tanned leather bridles for horses, sold to equestrian consumers.
• Leather reins Handcrafted vegetable-tanned leather reins sold to equestrian consumers.
• Leather halters Handcrafted vegetable-tanned leather halters for horses, sold to equestrian consumers.
• Leather dog collars Vegetable-tanned leather collars for dogs, sold to dog-owner consumers.
• Leather dog leashes Vegetable-tanned leather leashes for dogs, sold to dog-owner consumers.
• Leather interior accessories (boxes, trays, desk pads) Vegetable-tanned leather interior products including storage boxes, trays, and desk pads, sold to design-conscious consumers.
• Leather personal accessories (card holders, belts, bags, portfolios) Vegetable-tanned leather personal accessories including card holders, belts, bags, and portfolios, sold to consumers and as gifts.
• Leather scraps / offcuts Smaller pieces and remnants of vegetable-tanned leather sold to hobbyists and small leather-goods makers.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature1 record

Partnerships

Three partnerships are on record, tiered core and minor.

• Anders ErikssoncoreStrategic or Co-development PartnerLong-term collaboration with equestrian expert Anders Eriksson (active in sport, professional, and horse entrepreneur since mid-1980s) for co-development of the A.E. line of long-reining equipment. Products developed jointly focusing on durability, function, and equine welfare. Anders Eriksson has extensive credentials including positions of trust within SvRf, BYS, NCED Bit Group, projects at SLU/SCAW, and Practitioner Member ISES.
• WångenminorStrategic or Co-development PartnerWången is one of the equestrian industry's national facilities in Sweden, offering specialist expertise in trotting, Icelandic horses, farriery, and working horses with a wide range of courses. Listed as a partner on Tärnsjö Garveri's long-reining page.
• Stockholm Hästutveckling (Stockholm Horse Development)minorStrategic or Co-development PartnerStockholm Horse Development are experts in long-reining, offering long-reining as both training and rehabilitation for horses, as well as courses and education for riders. Work includes convalescence, rehab, and training with focus on long-term sustainability. Lessons, courses, and clinics offered at client location, riding clubs, or digitally.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Horween Leather Company: Iconic Chicago tannery founded in 1905 producing premium leather (including vegetable-tanned Shell Cordovan and Chromexcel) for footwear, sporting goods, and luxury leather goods. Larger and broader in portfolio but operates in the same premium leather category.

Direct peers

• Maryam Tannery: Vegetable-tanned leather producer serving premium leather goods, footwear, and equestrian markets. Comparable in vegetable-only tanning approach, premium positioning, and supply to niche finished-goods manufacturers.
• C F Stead: Traditional British vegetable and chrome tanner founded in 1904 in Leeds, producing premium leather for footwear and leather goods. Comparable mid-sized heritage tannery supplying both finished leather and finished goods markets.
• Wickett & Craig: North American vegetable tanner founded in 1867 producing traditional bark-tanned leather for equestrian, footwear, and leather goods markets. Highly comparable in vegetable-tanning heritage and B2B/B2C leather product mix.
• Hermann Oak Leather: St. Louis-based vegetable tannery founded in 1881, producing traditional bark-tanned leather for harness, saddlery, and leather goods. Comparable heritage tannery with vegetable-only process and similar equestrian/end-consumer product mix.
• Lotuff Leather: American premium leather goods maker producing handcrafted bags, briefcases, and accessories. Direct peer in premium vegetable-tanned leather goods manufacturing, comparable target customer (affluent consumers seeking heirloom-quality products), and similar craftsmanship-led positioning.
• J & F J Baker & Co: British oak bark tannery in Colyton, Devon — one of the last traditional vegetable tanneries in the UK. Direct peer with similar heritage-based positioning, traditional natural-tannin process, and finished-leather-to-goods craftsmanship approach.
• SB Foot Tanning Co: Subsidiary of Red Wing Shoes producing vegetable-tanned leather for footwear and equestrian applications since 1872. Operates traditional bark-tanning process at scale, comparable in vegetable-tanning heritage and saddlery-adjacent markets.
• Badalassi Carlo (Conceria Badalassi): Italian vegetable tannery in Tuscany producing premium vegetable-tanned leather using traditional methods. Comparable in traditional vegetable-tanning focus, finished leather supply, and heritage positioning serving premium leather goods makers.
• Tempesti (Conceria Tempesti): Italian vegetable tannery in Tuscany producing traditional vegetable-tanned leather for luxury fashion, footwear, and leather goods. Direct peer in premium vegetable tanning, with similar heritage positioning and finished-leather supply model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/tarnsjogarveri
• LinkedInlinkedin.com/company/tärnsjö-garveri-ab
• Instagraminstagram.com/tarnsjogarveri

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tärnsjö Tannery