What Travskolan Wången does

Travskolan Wången is a Swedish equestrian educational institution headquartered in Krokom, Jämtland, and is one of only three officially designated national equestrian facilities (riksanläggningar) in Sweden. It holds national status for trotting sport (travsportens riksanläggning), national competence-center status for Icelandic horse sport, and operates the national utility horse center (Brukshästcentrum). Wången delivers a multi-format educational portfolio spanning four tiers: gymnasium upper secondary education (Naturbruksprogrammet with trotting and Icelandic horse profiles, operated under Jämtlands Gymnasieförbund), a 180-credit university Hippologprogrammet (with SLU as main trustee, including an Icelandic horse specialization), a three-year vocational farrier program (yrkeshögskola) co-delivered with Flyinge and Strömsholm and approved by Jordbruksverket, and a folk high school (Hästsportens Folkhögskola) offering short courses in ethology, training physiology, hoof care, horse-assisted interventions, and driving arts. The campus includes ~28 school horses, stables, riding halls, conference facilities, and the on-site Wångens Wärdshus restaurant and accommodation.

The business model is hybrid and primarily publicly funded: government trustee funding flows through Jämtlands Gymnasieförbund (gymnasium) and SLU (university), supplemented by course fees for vocational and adult education programs (some CSN-eligible), conference and event hosting (PonnyElitVeckan, Wångens Islandshästdagar, V85 finals), and restaurant/accommodation revenue. Distribution is direct-to-consumer via the school's own website, with all education delivered on-site in Krokom. Go-to-market relies on social media (Facebook, Instagram, TikTok, LinkedIn, YouTube), event participation, news/PR, and word-of-mouth. The institution is certified under Kvalitetsmärkt Hästverksamhet (Quality-Certified Horse Enterprise).

Technology adoption is third-party-led rather than proprietary: Wången integrates Sleip (AI motion-asymmetry analysis) into training and competition events, and uses the preVet veterinary record-keeping app in teaching. There is no in-house technology product. The competitive moat rests on national regulatory designation, brand recognition, ecosystem centrality (partnerships with Svensk Travsport, SLU, SIF, JGY, Flyinge, Strömsholm), and accumulated instructional talent, serving a structurally limited but durable Swedish equestrian market of 350,000+ horses.

Name

Travskolan Wången

Legal name

Wången

Website

https://wangen.se

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Travskolan Wången is one of three Swedish national equestrian facilities, offering multi-format education — gymnasium, university (with SLU), vocational farriery, and folk high school courses — in trotting, Icelandic horses, and utility horses from its Krokom campus, alongside on-site restaurant, event hosting, and research activity.

Ownership category

akta.pro rank

Product category

Equestrian Education

NAICS

Technical and Trade Schools (6115), Other Technical and Trade Schools (611519)

SIC

Services-Educational Services (8200), Services-Racing, Including Track Operation (7948)

akta.pro primary industry

Equine Care & Stable Management (EDAOAOAE)

akta.pro secondary industries

Racehorse Training & Conditioning Operations (AFAEAGAE), Equestrian & Rodeo Facilities (MPAKAEAM)

Keywords

• Equestrian education programs
• Farrier vocational training
• Hippology university degree
• Horse sports facility
• Working horse driving courses

Headquarters

HQ city

Krokom

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Government-funded education (gymnasium and university): Wången receives public funding for its high school programs (Naturbruksprogrammet) and university-level Hippologprogrammet. Jämtlands Gymnasieförbund is the main trustee for the high school. SLU (Sveriges Lantbruksuniversitet) is the main trustee for the university program.
2. Course fees for adult education (folkhögskola, yrkeshögskola): Wången charges fees for adult education courses such as the Kompletterande kurs i hovslageri (95 YH credits), Träningsfysiologi, Hästunderstödda insatser, and others. CSN financial aid is available for eligible programs.
3. Wångens Wärdshus (restaurant and accommodation): The on-site restaurant and accommodation services generate revenue from lunch, dinner, and lodging for visitors, students, and event attendees. The wärdshus operates year-round on weekdays.
4. Conference and event hosting: Wången rents out its facilities for conferences, events, and competitions (e.g., Wångens Islandshästdagar, PonnyElitVeckan, V85 finals).

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels8 records

Core offering

Wången is Sweden's national equestrian education facility, operating a multi-format campus in Krokom, Jämtland that delivers high school (Naturbruksprogrammet with trotting and Icelandic horse profiles), vocational (yrkeshögskola farriery), university (Hippologprogrammet with SLU), folk high school, and short courses. The facility also operates a national Working Horse Center (Brukshästcentrum), an on-site restaurant and inn (Wångens Wärdshus), and hosts major equestrian events and youth development camps.

Product overview

Travskolan Wången is Sweden's national facility for horse education, operating as a multi-format educational institution offering vocational high school (Gymnasium) with profiles in trotting and Icelandic horses, a three-year cost-free farrier education (Hovslagarutbildningen), a university-level hippology program (Hippologprogrammet) in collaboration with SLU, working horse driving programs, folk high school short courses, and youth camps. The institution also operates Brukshästcentrum (Working Horse Center), Wångens Wärdshus restaurant, and hosts recurring sports events including PonnyElitVeckan and Wångens Islandshästdagar. As a certified 'Kvalitetsmärkt Hästverksamhet' facility, it serves as a knowledge center combining academic programs, vocational training, research, and competitive sports in the horse industry.

Differentiator

Problem solved

Functional benefit

Products and services

• Gymnasium (Naturbruksprogrammet)
• Hovslagarutbildningen (Farrier Education)
• Hippologprogrammet (University Program)
• Kuskutbildningen i Brukshästkörning (Working Horse Driving)
• Folkhögskolekurser (Folk High School Courses)
• Kompletterande kurs i hovslageri (Supplementary Farrier Course)
• Wångens Wärdshus (Restaurant and Accommodation)
• Brukshästcentrum (Working Horse Center)
• PonnyElitVeckan (Elite Pony Week)
• Wångens Islandshästdagar

Quantifiable outcome

• Skolhästen Villiam Avenue won 5 of 8 starts under Wången's management and qualified for the V85 final during Elitloppshelgen (Solvalla) — a first for the school
• +2 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability2 records

Partnerships

13 partnerships are on record, tiered minor and core.

• Agria DjurförsäkringminorGTM or Marketing PartnerAgria is a horse insurance company and cooperation partner of Wången. They sponsor events and provide scholarships for students in farriery, trotting, and Icelandic horse programs. Four Agria scholarships are awarded annually to graduating students.
• Svensk TravsportcoreStrategic or Co-development PartnerSvensk Travsport is Sweden's governing body for trotting sport. Wången is the national facility ('riksanläggning') for trotting sport. The organizations collaborate on youth development (PonnyElitVeckan), elite competitions, and industry standards.
• Sveriges TravsällskapcoreStrategic or Co-development PartnerSveriges Travsällskap collaborates with Wången to organize youth races, elite trotting events, and training programs for the trotting industry.
• Menhammar StuteriminorGTM or Marketing PartnerMenhammar Stuteri is a major Swedish trotting stud and sponsor of Wången's programs. They provided guest coaching during PonnyElitVeckan 2026.
• SLU (Sveriges Lantbruksuniversitet)coreStrategic or Co-development PartnerSLU is the main trustee for the Hippologprogrammet offered at Wången. The university degree is awarded by SLU, and Wången serves as the campus for the Icelandic horse specialization.
• Svenska Islandshästförbundet (SIF)coreStrategic or Co-development PartnerSIF is the Icelandic horse federation in Sweden. Wången is the national competence center for Icelandic horse sport. The two collaborate on Wångens Islandshästdagar, Föreningsfredag events, and youth development programs.
• Jämtlands GymnasieförbundcoreStrategic or Co-development PartnerJämtlands Gymnasieförbund (JGY) is the main trustee for Wången's gymnasium programs (Naturbruksprogrammet). They award scholarships to top-performing students.
• FlyingeminorStrategic or Co-development PartnerFlyinge is one of Sweden's three national equestrian facilities. Wången, Flyinge, and Strömsholm jointly deliver the three-year Farriery program (yrkeshögskola) and collaborate on equestrian education standards.
• StrömsholmminorStrategic or Co-development PartnerStrömsholm is one of Sweden's three national equestrian facilities. Together with Flyinge, it co-delivers the Farriery program with Wången and collaborates on equestrian education.
• TravrondenminorGTM or Marketing PartnerTravronden is a leading Swedish trotting sport media outlet and sponsor of PonnyElitVeckan.
• KrafftminorGTM or Marketing PartnerKrafft is a Swedish horse feed company and sponsor of PonnyElitVeckan.
• Hästshopen ÖstersundminorGTM or Marketing PartnerHästshopen is an equestrian equipment retailer in Östersund and sponsor of PonnyElitVeckan.
• Hästnäringens Nationella Stiftelse (HNS)minorStrategic or Co-development PartnerHNS drives the 'Gilla Häst' initiative and podcast series on horse-assisted interventions, with which Wången collaborates on continuing education content.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Svenska Islandshästförbundet (SIF): The Icelandic horse federation in Sweden and Wången's core partner for the national competence center role. Defines Icelandic horse sport standards and competition structures that shape Wången's programs.
• Svensk Travsport: Sweden's governing body for trotting sport. Not a school but the dominant institutional player that defines training standards, competition rules, and youth-development pathways (including PonnyElitVeckan) that Wången's curriculum must align with.
• SLU Hippologprogrammet (other campus specializations): The Swedish University of Agricultural Sciences degree-granting partner. SLU's wider hippology program (with other specializations at Flyinge and Strömsholm) competes for university-level students and shapes the academic framework Wången delivers against.

Others

• Agria Djurförsäkring: Sweden's leading horse insurance company and Wången's scholarship/event sponsor. Adjacent industry partner whose sponsorship funding supports student recruitment but does not compete educationally.
• Hästnäringens Nationella Stiftelse (HNS): Industry-wide Swedish horse-sector foundation and Wången collaboration partner on 'Gilla Häst' continuing-education content. Represents the broader stakeholder ecosystem whose priorities influence curriculum and funding.
• Menhammar Stuteri: Major Swedish trotting stud and Wången sponsor that provides guest coaching during PonnyElitVeckan. A commercial breeding/training operation, not an educational peer, but a key industry partner for student placement.

Emerging players

• Naturbruksgymnasier (other Swedish agricultural upper-secondary schools): Other Swedish gymnasiums offering Naturbruksprogrammet with equine profiles. Compete with Wången's high school for regional students who may choose closer-to-home alternatives over the Krokom campus.

Direct peers

• Hovslagareutbildningen (Swedish farriery programs): Other Swedish vocational farriery pathways administered under Jordbruksverket approval, including the supplementary course channel. Compete with Wången's Kompletterande kurs i hovslageri for working-farrier re-certification ahead of the 2030 protected-title deadline.
• Flyinge: One of Sweden's three national equestrian facilities ('riksanläggningar') alongside Wången and Strömsholm. Offers comparable equestrian education programs and co-delivers the national Farriery program with Wången, making it the closest direct peer in scope and governance status.
• Strömsholm: The third of Sweden's three national equestrian facilities. Delivers overlapping riding and farriery education and co-hosts the joint Farriery program with Wången and Flyinge, competing for the same national student pool.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCM3FEtNQw5TaVFgv2nBv_rw?view_as=subscriber
• Facebookfacebook.com/WangenOfficial
• LinkedInlinkedin.com/company/travskolan-w-ngen
• Instagraminstagram.com/wangenab
• TikToktiktok.com/@wangen_official

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Travskolan Wången