Stigma-Free Society
Stigma-Free Mental Health Society is a Canadian registered charity that delivers free mental-health stigma-reduction education through school toolkits, rural peer-support training, presentations, and awareness campaigns, funded by donations from institutional and government partners.
- Company typePrivate
- Founded2010
- HeadquartersVictoria, Canada
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Stigma-Free Society does
Stigma-Free Mental Health Society is a Canadian registered charitable non-profit (Reg. No. 827676867RR0001), founded in 2010 and headquartered in Victoria, British Columbia, that delivers mental health awareness and stigma-reduction education to schools and rural communities. Its core product surface is organized around two program verticals: the Stigma-Free School Program, anchored by the Student Mental Health Toolkit (lesson plans, videos, downloadable resources for school staff and parents/guardians), and the Rural Minds Matter Program, anchored by the Rural Mental Wellness Toolkit and a peer support worker training course for rural and agricultural communities. Supporting offerings include virtual and in-person school presentations, professional development day sessions for educators, student-led Stigma-Free Clubs, and the Stigma-Free Tool, an online self-assessment instrument for personal attitudes toward stigma.
The underlying technology stack is straightforward: a public-facing website hosting downloadable digital toolkits, embedded video content, an interactive self-assessment web tool, and virtual presentation delivery — supplemented by a broad social media footprint (Facebook, YouTube, X, LinkedIn, Instagram, TikTok, podcast) used primarily for top-of-funnel awareness. The organization's content library and donor/partner ecosystem (22+ named institutional supporters including CIBC, TD, TELUS, KPMG, Pacific Blue Cross, Province of BC, United Way chapters, and multiple family foundations) constitute its principal structural assets.
The business model is donation-driven: programs and resources are provided free to schools and communities, with operating funds drawn from charitable contributions by foundations, corporations, government entities (Province of BC, Cities of Victoria and Colwood), and individuals. There is no commercial pricing model, no disclosed revenue, and no reported funding rounds. Distribution combines self-serve digital access with direct-delivery in-person and virtual presentations to educational institutions.
Stigma-Free Society firmographics
Firmographics- Name
- Stigma-Free Society
- Legal name
- Stigma-Free Mental Health Society
- Website
- https://stigmafreesociety.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Stigma-Free Mental Health Society is a Canadian registered charity that delivers free mental-health stigma-reduction education through school toolkits, rural peer-support training, presentations, and awareness campaigns, funded by donations from institutional and government partners.
- Ownership category
- akta.pro rank
Stigma-Free Society industry classification
Industry- Product category
- Mental Health Education and Stigma Reduction Services
- NAICS
- Child and Youth Services (624110), Educational Support Services (611710)
- SIC
- Services-Social Services (8300), Services-Educational Services (8200)
- akta.pro primary industry
- School-Based Mental & Behavioral Health Services (EDAJAIAB)
- akta.pro secondary industries
- Youth Mental Health, Counseling & Wellbeing (Education-Linked) Nonprofits (BPAGADAK), School Climate, Culture & Belonging Initiatives (DEI-Aligned) (EDAKAMAM), Student Well-Being, Mindfulness & Stress-Reduction Programs (EDAKAMAH)
Keywords
Where Stigma-Free Society is headquartered
LocationHeadquarters
- HQ city
- Victoria
- HQ country
- Canada
- HQ region
- North America
Markets served
Stigma-Free Society business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Donations and Charitable Contributions: The organization accepts donations from individuals and organizations to fund mental health education programs. Donations help deliver mental health resources to young people across Canada and populations who need them most.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Donation-based model - no direct charges for educational programs |
Distribution channels4 records
Marketing channels9 records
Stigma-Free Society product offering
Product offeringCore offering
Stigma-Free Mental Health Society delivers free mental health stigma reduction education through two main programs: the Stigma-Free School Program (using the Student Mental Health Toolkit) for K-12 schools, and the Rural Minds Matter Program (using the Rural Mental Wellness Toolkit and peer support training) for rural and agricultural communities. Offerings include digital toolkits with lesson plans and videos, in-person and virtual presentations, professional development sessions for educators, student-led Stigma-Free Clubs, and an online self-assessment tool.
Product overview
Stigma-Free Mental Health Society operates a multi-product educational platform focused on mental health stigma reduction. The core offerings include the Student Mental Health Toolkit and Rural Mental Wellness Toolkit, which serve as the primary digital resource platforms complemented by in-person and virtual programs. The organization delivers educational content through the Stigma-Free School Program and Rural Mental Wellness Program, supporting schools and rural communities with presentations, professional development sessions, and peer support training. Additional offerings include the Stigma-Free Tool for self-assessment, and various campaigns like Illuminate: Champions for Change and Young Minds Matter that raise awareness through storytelling and community engagement.
Differentiator
Problem solved
Functional benefit
Brands
- Student Mental Health Toolkit: A toolkit used by school staff and parents/guardians to teach students about stigma, with a focus on mental health and other types of social stigma.
- Rural Mental Wellness Toolkit
- Illuminate: Champions for Change
- Young Minds Matter
- Rural Minds Matter
Products and services
- Student Mental Health Toolkit
- Rural Mental Wellness Toolkit A digital toolkit offering relatable inspiring stories, documentary videos, and educational content focused on mental health and stigma for individuals in rural and agricultural communities.
- Stigma-Free School Program A school-based educational program that enables K-12 staff and parents/guardians to deliver stigma and mental health awareness lessons to students using the Student Mental Health Toolkit and supporting resources.
- Rural Mental Wellness Program A program offering mental health information and peer support training to individuals living in rural and agricultural communities across Canada.
- Rural Minds Matter Peer Support Training A training program that equips rural community members with the skills to serve as mental health peer support workers in their communities.
- Stigma-Free Presentations Virtual and in-person educational presentations delivered to schools and communities on mental health stigma and related awareness topics.
- Stigma-Free Professional Development Day Sessions Structured professional development sessions for K-12 school staff focused on stigma awareness, mental health education, and building stigma-free school environments.
- Stigma-Free Clubs Student-led clubs in K-12 schools that promote stigma awareness and mental health acceptance among the student body.
- Stigma-Free Self-Assessment Tool An interactive online tool that helps individuals assess their own attitudes and perceptions toward people who experience stigma.
Quantifiable outcome
- Tens of thousands of individuals served through programs annually
Companies that use Stigma-Free Society
Customer profileSegments3 records
Ideal customer profiles3 records
Stigma-Free Society technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Stigma-Free Society partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights5 records
Stigma-Free Society competitors and assessment
Company assessmentEmerging players
- DoSomething.org: Youth-focused nonprofit that drives social impact campaigns on issues including mental health, leveraging digital and social media channels similar to Stigma-Free's Stories of Stigma and Illuminate campaigns. Comparable on the youth-engagement-and-storytelling GTM, though operates across a broader issue portfolio.
Broad incumbents
- Kids Help Phone: Canada's largest youth mental health service organization offering 24/7 counseling and educational resources for young people. Comparable in target demographic (Canadian youth) and school/community awareness mission, though operates a much broader service portfolio including crisis support.
- The Trevor Project: Major US youth mental health nonprofit providing crisis services, peer support, and stigma-reduction education, with significant school-based outreach programming. Comparable to Stigma-Free's combination of school-based education, peer support, and awareness campaigns targeting youth.
- Mind (UK mental health charity): Large UK mental health charity providing education, awareness, and stigma-reduction campaigns. Comparable on the stigma-reduction and public-education mission, though operating at much greater national scale and with a clinical-service portfolio.
- Canadian Mental Health Association (CMHA): National Canadian mental health charity providing education, advocacy, and programs across all age groups. Overlaps with Stigma-Free on stigma reduction, school-based mental health education, and rural/underserved community outreach, but at much larger scale and with broader clinical programming.
- Wellness Together Canada: Government-funded Canadian portal providing free mental health and substance use support, including resources for youth and educators. Comparable to Stigma-Free's free-to-user educational distribution model and Canadian school-facing audience, though funded by federal government rather than donations.
Direct peers
- Born This Way Foundation: Nonprofit co-founded by Lady Gaga focused on youth mental health, kindness, and reducing stigma through storytelling and peer-led programming. Directly comparable in mission (stigma reduction via storytelling and youth engagement) and content/IP approach (Stories of Stigma vs. Channel Kindness).
- Jack.org: Canadian nonprofit focused on youth mental health education in schools, with peer-led programs and chapters similar to Stigma-Free's Stigma-Free Clubs and School Program. Operates at significantly larger national scale with similar K-12 school-district GTM.
- Active Minds: US nonprofit that supports student-led mental health chapters and educational programming on college and high school campuses. Directly analogous to Stigma-Free's Stigma-Free Clubs and School Program model of peer-led, school-based mental health awareness.
Regional players
- Foundry: BC-based integrated youth service network providing mental health, substance use, and wellness services to young people ages 12-24. Highly comparable to Stigma-Free's rural youth focus and BC operational geography, but offers clinical service delivery rather than purely educational programming.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights5 records
Customer concentration
Stigma-Free Society social profiles
Digital presenceStigma-Free Society financial estimates
Financial estimateRevenue estimate
Valuation estimate
Stigma-Free Society leadership team
Management profileNumber of profiles
Stigma-Free Society funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Stigma-Free Society M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Stigma-Free Society
What does Stigma-Free Society do?
Stigma-Free Mental Health Society delivers free mental health stigma reduction education through two main programs: the Stigma-Free School Program (using the Student Mental Health Toolkit) for K-12 schools, and the Rural Minds Matter Program (using the Rural Mental Wellness Toolkit and peer support training) for rural and agricultural communities. Offerings include digital toolkits with lesson plans and videos, in-person and virtual presentations, professional development sessions for educators, student-led Stigma-Free Clubs, and an online self-assessment tool.
Is Stigma-Free Society a public or private company?
Stigma-Free Society is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Stigma-Free Society founded?
Stigma-Free Society was founded in 2010. It employs 11 to 50 people.
Where is Stigma-Free Society based?
Stigma-Free Society is headquartered in Victoria, Canada, in the North America region.
How does Stigma-Free Society make money?
One revenue line is on record: donations and Charitable Contributions.
Who are Stigma-Free Society's main competitors?
DoSomething.org is listed as an emerging player. Broad incumbents are Kids Help Phone, The Trevor Project, Mind (UK mental health charity), Canadian Mental Health Association (CMHA) and Wellness Together Canada. Direct peers are Born This Way Foundation, Jack.org and Active Minds. Foundry is listed as a regional player.
Does Stigma-Free Society have an API?
No public API is recorded for Stigma-Free Society.
What industry is Stigma-Free Society in?
Stigma-Free Society's product category is Mental Health Education and Stigma Reduction Services. Its primary akta.pro industry code is EDAJAIAB, School-Based Mental & Behavioral Health Services, with a secondary code of BPAGADAK, Youth Mental Health, Counseling & Wellbeing (Education-Linked) Nonprofits. Its NAICS code is 624110 and its SIC code is 8300.