Lovell Johns
- Company typePrivate
- Founded1965
- HeadquartersWitney, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingServices
Lovell Johns firmographics
Firmographics- Name
- Lovell Johns
- Legal name
- Lovell Johns
- Website
- https://lovelljohns.com
- Company type
- Private
- Founded year
- 1965
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Lovell Johns industry classification
Industry- Product category
- Cartographic and GIS Mapping Services
- NAICS
- Surveying and Mapping (except Geophysical) Services (541370)
- SIC
- Services-Computer Processing & Data Preparation (7374)
- akta.pro primary industry
- GIS & Spatial Data Management Platforms (BPAMANAK)
Keywords
Where Lovell Johns is headquartered
LocationHeadquarters
- HQ city
- Witney
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Lovell Johns business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Custom Map Commissions: Project-based custom mapping commissions ranging from large-scale atlas work to artistic and illustrated maps. Revenue generated through professional cartographic services including design, research, data capture, and production.
- Print Management: Commissioning and managing map printing including specification and pricing, press passing and quality control of finished products
- Digital Map Supply: Supply of digital maps as JPEG and EPS files for integration into existing creative copy
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom project-based pricing |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels6 records
Lovell Johns product offering
Product offeringCore offering
Lovell Johns is a UK-based cartographic services company that produces custom maps, atlases, illustrated, wayfinding, bus, cycle, campus and tourism maps for publishers, local government, travel/tourism, education and creative agency clients. Through its sub-brands gi Perspective (GIS consultancy) and planvu (interactive planning mapping), and its MapVu and MapVu Outdoors base-mapping products, it also delivers GIS data capture, spatial analysis, web mapping applications, and royalty-free base mapping. Work spans the full pipeline from research and editorial through design, GIS processing, interactive web delivery, and print management.
Product overview
Lovell Johns is a leading UK mapping company offering a comprehensive portfolio of cartographic services and products. The core offering consists of expert map-making services spanning custom map design, GIS mapping, atlas production, and specialized mapping for various sectors including publishing, local government, travel and tourism, education, and creative agencies. The company operates through several sub-brands: gi Perspective provides GIS consultancy and digital mapping solutions; planvu offers interactive online planning mapping software used by 20 UK councils; MapVu provides royalty-free base mapping at five scales; and MapVu Outdoors offers royalty-free mapping comparable to Ordnance Survey products. Services include illustrated maps, atlas mapping, bus/cycle maps, wayfinding maps, site plans, campus maps, promotional maps, educational reference maps, proposals maps, artistic maps, activity maps, series mapping, leaflet design, and research/editorial services. The company maintains over 50 years of mapping expertise with over 22 staff and is an Ordnance Survey Licensed Partner and ESRI Partner Network member.
Differentiator
Problem solved
Functional benefit
Products and services
- Lovell Johns Cartographic Services Core cartographic and map-making services providing custom mapping commissions from small-scale individual projects to major multi-year production programmes. Covers map creation, design, data capture, editorial research, GIS processing and print management for clients across publishing, local government, travel and tourism, education and creative agencies.
- gi Perspective (GIS Consultancy) GIS consultancy and digital mapping solutions sub-brand offering spatial data capture, data sourcing and database design, GIS analysis and reporting, spatial analysis, data visualisations, application development and authorised resale of the full range of Esri ArcGIS software within the UK.
- planvu Interactive online mapping solution for Local Authority Planning Policy Departments, used for Proposals Maps and Policies Maps. Used by 20 UK councils to provide citizens, developers and council staff with a tool for searching and understanding address-specific planning policy.
- MapVu Contiguous GB base mapping offered at five different scales for use in custom mapping services. MapVu 50 won the Silver Award for Best Digital Data Product at the IMIA awards in 2011.
- MapVu Outdoors Royalty-free outdoor mapping comparable to OS Landranger and Explorer products, allowing guidebook, outdoor and educational publishers to use mapping data without recurring licensing fees.
- Illustrated Maps Custom illustrated maps conveying a unique sense of identity or place, featuring non-scale illustrations and icons to encourage visitor interest and support orientation and navigation.
- Atlas Mapping High-quality cartographic services for printed atlases including map origination, updating services, graphic design, index creation and pagination for publishers such as National Geographic, Macmillan and Philip's.
- Bus Maps Clear and informative bus maps in leaflets, guides, PDF downloads and interactive online solutions, working with Local Authorities to support Sustainable Transport initiatives.
- Cycle and Active Travel Maps Cycle maps and active travel maps in printed leaflets, guides, digital downloads and interactive online solutions supporting sustainable transport initiatives for local authorities.
- Wayfinding and Town Centre Maps Custom wayfinding and town centre maps for visitors across towns, cities, campuses and large sites, delivered in print and digital formats.
- Site Plans and Campus Maps Detailed site plans and campus maps for universities, schools and estates, available in 2D and 3D styles with illustrated key landmarks for prospectuses, open days and visitor wayfinding.
- Promotional Maps Bespoke promotional map solutions in digital, interactive and printed (wall, pocket, tear-off pad) formats for brands and marketing agencies.
- Educational Reference Maps High-quality reference mapping for educational publishers supporting content across secondary, higher and graduate-level education, with age-appropriate map design expertise.
- Proposals Maps Statutory Local Authority Local Plan Proposals Map or Policies Map services, delivered for over 100 councils across England, Scotland and Wales in printed and interactive online formats.
- Artistic Maps Stylised maps using artistic effects such as pastels or watercolours, characterised by a unique theme and creative cartographic design often delivered in 3D views.
- GIS Mapping Services GIS services and solutions enabling processing and export of spatial data for cartographic design, including re-projection, statistical legends, advanced automated labelling and interactive mapping solutions.
- Activity Maps Maps for publishers of travel guides and outdoor leisure guides covering touring, walking, trekking, climbing and mountaineering in print and online formats, often focused on specific routes or trails.
- Series Mapping Mapping services for publications requiring a large catalogue of maps in a standard branded style across multiple locations, for use in brochures, sales slides, catalogues and websites.
- Leaflet and Book Design Services Desktop publishing services using Adobe Creative Cloud to design and lay out maps and information in books, posters, leaflets and brochures, including pagination, typesetting and print management.
- Research and Editorial Services Ground research, data checking, updating and verification of place names and map content, copyright clearance and accreditation, and editorial selection and attribution services in support of map production.
Quantifiable outcome
- Worked with over 100 different councils across England, Scotland and Wales
- +4 more outcomes
Companies that use Lovell Johns
Customer profileNamed customers11 records
Segments7 records
Ideal customer profiles6 records
Lovell Johns technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature4 records
Lovell Johns partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered major, minor and core.
- Qatar Government Supreme Committee for Delivery & Legacy (SC)majorgi Perspective commissioned to create media asset mapping application for FIFA World Cup Qatar 2022 planning and operations.
- CGIminorgi Perspective (GIS arm of Lovell Johns) was appointed as sub-contractor to specialist software systems provider CGI for digitising map-based registers for Welsh Government.
- Ordnance SurveycoreOrdnance Survey Licensed Partner, providing official licensed access to OS mapping data for use in cartographic productions and ensuring compliance with national mapping standards.
- Esri Partner NetworkcoreMember of Esri Partner Network, reselling the full range of ArcGIS software within the UK and providing GIS support and training through gi Perspective brand.
Scale indicators10 records
Recent moves7 records
Expansion highlights6 records
Lovell Johns competitors and assessment
Company assessmentBroad incumbents
- Esri UK: UK arm of the global GIS software leader. Esri is both a partner (Lovell Johns is an Esri Partner Network member reselling ArcGIS) and a competitive force through its own mapping platform and partner ecosystem.
- Ordnance Survey: Britain's national mapping agency and the dominant supplier of base mapping data. It is both a partner (OS Licensed Partner) and the largest potential competitor to Lovell Johns across commercial cartography, planning maps, and digital mapping products.
- National Geographic Maps: Major global cartographic publisher. Functions as both a customer (Lovell Johns has delivered atlas work for National Geographic) and a competitor in the high-end illustrated and reference atlas category.
- HERE Technologies: Global location platform offering maps, spatial data and location services across automotive, logistics and enterprise. Comparable at the platform layer to Lovell Johns' MapVu and gi Perspective GIS offerings, though at vastly greater scale.
Emerging players
- Mapbox: Developer-focused digital mapping platform offering customizable basemaps and location services. Comparable where Lovell Johns' MapVu and planvu compete in the custom basemap and interactive planning mapping categories.
Direct peers
- GeoPlace: UK joint venture between Ordnance Survey and Local Government Association managing address and street data for councils. Comparable in serving UK local authorities with authoritative geographic data products used in planning and statutory map workflows.
- Collins Bartholomew: Cartographic division of HarperCollins that produces atlases, reference and travel maps. Direct competitor for atlas commissions and also a customer-adjacent relationship given Lovell Johns' existing HarperCollins work.
- Emapsite: UK provider of digital mapping data, hosting and GIS services to enterprise and public sector. Comparable to Lovell Johns' gi Perspective arm in providing Ordnance Survey-licensed data, web GIS and spatial data services.
- Pindar Creative Services: UK-based cartographic services firm producing maps for publishers, media and government. Comparable to Lovell Johns in offering bespoke cartography, atlas production and GIS-driven mapping services to similar publisher and public-sector clients.
Regional players
- Getmapping: UK-based provider of aerial imagery, LiDAR and mapping data services. Adjacent peer serving similar UK public-sector and enterprise clients with geographic data products rather than bespoke cartographic production.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks7 records
Key highlights7 records
Customer concentration
Lovell Johns social profiles
Digital presenceLovell Johns compliance and trust
Trust signalCompliance4 records
Lovell Johns financial estimates
Financial estimateRevenue estimate
Valuation estimate
Lovell Johns leadership team
Management profileNumber of profiles
Profiles2 records
Lovell Johns subsidiaries and ownership
Company hierarchySubsidiaries1 record
Lovell Johns funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Lovell Johns M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Lovell Johns
What does Lovell Johns do?
Lovell Johns is a UK-based cartographic services company that produces custom maps, atlases, illustrated, wayfinding, bus, cycle, campus and tourism maps for publishers, local government, travel/tourism, education and creative agency clients. Through its sub-brands gi Perspective (GIS consultancy) and planvu (interactive planning mapping), and its MapVu and MapVu Outdoors base-mapping products, it also delivers GIS data capture, spatial analysis, web mapping applications, and royalty-free base mapping. Work spans the full pipeline from research and editorial through design, GIS processing, interactive web delivery, and print management.
Is Lovell Johns a public or private company?
Lovell Johns is a private company. It is classified as management employee owned and is currently operating.
When was Lovell Johns founded?
Lovell Johns was founded in 1965. It employs 11 to 50 people.
Where is Lovell Johns based?
Lovell Johns is headquartered in Witney, United Kingdom, in the Europe region.
How does Lovell Johns make money?
Three revenue lines are on record. Custom Map Commissions are the primary driver. The others are print Management and digital Map Supply.
Who are Lovell Johns's main competitors?
Broad incumbents on record are Esri UK, Ordnance Survey, National Geographic Maps and HERE Technologies. Mapbox is listed as an emerging player. Direct peers are GeoPlace, Collins Bartholomew, Emapsite and Pindar Creative Services. Getmapping is listed as a regional player.
Does Lovell Johns have an API?
No public API is recorded for Lovell Johns.
What industry is Lovell Johns in?
Lovell Johns's product category is Cartographic and GIS Mapping Services. Its primary akta.pro industry code is BPAMANAK, GIS & Spatial Data Management Platforms. Its NAICS code is 541370 and its SIC code is 7374.