What Page Two Books does

Page Two Books is an independent non-fiction book publisher founded in 2013 and headquartered in Vancouver, British Columbia. The company provides full-service publishing to entrepreneurs, executives, speakers, and subject-matter experts who want to convert their expertise into commercially published books across print, ebook, and audiobook formats. Its offering spans editorial development, cover and interior design, marketing, and global distribution, delivered through a small in-house team of approximately 11–50 staff organized under co-CEOs Trena White and Jesse Finkelstein and structured across two British Columbia entities (Page Two Strategies Inc. and Page Two Books Inc.).

The business operates through three imprints: the core Page Two list, the Simplified imprint curated by bestselling author Mike Michalowicz for business and entrepreneurship titles, and the Mic Drop imprint for professional development. Distribution is executed via channel partnerships — Raincoast Books in Canada, Macmillan Publishers in the United States and internationally (effective July 1, 2021), and Transatlantic Agency for translation rights — which provide shelf access in physical bookstores, airports, and online retailers that an independent publisher of this size could not assemble alone. Catalog outcomes are documented in terms of multi-bestseller performance (Wall Street Journal, Globe and Mail, USA Today, Amazon) and individual titles such as The Coaching Habit (700K+ copies) and Exactly What to Say (750K+ copies).

The revenue model combines one-time book sales (unit pricing roughly $14.95–$29.95 across formats) with publishing services revenue tied to author engagements. GTM is sales-led, driven by direct relationships with high-profile authors rather than high-volume consumer marketing. The business is privately held with no disclosed external funding, and recent strategic activity has focused on imprint expansion, leadership additions (Publishing Director, Acquisitions Lead, integrated Sales and Marketing department), and channel buildout rather than fundraising or M&A.

Name

Page Two Books

Legal name

Page Two Strategies Inc.

Website

https://pagetwo.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Page Two Books is an independent Vancouver-based non-fiction book publisher founded in 2013, serving entrepreneurs, executives, and thought leaders with full-service editorial, design, marketing, and global distribution through Raincoast and Macmillan.

Ownership category

akta.pro rank

Product category

Independent Book Publishing

NAICS

Book Publishers (513130), Book Publishers (51313)

SIC

Books: Publishing Or Publishing & Printing (2731)

akta.pro primary industry

General Trade Publishing (Adult Fiction & Nonfiction) (MPAJAAAA)

Keywords

• Book publishing services
• Non-fiction publishing
• Editorial services
• Book design services
• Book distribution services

Headquarters

HQ city

Vancouver

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Book sales revenue: Publishing non-fiction books by entrepreneurs, subject matter experts, and organizations. Books are sold through international distribution in bookstores, airports, and online. Revenue generated from book sales across print, digital, and audiobook formats.
2. Publishing services: Providing professional publishing support including editorial services, design, and strategic marketing to authors.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Page Two is an independent book publisher that provides full-service, tailored non-fiction book publishing for entrepreneurs, executives, speakers, and thought leaders. The company offers editorial development, professional book design, strategic marketing, and global distribution across print, ebook, and audiobook formats. Authors partner directly with Page Two's in-house team to transform their expertise into commercially published books under the core Page Two brand, the Simplified imprint, and the Mic Drop imprint.

Product overview

Page Two Books is an independent book publishing company specializing in non-fiction books by entrepreneurs, subject matter experts, and organizations. The company offers a comprehensive publishing service encompassing editorial development, book design, marketing, and global distribution through partnerships with Raincoast Books (Canada) and Macmillan (US/international). The portfolio includes multiple imprints: the core Page Two publishing services, the Simplified imprint curated by Mike Michalowicz for business content, and the Mic Drop imprint for impactful stories. Books are published in print, digital (ebook), and audiobook formats, with titles spanning business, leadership, self-help, and social change categories.

Differentiator

Problem solved

Functional benefit

Brands

• Simplified: A publishing imprint curated by bestselling business author Mike Michalowicz, focused on business and entrepreneurship books.
• Mic Drop

Products and services

• Page Two Publishing Services Full-service, hand-in-hand non-fiction book publishing service for entrepreneurs, executives, speakers, and thought leaders, covering editorial development, professional book design, strategic marketing, and global distribution in print, ebook, and audiobook formats.
• Simplified Imprint A publishing imprint curated by bestselling author Mike Michalowicz, dedicated to business and entrepreneurship books with simplified, actionable content for entrepreneurs and business leaders.
• Mic Drop Imprint A publishing imprint of Page Two focused on powerful, impactful stories and ideas designed to make a significant impact in business, professional development, and their respective fields.

Quantifiable outcome

• Authors achieve rapid return on investment - one author made investment back within days of releasing the book
• +2 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Three partnerships are on record, tiered core and minor.

• Macmillan PublisherscoreChannel Partner/ Reseller/ Distributor · 1 July 2021Page Two signed a new sales and distribution agreement with Macmillan Publishers, effective July 1, 2021. Macmillan handles distribution in the United States and internationally.
• Raincoast BookscoreChannel Partner/ Reseller/ DistributorRaincoast Books handles distribution in Canada for Page Two's books.
• Transatlantic AgencyminorChannel Partner/ Reseller/ DistributorTransatlantic Agency handles translation rights for Page Two authors, enabling books to be translated into multiple languages and extending authors' reach globally.

Scale indicators9 records

Recent moves9 records

Expansion highlights5 records

Direct peers

• BenBella Books: Independent publisher specializing in non-fiction across business, health, and pop culture with a curated author-driven approach; directly comparable in scale and non-fiction focus.
• Berrett-Koehler Publishers: Independent publisher of non-fiction business and self-help books by thought leaders; operates with a similar full-service model serving entrepreneurs and executives, making it the closest comparable to Page Two.
• Hay House: Independent publisher focused on self-help, personal development, and wellness non-fiction by authors and thought leaders; shares Page Two's emphasis on expert-authored books and author brand building.
• New World Library: Independent publisher of personal growth, spirituality, and self-help non-fiction by thought leaders; closely comparable in non-fiction, author-driven publishing model.
• Sounds True: Independent multimedia publisher of non-fiction in self-development, mindfulness, and spirituality with multi-format distribution (print, digital, audio); comparable multi-format, thought-leader-focused publishing approach.
• Chelsea Green Publishing: Independent publisher of non-fiction focused on sustainability, politics, and social change; comparable in independent, mission-driven non-fiction publishing, though narrower in subject focus.
• Disruption Books: Independent publisher of non-fiction by entrepreneurs and business thought leaders; comparable in author-driven business book publishing and similar small-team operating model.
• Humanix Books: Independent publisher of non-fiction in business, leadership, and self-help; comparable in scope, target authors (executives and thought leaders), and independent publisher scale.

Broad incumbents

• HarperCollins Leadership (Harper Business): Major publisher's imprint focused on business and self-help non-fiction; competes for the same thought-leader authors and readers but at much larger scale and broader portfolio.

Others

• Portfolio (Penguin Random House):

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/PageTwoBooks

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Page Two Books