Teak Research
- Company typePrivate
- Founded2013
- HeadquartersBangkok, Thailand
- Headcount1–10
- GTM typeB2B
- OfferingServices
Teak Research firmographics
Firmographics- Name
- Teak Research
- Legal name
- Teak Research Co., Ltd.
- Website
- https://teakresearch.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Teak Research industry classification
Industry- Product category
- Design Research Consultancy
- NAICS
- Marketing Research and Public Opinion Polling (54191), Marketing Research and Public Opinion Polling (541910)
- SIC
- Services-Engineering, Accounting, Research, Management (8700), Services-Management Consulting Services (8742)
- akta.pro primary industry
- Industry & Sector Research (Syndicated/Custom) (BPAHALAE)
Keywords
Where Teak Research is headquartered
LocationHeadquarters
- HQ city
- Bangkok
- HQ country
- Thailand
- HQ region
- Asia
Offices2 records
Markets served
Teak Research business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others, Infrastructure
Revenue model
- Design Research Consulting Services: Project-based consulting engagements delivering human-centered design research, including ethnographic studies, co-creation workshops, user journey mapping, and cultural context analysis. Projects are scoped around specific business decisions and typically run 6–7 weeks from planning to strategic recommendations.
- Innovation Consulting Services: Design thinking workshops, innovation strategy development, product development research, and service design and optimization. Billed as project engagements or bespoke consulting engagements with ongoing implementation support.
- Fieldwork Services: High-quality fieldwork operations across Thailand including qualitative moderation, quantitative data collection, and specialized research operations. Outsourced survey design, programming, data collection, tabulation and reporting to trusted local vendors.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Qualitative Research Study |
| Other | Multi-year contract | Full-Service Research Project |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels5 records
Teak Research product offering
Product offeringCore offering
Teak Research is Thailand's first design research consultancy, providing human-centered design research, innovation consulting, and professional fieldwork services to Thai and international companies. The firm combines ethnographic research, design thinking, and applied anthropology to deliver consumer insights, co-creation workshops, UX research, and innovation strategy for enterprise clients operating in or entering the Thailand market.
Product overview
Teak Research is Thailand's first design research company offering a portfolio of human-centered research services. The core offerings consist of three main services: Design Research (encompassing UX research, ethnographic studies, and co-creation workshops), Innovation Consulting (including design thinking workshops, product development research, and innovation strategy), and Fieldwork Services (professional research operations with in-house moderation). Supporting sub-services include UX Research, Innovation Research, Usability Testing, Customer Research, Consumer Research, and Market Research. The company also offers specialized research methodologies including Ethnographic Research, Co-Creation Workshops, User Journey Mapping, and Cultural Context Research, which are applied across client engagements.
Differentiator
Problem solved
Functional benefit
Products and services
- Design Research Expert human-centered design research in Thailand covering UX research, ethnographic studies, and co-creation workshops, with over 10 years of experience serving Bangkok-based enterprise clients.
- Innovation Consulting
- Fieldwork Services
- UX Research
- Innovation Research
- Usability Testing
- Customer Research
- Consumer Research
- Market Research
Quantifiable outcome
- MQDC's The Forestias generated over 7 billion baht in sales within three months leading up to June 2021, doubling to 13 billion baht in deposited sales and reaching 17.2 billion baht by early 2022.
- +3 more outcomes
Companies that use Teak Research
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles4 records
Teak Research technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Teak Research partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- Conifer ResearchcoreConifer Research is a Chicago-based design research and ethnographic consultancy and the co-founder/shareholder of Teak Research. They specialize in design research and ethnographic studies helping companies align business activities with real customer lives, with over 20 years of market research experience in the USA and BRIC countries. They provide strategic backing and international research expertise to Teak Research's Thailand operations.
- Ogilvy & Mather, ThailandminorOgilvy & Mather Thailand served as the media agency partner that selected Teak Research to conduct in-depth consumer research for the Red Bull Energy Soda project. The collaboration combined Teak's design research expertise with Ogilvy's media agency capabilities.
- Think Solution, ThailandminorThink Solution Thailand partnered with Teak Research on The Pizza Company menu expansion project in 2014. Teak Research conducted the ethnographic research while Think Solution contributed local consulting and implementation support.
- EPIC (Ethnographic Praxis in Industry)minorTeak Research is a member of EPIC, a global community of ethnographic research practitioners. Membership provides access to the latest knowledge, research frameworks, case studies, and annual conference knowledge exchange for human-centered design and innovation professionals.
- Thailand Marketing Research Society (สมาคมวิจัยการตลาด)minorTeak Research was the first design research company to become a member of the Thailand Marketing Research Society (formerly Thailand Marketing Research Association). The team actively participates in educational, training, and charitable events and contributes Thailand market research industry insights to the monthly newsletter.
Scale indicators9 records
Recent moves6 records
Expansion highlights4 records
Teak Research competitors and assessment
Company assessmentDirect peers
- Conifer Research: Chicago-based design research and ethnographic consultancy that is a co-founder and shareholder of Teak Research; operates the same ethnographic, human-centered design research methodology and is the closest structural peer in the firm's own capital and operating ecosystem.
- IDEO: Global design and innovation consultancy that pioneered human-centered design research and ethnographic methods; competes for the same enterprise innovation and consumer insight mandates Teak serves, particularly with multinational clients active in Southeast Asia.
- frog: Global design research and innovation consultancy whose practices mirror Teak's combination of ethnographic study, design strategy, and product/service concept development; relevant peer for design-led innovation and consumer insight work.
- Lippincott: Brand strategy and customer insights consultancy combining rigorous consumer research with brand positioning work; highly comparable to Teak's brand and communication research and customer journey offerings for enterprise clients.
- Livework: Global service design consultancy specializing in customer journey mapping, ethnographic research, and service innovation - an explicit overlap with Teak's service innovation, design thinking, and customer journey mapping practices.
- ReD Associates: Strategy and design research consultancy built on anthropological and ethnographic methods to uncover consumer insight; competes for the same type of strategic, culture-led innovation engagements as Teak's senior leadership.
- Human Factors International: Specialist UX and usability research and design consultancy; directly comparable for Teak's usability testing, UX research, and human-centered design research engagements with banks and design-led buyers in Southeast Asia.
Broad incumbents
- Nielsen: Global market research and consumer insights giant with ethnographic and innovation practices (e.g., NielsenIQ, BASES); comparable as a broad incumbent offering market research and consumer understanding services across Thailand and global brands.
- Ipsos: Global market research and consulting group with dedicated innovation, UX, and ethnographic research practices; relevant peer for the same consumer understanding, concept testing, and innovation research RFPs targeting Thailand.
- Kantar: Global insights and consulting group with Worldpanel, MillwardBrown, and Insights divisions covering consumer and brand research; comparable broad incumbent competing with Teak for multinational and Thai enterprise research buyers.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Teak Research social profiles
Digital presenceTeak Research compliance and trust
Trust signalCompliance3 records
Teak Research financial estimates
Financial estimateRevenue estimate
Valuation estimate
Teak Research leadership team
Management profileNumber of profiles
Profiles5 records
Teak Research funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Teak Research M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Teak Research
What does Teak Research do?
Teak Research is Thailand's first design research consultancy, providing human-centered design research, innovation consulting, and professional fieldwork services to Thai and international companies. The firm combines ethnographic research, design thinking, and applied anthropology to deliver consumer insights, co-creation workshops, UX research, and innovation strategy for enterprise clients operating in or entering the Thailand market.
Is Teak Research a public or private company?
Teak Research is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Teak Research founded?
Teak Research was founded in 2013. It employs 1 to 10 people.
Where is Teak Research based?
Teak Research is headquartered in Bangkok, Thailand, in the Asia region.
How does Teak Research make money?
Three revenue lines are on record. Design Research Consulting Services are the primary driver. The others are innovation Consulting Services and fieldwork Services.
Who are Teak Research's main competitors?
Direct peers on record are Conifer Research, IDEO, frog, Lippincott, Livework, ReD Associates and Human Factors International. Broad incumbents are Nielsen, Ipsos and Kantar.
Does Teak Research have an API?
No public API is recorded for Teak Research.
What industry is Teak Research in?
Teak Research's product category is Design Research Consultancy. Its primary akta.pro industry code is BPAHALAE, Industry & Sector Research (Syndicated/Custom). Its NAICS code is 54191 and its SIC code is 8700.