REMAX Alliance Group

What REMAX Alliance Group does

REMAX Alliance Group is a privately held real estate brokerage headquartered in Gilbert, Arizona, operating under the trade names REMAX Premier and REMAX of Arizona. Founded in 1993 and employing 101-250 staff, the company is affiliated with Gold Nation, described as the largest independently owned REMAX real estate company in the world, and is part of a broader network of 2,900+ agents across 8 Western U.S. states. The firm serves residential and commercial property buyers, sellers, and investors across Arizona markets including Phoenix, Mesa, Gilbert, Chandler, Scottsdale, and surrounding areas, with use cases spanning home purchase and sale, investment property acquisition, land transactions, and leasing.

The company's core product is the REMAX Premier Home Search Platform, a property search portal built on the BoldTrail technology stack and fed by Arizona Regional MLS (ARMLS) and Central Arizona MLS (CAZBR) listing data. The platform offers traditional filter-based search, a Property Valuation Tool for prospective sellers, and an Agent Directory. In 2026 the company introduced Search with AI Beta, an AI-powered natural language search module that allows users to query Arizona MLS listings using conversational text. The site also supports user registration for personalized saved searches.

REMAX Alliance Group generates revenue through real estate transaction commissions earned when affiliated agents close buying, selling, or leasing deals. Commission rates are individually negotiated between agents and clients and are not publicly disclosed. The company distributes listings through its own website, MLS feeds, and the wider Gold Nation referral network, and acquires customers via organic search, direct agent outreach, and word-of-mouth referrals across its 8-state agent footprint.

Name

REMAX Alliance Group

Legal name

REMAX Alliance Group

Website

https://rmalaz.com

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (5312)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Special Purpose & Alternative Asset Brokerage (BPAJABAH)

Keywords

• Real estate brokerage
• Residential property sales
• Property listing platform
• Real estate commissions
• Buyer agent services

Headquarters

HQ city

Gilbert

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Real Estate Commission: The company earns revenue through real estate transaction commissions on buying and selling properties. As a REMAX franchise office, agents operate under the brokerage and split commissions on completed transactions.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

REMAX Alliance Group operates as REMAX Premier, a real estate brokerage franchise in Arizona providing residential and commercial property buying, selling, and investing services. The brokerage supports clients through a network of licensed agents and an MLS-powered online property search platform. As part of the Gold Nation network, it connects Arizona clients to 2,900+ agents across 8 Western U.S. states.

Product overview

REMAX Premier operates as a real estate brokerage franchise under the REMAX Alliance Group umbrella, offering a unified platform for home buyers, sellers, and investors in Arizona. The core offering is the REMAX Premier Home Search Platform, a property search portal backed by MLS data. The platform is enhanced by the Search with AI Beta module (natural language property search), a Property Valuation Tool for sellers, and an Agent Directory connecting clients with 2,900+ agents across the Western United States. The platform also includes a user registration system for personalized home search functionality. All services are powered by the BoldTrail platform technology.

Differentiator

Problem solved

Functional benefit

Products and services

• REMAX Premier Home Search Platform Full-featured real estate search portal enabling buyers to browse Arizona MLS property listings, save searches, contact agents, and access traditional and AI-powered natural language search functionality. Targets individual home buyers, sellers, and investors in Arizona.
• Residential and Commercial Real Estate Brokerage Services Full-service real estate brokerage for residential and commercial property transactions in Arizona, including home buying, home selling, investment properties, land, and lease transactions. Delivered by licensed agents under the REMAX Premier / Gold Nation network. Targets individual consumers, property investors, and small commercial clients across the Phoenix metro and broader Arizona market.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature1 record

Partnerships

Three partnerships are on record, tiered core.

• Gold NationcoreChannel Partner/ Reseller/ DistributorGold Nation is the parent organization and the largest independently owned REMAX real estate company in the world. REMAX Premier is backed by Gold Nation and connected to their network of 2,900+ agents across 8 Western U.S. states.
• Arizona Regional Multiple Listing Service (ARMLS)coreChannel Partner/ Reseller/ DistributorMLS provides comprehensive Arizona residential listings data to the company and publishes their listings to the broader market. Information last updated July 2, 2026.
• Central Arizona MLS (CAZBR)coreChannel Partner/ Reseller/ DistributorCAZBR provides additional Central Arizona listing data and distributes company listings to the regional market. Last Update: July 2, 2026.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• HomeSmart: Headquartered in Arizona and one of the largest U.S. brokerage networks by agent count, HomeSmart is a direct in-market competitor to REMAX Alliance Group for both agents and Arizona-based buyer/seller business.
• West USA Realty: Large Arizona-based residential brokerage with deep Phoenix-metro presence; competes head-to-head with REMAX Alliance Group for listings, agents, and consumers in the same core metros.
• Russ Lyon Sotheby's International Realty: Arizona's leading luxury-residential brokerage and Sotheby's affiliate, overlapping with REMAX Alliance Group on higher-end Arizona listings and competing for top-producing agents in the same geography.
• Compass: Tech-forward national brokerage with an expanding Phoenix-metro presence; competes with REMAX Alliance Group for agents and sellers using proprietary technology and AI-driven marketing tools.
• eXp Realty: Cloud-based brokerage with rapid agent growth across the Southwest; competes directly with REMAX for independent agent affiliations, particularly those attracted to lower-fee models.
• Redfin: Technology-led brokerage operating in major Arizona metros; competes on consumer search experience, AI-driven recommendations, and a lower-fee listing model that pressures traditional broker commissions.

Broad incumbents

• Keller Williams Realty: Largest U.S. brokerage by agent count with a strong Arizona footprint; competes with REMAX Alliance Group for agent recruitment and consumer mindshare in Phoenix-metro markets.
• Coldwell Banker: Global residential real estate franchise with significant Arizona operations; competes on brand, agent tools, and listings across the same metros as REMAX Alliance Group.
• Century 21: Global real estate franchise with multiple Arizona affiliates; competes for sellers, buyers, and agents under a similar franchise-driven model to REMAX.
• Berkshire Hathaway HomeServices: National brokerage franchise with Arizona offices; competes for mid- to high-end listings and brand-conscious consumers in the same Arizona metros.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/azremaxalliance
• Facebookfacebook.com/remaxalliancegroup

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about REMAX Alliance Group