MRW Lawns
MRW Lawns is a privately held, regionally focused lawn care and pest control service company founded in 1988 that delivers recurring fertilization, weed, pest, mosquito, and tree-and-shrub programs to residential homeowners across 10+ counties in Southern Maryland and Southern Virginia.
- Company typePrivate
- Founded1988
- HeadquartersLa Plata, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What MRW Lawns does
MRW Lawns is a privately held residential lawn care and pest control service provider headquartered in La Plata, Maryland. Founded in 1988, the company serves homeowners across at least ten counties in Southern Maryland and Southern Virginia, including Charles, Calvert, Queen Anne's, Howard, Anne Arundel, Prince George's, and St. Mary's Counties in Maryland and King George, Dahlgren, Colonial Beach, and Upper Westmoreland County in Virginia. Its primary customers are individual residential property owners seeking recurring, professionally applied lawn and pest management services.
MRW Lawns firmographics
Firmographics- Name
- MRW Lawns
- Legal name
- Green Group Holdings LLC
- Website
- https://mrwlawns.com
- Company type
- Private
- Founded year
- 1988
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- MRW Lawns is a privately held, regionally focused lawn care and pest control service company founded in 1988 that delivers recurring fertilization, weed, pest, mosquito, and tree-and-shrub programs to residential homeowners across 10+ counties in Southern Maryland and Southern Virginia.
- Ownership category
- akta.pro rank
MRW Lawns industry classification
Industry- Product category
- Lawn Care Services
- NAICS
- Landscaping Services (56173), Landscaping Services (561730), Exterminating and Pest Control Services (56171), Exterminating and Pest Control Services (561710), Soil Preparation, Planting, and Cultivating (115112)
- SIC
- Agricultural Services (700)
- akta.pro primary industry
- Residential Lawn Mowing (Scheduled/Recurring) (HSAIAAAA)
- akta.pro secondary industries
- Turf Care (Fertilization, Aeration & Weed/Pest Control) (IMAIAIAD), Lawn & Ornamental Insect Control (Grubs, Chinch Bugs, Aphids) (HSAIANAH), Organic Mosquito/Tick/Flea Control (Eco Yard Programs) (HSAMALAG), Garden Cleanups & Debris Removal (Bed-focused) (HSAIAFAJ)
Keywords
Where MRW Lawns is headquartered
LocationHeadquarters
- HQ city
- La Plata
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
MRW Lawns business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Others
Revenue model
- Lawn Care Services: Recurring revenue from annual lawn care programs consisting of 7 applications throughout the year including fertilization, weed control, pest control, and grub prevention. Pricing is based on square footage of property. Additional services include tree & shrub care, aeration & seeding, mosquito control, perimeter pest control, and specialty treatments.
- Additional Lawn Services: One-time and recurring services including mulching, soil testing, disease control, Bermuda grass suppression, mole repellent, deer & rabbit repellent, and wildflower meadow establishment.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Annual Lawn Care Program |
| Subscription | Annual | Mosquito Control Program |
| Subscription | Annual | Basic Perimeter Pest Control |
| Hybrid | Annual | Advanced Perimeter Pest Control with Termite Monitoring |
| Subscription | Annual | Flea & Tick Program |
| Subscription | Annual | Tree & Shrub Care Program |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
MRW Lawns product offering
Product offeringCore offering
MRW Lawns provides professional residential lawn care services in Southern Maryland and Southern Virginia. Its core offering is an Annual Lawn Care Program with 7 applications per year covering fertilization, weed control, pest control, and grub prevention, complemented by specialty services including mosquito control, perimeter pest control, tree and shrub care, core aeration and slice seeding, flea/tick treatment, termite protection, and turf disease management. Pricing is based on property square footage and most programs are billed as annual subscriptions.
Product overview
MRW Lawns is a lawn care service provider offering a unified Annual Lawn Care Program as its core product, supplemented with specialized add-on services. The core program consists of 7 annual applications covering fertilization, weed control, pest control, and grub prevention. Additional services include Tree & Shrub Care (6 applications with horticultural oils), Core Aeration & Seeding (including slice seeding), Mosquito Control (8 applications), Wildflower Meadows, and various targeted treatments for Bermuda Grass, Lawn Disease, Flea/Tick, Termites, Deer/Rabbit, and Moles. The company operates primarily in Southern Maryland and Southern Virginia, serving residential customers since 1988.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- Reduce bermudagrass by greater than 90% after 2 years of treatments
- +1 more outcomes
Companies that use MRW Lawns
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles1 record
MRW Lawns technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
MRW Lawns partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights4 records
MRW Lawns competitors and assessment
Company assessmentBroad incumbents
- TruGreen: National leader in residential lawn care, offering fertilization, weed control, and pest services via subscription programs across the U.S. Same product category and recurring-revenue model as MRW, but at vastly larger scale and as a broad incumbent rather than a regional specialist.
- Orkin: National pest control incumbent offering perimeter pest, mosquito, termite, and rodent services to residential customers. Overlaps with MRW's perimeter pest, termite, and flea/tick programs as a broader incumbent in the pest segment.
Direct peers
- Weed Man: Franchised residential lawn care provider offering fertilization, weed control, and pest programs on an annual subscription basis. Closely comparable business model, customer base, and service mix to MRW Lawns.
- Lawn Doctor: Franchised lawn care company providing customized fertilization, weed control, and pest management programs to homeowners on a recurring service model. Directly analogous offering to MRW's Annual Lawn Care Program.
- SavATree: Regional lawn and tree care provider in the Northeast and Mid-Atlantic offering integrated fertilization, tree/shrub care, and pest programs. Overlaps with MRW across tree & shrub care, mosquito, and pest services in similar Mid-Atlantic geographies.
- Bartlett Tree Experts: National/tree-and-shrub focused care provider offering arboriculture, fertilization, and pest management for residential and commercial clients. Directly overlaps with MRW's Tree & Shrub Care and deep root fertilization services.
- Mosquito Joe: Franchised residential mosquito and tick control provider offering recurring outdoor spraying programs. Directly comparable to MRW's Mosquito Control subscription (8 applications May–September).
Regional players
- Nature's Turf: Mid-Atlantic-focused residential lawn care operator (Tennessee/regional roots with Mid-Atlantic service) offering annual fertilization and weed control programs. Comparable service mix and subscription model, competing for similar homeowner customers.
- Terra Lawn Care Specialists: Mid-Atlantic (DC/Maryland/Virginia) residential lawn care company offering annual fertilization, weed control, and pest programs. Same regional geography, customer type, and subscription structure as MRW.
- Green Lawn Fertilizing: Regional Pennsylvania/Mid-Atlantic residential lawn care operator providing annual fertilization, weed control, and pest programs on subscription. Same target customer and recurring revenue model as MRW in an adjacent Mid-Atlantic market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
MRW Lawns social profiles
Digital presenceMRW Lawns financial estimates
Financial estimateRevenue estimate
Valuation estimate
MRW Lawns leadership team
Management profileNumber of profiles
MRW Lawns funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MRW Lawns M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MRW Lawns
What does MRW Lawns do?
MRW Lawns provides professional residential lawn care services in Southern Maryland and Southern Virginia. Its core offering is an Annual Lawn Care Program with 7 applications per year covering fertilization, weed control, pest control, and grub prevention, complemented by specialty services including mosquito control, perimeter pest control, tree and shrub care, core aeration and slice seeding, flea/tick treatment, termite protection, and turf disease management. Pricing is based on property square footage and most programs are billed as annual subscriptions.
Is MRW Lawns a public or private company?
MRW Lawns is a private company. It is classified as corporate owned and is currently operating.
When was MRW Lawns founded?
MRW Lawns was founded in 1988. It employs 11 to 50 people.
Where is MRW Lawns based?
MRW Lawns is headquartered in La Plata, United States, in the North America region.
How does MRW Lawns make money?
Two revenue lines are on record. Lawn Care Services are the primary driver. The others are additional Lawn Services.
Who are MRW Lawns's main competitors?
Broad incumbents on record are TruGreen and Orkin. Direct peers are Weed Man, Lawn Doctor, SavATree, Bartlett Tree Experts and Mosquito Joe. Regional players are Nature's Turf, Terra Lawn Care Specialists and Green Lawn Fertilizing.
Does MRW Lawns have an API?
No public API is recorded for MRW Lawns.
What industry is MRW Lawns in?
MRW Lawns's product category is Lawn Care Services. Its primary akta.pro industry code is HSAIAAAA, Residential Lawn Mowing (Scheduled/Recurring), with a secondary code of IMAIAIAD, Turf Care (Fertilization, Aeration & Weed/Pest Control). Its NAICS code is 56173 and its SIC code is 700.