The Leascar Group

What The Leascar Group does

The Leascar Group is an Israeli automotive services company headquartered in Haifa, operating continuously in the Israeli vehicle leasing and financing market since 1992 under the legal entity Leascar Leasing and Finance Ltd. (חברת ליסקאר ליסינג ומימון בע"מ), together with related entities Leascar Ram Ltd., Dral Ram Ltd., Kraral Ram Ltd., and Mashkay Liseng Agricultural Cooperative Ltd. The group offers a full-spectrum product set covering operational leasing (dry, partial, and full-service variants), financing leasing, private leasing, short-term and bridging rentals, new and used vehicle sales, and trade-in services. Its product surface extends beyond passenger cars to trucks, buses, and heavy equipment, supported by an ancillary service ecosystem that bundles insurance brokerage, a nationwide approved workshop network, fuel card programs (including with Delek), 24/7 towing through partner Sherger Group, windscreen replacement via Auto Glass, and headlights/mirrors coverage.

The company's business model is asset-heavy and relationship-driven. Revenue is generated primarily through recurring monthly lease payments on vehicles held on the balance sheet, complemented by one-time fees from vehicle sales, trade-ins, and short-term rentals. Approximately 30 dedicated personal account managers nationwide manage the full customer lifecycle for business and corporate clients, supplemented by a four-branch physical network (Haifa, Petah Tikva, Jerusalem, Be'er Sheva), an inbound phone hotline (*3900), and a website catalog with a leasing calculator. The company serves three customer segments — business/corporate (primary), private individuals, and equipment/commercial operators — with no disclosed external investors, no public listing, and an explicit emphasis on operating without dependence on capital-market funding or bond issuance.

The go-to-market combines traditional high-touch enterprise field sales with increasingly digitized consumer acquisition (Facebook, Google, TikTok). Pricing is indicative and modular: financing leases start from approximately ₪932/month for entry-level used vehicles and extend to ₪30,000+/month for luxury models, while operational leases begin around ₪2,985/month and short-term rentals around ₪5,265/month. There is no proprietary technology platform, no AI/ML capability disclosed, and no patent portfolio; competitive advantage is sourced primarily from brand longevity, nationwide physical distribution, integrated service bundling, and a self-funded balance sheet.

Name

The Leascar Group

Legal name

Leascar Leasing and Finance Ltd. (חברת ליסקאר ליסינג ומימון בע"מ)"

Website

https://leascar.co.il

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

11–50 employees

Short description

The Leascar Group is an Israeli vehicle leasing and financing company, founded in 1992 and headquartered in Haifa, serving business/corporate, private, and equipment-operator customers nationwide through a four-branch network and ~30 dedicated account managers, with a full product suite spanning operational and financing leasing, rentals, sales, trade-ins, and bundled ancillary services.

Ownership category

akta.pro rank

Product category

Vehicle Leasing & Financing Services

NAICS

Automotive Equipment Rental and Leasing (5321), Truck, Utility Trailer, and RV (Recreational Vehicle) Rental and Leasing (53212)

SIC

Services-Auto Rental & Leasing (No Drivers) (7510), Finance Lessors (6172)

akta.pro industry

PRIMARYTHADAKAD

Commercial Fleet Leasing & Management (Trucks/Vans/LCVs)

Travel & Hospitality/Car Rental & Mobility Services/Fleet Leasing & Fleet Management Services

Keywords

• Vehicle leasing services
• Fleet management solutions
• Auto financing
• Operational leasing
• Vehicle rental services

Headquarters

HQ city

Haifa

HQ country

Israel

HQ region

Middle East

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Operational Leasing (ליסינג תפעולי): The company leases vehicles that remain on its balance sheet. The customer pays periodic (typically monthly) lease payments. Types include 'dry' (יבש), 'partial' (חלקי), and 'full' (מלא) operational leasing. The vehicle is returned at end of lease period.
2. Financing Leasing (ליסינג מימוני): A financial leasing structure where the customer effectively finances the purchase of the vehicle, with an option to purchase at end of term. Monthly payments plus a balloon payment or residual value at end of period.
3. Vehicle Sales (מכירת רכבים): Sale of vehicles — both new and used/used (יד ראשונה) — from the company's inventory, including trade-ins from existing lease customers.
4. Short-term Vehicle Rental (השכרת רכב): Monthly and short-term vehicle rental services, including bridge vehicles (רכבי גישור) for customers between lease periods.
5. Ancillary Services: Additional services including insurance brokerage, vehicle maintenance/repairs through approved workshop network, fuel card programs (הסדרי תדלוק), towing/roadside assistance, windscreen replacement, and other vehicle-related services bundled into lease packages.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

The Leascar Group is an Israeli vehicle leasing and financing company that provides operational leasing, financing leasing, private leasing, and specialized leasing (trucks, buses, heavy equipment). It also sells new and used vehicles, offers trade-in services, short- and long-term vehicle rentals, and bundles ancillary services such as insurance brokerage, maintenance, fuel card programs, towing/roadside assistance, and windscreen replacement. The offerings are delivered to both business/corporate customers and private individuals across Israel through a national branch and account-manager network.

Product overview

The Leascar Group is a comprehensive vehicle leasing and financing company operating in Israel since 1992. The company offers a unified platform of leasing services spanning business leasing, financing leasing, operational leasing, and private leasing, supplemented by vehicle rental, sales, and trade-in services. The portfolio includes specialized offerings for trucks, buses, and heavy equipment, supported by add-on services such as windshield replacement, headlights/mirrors coverage, and nationwide towing assistance. All services are accessible through the company's branches across Israel (Haifa, Tel Aviv, Jerusalem, Beer Sheva) and a centralized call center.

Differentiator

Problem solved

Functional benefit

Products and services

• Business Leasing (ליסינג לעסקים) Vehicle leasing services tailored for businesses, including flexible financing options and customized agreements for commercial fleets. Supports dry, partial, and full operational leasing packages.
• Financing Leasing (ליסינג מימוני) Financial leasing structure where the lessee pays monthly installments plus a balloon payment or residual value, with an option to purchase the vehicle at the end of the term, combining elements of leasing and traditional financing.
• Operational Leasing (ליסינג תפעולי) Operating lease arrangement offered as 'dry', 'partial', or 'full service' packages, where vehicles are leased without ownership transfer and returned at the end of the lease period.
• Private Leasing (ליסינג פרטי) Individual vehicle leasing for personal use, offering an alternative to traditional vehicle purchase with predictable monthly payments.
• Truck Leasing (ליסינג למשאיות) Specialized leasing services for trucks and commercial transport vehicles.
• Bus Leasing (ליסינג לאוטובוסים) Vehicle leasing services specifically designed for buses and passenger transport.
• Heavy Equipment Leasing (ליסינג לציוד כבד) Leasing solutions for heavy machinery and equipment for various industrial applications.
• Car Rental (השכרת רכב) Short-term and long-term vehicle rental services including bridging vehicles (רכבי גישור) for customers between lease periods.
• Vehicle Sales (מכירת רכבים) Sale of new and used vehicles, including trade-in options for customers transitioning between vehicles.
• Trade-In (טרייד אין) Vehicle exchange service allowing customers to trade their current vehicle when acquiring a leased or purchased vehicle.
• Towing and Roadside Assistance (שירותי גרירה) Roadside assistance and towing services available 24/7 nationwide through the *3900 service hotline, delivered by Sherger Group. Includes vehicle towing, jump-start, minor on-road repairs, and vehicle extraction for all vehicle types in Leascar's fleet.
• Windshield Service (כתב שירות שמשות) Windshield replacement and repair service for cracked or broken glass, provided through the Auto Glass service network with coverage for taxis, commercial vehicles, and passenger cars.
• Lights and Mirrors Service (כתב שירות לפנסים ומראות) Coverage plan for replacement of broken headlights and mirrors with a 250 NIS deductible, provided through partnered service stations.

Quantifiable outcome

• 30 years of continuous operation in Israeli vehicle leasing market — one of the most veteran companies in the sector
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• Sherger Group (קבוצת שגריר שירותי דרך וגרירה)coreImplementation/ SI/ Consulting PartnerSherger Group provides roadside assistance and towing services for Leascar customers nationwide. Services include vehicle towing, jump-start, minor on-road repairs, and vehicle extraction. Available 24/7 via Leascar's *3900 service hotline. The partnership covers the full range of vehicles in Leascar's fleet.
• Auto Glass (אוטו גלאס)coreImplementation/ SI/ Consulting PartnerAuto Glass provides windscreen (windshield) replacement and repair services for Leascar vehicles. Services are delivered through designated glazing points and sub-contractors. Coverage for taxis, commercial vehicles, and passenger cars with specific deductibles and terms defined in service agreements.
• Approved Workshop Network (מוסכי הסדר)coreImplementation/ SI/ Consulting PartnerNationwide network of approved mechanics/workshops including: Check Post (חיפה), Yoni (חיפה), Tziyon HaPisga (פתח תקווה), CompuSecar Valid (פתח תקווה), Gideon Levi (ירושלים), Puzzle Motors (אשקלון), Achim Rami (באר שבע), and Koh HaEmek (באר שבע). These workshops provide discounted maintenance and repairs for Leascar customers.
• All Vehicle Manufacturers and ImporterscoreStrategic or Co-development PartnerLeascar works with all car manufacturers and importers to offer leasing and financing on any vehicle brand. The company maintains commercial relationships with the full spectrum of brands sold in Israel, from economy to luxury, including all major Japanese, Korean, European, American, and Chinese brands.
• Insurance CompaniesminorStrategic or Co-development PartnerLeascar arranges vehicle insurance for its leasing customers as part of its one-stop-shop offering. The company handles claims processing with insurance providers as part of its service package.
• Fuel Companies (Delek and others)minorStrategic or Co-development PartnerDiscounted fuel card programs (הסדרי תדלוק) with national coverage through Delek and potentially other fuel providers. Leascar customers receive preferential fuel pricing as part of their lease package.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Shlomo Sixt Israel: One of Israel's largest vehicle rental and leasing operators, directly competing with Leascar across operational leasing, long-term rental, and corporate fleet services. Operates a comparable product portfolio with nationwide branch coverage and similar B2B / B2C dual focus.
• Cal (Colmobil / Colcar) Leasing: Major Israeli auto importer and operator with captive vehicle leasing and corporate fleet offerings. A direct competitor in the operational and financial leasing space, sharing B2B corporate customers and full-service bundling.
• Hertz Israel: Operates short-term rental and corporate long-term leasing in Israel under the global Hertz brand. Competes with Leascar's rental and operational leasing lines for both individual and corporate customers.

Broad incumbents

• ALD Automotive (Ayvens): Global leader in operational fleet leasing and mobility services, formed via the ALD-LeasePlan merger and rebranded as Ayvens. Comparable through full-service corporate fleet leasing, asset management, and integrated mobility products — though at vastly larger scale.
• LeasePlan: Pre-merger global fleet leasing giant with similar operational leasing, full-service maintenance, and end-of-lease remarketing business. Highly comparable product set even though Israeli exposure is indirect.
• Enterprise Fleet Management: US-focused commercial fleet leasing and management business serving small and mid-sized businesses. Comparable full-service business model with maintenance bundling, though geographically different from Leascar's all-Israel footprint.
• Sixt SE: Global mobility provider with strong European rental and corporate leasing arm. Comparable in long-term leasing, fleet management, and integrated rental-plus-leasing offerings, though much larger and more digital-forward.

Regional players

• Champion Motors Israel: Large Israeli automotive group with importer, retail, and fleet/leasing operations. Competes in parts of the Israeli market with corporate fleet offerings, sharing B2B customers with Leascar.
• Carasso Real Estate / Motor Assets: Israeli automotive and mobility group with vehicle distribution, fleet and corporate leasing exposure. Overlaps with Leascar in supplying corporate fleet leasing and financing solutions to Israeli enterprises.

Emerging players

• Oto.ai: Israeli-based digital fleet management and vehicle subscription platform serving enterprise fleets. Comparable as an emerging, tech-forward entrant into the same Israeli corporate fleet leasing/Leascar's bread-and-butter market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/leascar.experts
• TikToktiktok.com/@leascar1?is_from_webapp=1&sender_device=pc

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Leascar Group