Brokers National Insurance

What Brokers National Insurance does

Brokers National Insurance is a licensed general insurance brokerage and multi-life agent founded in 1997, headquartered in Beaconsfield, Melbourne, with additional offices in North East Victoria and Sunshine Coast, Queensland. The firm operates as an intermediary connecting Australian businesses, tradesmen, and individual consumers with over 100 insurers and underwriters, arranging coverage across business, trade, personal, and life insurance categories including Business Pack, Public and Products Liability, Professional Indemnity, Industrial Special Risks, Hard to Place Risks, Cyber Liability, Farm, Marine Cargo, Truck and Carrier, and strata/motor products. As a division of Tudor Insurance Australia Pty Ltd since 14 July 2023 and a member of the Steadfast network (Australasia's largest general insurance broker network), the company leverages network scale to negotiate competitive premiums and advocate on behalf of clients during the claims process.

Name

Brokers National Insurance

Legal name

Brokers National Insurance is a division of Tudor Insurance Australia Pty Ltd

Website

https://brokersnational.com.au

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

11–50 employees

Short description

Brokers National Insurance is a licensed Australian insurance brokerage founded in 1997, now a division of Tudor Insurance Australia, arranging business, trade, personal, and life insurance through Steadfast network access to over 100 insurers across Victoria and Queensland.

Ownership category

akta.pro rank

Product category

Insurance Brokerage Services

NAICS

Insurance Agencies and Brokerages (52421), Agencies, Brokerages, and Other Insurance Related Activities (5242)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Wholesale Insurance Brokerage (Excess & Surplus Lines) (FSAEADAD)

akta.pro secondary industry

Retail (Personal Lines) Insurance Brokerage (FSAEADAA)

Keywords

• Commercial insurance brokerage
• Business insurance solutions
• Trade insurance coverage
• Personal insurance products
• Claims advocacy services

Headquarters

HQ city

Dandenong

HQ country

Australia

HQ region

Oceania

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Insurance Brokerage Commissions: Brokers National earns revenue through commissions paid by insurance providers when policies are placed and renewed. As a licensed insurance broker, they receive compensation from insurers for arranging coverage.
2. Service Fees: The company may charge fees for professional services provided including claims advocacy, policy reviews, and risk management consulting. A broker is obligated to advise clients of fees charged for services.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels4 records

Core offering

Brokers National Insurance is a licensed general insurance brokerage that arranges business, trade, personal, and life insurance coverage on behalf of clients by accessing over 100 insurers and underwriters through the Steadfast network. The firm places policies across categories including Business Pack, Public and Products Liability, Professional Indemnity, Commercial Motor & Fleet, Truck & Carrier, Cyber Liability, Trade Liability, and personal lines such as Home and Contents and Motor. As a broker, the company provides risk management advice, claims advocacy, and competitive quoting rather than underwriting or issuing policies itself.

Product overview

Brokers National Insurance is a licensed general business insurance broker and multi-life agent operating since 1997, providing a comprehensive portfolio of insurance products across three main categories: Business Insurance (including Business Pack, Public/Products Liability, Professional Indemnity, Management Liability, Commercial Property, Commercial Strata, Industrial Special Risks, Hard to Place Risks, Commercial Motor & Fleet, Truck & Carrier, Contract Work, Cyber Liability, Farm, and Marine Cargo), Trade Insurance (covering Liability for Trades, General Property, Motor and Trailer, and Plant & Equipment), and Personal Insurance (including Boat/Pleasure Craft, Home and Contents, Household Removal, Landlord, Motor, and Residential Strata). The company also offers Life Insurance products. As part of Tudor Insurance Australia and the Steadfast network, they act as an intermediary connecting clients with over 100 insurers and underwriters to find tailored coverage solutions.

Differentiator

Problem solved

Functional benefit

Products and services

• Business Pack Insurance Complete protection package for Australian businesses against a variety of risks, covering property damage, business interruption, theft, glass, money, machinery breakdown, electronic breakdown, tax audit, public and products liability, management liability, general property, and goods in transit. Targeted at small to large businesses across multiple industries.
• Public and Products Liability Insurance Covers a wide range of business mishaps, legal costs and compensation payments resulting from accidents, protecting businesses against liability for death or injury, property damage, or economic loss. Liability limits available from $5M to $50M depending on industry and risk profile.
• Professional Indemnity Insurance Compensates clients for financial loss resulting from negligence in advice, designs, or services provided. Covers misleading conduct, defamation, breach of IP rights, and defence costs. Designed for professional service firms.
• Management Liability Insurance Covers costs of defending directors, managers and employees against claims resulting from their actions or decisions. Includes directors and officers liability, corporate liability, employment practice liability, and employee crime.
• Commercial Property Insurance Insurance packages for landlords and business owners protecting commercial property investments from risks including property damage, loss of income, theft, commercial rent default, glass, and machinery breakdown.
• Commercial Strata Insurance Covers common property under strata title management for commercial units, including building and common contents, legal liability, and voluntary workers accident coverage.
• Industrial Special Risks (ISR) Insurance Complex policy providing property damage and business interruption covers for medium to large organisations with assets over $5M, with broader coverage and configurable sub-limits than standard business pack policies.
• Hard to Place Risks Insurance Specialised insurance solutions for high hazard businesses perceived as risky, including plastic product manufacturers, chemical wholesalers, nightclubs, accommodation industry, and demolition businesses.
• Commercial Motor & Fleet Insurance Covers fleets, trucks or vans for business purposes with options including comprehensive, third party, and third party fire and theft coverage, with optional extensions for windscreen excess, hire car, and no claim bonus protection.
• Truck & Carrier Insurance Affordable truck insurance policies protecting trucking businesses from incidents during everyday operation, covering truck and trailer, carriers marine cargo, downtime, and public and products liability.
• Contract Work Insurance Property and liability insurance covering costs, risks and damages to building, materials and equipment during construction of civil, commercial and residential projects, with material damage and construction liability coverage.
• Cyber Liability Insurance Essential coverage for businesses to recover from cyber attacks, covering business losses including costs and loss of revenue, third party losses, and contingent business interruption from cyber attacks on suppliers.
• Farm Insurance Comprehensive agricultural insurance policies covering farming liability, domestic home, tractor and farm motor, farm property, personal accident, machinery breakdown, livestock, and agistment.
• Marine Cargo Insurance Coverage for loss or damage when shipping goods at sea, covering items from departure to arrival port including combined cargo, annual import/export, inland transit, carriers goodwill, and freight forwarders liability.
• Liability Insurance for Trades Liability insurance for self-employed tradesmen and subcontractors, protecting against financial risk of being found liable for death, injury, property damage or economic loss. Standard limits of $5M, $10M, and $20M available, with higher limits on request.
• General Property Insurance for Trades Coverage for tradesmen's tools and equipment against theft and damage, with defined perils cover including fire, flood, collision, and theft from locked vehicles, plus accidental damage extension.
• Motor and Trailer Insurance for Trades Motor vehicle insurance for tradesmen covering cars, trucks, utes, vans and trailers with financial protection against physical damage, bodily injury and liability from traffic collisions.
• Plant & Equipment Insurance Coverage for contractors operating earth-moving equipment and mobile construction handling equipment, covering material damage, road risk liability, hired in plant, consequential loss, breakdown, and business liability.
• Boat / Pleasure Craft Insurance Boat insurance covering unexpected loss, theft, and damage with legal liability protection, including yacht racing extension, waterskiers liability, sports equipment, and dinghy extension.
• Home and Contents Insurance Insurance protecting homes and possessions against natural disasters and damage, covering building costs and outbuildings, pools, landscaping, plus contents like office equipment, furniture, and personal effects.
• Household Removal Insurance Insurance for household items during relocation, offering specified perils cover for fire, flood, collision, and overturning, plus accidental damage cover for denting, scratching, breakage and chipping.
• Landlord Insurance Financial security against loss, damage from insured events and legal liability for investment properties, covering property damage, landlord contents, loss of rent, rent default and theft by tenant.
• Personal Motor Insurance Motor vehicle insurance providing financial protection against physical damage and bodily injury from traffic collisions and against liability, with options for comprehensive market value, third party fire and theft, and third party property damage.
• Residential Strata Insurance Coverage for residential buildings registered under strata or unit title legislation, covering loss or damage to buildings and common property including pathways, walls, fences, common contents, liability, and voluntary workers.
• Life Insurance Life insurance products including term life cover, total permanent disability (TPD) cover, trauma cover, and income protection cover with various waiting periods and benefit periods. Provided through Brokers National's multi-life agent capabilities.

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• Tudor Insurance Australia Pty LtdcoreStrategic or Co-development Partner · 14 July 2023Brokers National Insurance was acquired by Tudor Insurance Australia Pty Ltd on 14 July 2023. Tudor Insurance Australia, established in 1985, offers a wide range of general insurance products and advice to domestic, business and corporate communities. Brokers National operates as a division of Tudor Insurance Australia (AFSL 243299, ABN 19 876 513 568).
• Steadfast GroupcoreChannel Partner/ Reseller/ DistributorBrokers National is part of Australasia's largest general insurance broker network. Steadfast's scale and market leading innovation enable the company to secure best insurance solutions at competitive prices. Through Steadfast, claims can be escalated for backing when issues arise with insurers.
• National Insurance Brokers Association (NIBA)minorOthersBrokers National is a member of NIBA, the national trade association for licensed life and general insurance brokers in Australia. NIBA is a not-for-profit organisation that advocates for insurance consumers and keeps members abreast of industry trends.
• Australian Financial Complaints Authority (AFCA)minorOthersAFCA is the external dispute resolution scheme that handles complaints from consumers in the financial system, replacing Financial Ombudsman Service, Credit and Investments Ombudsman, and Superannuation Complaints Tribunal.
• Australian & New Zealand Institute of Insurance & Finance (ANZIIF)minorOthersBrokers National is a corporate supporter of ANZIIF, demonstrating commitment to industry professionalism and continuing education.
• Insurer Network (AIG, Chubb, CGU, NTI, Miramar, Vero, QBE, Allianz, TIB)coreChannel Partner/ Reseller/ DistributorBrokers National has access to over 100 insurers and underwriters including major providers AIG, Chubb, CGU, NTI, Miramar, Vero, QBE, Allianz, and TIB. This network provides comprehensive market access for optimal policy placement.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Aon Australia: Aon is one of the world's largest insurance brokers with a substantial Australian presence offering commercial, personal, and specialty insurance brokerage plus risk advisory. Comparable to Brokers National as a general insurance broker serving Australian businesses, but operates at vastly greater scale with global capabilities.
• Marsh Australia: Marsh is a global insurance broker and risk advisor with deep Australian operations across commercial P&C, specialty, and personal lines. Directly comparable to Brokers National in core brokerage services, but with national/international reach and larger enterprise focus.
• Arthur J. Gallagher (Australia): Gallagher is a global insurance brokerage with Australian operations serving commercial and specialty lines. Comparable business model and customer overlap with Brokers National, particularly in transport, trades, and commercial property.

Direct peers

• Honan Insurance Group: Honan is an Australian-owned mid-market insurance broker offering business, personal, and specialty lines across multiple states. Closest direct competitor to Brokers National — similar size, multi-segment focus, broker-led model targeting SMEs and trades.
• Coverforce: Coverforce is an Australian network-affiliated insurance broker (Steadfast member) targeting SMEs with business, trade, and personal lines. Closely comparable to Brokers National in segment focus, broker network affiliation, and customer profile.
• InterRISK Australia: InterRISK is an Australian broker specializing in transport, trades, and commercial lines with multiple offices. Closely comparable to Brokers National in customer segment focus (truck/carrier insurance, trade liability) and broker-led model.
• Insurance House Group: Insurance House is an Australian general insurance broker offering business, personal, and specialty lines to SMEs. Comparable to Brokers National in segment focus and broker-led service model, with overlapping geographic footprint.
• McLardy McShane Insurance Brokers: McLardy McShane is an Australian-owned insurance broker network with member firms across multiple states offering commercial and personal lines. Directly comparable to Brokers National as a network-affiliated mid-sized Australian broker targeting SMEs and trades.

Others

• Steadfast Group: Steadfast is Australasia's largest general insurance broker network and Brokers National's parent network. Not a direct competitor but a critical ecosystem participant providing market access, negotiating power, and infrastructure that Brokers National leverages.

Emerging players

• BizCover: BizCover is an Australian digital-first commercial insurance broker targeting SMEs with an automated online quote-bind platform. Competes with Brokers National for the same small business customer segment but through a technology-enabled model rather than traditional brokerage.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/brokersnational
• LinkedInlinkedin.com/company/brokers-national

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Brokers National Insurance