Spring Interactive

What Spring Interactive does

Spring Interactive is a Paris-based digital agency and behavioural design studio founded in 2015 that designs and builds digital products and services for enterprise and startup clients worldwide. The firm operates as a small studio (11-50 employees) within a larger group of 100+ employees spanning France (Paris), Belgium (Mechelen), and the Netherlands (Amsterdam), and is led by founder Pierre Bravoz. Its core offering is organised around four interconnected service pillars: (1) Insights and Strategy (research, analytics, segmentation), (2) Product Design and Development (UX/UI design, prototyping, engineering integration), (3) Growth (performance marketing, experimentation, A/B testing), and (4) Behavioural Design, a proprietary methodology that systematically links behavioural science to product and service design to drive behaviour change.

Underlying the work is a Behavioural Design methodology that combines data science, user research, UX/UI design, and development, applying statistical techniques such as regression analysis and path modeling to predict behaviours like medication adherence, segment patient populations, and optimise conversion. The firm has built specific expertise in the pharmaceutical and healthcare vertical, with projects spanning patient support programmes (Biogen, multiple sclerosis), behaviour change intervention modeling (Sanofi, Global Integrated Care), and population-scale insurance applications (Malakoff Médéric Humanis, 10M insured individuals).

Spring Interactive generates revenue through project-based and retainer professional services engagements, delivered via a sales-led model with a dedicated New Business Developer. The company targets both large enterprises (across Automotive, Banking, Energy, Finance, Healthcare, Housing, Insurance, IoT, Media, and Retail) and young startups. Named enterprise clients include Toyota, Biogen, Natixis, Sanofi, Pizza Hut, Malakoff Médéric Humanis, Bridgestone, Carrefour, Engie, Ipsos, Nordea, PwC, and Société Générale. Pricing is not publicly disclosed, and the firm has no public funding history, no disclosed revenue, and no published ownership structure beyond its group affiliation.

Name

Spring Interactive

Legal name

Spring Interactive

Website

https://springinteractive.co

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Spring Interactive is a Paris-based digital agency founded in 2015 that designs digital products and services using behavioural science, data science, and UX/UI design for enterprise and startup clients globally, with notable specialisation in healthcare and pharmaceuticals.

Ownership category

akta.pro rank

Product category

Digital Agency / Behavioural Design Consulting

NAICS

Graphic Design Services (541430), Computer Systems Design Services (541512)

SIC

Services-Advertising (7310), Services-Management Consulting Services (8742)

akta.pro industry

PRIMARYMPAAAAAD

Digital Creative & Experience Design Agencies (Web/App/UX)

Media, Entertainment & Sports/Advertising, Marketing & PR Services/Advertising Agencies (Full-Service/Creative)

SECONDARYBPAEAFAA

Custom Application Development (Web/Mobile/Desktop)

Business & Public Services/IT & Digital Services (Managed Services, Systems Integration)/Application Development & Modernization

Keywords

• Behavioural design
• Digital product design
• UX/UI design services
• Data science consulting
• Growth experimentation

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Digital Agency Services: Project-based and retainer engagements for designing and building digital products and services, including strategy, UX/UI design, development, and growth services for enterprise and startup clients.
2. Behavioural Design Consulting: Specialised consulting engagements applying behavioural science methodology to product and service design challenges, including patient behaviour prediction and health-related outcome evaluation.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

Spring Interactive is a Paris-based digital agency and behavioural design studio that designs and builds digital products and services for enterprise and startup clients worldwide. The firm combines behavioural science, data science, user research, and UX/UI design to deliver project-based and retainer engagements, applying its proprietary Behavioural Design methodology to develop and evaluate behaviour change interventions across industries such as healthcare, financial services, automotive, retail, insurance, and energy.

Product overview

Spring Interactive operates as a digital agency offering integrated service offerings rather than standalone products. Their portfolio comprises four interconnected service pillars: (1) Insights and Strategy for research and strategic planning, (2) Product Design and Development for UX/UI design and engineering, (3) Growth for optimization and experimentation, and (4) Behavioural Design as a distinctive methodology that applies behavioral science to influence user decision-making and behavior change across products and services. These services are delivered as consulting engagements to enterprise and startup clients worldwide.

Differentiator

Problem solved

Functional benefit

Products and services

• Insights and Strategy Strategic consulting and research services covering business strategy, organizational management, behavioral science, analytics audit, systematic reviews, path modeling, regression analysis, qualitative and quantitative research, and segmentation & personas. Used by enterprise and startup clients seeking evidence-based research and strategic direction.
• Product Design and Development Comprehensive UX/UI design and development services including UX audit, features matrix, navigation and content mapping, experience mapping, wireframing, interaction design, dynamic prototyping, visual design, branding, UI visual design, and development integration. Built for enterprise and startup clients needing end-to-end product design.
• Growth Growth services combining reach growth (communication strategy, content strategy, social media management, performance marketing, automation marketing) and product growth (optimization, experiments, A/B testing). Designed for clients seeking data-driven growth acceleration.
• Behavioural Design A systematic methodology bridging behavioral science and product/service design. Provides rigorous approaches to understanding behavior and linking it to techniques known to change behavior, including behavior change intervention development and evaluation within products and services, applied to medication adherence, physical activity, nutrition, stress and anxiety, and patient population segmentation.

Quantifiable outcome

• Reduced stress for 10 million insured individuals (Malakoff Médéric Humanis)

Named customers13 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• Innovative Healthcare SolutionscoreStrategic or Co-development PartnerCollaborated with Biogen and Innovative Healthcare Solutions to help patients with multiple sclerosis around the world, demonstrating healthcare industry expertise.
• Equity Markets (Natixis)coreStrategic or Co-development PartnerDesigned next-gen financial tools for global teams in Equity Markets with Natixis, indicating deep financial services expertise.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Fjord (Accenture): Design and innovation consultancy within Accenture Interactive serving global enterprises with service design and digital product work. Comparable to Spring Interactive's enterprise design engagements, though operating at much larger scale within Accenture's broader portfolio.
• R/GA: Global digital agency combining design, technology, and growth marketing for enterprise brands. Comparable to Spring Interactive across strategy, design, and growth offerings, though at much larger scale and with stronger advertising/creative mix.
• IDEO: Global design and innovation consultancy with deep human-centred and behavioural science heritage. Comparable to Spring Interactive through its application of behavioural research to product and service design for large enterprises, though IDEO operates at significantly greater scale and broader scope.

Direct peers

• Beyond (Snask): Digital product and design studio building apps and digital services for global brands. Directly comparable to Spring Interactive's Product Design and Development service line for enterprise clients across industries.
• ustwo: Global digital product studio combining design and engineering to deliver products and services for major brands. Comparable to Spring Interactive in its boutique studio positioning, end-to-end digital offering, and focus on applying research-driven methods to enterprise client work.
• Humankind Studio: Product design agency pairing behavioural science with digital product design for enterprise clients. Highly comparable to Spring Interactive in combining behavioural science methodology with UX/UI and product delivery.
• Work & Co: Digital product design and engineering agency serving enterprise clients across financial services, healthcare, and retail. Directly comparable to Spring Interactive in its model of integrated strategy, UX/UI, and development delivery to large brands.
• Nielsen Norman Group: UX research and consulting firm offering user research, behavioural UX, and conversion optimization services to enterprise clients. Closely comparable to Spring Interactive's Insights/Strategy and Growth pillars with shared grounding in rigorous behavioural and experimental methods.
• Fantasy Interactive: Digital product design and engineering agency focused on data-driven design for tech-forward enterprise clients. Comparable to Spring Interactive in its combination of research-led strategy with UX/UI and experimentation in product delivery.

Regional players

• Mobelux: European digital product studio providing design and development services to enterprise clients. Comparable to Spring Interactive in combining UX/design with engineering, operating in an adjacent (though distinct) European geography.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/springinteractive
• Instagraminstagram.com/springinteractive

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Spring Interactive