Village Concepts

What Village Concepts does

Village Concepts is a family-owned senior living operator founded in 1975 by the Brown family and headquartered in Auburn, Washington. The company operates 18 senior living communities across Western Washington, spanning from Auburn to Port Angeles and including locations in the greater Seattle and Tacoma metros. Its service portfolio covers the full continuum of care: Independent Living (maintenance-free retirement), Assisted Living (personalized daily support), Memory Care (specialized dementia and Alzheimer's support), Senior Cottages (private independent cottages adjacent to main communities), and Short-term Stays (respite and trial stays).

The company's go-to-market is direct-to-consumer: prospective residents and families schedule community tours, submit inquiry forms on villageconcepts.com, or call a centralized toll-free line (888) 548-6609. Revenue is generated through recurring monthly residential fees, with pricing tailored to individual care and service plans rather than publicly disclosed rate cards. Marketing emphasizes storytelling through a large blog, Facebook, and YouTube presence highlighting community events, resident stories, and cultural celebrations. Operations are supported by a network of community-level executive directors, dining directors, and resident care directors, alongside partnerships with hospice providers, schools, and local community organizations that reinforce the 'village' brand positioning.

Name

Village Concepts

Legal name

Village Concepts LLC

Website

https://villageconcepts.com

Company type

Private

Founded year

1975

Operating status

Operating

Headcount range

101–250 employees

Short description

Village Concepts is a family-owned senior living operator founded in 1975, running 18 communities across Western Washington that provide independent living, assisted living, memory care, senior cottages, and short-term stays for elderly residents and their families.

Ownership category

akta.pro rank

Product category

Senior Living Services

NAICS

Assisted Living Facilities for the Elderly (623312), Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (6233), Continuing Care Retirement Communities (623311)

SIC

Services-Nursing & Personal Care Facilities (8050)

akta.pro primary industry

Active Adult (55+) Independent Living Communities (HLADAAAD)

akta.pro secondary industries

Market-Rate Independent Living (Private Pay) Communities (HLADAAAA), Luxury / High-End Assisted Living Communities (HLADABAD)

Keywords

• Senior living services
• Assisted living facilities
• Memory care communities
• Independent living options
• Residential care homes

Headquarters

HQ city

Auburn

HQ country

United States

HQ region

North America

Offices15 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Others

Revenue model

1. Senior Living Residential Fees: Village Concepts generates revenue through monthly residential fees charged to seniors living in their communities. Fees vary by living option (Independent Living, Assisted Living, Memory Care, Senior Cottages) and level of care services required. The company offers flexible fee structures where care and service plans are tailored to individual needs, with residents paying for the specific services they require.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Village Concepts operates 15+ physical senior living communities across Western Washington offering a continuum of care that includes Independent Living, Assisted Living, Memory Care, Senior Cottages, and Short-term Stays. Each community provides residential accommodations with restaurant-style dining, activity programming, wellness services, housekeeping, scheduled transportation, and on-site salon amenities, with personalized care plans tailored to individual resident needs. The company sells monthly residential subscriptions directly to seniors and their families under flexible fee structures based on the level of care required.

Product overview

Village Concepts operates a portfolio of senior living communities across Western Washington, offering five distinct living options as part of a continuum of care model. The company's core offerings include Independent Living (maintenance-free retirement), Assisted Living (personalized daily support), Memory Care (specialized memory support), Senior Cottages (private independent living adjacent to main communities), and Short-term Stays (temporary/respite care). Each community provides lifestyle amenities including dining services, activities, wellness programs, and social engagement opportunities. The company is family-owned and has served Washington State seniors since 1975, with communities spanning from Auburn to Port Angeles.

Differentiator

Problem solved

Functional benefit

Brands

• Village Concepts of Auburn - Brannan Park: Senior living community located in Auburn, WA offering independent living, assisted living, and memory care services.
• Village Concepts of Bothell - Riverside East
• Village Concepts of Burien - El Dorado West
• Village Concepts of Chehalis - Woodland Cottages
• Village Concepts of Chehalis - Woodland Village
• Village Concepts of Enumclaw - High Point Village
• Village Concepts of Fairwood
• Village Concepts of Gig Harbor - Sound Vista Village
• Village Concepts of Issaquah - Spiritwood at Pine Lake
• Village Concepts of Issaquah - Spiritwood Garden Homes
• Village Concepts of Lake Stevens
• Village Concepts of Marysville - Grandview Village
• Village Concepts of Milton - Mill Ridge Village
• Village Concepts of Oak Harbor - Harbor Tower Village
• Village Concepts of Port Angeles - Park View Cottages
• Village Concepts of Port Angeles - Park View Villas
• Village Concepts of Sedro-Woolley - Country Meadow Village

Quantifiable outcome

• Residents report feeling safe, cared for, and welcomed during transitions
• +1 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered minor.

• Continuum HospiceminorImplementation/ SI/ Consulting PartnerContinuum Hospice partnered with Mill Ridge Village to deliver a special Memorial Day presentation, educating residents about the history and meaning of Memorial Day, including the significance of the 21-gun salute and the playing of Taps.
• Continuum CareminorImplementation/ SI/ Consulting PartnerContinuum Care provided materials for cultural celebrations at Sound Vista Village, including lanterns for a Chinese culture event. They collaborate with communities to enhance resident programming and education.
• Milton Police DepartmentminorImplementation/ SI/ Consulting PartnerMilton Police Department conducted an engaging fraud prevention seminar at Mill Ridge Village, sharing real-world examples and practical advice on scams targeting seniors, including phone, email, and in-person fraud.
• Miss Washington VolunteerminorOthersChandler Groce, Miss Washington Volunteer, visited Brannan Park on Easter Sunday to meet residents and bring special Easter gifts. She has a passion for seniors and develops friendships with residents.
• Olympic Christian SchoolminorImplementation/ SI/ Consulting PartnerOlympic Christian School partnered with Park View Villas for intergenerational holiday programming, with kindergarten and first-grade students performing holiday songs and decorating cookies with residents.
• Local Schools (Third Graders)minorImplementation/ SI/ Consulting PartnerLocal third graders visited Riverside East for intergenerational experiences, reading together and sharing stories with residents in a program connecting different generations.
• Harp MusicianminorOthersLive harp music performed during Mother's Day celebration at Grandview Village, providing entertainment for residents and families during the special event.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Merrill Gardens: Headquartered in Seattle, Merrill Gardens operates a comparable portfolio of independent living, assisted living, and memory care communities across the Western United States, with strong Pacific Northwest density. Closest direct peer to Village Concepts given overlapping geography, continuum-of-care model, and private-pay positioning.
• Aegis Living: Aegis Living is a Bellevue, Washington-based senior living operator offering assisted living and memory care communities concentrated in the Puget Sound region. Highly comparable to Village Concepts on geography, service mix, and community-based operating model.
• Bonaventure Senior Living: Bonaventure operates independent living, assisted living, and memory care communities across the Pacific Northwest and Mountain West, with a private-pay model and similar community-scale footprint. Directly competes with Village Concepts for residents in the regional market.
• Holiday by Atria (Holiday Retirement): Holiday Retirement operates one of the largest independent living portfolios in North America with multiple communities in Washington State. Comparable to Village Concepts' independent living offering and active-adult resident segment, though it does not offer assisted living or memory care directly.
• Pacifica Senior Living: Pacifica Senior Living operates assisted living and memory care communities across the Western United States with a comparable private-pay model and community-scale footprint. Directly competes for residents and labor in Pacific Northwest metros.
• Enlivant: Enlivant is an assisted living and memory care operator with more than 200 communities nationwide, including locations in Washington State. Comparable in core service mix (assisted living, memory care) and target resident population.
• Frontier Senior Living: Frontier Senior Living operates independent living, assisted living, and memory care communities across the United States with a private-pay model similar to Village Concepts. Comparable in portfolio scale and service-line breadth to a regional multi-community operator.

Broad incumbents

• Brookdale Senior Living: Brookdale is the largest senior living operator in the United States, offering independent living, assisted living, memory care, and continuing care across hundreds of communities including Washington State. It is a broad incumbent whose scale and national infrastructure dwarf Village Concepts but whose portfolio overlaps in the same Western Washington metros.
• Atria Senior Living: Atria operates more than 400 senior living communities across the United States and Canada, including locations in Washington State. As a large multi-state operator offering a similar continuum of care, Atria competes with Village Concepts for residents and labor in shared markets.
• Sunrise Senior Living: Sunrise Senior Living operates assisted living and memory care communities across the United States, including Pacific Northwest locations. Comparable in service mix (especially assisted living and memory care) but substantially larger and more geographically diversified than Village Concepts.

Market position

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCpEOeYFacJgqPzCGAzU4h4Q
• Facebookfacebook.com/villageconcepts
• Xx.com/villageconcept1

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Village Concepts