Holiday By Atria

What Holiday By Atria does

Holiday by Atria operates a network of 70+ independent senior living communities across 31 U.S. states, serving an estimated 7,500+ residents with a workforce of 10,000+ employees. Originally established as Holiday Retirement in the 1970s, the company was acquired by Atria Management Company in June 2021 and rebranded as Holiday by Atria, integrating Holiday's community footprint into Atria's broader senior living portfolio. The company targets active older adults aged 65 and over, along with adult children acting as family decision-makers, providing maintenance-free independent living that addresses home maintenance burden, social isolation, meal preparation fatigue, transportation limitations, and safety concerns associated with aging in place alone.

The core product is an all-inclusive independent living lifestyle delivered through private apartments — including traditional apartments and separate cottage floor plans — bundled with three chef-prepared meals daily, weekly housekeeping, scheduled transportation, utilities, grounds maintenance, and a social activities calendar organized under the Engage Life program across six engagement dimensions. Pricing operates on a monthly subscription model ranging from $1,625 (Louisiana) to $3,859 (New York), plus a one-time community fee at move-in, with 30-day notice move-out terms. The technology stack includes a content-rich website with cost calculators and tour scheduling, the Lively Mobile Plus GPS-enabled emergency response device, and a Quality Enhancement Program that scores communities on more than 100 items of daily life. Care services are coordinated through third-party providers rather than directly operated.

The go-to-market combines direct community sales (in-person and virtual tours), an inside sales team handling phone inquiries, a self-service website for prospects to schedule tours and calculate costs, and a strategic referral partnership with A Place for Mom — the country's foremost senior living referral service — which channels significant lead flow into Holiday communities. Marketing investment spans content marketing (retirement guides, blog articles, state-specific SEO landing pages), email newsletters, PR/earned media, and community events. The company was named 2026 Best of Senior Living Top Provider by A Place for Mom, signaling externally validated quality. Holiday is a privately held subsidiary of Atria Management Company LLC, with no public ticker.

Name

Holiday By Atria

Legal name

Holiday by Atria

Website

https://holidayseniorliving.com

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Holiday by Atria operates 70+ independent senior living communities across 31 U.S. states, serving 7,500+ active older adults with all-inclusive monthly rental apartments, chef-prepared meals, housekeeping, transportation, and structured social programming.

Ownership category

akta.pro rank

Product category

Independent Senior Living

NAICS

Other Residential Care Facilities (623990), Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (62331)

SIC

Services-Nursing & Personal Care Facilities (8050)

akta.pro primary industry

Independent Living Real Estate Owners/Operators (REITs & Management Companies) (HLADAAAG)

akta.pro secondary industries

Market-Rate Independent Living (Private Pay) Communities (HLADAAAA), Independent Living Community Ancillary Services (Dining/Transportation/Wellness Programs) (HLADAAAI)

Keywords

• Independent senior living
• Retirement communities
• All-inclusive senior housing
• Senior lifestyle services
• Older adult care

Headquarters

HQ city

Louisville

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Monthly Rent - Independent Living: All-inclusive monthly rental model covering private apartment, three chef-prepared meals daily, housekeeping, transportation, utilities, maintenance, and social activities. Revenue is recurring and predictable from resident leases. Additional revenue from optional care services through third-party providers.
2. Community Fee: One-time community fee at move-in used to cover expenses associated with introducing a new resident to the community and preparing their apartment by painting, replacing carpet, making repairs, etc. Fee varies by location.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Holiday by Atria operates all-inclusive independent senior living communities across 31 U.S. states, providing private apartments, three chef-prepared meals daily, weekly housekeeping, scheduled transportation, utilities, maintenance, and a calendar of social activities under a single monthly fee. Residents live independently with optional third-party care services available on-site, supported by safety technology (Lively Mobile Plus emergency response), an Engage Life activities program, and a Quality Enhancement Program that monitors standards across communities.

Product overview

Holiday by Atria is a senior living provider offering independent living communities across the United States. The flagship offering is its all-inclusive independent senior living lifestyle combining private apartments (including cottages) with services such as chef-prepared meals, housekeeping, scheduled transportation, and social activities through the Engage Life® program. The company operates 70+ communities across 31 states serving 7,500+ residents. Holiday by Atria provides flexible care services through third-party providers, allowing residents to customize their care plans. The company also operates a Quality Enhancement Program that monitors standards across communities and Atria's Journeys for employee development.

Differentiator

Problem solved

Functional benefit

Products and services

• Holiday by Atria Independent Living All-inclusive independent senior living offering private apartments with three chef-prepared meals daily, housekeeping, scheduled transportation, utilities, maintenance, and a calendar of social activities, available to older adults seeking maintenance-free retirement living across 31 U.S. states.
• Holiday by Atria Cottages Separate cottage floor plans offering additional privacy within Holiday communities, providing an alternative to traditional apartment-style independent living for older adults.

Quantifiable outcome

• Named 2026 Best of Senior Living Top Provider by A Place for Mom
• +1 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• A Place for MomcoreChannel Partner/ Reseller/ Distributor · 1 June 2021A Place for Mom is the country's foremost senior living referral service. Their partnership with Holiday involves referring prospective residents and families to Holiday communities. The Best of Senior Living Awards are announced annually by APFM, with Holiday named 2026 Top Provider.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Kisco Senior Living: Family-owned operator of independent living, assisted living, and memory care communities with a signature wellness and engagement program. Comparable to Holiday by Atria in all-inclusive lifestyle model and community-based recurring revenue.
• Five Star Senior Living: Operates independent living, assisted living, and memory care communities, with a similar community-based operating model and recurring monthly revenue. Closely comparable to Holiday by Atria in resident demographics and service bundling.
• Belmont Village Senior Living: Privately held operator of senior living communities with a strong reputation for programming and resident engagement. Comparable to Holiday by Atria in providing all-inclusive independent and assisted living with signature activity programs.
• Sunrise Senior Living: Operates assisted living and independent living communities across the U.S. with a focus on personalized care and signature programming. Comparable to Holiday by Atria in offering all-inclusive lifestyle senior living with structured engagement programs.
• Brookdale Senior Living: The largest U.S. senior living operator, offering independent living, assisted living, and memory care communities nationwide with a similar subscription-based service model. Closely comparable to Holiday by Atria in community count, resident profile, and recurring revenue structure.
• Enlivant: Operates assisted living and memory care communities with a focus on personalized resident care and engagement programming. Comparable to Holiday by Atria as a multi-state senior living operator with similar resident demographic and recurring revenue structure.
• Watermark Retirement Communities: Operates a portfolio of independent living, assisted living, and memory care communities with a focus on upscale amenities and wellness programming. Comparable to Holiday by Atria in monthly subscription model and structured resident engagement offerings.
• Sonida Senior Living: Operates a portfolio of senior living communities across multiple states with a mix of independent and assisted living offerings. Comparable to Holiday by Atria in scale, geographic spread, and subscription-based community living model.

Broad incumbents

• Atria Senior Living: Holiday's parent company and one of the largest senior living operators in North America, with a portfolio spanning independent, assisted, and memory care. Closely comparable to Holiday by Atria as both operate subscription-based senior living communities at scale under the same management umbrella.

Others

• A Place for Mom: The largest senior living referral platform in the U.S. and Holiday by Atria's core channel partner. While not a direct operator, APFM is highly comparable as the demand-generation engine that connects prospective residents with senior living communities including Holiday's.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/srlivingholiday

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Holiday By Atria