IAMS Wealth Management

What IAMS Wealth Management does

IAMS Wealth Management, LLC is an SEC-registered investment advisor founded in 2016 by Charles R. Heuring and headquartered in Elkhorn, Nebraska. The firm operates a B2B2C platform that delivers institutional-quality back-office infrastructure to a national network of independent financial advisors, while also serving individual investors, families, and high-net-worth households directly through its own wealth advisors. Its primary go-to-market is sales-led, targeting breakaway and transitioning advisors via direct recruiting, onboarding specialists, and a bundled technology and compliance package.

The firm's product surface spans three client-facing tiers — Investment Management Services, Ongoing Planning (white-glove advisory), and One-time Advice (DIY-oriented consultations) — and four back-office service lines: Full Back Office Support, IAMS Creative (marketing and branding), Compliance Support (U4, ADV, advertising review, securities reporting), and In-Depth Training (weekly onboarding, quarterly sales roundtables, home office visits). The technology layer centers on the Fusion Elements portal, an open-architecture operations hub that integrates custodians (TD Ameritrade, Charles Schwab) and a curated set of partner tools (MoneyGuidePro, Wealthbox, AdvisorStream, Nitrogen, Holistiplan, AdvisorCRM). Sub-brands include IAMS Creative.

Revenue is generated through recurring investment advisory fees on assets under management; pricing is quote-based and not publicly disclosed. The firm is privately held, LLC-structured, and bootstrapped, with no external funding rounds, PE/VC backing, or parent company. Operations and growth are concentrated in Elkhorn, Nebraska, with a national service footprint.

Name

IAMS Wealth Management

Legal name

IAMS Wealth Management, LLC

Website

https://iamswealthmanagement.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

101–250 employees

Short description

IAMS Wealth Management is an SEC-registered RIA providing institutional-quality back-office, compliance, marketing, and technology services to a national network of independent financial advisors, while also serving individual and high-net-worth investors directly with wealth management and planning offerings.

Ownership category

akta.pro rank

Product category

Wealth Management Services

NAICS

Portfolio Management and Investment Advice (523940)

SIC

Finance Services (6199)

akta.pro primary industry

Comprehensive/Full-Service RIAs & Independent Wealth Managers (FSAAACAA)

akta.pro secondary industry

Hybrid Advice (Advisor + Digital) Platforms (FSAAAAAE)

Keywords

• Wealth management services
• Investment advisory
• Back office solutions
• Compliance support
• Financial planning

Headquarters

HQ city

Elkhorn

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Investment Advisory Fees: The company operates as an SEC-registered investment advisor providing advisory services to clients. Revenue is generated through advisory fees charged to clients for investment management and financial planning services.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

IAMS Wealth Management provides institutional-quality back-office solutions to independent financial advisors nationwide. The firm delivers investment management, ongoing and one-time financial planning, compliance support, marketing services through its IAMS Creative sub-brand, technology integration via the Fusion Elements portal, and in-depth training for advisory firm staff. These bundled services enable independent advisors to operate with the infrastructure of large institutions while maintaining their independence and client relationships.

Product overview

IAMS Wealth Management operates as a platform providing institutional-quality back-office solutions to financial advisors, combining personalized service with technology-enabled efficiency. The core offering includes investment management services (customized portfolios, access to institutional money managers, systemized rebalancing, and alternative investments for high-net-worth clients), Ongoing Planning (white-glove advisory including retirement income, holistic planning, and legacy planning), and One-time Advice for DIY clients. Supporting services include Full Back Office Support (sales operations, account management, cashiering), IAMS Creative (marketing/branding services including logos, websites, and social media), Compliance Support (SEC compliance, advertising review, securities reporting), and In-Depth Training (onboarding, sales roundtables, video training). The Fusion Elements portal serves as the technology platform consolidating advisor operations with open architecture, while the Technology Package bundles strategic partner tools including AdvisorStream, Holistiplan, MoneyGuidePro, Wealthbox, Nitrogen, and AdvisorCRM. Additional services cover estate planning, trust services, and tax planning.

Differentiator

Problem solved

Functional benefit

Brands

• IAMS Creative: Creative team that works with advisors to brand their business with logos, business cards, marketing materials, turnkey websites, and social media marketing services

Products and services

• Investment Management Portfolio management and investment strategy services that IAMS delivers on behalf of independent financial advisors and their underlying investor clients. The service is led by the Chief Investment Officer and is accessible to RIA firms seeking institutional-quality portfolio construction without building it in-house.
• Ongoing Planning Continuous, retainer-style financial planning engagements for end clients of IAMS's independent advisor partners, covering goals-based planning, cash flow, retirement, tax, and estate coordination. Designed to give advisor firms a structured ongoing planning offering without building the planning infrastructure themselves.
• One-time Advice Project-based, single-engagement financial advice for end clients with a defined question or decision (e.g., retirement transition, equity compensation, sale of business). IAMS delivers this on behalf of its independent advisor partners as a discrete planning service.
• Back Office Support Outsourced operational support for independent financial advisors, including account opening, money movement, documentation, and ongoing servicing workflows handled by IAMS's central operations team. This is the foundational offering that allows small-to-mid-sized advisor firms to operate with institutional efficiency.
• Compliance Support Outsourced regulatory and supervisory compliance services for independent RIA firms, including compliance program design, monitoring, code of ethics administration, and regulatory exam support. The offering is anchored by a JD-qualified Chief Compliance Officer.
• IAMS Creative In-house marketing services and content production for IAMS's independent advisor clients, providing branded marketing materials, campaigns, and creative production that small advisor firms could not otherwise staff internally. Functions as a sub-brand within the broader firm.
• In-Depth Training Structured training programs for the staff of independent advisor firms using IAMS's back-office services, covering investment process, planning methodology, compliance procedures, technology use, and firm operations. Aimed at helping advisor teams deliver consistent service without building their own training function.
• Fusion Elements Portal Proprietary technology platform that serves as the operational hub for IAMS's advisor clients, consolidating investment management, back-office workflows, compliance tools, and reporting into a single interface. Underpins the firm's bundled service delivery and integrates with custodian platforms such as Schwab.
• Technology Package Turnkey technology bundle combining the Fusion Elements portal, custodian integrations, document management, and workflow tools into a single package for independent advisor firms. Designed to replace fragmented advisor-side technology stacks with one centrally managed solution.

Quantifiable outcome

• 50+ associated personnel served through compliance oversight

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Feature1 record

Partnerships

Three partnerships are on record, tiered core.

• MoneyGuideProcoreTechnology or IntegrationFinancial planning software providing sophisticated solutions for advisors to navigate complex financial elements of clients' lives. Integrated client login and planning tools.
• AdvisorStreamcoreTechnology or IntegrationMarketing automation and content platform for wealth advisors, part of the IAMS technology package for advisors.
• WealthboxcoreTechnology or IntegrationCRM platform for financial advisors included in the IAMS technology package.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• LPL Financial: LPL Financial is the largest independent broker-dealer/RIA platform in the U.S., serving over 22,000 financial advisors with back-office support, compliance, technology, and custody relationships. It is the most direct comparable to IAMS's platform model.
• Wealthspire Advisors: Wealthspire (formerly part of Focus Financial Partners) is an independent RIA platform providing comprehensive wealth management services to advisors and clients. Comparable to IAMS as an RIA platform serving the independent channel.
• Kestra Financial: Kestra Financial is an independent wealth management platform backed by Stone Point Capital, providing comprehensive support services to financial advisors. Direct platform competitor with a similar service offering.
• Mariner Wealth Advisors: Mariner is an RIA platform that supports independent advisors via its Mariner Independent Advisor Network, providing back-office and technology services. Comparable business model to IAMS, though at much larger scale and backed by PE capital.
• Cambridge Investment Research: Cambridge is a major independent financial advisor platform supporting thousands of advisors with practice management, compliance, and technology services. Closely comparable to IAMS's B2B advisor platform model.
• Commonwealth Financial Network: Commonwealth is a privately held independent advisor platform providing back-office support, compliance, and technology to a national network of financial advisors. Highly comparable in business model and target market to IAMS.
• Cetera Financial Group: Cetera is one of the largest independent advisor networks in the U.S., offering comprehensive practice management, compliance, and technology to thousands of financial advisors. Directly comparable platform model.
• Sanctuary Wealth: Sanctuary Wealth is a boutique independent advisor platform serving high-net-worth focused advisors with compliance, operations, and technology services. Comparable smaller-scale platform model to IAMS.
• Advisor Group: Advisor Group is a privately held independent wealth management firm supporting thousands of advisors across multiple subsidiaries. Provides similar back-office, compliance, and technology services to independent RIAs.

Broad incumbents

• Focus Partners Wealth: Focus Partners Wealth is a large RIA consolidator affiliated with Focus Financial Partners, providing wealth management services to a broad base of clients and supporting independent advisors. Broader incumbent in the RIA platform space.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/iamswealthmanagement
• Facebookfacebook.com/IAMSWealthManagement

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about IAMS Wealth Management