What Prairie View does

Prairie View, Inc. is a private, 501(c)(3) nonprofit Certified Community Behavioral Health Center (CCBHC) headquartered in Newton, Kansas, founded in March 1954 by Mennonite Mental Health Services. The organization operates an integrated behavioral healthcare system spanning outpatient mental health treatment, addiction recovery, crisis intervention, child and adolescent residential care (Turning Point PRTF), and an accredited Special Purpose School across four Kansas locations (Newton, West Wichita, McPherson, Hillsboro), serving Harvey, McPherson, and Marion counties as the designated Community Mental Health Center under contracts dating to 1963-1967.

The clinical portfolio is built on evidence-based modalities including CBT, DBT, EMDR, and advanced interventional psychiatry treatments (FDA-cleared NeuroStar TMS Therapy and Spravato/Esketamine for treatment-resistant depression). Service delivery channels include walk-in Same Day Access evaluations, 24/7 crisis services at the Behavioral Urgent Care Center, telehealth consultations, and school-based clinicians embedded in partner districts. The 80-acre main campus features a distinctive 23-element low and 8-element high adventure course used for recreation therapy, plus a labyrinth for pastoral care, reflecting the organization's faith-based Mennonite heritage.

Revenue is generated primarily through insurance-based fee-for-service billing (commercial plans plus KanCare/Medicaid MCOs), sliding-scale financial assistance for residents of the three core counties, county-level CMHC contract funding, school district partnerships, and charitable donations (cash, securities, planned gifts via the Everence gift annuity program). Per-service pricing is published under price transparency rules (e.g., standard evaluation $143-$268 gross, crisis psychotherapy $235 gross). The April 2024 discontinuation of inpatient services marked a strategic pivot toward outpatient, crisis, and residential (PRTF) care models, with continued expansion into the Wichita metropolitan market via the West Wichita office.

Name

Prairie View

Legal name

Prairie View, Inc.

Website

https://prairieview.org

Company type

Private

Founded year

1954

Operating status

Operating

Headcount range

251–500 employees

Short description

Prairie View is a Kansas-based nonprofit Certified Community Behavioral Health Center providing integrated outpatient, addiction, crisis, and child residential mental health services across four locations in Newton, West Wichita, McPherson, and Hillsboro for all ages.

Ownership category

akta.pro rank

Product category

Behavioral & Mental Health Services

NAICS

Outpatient Mental Health and Substance Abuse Centers (621420), Residential Intellectual and Developmental Disability, Mental Health, and Substance Abuse Facilities (6232), Child and Youth Services (62411), Services for the Elderly and Persons with Disabilities (624120)

SIC

Services-Social Services (8300), Services-Nursing & Personal Care Facilities (8050)

akta.pro primary industry

Community Mental Health Centers (CMHCs) & Public Behavioral Health Providers (HLAFACAI)

akta.pro secondary industries

Behavioral & Social-Emotional Support (ABA, PBIS, Counseling) (EDAJAKAE), Wraparound & Community-Based Behavioral Support (ABA-Adjacent) (EDAKAHAO)

Keywords

• Mental health services
• Behavioral healthcare
• Addiction recovery
• Psychiatric residential treatment
• Crisis intervention services

Headquarters

HQ city

Newton

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Outpatient Mental Health Services: Prairie View generates revenue through outpatient mental health treatment for individuals, couples, and families including therapy sessions, psychiatric evaluations, and medication management billed to insurance or patients directly.
2. Insurance and Medicaid: Prairie View accepts most major insurance plans including KanCare (Kansas Medicaid). The organization contracts with most major commercial insurance providers as well as Medicaid MCOs.
3. Sliding Scale Financial Assistance: Discounted rates for outpatient services available for residents of Harvey, Marion, and McPherson counties who meet Financial Assistance qualifications, with proof of income requirements.
4. Donations and Charitable Giving: Prairie View is a not-for-profit, tax-exempt organization under Section 501(c)(3) that accepts charitable donations including cash, securities, real estate, commodities, and planned gifts through estate planning.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Prairie View is a regional Certified Community Behavioral Health Center (CCBHC) providing integrated behavioral healthcare across a full service continuum. Core offerings include outpatient mental health therapy and psychiatric medication management for adults, children/adolescents, and older adults; specialized treatments such as NeuroStar TMS Therapy and Spravato for treatment-resistant depression; addiction recovery services; the Turning Point Psychiatric Residential Treatment Facility (PRTF) for children ages 10-17; an accredited Special Purpose School; and 24/7 crisis intervention through the Behavioral Urgent Care Center.

Product overview

Prairie View is a Certified Community Behavioral Health Center (CCBHC) offering integrated behavioral healthcare services through a multi-service platform. The organization operates as a unified mental health system providing outpatient mental health treatment, addiction recovery services, psychiatric medication management, crisis intervention, and residential care for children and adolescents. The core portfolio includes Same Day Evaluations for walk-in assessments, Adult Services (featuring specialized treatments like NeuroStar TMS Therapy and Spravato, various psychotherapy modalities including DBT and EMDR, and psychological testing), Child & Youth Services (including the Turning Point Psychiatric Residential Treatment Facility and accredited Special Purpose School), Older Adult Services (including Life Transitions Program and Driving Capacity Evaluations), Addiction Recovery Services, and a Behavioral Urgent Care Center providing 24/7 crisis intervention. Services are delivered across four locations in Kansas (Newton, McPherson, Hillsboro, and West Wichita) with support services including online payments and telehealth options.

Differentiator

Problem solved

Functional benefit

Products and services

• Same Day Evaluations

Quantifiable outcome

• NeuroStar TMS Therapy demonstrated 22.1% average reduction in depression symptoms vs 9% for inactive treatment
• +2 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Six partnerships are on record, tiered minor.

• eCornell UniversityminorStrategic or Co-development PartnerEducational partnership providing online education and degree programs for Prairie View staff development and continuing education opportunities.
• Grand Canyon UniversityminorStrategic or Co-development PartnerEducational partnership for employee education and loan forgiveness programs supporting Prairie View staff in advancing their careers.
• Ottawa UniversityminorStrategic or Co-development PartnerEducational partnership providing degree programs and professional development opportunities for Prairie View employees.
• Public Service Loan Forgiveness (PSLF)minorOthersPrairie View is a qualified employer for the PSLF program, allowing employees who make 120 qualifying payments while working full-time at Prairie View to have their federal student loans forgiven.
• National Health Service Corps (NHSC)minorOthersPrairie View is a qualified employer for the NHSC loan repayment program, helping healthcare professionals repay their loans in exchange for service at the facility.
• EverenceminorStrategic or Co-development PartnerPartnership with Everence to offer gift annuities as a charitable gift plan option, providing fixed annuity payments in return for cash or marketable securities donations.

Scale indicators4 records

Recent moves10 records

Expansion highlights6 records

Direct peers

• Bert Nash Community Mental Health Center: Designated CMHC serving Douglas County, Kansas, providing outpatient mental health, crisis, and substance use services. Directly comparable as another Kansas-based CMHC operating under the same state regulatory and Medicaid framework as Prairie View.
• Valeo Behavioral Health Care: Topeka, Kansas-based CMHC providing outpatient mental health, addiction recovery, and crisis services. Highly comparable to Prairie View in service mix, payer mix, and role as a designated community mental health center.
• Johnson County Mental Health Center: County-operated CMHC in the Kansas City metro serving Johnson County, Kansas with outpatient, crisis, and residential services. Closest large-scale Kansas CMHC peer to Prairie View in scope and funding model.
• High Plains Mental Health Center: Community mental health center serving northwest Kansas with outpatient and crisis services across multiple rural counties. Comparable as a rural Kansas CMHC delivering services across a wide geographic catchment.
• CenterPointe Health: Nebraska-based nonprofit providing integrated behavioral health, addiction recovery, and primary care services including residential and outpatient programs. Directly comparable integrated continuum model to Prairie View's wraparound approach.

Regional players

• Compass Health Network: Multi-state community mental health and substance use provider operating residential, outpatient, and crisis programs across Missouri and neighboring states. Comparable in service continuum but operates across a larger geography than Prairie View.

Broad incumbents

• Ascension Via Christi Behavioral Health: Hospital system behavioral health service line in Wichita, Kansas providing inpatient psychiatry, outpatient, and addiction services. Comparable as a regional behavioral health provider but operating within a broader acute-care health system rather than a standalone CMHC.
• Stormont Vail Behavioral Health: Topeka, Kansas-based health system operating behavioral health services including inpatient and outpatient psychiatric care. Comparable regional behavioral health competitor but embedded in a larger hospital network.

Emerging players

• Talkiatry: National telehealth psychiatry platform providing outpatient mental health treatment across multiple states. Comparable as an outpatient mental health provider competing for adult therapy and medication management patients in Prairie View's market.
• Cerebral: National telehealth mental health platform offering therapy and medication management for anxiety, depression, and ADHD. Comparable in the outpatient mental health space as a digitally-native competitor to Prairie View's traditional clinic-based model.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/PrairieViewKS

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Prairie View