BJS Insurance Brokers

Name

BJS Insurance Brokers

Legal name

BJS Insurance Brokers Pty Ltd

Website

https://bjsib.com.au

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Insurance Brokerage

NAICS

Insurance Agencies and Brokerages (52421), Agencies, Brokerages, and Other Insurance Related Activities (5242)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Specialty Insurance Brokerage (Marine, Aviation, Cyber, Professional Lines) (FSAEADAJ)

akta.pro secondary industries

Commercial Lines Insurance Brokerage (FSAEADAB), Retail (Personal Lines) Insurance Brokerage (FSAEADAA)

Keywords

• Insurance brokerage services
• Commercial insurance programs
• Specialty insurance broking
• Personal insurance coverage
• Risk management advisory

Headquarters

HQ city

Melbourne

HQ country

Australia

HQ region

Oceania

Offices10 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Insurance Brokerage Commissions: BJS Insurance Brokers earns revenue through commissions from insurance providers when placing insurance policies on behalf of clients. As a professional broker, they access multiple insurers and global markets including Lloyd's of London to secure competitive terms for clients.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

BJS Insurance Brokers is a professional insurance brokerage group that arranges and places business, personal, and specialty insurance coverage on behalf of clients through both Australian insurers and global markets including Lloyd's of London. The firm operates 10 Australian offices supported by an in-house claims management team and risk advisory services, and accesses specialist facilities for niche industries such as poultry farming, mining, aviation, childcare, strata, and motor trade.

Product overview

BJS Insurance Brokers operates as a multi-product insurance brokerage offering three core service categories: Business Insurance, Personal Insurance, and Specialty Insurance. The Business Insurance division covers 22 product categories including Aviation, Builders Warranty, Business Interruption, Commercial Motor, Construction, Cyber Crime, Farm, Liability, Livestock, Machinery, Marine Hull, Professional Indemnity, Workers Compensation, and more. Personal Insurance encompasses 10 product lines covering Caravan, Home & Contents, Landlords, Motor Vehicle, Personal Accident, Personal Valuables, Pleasure Craft, Strata, and Travel. The Specialty Insurance division includes 24 specialist areas such as Aged Care, Architects, Aviation, Child Care, Construction & Mining, Drillers, IT & Network Technology, Life Insurance, Motor Trade, Poultry Farm, Professional Services, Risk Management, Sports, and Transport Fleet Operations. The company also provides Claims Management and Insurance Valuations as supporting services. BJS Insurance Group has global reach through Lloyd's of London markets and maintains local presence across multiple Australian locations including Melbourne, Sydney, Brisbane, Perth, and Adelaide.

Differentiator

Problem solved

Functional benefit

Brands

• Aegis Risk Management: Workers' Compensation and risk management division specializing in managed fund covering legal liability for compensation to employees
• BJS Body Corporate

Products and services

• Business Insurance

Quantifiable outcome

• BJS Body Corporate arranges insurances for over 1,000 residential and commercial Body Corporates
• +2 more outcomes

Named customers2 records

Segments7 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• Lloyd's of LondoncoreStrategic or Co-development PartnerThe BJS Insurance Group utilises relationships with Lloyd's of London global insurance markets for complex insurance placement, particularly for liability and professional services insurance risks. This partnership enables comprehensive protection for clients through competitive terms.
• NIBA (National Insurance Brokers Association)coreStrategic or Co-development PartnerBJS Insurance Brokers are members of NIBA and subscribe to the Insurance Brokers Code of Practice, which sets minimum service standards and outlines complaints resolution procedures.
• Steadfast GroupcoreChannel Partner/ Reseller/ DistributorBJS are members of the Steadfast network of insurance brokers, providing access to aggregated buying power and brand recognition in the Australian insurance market.
• FoodbankminorOthersBJS Insurance Brokers provides community support through donations and sponsorship to Foodbank, an Australian food relief organisation.
• National Breast Cancer FoundationminorOthersBJS Insurance Brokers supports the National Breast Cancer Foundation through community donations and fundraising initiatives.
• McGrath FoundationminorOthersBJS Insurance Brokers supports the McGrath Foundation, which places breast care nurses in communities across Australia.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Honan Insurance Group (now part of Acquire Insurance): Australian mid-market insurance brokerage with similar multi-line business/personal/specialty offering and strong presence across Australian states. Highly comparable scale and customer mix to BJS.
• EBM Insurance & Risk Management: Mid-market Australian insurance broker with strong specialty and business lines across multiple states. Similar customer targeting (SME to mid-market corporate), revenue model (commission-based), and growth posture.
• Adroit Insurance & Risk Management: Australia-based multi-line insurance broker serving business and specialty segments, with comparable mid-market focus and Steadfast/NIBA-style network participation. Directly competing for similar SME and corporate accounts.
• BMI Group (BMI Insurance Brokers): Australian insurance brokerage with diversified business, personal, and specialty offerings across multiple states. Operates through a similar model of wholly-owned regional offices and authorised representatives as BJS.
• Insurance House: Australian brokerage group providing business, personal, and specialty insurance solutions to SMEs and mid-market clients. Comparable product breadth and target customer profile.

Broad incumbents

• Marsh Advantage Insurance: Australian arm of Marsh, a global brokerage giant offering commercial, personal, and specialty lines. Overlaps with BJS across business and specialty but at significantly larger scale and broader portfolio breadth.
• Aon Australia: Major global insurance and risk brokerage operating in Australia across commercial, specialty, and personal lines. Comparable product breadth but with global carrier relationships and enterprise technology capabilities BJS lacks.
• Gallagher Australia (Arthur J. Gallagher): Global insurance and risk management firm with Australian operations covering commercial and specialty lines. Overlaps in mid-market and specialty segments but offers broader international resources.

Others

• Steadfast Group (network parent): BJS is a member of the Steadfast broker network; Steadfast itself is a network/aggregator of Australian brokers providing shared carrier access and back-office services. Indirect peer via channel relationship.
• NIBA (National Insurance Brokers Association): Industry body whose members include Australia's leading brokerages including BJS. Provides Code of Practice accreditation and represents brokers in regulatory matters — adjacent rather than competitive.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/BJSInsuranceBrokers
• LinkedInlinkedin.com/company/bjs-insurance-brokers

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BJS Insurance Brokers