Adroit Insurance & Risk

What Adroit Insurance & Risk does

Adroit Insurance & Risk is an Australian regional insurance brokerage founded in 1978 and headquartered in Geelong, Victoria, operating as a wholly-owned subsidiary of AUB Group Ltd (ASX listed) since 2019. The firm distributes business, personal, life and income, and workers compensation insurance products on behalf of clients, earning commission income as a Corporate Authorised Representative of Insurance Advisernet Australia (general insurance, CAR 1309996) and Personal Financial Services Ltd (life insurance, AFSL 234459). Its product portfolio spans public and product liability, professional indemnity, management liability, cyber, property, business interruption, commercial motor, construction and builders warranty, plant and machinery, strata, life, income protection, TPD, trauma, key person, and agriculture-specific covers, supported by specialty sub-brands (Adroit Specialty, Adroit Professional Risk, Adroit Transport).

The company serves approximately 20,000 clients and transacts over AUD $160 million in premium annually, managed through a network of roughly 130 advisers spread across seven regional branches in Geelong, Ballarat, Bendigo, Gippsland, Albury/Wodonga, Maryborough, and the Gold Coast. GTM motion is sales-led and relationship-driven, with dedicated risk advisers engaging clients via obligation-free consultations, quote requests, and 24/7 claims support; the firm processes an average of 1,490 claims per month. Marketing relies on community involvement (annual charity golf days across branches, partnerships with McKern Foundation, Grampians Health, and Lazarus Community Centre), content marketing (blog, toolkits), client video testimonials, and direct advisory engagement through the 1300 My Adroit line. Recent strategic moves include the 2022-2023 acquisition of Artery Insurance, Adroit Transport (McInnes Insurance), and Plus Insure, plus a 2023 migration to the Insurance Advisernet operating platform to access broader insurer panel leverage and regulatory infrastructure.

Name

Adroit Insurance & Risk

Legal name

Adroit Insurance & Risk Pty Ltd

Website

https://adroit.com.au

Company type

Private

Founded year

1978

Operating status

Operating

Headcount range

101–250 employees

Short description

Adroit Insurance & Risk is a regional Australian insurance brokerage distributing business, personal, life, and workers compensation cover through ~130 advisers across seven branches in regional Victoria and Queensland, serving approximately 20,000 clients under AUB Group ownership.

Ownership category

akta.pro rank

Product category

Insurance Brokerage

NAICS

Insurance Agencies and Brokerages (52421)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Reinsurance Brokerage (FSAEADAE)

Keywords

• Insurance brokerage services
• Commercial insurance
• Personal insurance
• Life income protection
• Workers compensation management

Headquarters

HQ city

Newtown

HQ country

Australia

HQ region

Oceania

Offices7 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Insurance Broking Commission: The company acts as an insurance broker earning commissions from insurance product distribution. As a Corporate Authorised Representative of Insurance Advisernet Australia Pty Ltd for general insurance and Personal Financial Services for life insurance, Adroit places insurance policies on behalf of clients and receives commission income from insurers.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Adroit Insurance & Risk is an Australian insurance brokerage that distributes business, personal, life & income, and workers compensation insurance products on behalf of multiple insurers. The company acts as a Corporate Authorised Representative of Insurance Advisernet Australia for general insurance and Personal Financial Services for life insurance, earning commissions from insurers while providing risk advisory, policy placement, and ongoing claims advocacy to clients through dedicated advisers across regional Victoria and Queensland.

Product overview

Adroit Insurance & Risk is an Australian insurance brokerage offering a comprehensive portfolio of insurance products and risk management services. The company provides business insurance products (Public & Product Liability, Professional Indemnity, Management Liability, Cyber Protection, Corporate Travel, Construction & Builders Warranty, Plant & Machinery, Property, Business Interruption, Commercial Motor Vehicle), personal insurance (Home & Contents, Residential Strata, Car/Boat/Caravan, Travel), life and income protection insurance (Life, Income Protection, TPD, Trauma, Key Person, Business Expense, Buy/Sell), and workers compensation services. The company operates across regional Victoria and Queensland with branches in Albury, Ballarat, Bendigo, Geelong, Gippsland, Gold Coast, and Maryborough, serving approximately 20,000 clients and transacting over $160 million in premium annually.

Differentiator

Problem solved

Functional benefit

Brands

• Adroit Specialty Risk: Specialty risk insurance services managed by Director Nick Pughe-Spicer
• Adroit Professional Risk
• Adroit Transport

Products and services

• Business Insurance Insurance coverage portfolio for SME to mid-market businesses across industries including retail, trades, manufacturing, professional services, and agriculture, encompassing Public & Product Liability, Professional Indemnity, Management Liability, Cyber Protection, Corporate Travel, Construction & Builders Warranty, Plant & Machinery, General Property, Business Interruption, and Commercial Motor Vehicle coverage.
• Personal Insurance Personal asset and liability coverage for individual consumers including Home & Contents, Residential Strata, Car/Boat/Caravan, and Travel insurance, tailored to individual circumstances through dedicated risk advisers.
• Life & Income Insurance Financial protection products for individual and business clients including Life Insurance, Income Protection, Total and Permanent Disability, Trauma Insurance, Key Person Insurance, Business Expense Insurance, and Buy/Sell Insurance, placed through financial advisers under Personal Financial Services license.
• Workers Compensation Statutory workers compensation coverage for employers including Injury Management, Claims Management, and Premium Management services through the ReWork division led by Joe Bisognano.
• Farming and Agriculture Insurance Comprehensive farming insurance covering property, livestock, crops, machinery, liability, and business interruption for agricultural operations including dairy, cropping, horticulture, and viticulture.

Quantifiable outcome

• Over $1 million raised through Geelong Adroit Charity Golf Day for local charities
• +3 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered core and minor.

• Insurance Advisernet AustraliacoreChannel Partner/ Reseller/ Distributor · 1 January 2023In 2023, Adroit Insurance & Risk joined the Insurance Advisernet (IA) network to move under their license and adopt their operating system. Adroit operates as a Corporate Authorised Representative (CAR No. 1309996) of Insurance Advisernet Australia Pty Ltd (AFSL 240549) for general insurance services.
• Personal Financial Services Ltd (PFS)coreChannel Partner/ Reseller/ DistributorFor life insurance and income protection services, Adroit operates as a Corporate Authorised Representative of Personal Financial Services Ltd (AFSL 234459). Life insurance services are also supported through partners Austbrokers Life Pty Ltd and Austbrokers Life SA Pty Ltd.
• Artery InsuranceminorStrategic or Co-development PartnerJoined the Adroit network in 2022 as an affiliated brand operating under the corporate structure with Nathan Goodall as Authorised Representative.
• Adroit Transport (McInnes Insurance)minorStrategic or Co-development PartnerMcInnes Insurance Pty Ltd operating as Adroit Transport joined the family in 2023, with Scott McInnes as Authorised Representative (CAR No. 1301556). Specializes in transport insurance.
• Plus InsureminorStrategic or Co-development PartnerJoined the Adroit network in 2023 as part of the family expansion.
• Various Local CharitiesminorOthersActive community partnerships including Lazarus Community Centre Geelong, support for various local causes through charity golf days. The Geelong Adroit Charity Golf Day has raised over $1 million for local charities.
• McKern FoundationminorOthersLong-standing partner of the McKern Foundation Fresh Fruit Friday program which has delivered 39 tonnes of fruit across 10 years to 12,750 kids in Bendigo schools.
• Grampians Health ServicesminorOthersPartnership with Grampians Health Services as part of Adroit Ballarat Community participation model, having raised over $1.5 million targeting youth including children's hospital ward renovation and lifesaving equipment.
• Australian Financial Complaints Authority (AFCA)minorOthersAdroit subscribes to AFCA for independent dispute resolution. Complaints not resolved within 30 calendar days can be referred to AFCA for assessment.

Scale indicators6 records

Recent moves13 records

Expansion highlights6 records

Market position

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/sharer/sharer.php?u=https://adroit.com.au
• Xx.com/AdroitInsurance

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles19 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Adroit Insurance & Risk